SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. Brands that admit their faults, values and practices are more likely to be perceived as authentic.

Gen Z 102

Gen Z Law Marketing Marketers 102

Businesses Grow

MARCH 11, 2024

What’s the value of a brand community? But when it comes to community, brands are often entering an alternate universe — many traditional ideas of brand messaging and control are abandoned. With influencer marketing, you typically lightly touch consumers through a brand mention. Here are ten ideas.

Branding 113

Branding Customer loyalty PR Influencer Marketing 113

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They are just as interested in making sales, if not more so, than the sellers themselves. Here are six marketing strategies to help you grow your sales on Amazon in 2024. See terms.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Sprout Social

JANUARY 24, 2024

It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Influencer Marketing 100

Influencer Marketing User-Generated Key Performance Indicator Analytics 100

Search Engine Land

FEBRUARY 14, 2024

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. The ecommerce customer journey encompasses the complete end-to-end experience, starting from the first interaction with a brand’s online store and culminating in the final purchase.

Customer Journey 98

Customer Journey eCommerce SEO Customer 98

Martech

MARCH 14, 2024

The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news. “The one thing they’re all rallying around is the idea that marketing and sales activities, although not meaningless, are hard to get ROI from. .

Customer 97

Customer Communications Product Place 97

Sprout Social

MARCH 7, 2024

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. A competitive analysis report is a strategic document that examines the position and performance of your competitors in your business. Let’s dive into some more key benefits.

Price 93

Price Market Segmentation SEO Market Research 93

Martech

FEBRUARY 13, 2024

Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Brands leveraged the record-breaking viewership (123.7 Celebrities took the opportunity to grow their personal brands. B2B brands like Salesforce also listen closely to social media.) Disney+, “Well Said.” NYX Cosmetics, “Duck Plump.”

Transform 128

Transform Entertainment Social Media Marketing Marketing 128

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Imagine a scenario where your business is trying to convert consumers in the bottom stages of the sales funnel.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Brands need to connect their messaging directly with the specific communities they serve and media to their target demo.

Advertising 112

Advertising Advertisers Retail Price 112

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Marketing competitor analysis is the process of researching and analyzing your competitors’ marketing strategies and tactics to identify their strengths and weaknesses.

CRM 105

CRM Whitepaper Marketing Marketers 105

Search Engine Land

JULY 17, 2023

How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business growth strategy. Get the daily newsletter search marketers rely on.

SEO 95

SEO Customer Acquisition Transform Affiliate Marketing 95

Marketing Insider Group

MARCH 25, 2024

Neglect her, and your strategy is as good as checkmate. Today, we’re exploring how mastering your marketing database can be the game-changer your strategy needs to checkmate the competition. According to a recent study, businesses that leverage customer data outperform their peers by 85% in sales growth. That’s huge!

Customer loyalty 103

Customer loyalty Law Marketing Marketers 103

Digital Marketer

FEBRUARY 26, 2024

In an era where consumers are bombarded with endless choices and digital noise, standing out as a brand is more challenging than ever. Enter experience marketing – a strategy that transcends traditional advertising by focusing on creating immersive, memorable interactions.

Transform 92

Transform Key Performance Indicator Customer Journey Marketing 92

Marketing Insider Group

APRIL 10, 2024

Brands are competing against one another to reach the same audience pool. This is a big ask, especially with more and more brands entering the marketplace every year. This is a big ask, especially with more and more brands entering the marketplace every year. It’s a tough world out there. The result?

Marketing Strategy 69

Marketing Strategy Marketing Marketers Price 69

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low brand awareness of suppliers: Potential customers may be unfamiliar with smaller or specialized suppliers.

Manufacturing 52

Manufacturing Inbound Marketing User-Generated Transform 52

Search Engine Land

DECEMBER 8, 2023

Bidding on branded and competitor keywords in PPC can help protect your brand and steal competitors’ traffic, but should you do it? What types of brand and competitor keywords are there? Brand and competitor keywords have four variations: Your own business brand. Your competitor’s business brand.

Branding 109

Branding Customer Acquisition Advertising Advertisers 109

Martech

NOVEMBER 6, 2023

Let’s explore how we mastered this and how you can apply our insights to your strategy. This rate evaluates the proportion of positive responses (interested to learn more, internal forwards to decision-makers, or “contact later” messages) to the total number of responses, both positive and negative. Preparation is vital.

Transform 123

Transform CMO Marketing Marketers 123

Search Engine Land

SEPTEMBER 13, 2023

Acquiring as many positive reviews as possible will pay off for Amazon sellers. 8 reasons Amazon reviews are important Amazon reviews aren’t just testimonials; they are powerful tools that can make or break your sales on the platform. Positive reviews can help build a seller’s credibility and attract more customers.

eCommerce 130

eCommerce Management Communications Product 130

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Let’s delve into how we turned our agency’s SEO strategy upside down and generated revenue as a result. Top-of-the-funnel (TOFU) content can be useful to: Build your brand awareness. This is your go-to strategy.

SEO 117

SEO User-Generated Promotion Email Marketing 117

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Customer 109

Customer Transform Communications Promotion 109

Search Engine Land

MARCH 22, 2024

This article covers strategies for creating localized business content that converts, such as: Providing transparent pricing details. Engaging on forums can be a great way to help people get to know your brand, but tread lightly. Offering DIY tips and tutorials. Spotlighting area events and recommendations.

Real Estate 109

Real Estate User-Generated Price SEO 109

Martech

APRIL 12, 2024

Product managers are responsible for defining a product or product line’s strategy, roadmap and features. Program managers foster a holistic understanding of customer needs and market dynamics by bringing together teams from various departments, such as engineering, marketing and sales.

Management 107

Management Product Key Performance Indicator CMO 107

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Branding 120

Branding Law Influencer Marketing Entertainment 120

Search Engine Land

APRIL 16, 2024

As far as different teams go, your brand or client’s sales and customer service teams have a wealth of real-time information about customer questions, issues, use cases, challenges, etc. That said, during times of change, I’ve almost always seen brands lose track of certain SEO fundamentals that are proven to drive growth.

SEO 109

SEO User-Generated Communications Search Marketers 109

Rock Content

JANUARY 26, 2024

The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” From the same report: “The rapid adoption of GenAI in search engines will significantly disrupt CMOs’ ability to harness organic search to drive sales.

SEO 98

SEO Analytics Branding Marketing 98

Hubspot Marketing

APRIL 5, 2023

Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. You can find the right skills or traits to include by cross-referencing the list with any additional descriptions about the company or position.

Finance 140

Finance Logistics Communications Management 140

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 111

Branding Fashion Gen Z Entertainment 111

Search Engine Land

APRIL 19, 2024

Let’s dive into seven proven strategies that can help you elevate your Google responsive search ads game. Countdown insertion This is a really cool feature and an absolute essential for your sale or event ads. For example: “Sale Ends in {countdown yyyy/mm/dd}.” a sale or an event).

Shipping 103

Shipping User-Generated Advertising Advertisers 103

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Yet, nine in 10 also say they are misaligned across strategy, process, content and culture. Why did we choose these KPIs?

Product 129

Product Customer Acquisition Key Performance Indicator Customer Journey 129

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

User-Generated 128

User-Generated Marketing Marketers Advertising 128

Martech

JANUARY 26, 2024

Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Key decision-makers are founders, heads of sales or heads of marketing and C-level executives in the same fields. Scott is the VP of sales at a $50 million tech company. Sales information and materials.

Customer 120

Customer Manufacturing Market Segmentation User-Generated 120

Martech

DECEMBER 29, 2023

And, it makes sense — brands stand to capture more business by stacking similar promotions to capitalize on Black Friday. The reality is that sales events and interruptive discount-related marketing do not create sustainable consumer connections. sales hitting $16.4 This year alone, U.S. How much trust do consumers have in us?

Shoppers 102

Shoppers Transform Customer loyalty Customer Journey 102

Martech

JANUARY 26, 2023

Surely, it will be a year filled with innovation and creativity as technology brands worldwide strive to stay competitive in a rapidly changing landscape. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy.

Marketing Strategy 141

Marketing Strategy Whitepaper Key Performance Indicator Analytics 141

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. One survey found that most people prefer content over social media, reviews or contact with a sales rep. Your content marketing is similar.

Content Marketing 131

Content Marketing Health Inbound Marketing Marketing 131

Martech

NOVEMBER 6, 2023

B2B buyers need to trust your brand. The main challenges company leaders face include budget concerns, future outlook, organizational structure and growth strategies, according to LinkedIn Research. Identify quality leads already interacting with your brand. Sales representatives. Scalability. Website interactions.

Customer 135

Customer B2C Transform Customer Journey 135

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. It both enhances the human touch and positively influences email deliverability algorithms. Here’s how: Though such personalization is a winning strategy, don’t forget about scalability.

Email Marketing 130

Email Marketing Marketing Marketers CRM 130