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TikTok SEO: The ultimate guide

Search Engine Land

TikTok shows you what’s trending so you can join in and boost your chances of getting noticed. But remember, TikTok videos can stay relevant for a long time and can rank for years, so it’s smart to balance trends out with plenty of evergreen content that will still be relevant when the trend is long gone.

SEO 120
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Meta could launch Threads ads this year

Search Engine Land

Initial ad formats are anticipated to include in-feed placements, with potential expansion to trends and topics sections. Threads ads will likely be integrated into Meta’s ad platform, Advantage+ , alongside existing options for Facebook and Instagram.

Logistics 118
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Google Analytics 4 launches new trend detection insight

Search Engine Land

Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower changes happening over a longer time. Why we care.

Analytics 118
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4 under-utilized SEO research approaches to tackle in 2024

Search Engine Land

My list of these includes: Keyword trend analysis. Keyword trend analysis There’s keyword analysis, and then there’s keyword trend analysis. Keyword trend analysis There’s keyword analysis, and then there’s keyword trend analysis. Customer research. Analysis of non-search channels for content.

SEO 121
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Search universe analysis: A deep dive

Search Engine Land

Conducting a search universe analysis (SUA) across platforms like Google, YouTube, TikTok and Reddit is vital to benchmark competitors, identify trends, and optimize content. This approach monitors current trends and preferences and predicts future shifts in user behavior, enabling both reactive and proactive strategy development.

Gen Z 120
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Google to start issuing Display & Video 360 linking recommendations

Search Engine Land

” Recommendations are based on your property’s history, settings, and trends observed across Google Analytics. Recommendations are displayed in the Recommendations section of the Home page and appear contextually throughout Google Analytics, positioned at the top or to the right of relevant pages. Accessibility.

Analytics 111
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Topical Map for Web Hosting Industries

Calvyn Lee Blog

Hosting Providers : Consider creating sections or pages dedicated to different hosting providers. Blog : Maintain a blog section to cover industry news, trends, and updates. For instance, under “Managed WordPress Hosting,” you might include topics like automatic updates, security, and performance optimization.

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