Hubspot Marketing

MARCH 19, 2024

View this post on Instagram A post shared by Kat: Chief Excel Officer (@miss.excel) If you plan to leverage short-form content in the next year, read up on the latest trends and tips from experts in the video space to get inspiration for your strategy. Make it easy to buy from you online. What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 15, 2024

Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. The goal is what you are aiming at. Grab a copy of this first.

Customer loyalty 114

Customer loyalty SEO User-Generated Product 114

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Like a general marketing audit , the main goal is to see what‘s working and what isn’t.

Email Marketing 109

Email Marketing Health Marketing Marketers 109

Hubspot Marketing

FEBRUARY 23, 2024

With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. The right marketing questions can help you find these essential answers. How can you measure your customer experience? How can you measure your customer experience?

Direct Mail 85

Direct Mail Marketing Marketers Transform 85

Hubspot Marketing

APRIL 2, 2024

In past years, entire industries saw summer slumps -- or seasonal dips in sales or web traffic. Aside from this, they were also dealing with frequent HR requests from employees who'd been waiting months to take vacations or change companies entirely. This, in turn, may have been impacting productivity and job retention levels.

Manufacturing 97

Manufacturing Communications Health Analytics 97

Buffer Marketing

APRIL 10, 2024

Fast-forward a decade, and the landscape of creator monetization has changed completely.   Perhaps more importantly, though, there’s now a diverse range of options for those looking to make money on Instagram and other social media platforms — and you don’t need millions of followers to do it. 

Affiliate Marketing 93

Affiliate Marketing Non-Profit Finance Promotion 93

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. After all, the ability to identify attributes like who is visiting your site and where they live can go a long way toward better targeting and outreach. See Who Is On Your Site Right Now!

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

Hootsuite

MARCH 27, 2024

Boosted posts are the very easiest way for social advertisers to get started. That means it’s important to understand how they work – and how they can work for you. But you also need to understand their limitations compared to other social ads. Boosted posts vs. ads: what’s the difference?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Hubspot Marketing

APRIL 5, 2023

Whether you call it a personal branding statement, experience overview, or resume objective, a career objective statement creates an important first impression. A well-crafted statement lets hiring managers learn about your skills and career highlights in a straightforward way. Bonus if you can hint at your personality.

Finance 140

Finance Logistics Communications Management 140

Search Engine Land

MARCH 13, 2024

One of the biggest mistakes I see time and time again with B2B content is that it misses the point that you are selling to a human. When we turn up to work, we aren’t able to put ourselves into robot corporate mode. When you get this right, the impact can skyrocket. This is the way most of us think we make decisions.

B2C 97

B2C Customer Journey SEO Place 97

Customers.ai

JANUARY 8, 2024

Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices. The only constant is change, right? It also allows you better targeting and relevance in your outreach efforts.

User-Generated 103

User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Fortunately, I’ll show you many tactics and best practices to boost visibility in both places.

Gen Z 88

Gen Z SEO Real Estate Millennials 88

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Why pay attention to the creator economy?

Branding 125

Branding Logistics Influencer Marketing Affiliate Marketing 125

Search Engine Land

DECEMBER 5, 2022

If you need some optimization tips to boost your Amazon sales before the end of the year, we have some suggestions to help make an impact. Why product optimization is worth the effort. The point is to sell your products, right? You have to work for those sales. Think it’s not worth the effort?

Shoppers 92

Shoppers Price eCommerce Advertising 92

Hubspot Marketing

DECEMBER 15, 2023

Yet, there are vast amounts of data and use cases to support AI as a productive and efficient tool to support marketing efforts. In this article, we’re looking at the top fears surrounding AI in marketing and sharing tips from experts to help leadership address them. Find out what they are so you can better support your team.

Education 97

Education User-Generated Marketing Marketers 97

Rock Content

MARCH 19, 2024

However, the internet has changed that in some incredible ways since it first became part of people’s everyday lives. The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Many actually prefer creator-driven content to the alternatives.

Key Performance Indicator 77

Key Performance Indicator Marketing Marketers Succession Management 77

Hubspot Marketing

JANUARY 13, 2023

You finally sit down for dinner at the end of a long day. Then, we'll cover why you need lead generation and how to qualify someone as a lead. A lead is any person who indicates interest in a company's product or service in some way, shape, or form. Sales Qualified Lead (SQL). Product Qualified Lead (PQL).

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Spiralytics

APRIL 25, 2024

Surely, you’d use CRM basics to manage leads and track sales. But there’s much more you can do with CRM to drive customer retention. Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1: Many SaaS businesses emphasize acquiring new customers. to 3x faster.

CRM 52

CRM Customer Customer loyalty Health 52

Marketing Insider Group

APRIL 17, 2023

Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. Even if an expert has time to help you, they might not be motivated to do so. Tell them where you will publish the content, the campaign it supports, and the expected marketing outcomes.

Content Marketing 124

Content Marketing Marketing Marketers Communications 124

Rock Content

APRIL 12, 2024

So, let me present you with the top 5 insights from the newest State of Marketing Report. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Pro tip: if you want to dive into the full report and get all the trends, you can download it for free here.

Influencer Marketing 89

Influencer Marketing Marketing Marketers SEO 89

Hubspot Marketing

JANUARY 3, 2024

It seems like every commercial is trying to be funny these days, and it makes sense because humor is a way to sell your brand without outwardly selling something. Incorporating humor can work for almost any business or any product. Businesses with small budgets can still take the time to make a clever joke.

Advertising 117

Advertising Advertisers Food Gen Z 117

Search Engine Land

JANUARY 26, 2024

But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Let’s tackle best practices for onboarding new clients and offboarding those who leave that will improve the client experience, get to work quickly, and enable future referrals. New business is hard.

CMO 91

CMO Management Search Marketers Product 91

Customers.ai

SEPTEMBER 6, 2023

You’ve probably read dozens of contradictory pieces of ABSOLUTELY NECESSARY advice about email marketing, engagement and deliverability tips over the years. You may just want to do what’s most effective for results and performance and move on to your next exciting campaign idea. My personal favorite tip? No, not that!

Outbound Marketing 106

Outbound Marketing User-Generated Email Marketing Copywriting 106

Search Engine Land

SEPTEMBER 12, 2023

Of course, that requires you to approach it with a different mindset than Search and Shopping. Let me give you an example. Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. And performance certainly won’t be at max.

eCommerce 137

eCommerce Retail User-Generated Advertising 137

Martech

OCTOBER 11, 2023

With AI tools and chatbots like ChatGPT now becoming the go-to source for quick answers, the traditional SEO game is changing. So, the million-dollar question is: How do you build and maintain brand awareness (let alone drive revenue) in this new landscape?

Transform 124

Transform SEO Thought Leadership User-Generated 124

Exposure Ninja

AUGUST 9, 2023

A go-to-market strategy (GTM strategy) is a detailed plan that outlines how a company or organisation will introduce and promote its products or services to the target market and customers. It’s a strategic approach that covers all aspects of bringing a product or service from development to market launch and beyond.

Marketing Strategy 98

Marketing Strategy Marketing Marketers Communications 98

Martech

FEBRUARY 8, 2024

While this approach can generate traffic, it often fails to convert them into leads and sales. Take an example of the keyword our article ranks first for: You can also see that the search intent for this keyword is commercial. To convert them, you need to speak their language, address their pain points, and answer their questions.

SEO 111

SEO User-Generated Promotion Email Marketing 111

Martech

JANUARY 17, 2024

In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. If the groundwork for a smooth transition isn’t in place ahead of time, last-minute changes could mean disaster for the implementation. What happens after the sale?

Transform 97

Transform New Technology User-Generated Communications 97

SocialPilot

FEBRUARY 9, 2024

They have paved the way for the novices by sharing their knowledge and experiences at large. If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Are you ready? Why should you follow her? Why should you follow him?

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Search Engine Land

APRIL 1, 2024

You put time, energy and a lot of hope into a webpage. Firstly, you need to ascertain if the page is not ranking at all versus not ranking well. Using Google Search Console in your investigation Let’s start with an easy way to see whether the page ranks for any keywords. It’s frustrating. But it just won’t rank. So why isn’t it?

Energy 119

Energy SEO Education Place 119

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. How to make more sales with email: assess your current performance Before you drastically change your email marketing strategy, it pays to take a step back and assess how your emails have been performing.

Health 110

Health Copywriting Inbound Marketing Education 110

Hubspot Marketing

FEBRUARY 29, 2024

I’ll share 15 of my favorite healthcare emails in this article and why they work. Standard Welcome Email Sending welcome emails to your new email subscribers lets you thank them for joining your healthcare mailing list. Why the Email Works The first scroll stopper in this email is the newsletter name, “Together Inspired.”

Health 86

Health Shipping Price Promotion 86

Hootsuite

MARCH 2, 2023

Are you looking to automate DMs on social media and live the good life, never having to manually reply to an FAQ again? Well, thank goodness you found this article. After reading this blog post, you’ll know what automated DMs are, all the ways they can help you, and how to do it on your favorite social platforms.

Analytics 131

Analytics Shoppers Communications Shipping 131

Hubspot Marketing

JANUARY 5, 2024

Read on for a deep dive into content writing and some tips to bring your content writing to the next level. They convey meaningful, helpful, and insightful messages to inspire and move an audience to take action — that action being a final sale. So, you must consistently create helpful, engaging content for your business‘s bottom line.

Health 106

Health Entertainment SEO eBook 106

Customers.ai

JANUARY 24, 2024

If you’re reading this, you probably know about our Website Visitor ID X-Ray pixel. And that’s because we’re proud of our game-changing tool, which provides businesses with the contact and intent information of ~20% of their anonymous website visitors. And if you’re an old pro, we’ve got product-specific tips you’ll need too!

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Hubspot Marketing

OCTOBER 31, 2023

Let's explore eight crucial metrics and KPIs you should be tracking to assess the effectiveness of your email efforts. Clickthrough Rate Clickthrough rate (CTR) is likely the first answer you'll get when you ask an email marketer what metrics they track. From there, you can track how your CTR changes over time.

Email Marketing 127

Email Marketing Analytics User-Generated Marketing 127

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. Analyzing this gives you a competitive edge. And this informs your marketing game plan.

CRM 105

CRM Whitepaper Marketing Marketers 105