Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Add your URL and up to four competitors. Works well for audiences who value real-time interaction and expert insights.

Marketing Strategy

Hubspot Marketing

NOVEMBER 5, 2024

As your customers journey through your sales funnel, they come in contact with elements designed to grab their attention and spur them to action. Thankfully, there are tons of conversion rate optimization tools that can help you analyze your sales funnel and optimize your strategies. Here’s why.

B2C

Hubspot Marketing

SEPTEMBER 18, 2024

Jenna has one goal when it comes to podcasting, social media, and Pinterest, and I was surprised to hear it's not “driving sales” — it's getting people to subscribe to her newsletter. "My Because, as Jenna points out, it’s the easiest way for her to provide value. I don't look at likes, follows, or engagement.

Digital Marketing

Hubspot Marketing

JULY 12, 2024

Unfortunately, that’s not the world we live in — so I reached out to 3 different community management experts and asked how they show the value of their community. But first, it helps to know what you’re up against… Table of Contents Why is it so stinkin’ hard to show the value of community management? Tracking attribution is tricky.

Management

Scoop.it!

OCTOBER 31, 2024

Create and Reinforce the Market for Your Service When investing in marketing, many businesses make the mistake of focusing on creating sales. Instead, it’s a gradual process where prospects slowly move from the awareness to the purchase (and post-purchase) stages of the sales cycle. Need inspiration on how you could do this?

Marketing Strategy

Scoop.it!

OCTOBER 2, 2024

They build trust and reliability, as potential customers value the genuine experiences shared by their peers over traditional advertising. To maximize benefits, choose influencers whose values align with your brand and whose followers match your target audience. These stories add a human touch and make your brand relatable.

User-Generated

Customers.ai

DECEMBER 4, 2024

when your sales team is pumped about all the new leads you identified but you’re just a chill guy. Email List Growth Hack 3: Add Incentives That Convert Everyone loves a freebie. Tools like spin-to-win wheels or digital scratch-off cards add an interactive element to your site that captures attention and encourages signups.

CRM

Hubspot Marketing

DECEMBER 30, 2024

Thats where my expertise and the expertise of my professional network primarily SEOs offer the most value to you. Id also add that doing an initial content analysis (aka identifying whats already working and what isn't) as part of your monitoring will give you a benchmark to refer back to throughout your strategy.

eCommerce

Litmus

OCTOBER 17, 2024

Overtime, new layers and concepts were introduced as modern businesses began recognizing the importance of customer lifetime value—like the buyer’s journey and the customer experience funnel. ” Highlight your company mission and values, demonstrating how your product or service addresses subscriber pain points.

Email Marketing

Buffer Marketing

DECEMBER 3, 2024

Use them while running sales or posting holiday-centric content. Brands also add campaign-specific hashtags to gain eyes on their latest innovations. Add more niche hashtags instead. Add hashtags that perform the best more often and try to replicate and improve the results you get. But how many should you add?

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

Add in tasks like data analysis, calculations, and formatting, and it’s no wonder marketers report getting 12.5 What I included: Following Bodnar and Flanagan’s lead, I kept it simple, including being “head of marketing for a technology company that sells a SaaS product for Sales Teams.” hours back weekly.

Marketing Plan

Backlinko

NOVEMBER 8, 2024

And drive sales. And sales come much easier. Initial interest fades due to low demand or value mismatch. You create a ton of buzz, but limited reach leads to a sales flop. And where AI truly adds value? They pay for your value proposition. That’s the value they believe they’re getting.

Price

Lynton Web

JANUARY 2, 2025

Your marketing department hands off leads that aren't ready for your sales team, and it causes tension within your company. You sometimes feel like you're wasting your sales team's time by passing off leads that aren't ready to buy. These properties store and track the values for both contacts and companies.

Transform

Scoop.it!

NOVEMBER 21, 2024

Your products may be great, but sales don’t seem to flow more than a trickle. Master Customer Testimonials The most basic social proof tactic for boosting your sales is letting your happy customers do the talking. Customer testimonials are marketing gold, with the power to increase sales by 34%. or “What’s your favorite feature?”

Customer

Hubspot Marketing

JANUARY 8, 2025

S ocial commerce, sponsored content, and advertising: This includes managing in-platform product sales and promotion, working with influencers or creators , and running paid ad campaigns. Miscellaneous expenses: This includes social media giveaways, contests, and other promotions that hold monetary value or require additional resources.

Social Media Marketing

Hubspot Marketing

OCTOBER 18, 2024

Printed invitations stand out from the digital noise and add gravitas to your event. For instance, you may determine that a mobile app is non-negotiable, but a floral budget may be a wish-list item to add only if you reach a certain revenue threshold. Print and out-of-home advertising. Identify potential revenue sources.

Event Marketing

Sprout Social

JANUARY 15, 2025

You get affiliate influencer marketing: a high-impact strategy for boosting brand awareness and sales. Affiliate influencer marketing, or influencer affiliate marketing, is a type of brand partnership where influencers earn a commission for driving product or service sales through their content. What is affiliate influencer marketing?

Influencer Marketing

Marketing Insider Group

AUGUST 26, 2024

Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028. This platform automates marketing, customer services, commerce, and sales jobs. It also optimizes marketing workflows and automates customer services.

CRM

SmartBrief - Marketing

JULY 30, 2024

I’ve been an avid Reddit user for years and have witnessed firsthand the value it offers. Here are six ways agency and brands can extract value from Reddit marketing. Come in genuinely and with an open mind , and be sure to avoid sales speak. It’s time to add Reddit marketing to your mix.

PR

Customers.ai

DECEMBER 17, 2024

Every extra step you add to an email or SMS flow increases the chances of losing your audience. First, they send a clean promo email showcasing the sale or new product. Keep it short, punchy, and scannable: Emails : A killer subject line, 1-2 sentences of value, and a strong CTA. The result? growth in quarterly SMS revenue!

Outbound Marketing

Customers.ai

JANUARY 3, 2025

But do you really know what your customers are thinking as they move from maybe to add to cart? This is where social proof can help close that sale. Decision: Closing the Sale This is the make-or-break moment. Ecommerce Example : A fitness gear brand adds a Buy now, pay later option at checkout, reducing cart abandonment by 20%.

Customer

Martech

NOVEMBER 12, 2024

Getting AI right means unscrewing the sales pitch There’s a very short, very provocative book titled “What Tech Calls Thinking” by Stanford professor Dr. Adrian Daub. Recently, I shared a research note co-authored with renowned author and Dell AI evangelist Bill Schmarzo, exploring the economic value of generative AI. Are you kidding?

Marketing Strategy

Backlinko

JULY 15, 2025

Start with Customer and Client Research Before you open a keyword tool, review your inquiries, support tickets, and sales calls to see what questions come up again and again. Start by reviewing your rivals’ keyword losses and add any relevant topics to your strategy. Click “ + Add filter ” and “ Position changes.” One strategy?

Customer

Marketing Insider Group

JANUARY 6, 2025

Strategic calls-to-action and internal links turn blog readers into leads, guiding them through the sales funnel seamlessly. Visual aids like infographics or charts add an extra layer of engagement. How Blog Writing Supports Lead Generation Every blog post creates an opportunity to bring visitors further into your sales funnel.

Inbound Marketing

Customers.ai

OCTOBER 21, 2024

and Klaviyo, you’ll capture more return visitors and ensure those high-value customers don’t slip through the cracks—even if Klaviyo’s cookie expires. Add any other filters, such as date ranges, specific product categories, or order values. Add product recommendations based on past purchases. Return Visitors.

Shoppers

Hootsuite

MARCH 21, 2025

High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. This is a network thats particularly effective for building long-term relationships that lead to high customer value over time. Youll add products after you finish setting up your shop. Once youre done, click Add Product.

eCommerce

Hubspot Marketing

SEPTEMBER 30, 2024

Not only does personalization help increase sales, but 96% of marketers also say that a personalized experience increases the chances of buyers becoming repeat customers. Brooks adds: “The key is using this creatively, thoughtfully, and putting the effort in upfront. This can help me make more informed marketing and business decisions.

Thought Leadership

Hubspot Marketing

DECEMBER 10, 2024

The primary purpose of marketing is sales. I dont want to make it sound easy because it will be a lot of work, especially if your website is new, but once youve earned those top spots, you can expect sales to come to you. To some degree, sales depend on monthly visitors as long as you get clicks from the right audiences.

SEO

SocialPilot

JANUARY 16, 2025

Integrate Relevant Keywords and Hashtags :Identify and add relevant niche-specific keywords and hashtags to your bio. If you are a logo design agency, you can add Logo Design, Best Logo Design Agency, etc. Include Website/Important Links :In your profile bio, add a clickable link to your website. to directly encourage actions.

SEO

Hubspot Marketing

APRIL 30, 2025

I couldnt quantify a single sale from two million visitors. Now, everything I do in SEO is centered around the buyer and the end goal: a sale. Using buyer journey keywords, I can better quantify the value of my work. For example, a sales manager might research: Why doesnt my team follow up with leads? The problem?

SEO

Hubspot Marketing

JULY 12, 2024

What are their values, attitudes, and lifestyles? The more you can align your success metrics with what the business cares about, the better off you’ll be,” she adds. Play with a demo, go through hands-on onboarding with a sales rep, or spend time on the platform to understand what you can do. Psychographics.

Management

Martech

FEBRUARY 26, 2025

Buyers want real connections, trust and value before they invest. Example A B2B SaaS company could offer free access to premium content, extended trials or community support anything that adds value before asking for the sale. Before you can get B2B buyers to purchase from you, you must get them to care.

Whitepaper

Hubspot Marketing

MARCH 26, 2025

It was about adding value. Social media entrepreneurship entails building a business using social media as the predominant method of driving sales and marketing. alone, 77% of small businesses use social media for essential functions like sales, marketing, and customer service. Now, its her full-time business. Youre in luck.

Gen Z

SocialPilot

DECEMBER 18, 2024

They engage different audiences on the platform and different consumers in your sales funnel. Audio Reels: Flexible audio editing choices Story: Limited options Story: You can add personality and emotion to your Story by inserting background music from the music library. Add original audio and voiceover to reels 3.

Entertainment

Vertical Response

AUGUST 25, 2024

Want to boost your holiday sales? Understanding what worked and what didn’t can help create a more effective marketing plan, maximizing sales and engagement. A proactive approach ensures a well-thought-out campaign that resonates with your audience, boosting holiday sales and retention.

Marketing Strategy

Litmus

SEPTEMBER 25, 2024

By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates. Focuses on long-term customer value, not just quick conversions. The goal is to build a relationship by offering value without overwhelming them. Onboarding Congrats, they’re in!

Management

Backlinko

FEBRUARY 7, 2025

The real value is in analyzing multiple data sources in parallel. Think web research, customer feedback, and sales conversations. One of the main assets we built was a battlecard to arm sales with new talk tracks whenever they went against this competitor in a new deal or a renewal project.

Price