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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Like Facebook, you can also post content like photos or videos. Platforms like Facebook and Twitter have also started to encourage native video and photo uploads more heavily. Cons Those interested in just posting links may have a harder time getting engagemen t than those uploading photo and video.

Gen Z 145
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How to Use TikTok: Beginners Start Here

Hootsuite

Okay, it’s official: you can’t ignore TikTok anymore. Read on for everything you need to know about getting started with TikTok and honing your video editing chops. What is TikTok? TikTok is a platform for short-form mobile videos. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse.

Gen Z 141
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The 10 Best Places to Find Cheap (or Free!) TikTok Templates

Hootsuite

Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Besides, there are plenty of other things you can stress out about — let’s leave TikTok out of it.

Place 102
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How Nonprofits Can Use TikTok for Growth [Case Study + Examples]

Hubspot Marketing

TikTok has shaken up the digital landscape — and its explosive growth over the past year suggests that it's here to stay. Although it's an entertainment-first platform, TikTok is more than just Gen Z dance challenges. Here, let's explore tips and best practices for nonprofits looking to leverage TikTok for growth.

Gen Z 101
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10 Creator Economy Startups Marketers Should Know

Hubspot Marketing

Fortunately, new creator economy startups are providing the tools, resources, and platforms needed to make the business side of content creation easier for digital creatives. Originally called "Clash," this video-hosting app was initially released in January 2020 as a successor to Vine. 1 0 Startups Contributing to the Creator Economy.

Finance 122
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TikTok Is Exploring Stories & Long Videos: Will Marketers Even Care?

Hubspot Marketing

When TikTok went viral in 2019, pulling in millions of global users nearly overnight , almost every major social media channel quickly pivoted attention to short-form videos. You also might wonder, "Will these features make TikTok a more applicable channel for my brand?" We'll discuss TikTok Stories first.

Marketing 101
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How to use TikTok for business effectively and grow your audience

Sprout Social

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started. Moreover, 47.4%