Marketers Spend on New Technologies While Battling Usage and Impact Challenges
The CMO Survey
APRIL 24, 2024
companies, 94% of whom hold positions at VP-level or higher. Managing Generative AI AI is having an overall positive impact on marketing organizations. Marketing leaders report that sales productivity has improved by an average of 5.1% Lagging are “changing market selection” (18.5%) and “changing brand” (10.1%).
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