Sprout Social

FEBRUARY 15, 2024

In general, audience engagement, and social media engagement in particular, isn’t easy to come by. Social media users’ feeds are flooded with content competing for their attention. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following.

User-Generated 105

User-Generated Health Branding Customer 105

Sprout Social

FEBRUARY 14, 2023

There are few sure bets when it comes to organic reach on social media. And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. It piques interest. It piques interest.

Key Performance Indicator 92

Key Performance Indicator PR Social Media Marketing Management 92

Martech

NOVEMBER 14, 2022

via Content Marketing Institute/MarketingProf’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023. The report also found a decrease in the use of some key technologies over the last year: Social media publishing/analytics decreased to 71% from 80% the previous year.

Content Marketing 114

Content Marketing Thought Leadership Marketing Marketers 114

Sprout Social

FEBRUARY 1, 2024

Social listening plays a vital role in this area. Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences.

Customer 109

Customer Transform Communications Promotion 109

Hubspot Marketing

JANUARY 5, 2023

Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Instead, the goal is to sell a lifestyle that prioritizes upscale experiences and social status, not accessible wellness solutions. Measure the effectiveness of your social media strategy using 2023 benchmarks.

Health 125

Health Advertising Advertisers SEO 125

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it. Yet, to maximize the value of social, CEO engagement must go beyond being a spokesperson.

PR 80

PR Health Analytics Price 80

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Branding 134

Branding Health Analytics User-Generated 134

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. However, as Katherine Van Allen, Senior Solutions Engineer at Sprout, points out, the benefits of social outweigh the risks.

Health 104

Health Law Education Branding 104

Sprout Social

JANUARY 11, 2024

Why is customer service software critical for business success Social customer service software Full-stack customer service software Call, chat and IVR customer service software How to choose the best customer service tools for your business Ready for the future of customer service with AI? What is customer service software?

Customer 85

Customer CRM User-Generated Manufacturing 85

Vertical Response

APRIL 26, 2024

They are the backbone of any robust marketing strategy, enabling teams to measure their progress against defined goals, optimize campaigns, and allocate resources efficiently. Social media KPIs, for instance, reveal the extent of brand awareness and the success of content through metrics like follower growth and engagement.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Hootsuite

OCTOBER 21, 2020

For many organizations, it’s not even a question: Marketers own social strategy. After all, if social media serves primarily as a promotional and communications channel, who else would run it? We asked them all the questions you’d expect about social tactics and strategies and results. Always have, always will.

Transform 138

Transform Communications PR Promotion 138

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. Chances are that your employees are already on social media and talking about their work. Social media advocacy. Helpful for those who aren’t social media power users.

Thought Leadership 123

Thought Leadership User-Generated Promotion Place 123

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Management 103

Management Social Media Marketing Communications Analytics 103

Sprout Social

MAY 15, 2020

You know what’s unique about your brand, but in a crowded social landscape, it’s a constant challenge to find the right messaging that rises above the noise. Leveraging social data is one way to help pinpoint what’s working: what type of content drives attention, who your audience is and how you should schedule your posts to reach them.

Real Estate 121

Real Estate Entertainment Finance Retail 121

Buffer Marketing

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Analytics 111

Analytics Management Branding Place 111

Litmus

OCTOBER 4, 2023

Decide what’s worth your time You’re probably working with time, budget, tech, or team constraints and need to spend your resources wisely. Champion for more resources for your team You know how hard your team works and how vital everyone’s efforts are, but the rest of your organization might not.

Health 100

Health Email Marketing Analytics Place 100

Hootsuite

SEPTEMBER 23, 2022

Writing for social media is not an easy job. . Keep reading for expert tips and tools that will help you become a more confident and effective social media writer in no time. What is social media content writing? Social media writing is a crucial element of any brand’s social presence.

Social Media Marketing 145

Social Media Marketing Thought Leadership Entertainment Education 145

Calvyn Lee Blog

AUGUST 25, 2021

This includes the development of a strategy, set a marketing plan as well as measurement and KPIs, followed by creating high-quality content, and then finishing with the distribution of this content to relevant audiences on social media and optimize it. Next, the plan will be articulated with timing and resources.

Advertising 130

Advertising Advertisers Whitepaper Digital Marketing 130

Marketing Insider Group

MARCH 18, 2021

Billions of people around the world are on at least one social platform. based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Form a comprehensive plan, pledging to follow the tactics you outline and use benchmarks to adjust for success.

Social Media Marketing 143

Social Media Marketing Marketing Strategy Thought Leadership B2C 143

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. It enabled micro-targeting based on people’s interests and personalities gleaned from their social profiles and likes. Allocate the budget appropriately for technology, team resources and ongoing optimization. Resource intensive. Skill assessment.

Key Performance Indicator 124

Key Performance Indicator Logistics Analytics Advertising 124

Martech

JANUARY 12, 2024

It’s a challenge beyond being more efficient with limited resources. The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization.

Key Performance Indicator 135

Key Performance Indicator Transform Marketing Mix Marketing 135

Martech

NOVEMBER 11, 2022

Understanding how consumers interact with sponsored posts on social media and which links they follow. One of the most valuable channels for tactical content marketing is social media, with the objective to use social networks such as Facebook, Instagram, TikTok, and even LinkedIn to push content.

B2C 117

B2C eCommerce Retail Shoppers 117

SocialPilot

FEBRUARY 6, 2024

In this competitive social media generation, authenticity and engagement are the two alphas of the game. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Millions of people are now browsing social media platforms daily in search of product recommendations.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Customers.ai

NOVEMBER 29, 2023

Unlike inbound strategies that rely on attracting prospects organically, outbound sales involve reaching out to a carefully identified target audience through channels like email, phone calls, and social media. Those same people also rely on social media, internet searches, and publications for information.

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Customers.ai

FEBRUARY 7, 2024

Brendan Kane Managing Partner, Hook Point Twitter / LinkedIn Expertise: Digital Advertising, Influencer Marketing Brendan Kane is a powerhouse in digital strategy and social media innovation, recognized for his work as the founder and managing partner of Hook Point.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media Marketing 141

Social Media Marketing Marketing Marketers B2C 141

Sprout Social

MAY 18, 2023

Social practitioners wear many hats as they balance emerging networks and formats. Yet, strong social media copywriting skills remain the foundation of bringing a social strategy to life. Social media copywriting varies greatly by industry and brand.

Copywriting 126

Copywriting Transform Thought Leadership Customer Journey 126

Hubspot Marketing

DECEMBER 26, 2022

Digital Media and Design. Social media marketing. If you work for a supportive company, your manager may offer resources to help you work toward those skills. Digital Media and Design. Interactive media management. Social media management. Paid media management. Social media.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Audience Growth.

Finance 129

Finance Gen Z User-Generated Analytics 129

Hubspot Marketing

JUNE 19, 2023

Fortunately, there is data as well as tools and other resources to help you make an educated guess for websites in your industry. It can help you determine whether you should invest more in email or social media, for example, or in ensuring your site is mobile-friendly. These are good benchmarks to use for your site.

B2C 144

B2C Analytics User-Generated SEO 144

Sprout Social

OCTOBER 5, 2023

Is managing multiple social media accounts becoming too tedious? This unified approach makes it easier for marketers and content creators to manage, analyze and optimize their social media activities across Facebook and Instagram. Is the pressure of crafting the perfect creator profile stressing you out?

Key Performance Indicator 106

Key Performance Indicator Marketing Marketers Management 106

Martech

FEBRUARY 23, 2022

But, deciding whether or not your company needs a sales enablement platform calls for the same steps involved in any software adoption, including a comprehensive self-assessment of your organization’s business needs, staff capabilities, management support and financial resources. Who will use the platform? How will we define success?

Price 115

Price Analytics CRM User-Generated 115

Sprout Social

APRIL 4, 2023

Most brands expect to drive engagement and generate leads with social media strategies. Ephemeral content in social media refers to any kind of content that is visible for a short amount of time, typically for 24 hours. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing Strategy 116

Marketing Strategy User-Generated Marketing Marketers 116

Sprout Social

FEBRUARY 18, 2020

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. Social monitoring is an essential part of any social customer care strategy. What is social media monitoring?

Branding 135

Branding PR Retail Analytics 135

Digital Marketer

SEPTEMBER 21, 2023

Social media is one of the most quickly evolving areas of digital marketing. So, your social media marketing team needs to keep pace with customers and competitors alike. From new social platforms and changing algorithms to the latest technologies and trends, marketing is unforgivingly fast-paced.

Social Media Marketing 85

Social Media Marketing Marketing Marketers Management 85

Hubspot Marketing

DECEMBER 1, 2023

Then, you’ll probably want to create a free resource like an ebook or whitepaper that they can download by filling out a form and submitting their contact information. Social media. Traffic might come from users who engage in a campaign through one of your social media profiles.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Martech

FEBRUARY 25, 2022

Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website to mobile app to drive-through menu to virtual reality experience. What are our reporting needs? Get the daily newsletter digital marketers rely on.

Management 119

Management CMO Price Communications 119