Hubspot Marketing

JANUARY 3, 2025

As Wizs Head of Marketing Tom Orbach says, Mini tools are 10x more powerful than free trials. For the last 20 years, tech marketers have been giving away e-books and PDFs. I think Orbach would agree that this era is coming to an end.

Finance 131

Finance Marketers Marketing Promotion 131

Buffer Marketing

AUGUST 21, 2024

6: Content marketing blueprint Best course for SaaS businesses looking for social media marketing inspiration Price : Free version available. The content marketing blueprint course is a playbook for how SaaS businesses can learn social media marketing to increase their bottom line. Paid plan costs $50/month. The databases are paid.

Social Media Marketing 117

Social Media Marketing Copywriting Price Marketers 117

Martech

JULY 26, 2024

On Wednesday, Stagwell announced it acquired LEADERS, a digital agency specializing in influencer marketing and its InfluencerMarketing.AI (IMAI) SaaS platform. Notable users of the SaaS platform on the brand side include Coca-Cola, Estée Lauder and Superdry. Why we care: Influencer marketing is now big business.

Influencer Marketing 117

Influencer Marketing PR Social Media Marketing Marketers 117

Chief Martec

JANUARY 2, 2025

Existing martech SaaS platforms aren’t dragging their feet to the AI agent party either. Now, if we were simply dealing with existing iPaaS/automation vendors and ecosystem-oriented SaaS platforms morphing into AI agent platforms, that would be challenging enough. The thing all these different AI agents have in common?

Fashion 129

Fashion Transform CRM Product 129

Martech

SEPTEMBER 6, 2024

The Own acquisition is a reminder that CRM users are trusting their most valuable data to clouds managed and secured by SaaS vendors. As the U.S. returned from its unofficial end of summer, Salesforce announced it is open for business.

CRM 114

CRM Analytics Management Customer 114

SocialPilot

APRIL 16, 2025

And this is exactly why we need SaaS review sites. However, these SaaS review sites are not merely display boards. They are also lead generation machines and brand reputation boosters for SaaS businesses. Top SaaS Review Sites to List Your Business Every business wants to boost its online presence. It has over 1.5

User-Generated 40

User-Generated B2C Finance Management 40

Martech

DECEMBER 5, 2024

The client, a SaaS company, enlisted my consultancy to review their email marketing program. Instead, seemingly unrelated business decisions can affect the wider application of your email program and undermine its deliverability. That was the case for a client who faced blocking until we expanded our review beyond email decision-making.

User-Generated 124

User-Generated Promotion Customer Journey Email Marketing 124

Hubspot Marketing

JUNE 2, 2025

And, we did it by flipping the typical SaaS playbook on its head. This is where most SaaS companies get stuck. What if we could earn attention before someone was in-market? What if, instead of trying to capture demand, we could create it? That's what we set out to do at Gong. What is the 95-5 rule? We didnt talk about Gong.

Branding 103

Branding Product Price Product Marketing 103

Customers.ai

JANUARY 7, 2025

SaaS companies? SaaS: Unlock 7 Expert Email Templates That Double Conversions for signing up. SaaS : Sign up for your free trial and get a personalized onboarding guide, displayed to users on the pricing page. Start with what works. Discounts, freebies, and exclusive access are the classics for a reason. Limited spots available!

Customer 94

Customer eCommerce Shipping Outbound Marketing 94

Hubspot Marketing

MAY 21, 2025

SaaS-Based Platforms Pricing is based on users, monthly prediction volume, or on-demand usage. Enterprise SaaS solutions like Alteryx start at $4,950 per year for a single user. These are typically SaaS-based solutions, with a pay-as-you-go model. Costs depend more on data quality and the number of users.

Price 105

Price User-Generated Law Analytics 105

Martech

OCTOBER 30, 2024

The winding customer journey Moroney, co-founder of Storybook Marketing, a demand generation agency specializing in B2B SaaS, laid out a plan for solving this problem. It switches very quickly from thought leadership to product but fails at placing your brand into the consideration set for buyers.”

Content Marketing 141

Content Marketing Customer Journey Thought Leadership Marketers 141

Kuno Creative

AUGUST 8, 2024

If your SaaS website isn't customer-centric, user-friendly or intuitive, then how does that bode for your software? Fortunately, there’s a formula for effective SaaS website design. Many consumers don't know the difference between Helvetica and Arial, or what “responsive design” is.

Customer 59

Customer Digital Marketing Marketing Strategy Marketers 59

Martech

NOVEMBER 1, 2024

The 40/40/20 rule: How GTM efficiency shapes SaaS success Let’s take a closer look at efficiency. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability. In SaaS, a common benchmark is a 5X LTV-to-CAC ratio.

Customer Acquisition 137

Customer Acquisition Health Traditional Marketing Management 137

Hubspot Marketing

AUGUST 13, 2024

But, as a marketing leader at a large SaaS company, I'm well aware of the concerns. As these LLMs continue to become more sophisticated, we’ll be able to retrieve more personalized and targeted guidance faster than ever before.

SEO 124

SEO Transform User-Generated Health 124

Martech

JULY 19, 2024

The good news for martech vendors is the SaaS business model revolves around recurring revenue from subscriptions, so there’s a steady flow of cash coming from the customers. I examined the earnings results from four SaaS martech vendors to better understand where they’re finding success and where they’re seeing challenges.

CRM 119

CRM User-Generated Marketing Automation Platform Retail 119

Litmus

OCTOBER 17, 2024

“ Steph Knapp , Freelance Content Writer for SaaS and B2B companies Engagement stage : encourage interaction with valuable content Once subscribers have warmed up to your brand in the awareness stage, it’s time for the next step of the email funnel: the engagement stage.

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Backlinko

NOVEMBER 8, 2024

Whether you want to be the next TikTok sensation, scale a SaaS business, or grow an affiliate empire, the 4 Ps will guide you through the ups and downs. Let’s say you’re a SaaS company. Get them right, and you’re not just running a marketing campaign. See, challenges in your business are inevitable.

Price 113

Price Real Estate Promotion Food 113

Martech

JANUARY 7, 2025

Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups. Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. For example, a rich blog post for a fintech company could be titled What is embedded finance? Use cases in real-world scenarios.

SEO 114

SEO Logistics User-Generated Finance 114

Martech

DECEMBER 2, 2024

In the turbulence of SaaS and B2B markets — where shrinking deal sizes, longer sales cycles and tighter budgets have become the norm — guessing isn’t just risky; it can get you fired. This is where causal AI performs.

Transform 127

Transform Analytics Marketers Marketing 127

Martech

SEPTEMBER 4, 2024

Could ChatGPT simulate a full-scale marketing and sales strategy for a B2B SaaS platform? First, I generated fake user data for a B2B SaaS platform and ran campaigns across organic social, paid media and owned content. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Marketing Strategy 122

Marketing Strategy Whitepaper Finance Transform 122

Hubspot Marketing

OCTOBER 11, 2024

As an example, if I own a SaaS company and partner with an online marketplace to sell my solutions, it might make sense to offer a 10% commission on each sale, particularly considering the sale wouldn’t have been possible without their services. Best for: Businesses selling high-ticket items or services, such as SaaS and FinTech companies.

Manufacturing 133

Manufacturing B2C eCommerce Marketers 133

Martech

DECEMBER 16, 2024

Dig deeper: How to categorize customer data for actionable insights Intercoms listening strategy Intercom, a global SaaS company, took this approach when it shifted its marketing strategy. When you get enough customer interviews, trends and themes emerge and your marketing mix will begin to present itself.

Marketing Strategy 107

Marketing Strategy Customer Transform Marketing Mix 107

Martech

OCTOBER 22, 2024

This is especially useful in SaaS-based models where compatibility with existing infrastructure is key to sales success. Use data enrichment tools like Salesmate or Clearbit to supplement your scoring model with revenue data. Growth trajectory Companies on a growth trajectory (e.g.,

Communications 124

Communications CRM Target Market Price 124

Martech

APRIL 9, 2025

For example, a recent demand gen leadership posting at Tabnine, a leading SaaS startup in AI coding assistance, underscores their focus on candidates with AI expertise. Recent U.S. job postings show a rising demand for marketing professionals skilled in AI, especially in demand generation roles.

Transform 130

Transform Marketers Marketing Copywriting 130

Martech

NOVEMBER 14, 2024

Fast forward to today and your SaaS expenses ballooned. This surge led to rapid growth in SaaS platforms, which provided essential communication and project management tools but also created a complex web of overlapping subscriptions. This trend mirrors what happened in consumer markets.

Customer 124

Customer User-Generated Marketers Marketing 124

Martech

FEBRUARY 26, 2025

Example A B2B SaaS company could offer free access to premium content, extended trials or community support anything that adds value before asking for the sale. But in today’s climate, generosity builds loyalty. If buyers can’t afford your product now, they’ll remember who helped them when they can in the future.

Whitepaper 117

Whitepaper Thought Leadership B2C Marketing Automation Platform 117

Chief Martec

JANUARY 16, 2025

But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste. And, of course, there’s the ongoing 10-year narrative that the whole SaaS industry, martech especially, has been ripe for consolidation. So betting on red shrinking SaaS stacks would have seemed a safe wager.

Finance 76

Finance Price Management Marketers 76

Martech

OCTOBER 11, 2024

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? Any sizable B2B SaaS deal includes: A buying committee. That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Procurement professionals. Executives.

User-Generated 122

User-Generated Promotion Marketers Marketing 122

Hubspot Marketing

FEBRUARY 25, 2025

Then, I establish which services they want and how I reach them: Lets say we have a prospect: a B2B SaaS company looking to scale content production in-house. Note that a B2B SaaS company likely has a few decision-makers involved: The person most responsible for content, like a Director of Marketing.

Transform 99

Transform Marketers Marketing Gen Z 99

Hubspot Marketing

OCTOBER 21, 2024

What I included: Following Bodnar and Flanagan’s lead, I kept it simple, including being “head of marketing for a technology company that sells a SaaS product for Sales Teams.” Before AI could develop my marketing plan, it needed to know what it was marketing and who exactly my company was.

Marketing Plan 133

Marketing Plan Key Performance Indicator Marketers Marketing 133

Martech

SEPTEMBER 20, 2024

One security problem with SaaS is implicit trust,” said Paul Shread, international editor for The Cyber News from threat intelligence vendor Cyble. Personal information for approximately 6.5 million Bank of America customers was stolen through the systems of Infosys McCamish. Nearly a terabyte of data was stolen from Disney via Slack.

Law 124

Law Fashion Communications Management 124

Hubspot Marketing

FEBRUARY 26, 2025

Now, as a content strategist whos guided content projects for over 30 SaaS companies, Ive seen how the right stakeholder strategy can transform scattered feedback into a clear direction. Stakeholder Map Example Let me share a real stakeholder map I created for a recent SaaS website revamp project.

Finance 115

Finance Communications Transform CRM 115

Hubspot Marketing

SEPTEMBER 16, 2024

I interviewed every memelord, meme marketer, and meme page operator I could find: a memelord who sold a content agency for $1M+, a growth hacker at a fintech startup worth $100M+ whose main growth tactic has been ads on meme pages to grow it, and a startup founder who drove $3M+ in SaaS sales from viral memes and sold his company for $100M+.

Gen Z 116

Gen Z Finance Marketers Marketing 116

Martech

MAY 21, 2025

Take any SaaS product pitch, and you’ll find the same formula: a carousel of capabilities paraded out as if quantity equals quality. Yet most product marketing treats features like value delivery systems when they’re not. They’re attributes, not arguments. And without context, they practically mean nothing.

Manufacturing 122

Manufacturing Price Product Marketing Product 122

Martech

JULY 17, 2024

A marketing VP’s dilemma In 2022, Emma was the confident VP of Marketing for a thriving SaaS analytics platform. Marketing must drive the transition from problem-market fit to product-market fit. Here’s why it matters and how it can be done. Fast-forward to 2024, and Emma’s reality has shifted.

Product Marketing 103

Product Marketing Product Transform Marketers 103

Martech

SEPTEMBER 25, 2024

Features lead marketers to look for replacements for both homegrown applications, where 48% of respondents cited better features from SaaS software, and for commercial applications, where 36% cited better features.

Marketing Automation Platform 117

Marketing Automation Platform CRM Marketers Marketing 117

Neil Patel

JUNE 27, 2025

CPL (Cost Per Lead) $3–$15 (depends on industry and form friction) CPA (Cost Per Acquisition) $20–$50 for ecomm, higher for SaaS These are ballpark figures. SaaS : Lower CTR, higher CPC. SaaS : Test gated content or lead gen forms. CPM (Cost Per 1,000 Impressions) $6.00–$10.00 per click might be a win. Leads are worth more.

Price 79

Price eCommerce Advertisers Advertising 79