Hubspot Marketing

FEBRUARY 22, 2023

Podcasts, e-learning courses, video series, and contests all sound great – but who has time to create them all? Once visitors click on the CTA, they're brought to a landing page where they fill out a form with their name, email address, and any other relevant information you've deemed important. Like this course from Her First $100K.

eBook 145

eBook Finance User-Generated Transform 145

Hubspot Marketing

MAY 16, 2024

To put some numbers behind it, let's say you’re spending $100K per month on paid media to generate demand. Instead, it's about diversifying marketing strategies for sustained growth. Move up one level from that, and people are trying to learn how to develop a more effective paid media mix. Analyze competitor keywords.

CMO 92

CMO User-Generated Advertising Advertisers 92

AWeber

NOVEMBER 2, 2022

Social media is a powerful tool for raising awareness of your brand and engaging your audience. Trouble is, social media can be unreliable. But with an email list, you don’t have to worry about social media earthquakes. Unlike with social media, you own your email list.

Email Marketing 128

Email Marketing Promotion Communications eBook 128

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? A marketing plan is an extension of your marketing strategy.

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Search Engine Land

MAY 20, 2024

There has not been a week in 2024 during which I have not received at least one email from a blogger in dire straits, bemoaning the loss of their livelihood due to these recent updates. It’s the same for email marketing. Take a quality Pinterest course or work with a professional firm but invest in Pinterest as a monthly priority.

61

61

SmartBrief - Marketing

FEBRUARY 11, 2024

Are you finding that your emails aren’t getting the response you were hoping for? It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. This guide is here to help you navigate the realm of email CTAs. Let’s dive in and optimize your email strategy!

Email Marketing 101

Email Marketing Food Retail Communications 101

Jeff Bullas

JANUARY 30, 2023

And I was intrigued by the rise of a new form of media with the newly coined titular of “ social media ”. The no-brainer Writing about social media was a “no brainer” because I had observed addictive activity on Facebook. Mass media smarts don’t always equal new media savvy. I was lucky.

Fashion 230

Fashion Affiliate Marketing PR Industry Insights 230

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. Key Takeaways Marketing KPIs are essential for measuring the effectiveness of marketing strategies, optimizing campaigns, making informed decisions, and ensuring responsible allocation and ROI of marketing spend.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

Gen Z 98

Gen Z Branding Influencer Marketing Fashion 98

Marketing Insider Group

JANUARY 29, 2024

We’re about to unveil how to make AI work for you, turning it into a powerful ally in your content marketing strategy. They’re the pillars of any solid content marketing strategy. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward.

Copywriting 87

Copywriting User-Generated SEO Market Trends 87

Hubspot Marketing

MARCH 19, 2024

While I’ve yet to buy something on social media (I’m afraid of scams), the draw is certainly there for me and my consumer peers — 56% of them say they’ve bought something based on an ad they saw on TikTok. I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Animalz blog

FEBRUARY 25, 2024

It’s the belief that customers will find your great product without a distribution strategy. A distribution-first strategy starts with the “they will come” part. The default strategy would be to start a blog, focus on SEO, and they will come. Think email newsletters, LinkedIn posts, or data reports.

Thought Leadership 82

Thought Leadership SEO Place Content Marketing 82

Hubspot Marketing

DECEMBER 26, 2022

Before scrambling into a data analysis course, it's important to realize that there are dozens of technical skills that don't require you to become part marketer, part computer scientist. Digital Media and Design. Social media marketing. Content strategy. Digital Media and Design. Social media management.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Hubspot Marketing

JANUARY 22, 2024

You have new goals to reach and new strategies to execute. But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Approach social media as an ecommerce platform. On the consumer side, 67% have already bought through social media platforms.

eCommerce 112

eCommerce Marketing Marketers Influencer Marketing 112

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. The most comprehensive content marketing strategies include all digital channels where customers are, including social media platforms.

Whitepaper 129

Whitepaper Content Marketing Thought Leadership Marketing 129

Rock Content

JUNE 29, 2023

According to the 2023 State of Marketing Report, 25% of marketers are planning to incorporate interviews into their strategies for the first time this year. Since the pandemic, interviews have emerged as a mainstream tool worldwide, spanning podcasts, videos, and social media channels.

Transform 78

Transform Promotion Education Marketing 78

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. You become a go-to thought leader and resource. That builds trust and connection.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Search Engine Land

SEPTEMBER 11, 2023

Then SEO may not be your best course of action. Results will vary depending on your strategy, but data suggests that you must wait to see an impact. That’s when paid search or social media ads are more effective in promoting your event and getting people to buy tickets or register. SEO takes time to work.

SEO 143

SEO User-Generated Energy Promotion 143

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Scoop.it!

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. Post Consistently on Social Media. PewRearch listed information access and entertainment as some of the reasons 70% of users use social media. A social media calendar or schedule will help keep you on track.

Entertainment 84

Entertainment Customer Journey Education Customer Acquisition 84

Hootsuite

SEPTEMBER 7, 2022

Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom. How does social media influence education?

Education 94

Education Thought Leadership User-Generated Analytics 94

Martech

JUNE 26, 2023

Marketing today is driven by online reputation, social media community management, SEO, and digital media. This means that the more people you want to attend your event, the more thought you must put into your marketing strategy. Of course, we know event marketing is resource-intensive and can be a real hit or miss.

Event Marketing 105

Event Marketing Marketing Marketers PR 105

Orbit Media Studios

JANUARY 16, 2024

People add all kinds of crazy stuff to their sites, often without a thought for strategy or their visitors. Social icons on service pages …candy colored exit signs We share content on social media when we think others will find it interesting or useful. So why do brands put social media widgets on their sales pages?

PR 127

PR SEO Place Promotion 127

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. B2C digital marketing strategies. Get MarTech!

B2C 116

B2C eCommerce Retail Shoppers 116

Hootsuite

SEPTEMBER 6, 2023

Don’t sweat through your blazer: here’s everything you need to know for your social media manager job interview. Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). How did you get into social media?

Management 103

Management Social Media Marketing Communications Analytics 103

AWeber

SEPTEMBER 21, 2022

To successfully start and grow your business, you can’t just create a sales page or a social post and hope people will come across it. Like any new business or product, you will need to try several marketing strategies to see what works. They're great if you're looking to sell a digital resource, course, or ebook.

Law 108

Law Place eBook Product 108

Hubspot Marketing

AUGUST 21, 2023

Include links, additional resources, links to other videos and playlists, etc. In a YouTube description, content creators explain what your entire video is about and even link to external resources. To learn more about using YouTube for marketing purposes, consider checking out HubSpot Academy's comprehensive YouTube Marketing course.

Millennials 98

Millennials Real Estate SEO Product 98

AWeber

FEBRUARY 8, 2023

When it comes to making money online, the most powerful tool in your arsenal isn’t social media or SEO or paid search ads. It’s email. Email marketing has the highest conversion rates of any marketing channel. Want to start earning money from your email list? You can skip this section.

Email Marketing 93

Email Marketing eBook Marketing Marketers 93

Campaign Monitor

MARCH 21, 2024

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. The welcome email is an opportunity for you to not only meet your customer’s expectations — but to also exceed them with engaging content that keeps them wanting to see more of your content and products.

Customer loyalty 78

Customer loyalty Promotion Fashion Email Marketing 78

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year.   Whether you have 3,000 or 300,000 followers, you can monetize your Instagram with the right strategy. Let’s get into it.

Affiliate Marketing 100

Affiliate Marketing Non-Profit Finance Promotion 100

Buffer Marketing

MAY 2, 2024

  This experience is a powerful reminder of the opportunities that await when you match great content with the right monetization strategy. This is where you tap into your resourceful nature.  He also sells a course on how to create and monetize faceless content using AI. List each idea and steps to take. 

Affiliate Marketing 79

Affiliate Marketing Manufacturing User-Generated Promotion 79

Search Engine Land

MAY 12, 2023

You can – it’s called a resource center. Also known as a knowledge base, resource library, or content hub, creating one for your website could help your audience find your best content – and ultimately boost things like engagement, website traffic and conversions. What is a resource center? Let’s talk about how.

Whitepaper 96

Whitepaper eBook SEO Education 96

Hubspot Marketing

JANUARY 13, 2023

A day or so later, you receive an email from the auto company that created the survey about how they could help you take care of your car. These lead generators are just a few examples of lead generation strategies you can use to attract potential customers and guide them towards your offers. (We We talk about more strategies later.).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Martech

OCTOBER 8, 2021

No social posting. But some resourceful email marketers seized the opportunity to launch quick campaigns that capitalized gleefully on the global outage. This email from apparel retailer James Mae reminds recipients why they rule – because they subscribe to the brand’s email updates! How marketers responded.

Real Estate 129

Real Estate Social Media Marketing Retail Email Marketing 129

Exposure Ninja

AUGUST 4, 2022

All you need are strong resources written or created by SEO experts. We’ve compiled a list of 50 of the best SEO blogs, courses, videos, podcasts, conferences and tools to get you started. Social Media Accounts to Follow to Learn About SEO. Free SEO Courses with Certification. First Name * Email Address *.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

AWeber

MARCH 14, 2023

But did you know that you can use YouTube to grow your email marketing list? By encouraging your YouTube subscribers and viewers to sign up for your email list, you’re able to tap into an audience of people who are already interested in your business and what you have to say. Why capture your YouTube subscriber's email address?

Real Estate 103

Real Estate eBook Email Marketing Communications 103

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. It’s useful for filling in bandwidth or resource gaps – like creating an image quickly instead of looking through stock images for hours. Jeff Coyle, co-founder and chief strategy officer, MarketMuse, Inc. Check it against your persona research.

Content Marketing 114

Content Marketing PR Law CMO 114