Remove sectors
article thumbnail

The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

From viral tooth whitening products to the latest fitness gadgets, influencer marketing is a staple in the B2C marketplace. Why Influencer Marketing Works for B2B Businesses There are several factors driving the evolution of influencer marketing in B2B sectors: The Growing Significance of Trust In B2B markets, trust is paramount.

article thumbnail

How Gen Z Will Change the B2B Marketing Game

Trade Press Services Newsletter

While traditional B2B marketing strategies have primarily focused on targeting baby boomers, Generation X, and millennials , a new generation is rapidly emerging as a new force in the B2B sector: Gen Z. Born between 1997 and 2012, Generation Z is the first generation to grow up with technology at its fingertips.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 ways B2B differs from B2C — and 3 ways they align

Martech

It’s frustrating to hear some marketers dismiss the differences between B2B and B2C by claiming, “It’s all business to human.” Just as marketing luxury goods differs from selling unbranded jeans, B2B and B2C require unique approaches — particularly regarding the marketing technology and strategies deployed in campaigns.

B2C
article thumbnail

How B2B and B2C brands adopt genAI — same tech, different strategies

Martech

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. The simple conclusion is that B2C marketers need to know a little about many, while B2B marketers must know a lot about a few. Why are there differences?

B2C
article thumbnail

Marketing Budget and Job Growth Rebound

The CMO Survey

B2B Services companies grew the most (7.6%), followed by B2C Product companies (5.3%). Marketing organizations grew headcount by 5.3% in Fall 2024, rebounding from an earlier dip of 3.9% growth in Spring 2024.

CMO
article thumbnail

Mastering Email Frequency: Best Practices for Consistent Engagement

Vertical Response

Understanding industry benchmarks is also crucial, as metrics like open rates and engagement can vary significantly between sectors. B2C typically engages with customers more frequently than B2B, which often requires a more measured approach due to different frequencies that vary depending on customer relationships.

B2C
article thumbnail

More consumers using genAI tools to research purchases: Adobe

Martech

Dig deeper: How B2B and B2C brands adopt genAI same tech, different strategies Engaged traffic is good, but conversions are better Adobe found that traffic from generative AI sources is 9% less likely to convert than traffic from other sources. Consumers research both sectors extensively before making a decision.