Search Engine Land

MAY 9, 2024

In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become. Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions.

Management 111

Management User-Generated eCommerce Affiliate Marketing 111

Search Engine Land

APRIL 26, 2024

One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. This article will help you transition from a keyword-focused to a customer-centric SEO strategy, offering practical tips for integrating both approaches effectively. There are many ways to do this.

Product 111

Product SEO Gen Z Transform 111

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. It serves two purposes: Enhancing individual control over personal data.

Management 124

Management Law Analytics Marketing Strategy 124

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service. They must provide real value in the right place at the right time.

Retail 118

Retail Transform PR Shoppers 118

Martech

SEPTEMBER 19, 2023

Oracle has announced a long list of product innovations and enhancements within the Oracle Fusion Cloud Customer Experience platform. For marketers, Guided Campaigns builds on previous Fusion developments to improve the workflow between marketing and sales. Guided Campaigns. There’s a huge alienation problem.”

Customer 120

Customer User-Generated Market Segmentation Direct Marketing 120

Martech

FEBRUARY 23, 2024

How can we increase engagement and guide these unseen visitors toward becoming known? Product and service tagging. Associating content with particular products or services aids in swiftly organizing and deploying targeted campaigns, ensuring audiences receive content that enhances their understanding and interest in specific offerings.

Transform 113

Transform Customer Journey Analytics Millennials 113

Martech

APRIL 19, 2024

As social media platforms combine their vast collections of first-party data with artificial intelligence and machine learning, they’re enhancing their offerings for marketers looking to connect with those ideal customers in a buying mood. Since then, we’ve invested in helping our customers with quality.” Meta saw 16.6%

Social Media Marketing 125

Social Media Marketing B2C Whitepaper Marketing 125

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Understanding SEO and content for a smooth customer journey 1.

Customer Journey 119

Customer Journey SEO Logistics Customer 119

Martech

JANUARY 18, 2024

And speaking of bias: 83% of respondents prioritize monitoring for AI bias in projects, despite facing challenges such as identifying the biased data, inadequate monitoring tools, and a lack of understanding of the implications of bias. AtData’s AtData Quality Score lets organizations segment and qualify their customer databases.

User-Generated 113

User-Generated Retail Shoppers Promotion 113

Rock Content

MAY 3, 2024

Scott Brinker, head of MarTech Blog and founder of Ion , Rock Content’s interactive content platform, offers a really straightforward definition: “Interactive content is the one in which the audience actively participates, rather than just passively reading, watching or listening.

Transform 87

Transform Key Performance Indicator User-Generated Education 87

Lynton Web

JANUARY 9, 2024

Understanding your customers is more crucial than ever in the ever-evolving business world. A buyer persona, which is a semi-fictional representation of your ideal customer, can be pivotal in ensuring your marketing strategies hit the mark. What is a Buyer Persona? This ensures a well-rounded and accurate persona.

CRM 105

CRM Target Market Education Product 105

Martech

APRIL 1, 2024

By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers. This level of customization can significantly improve the effectiveness of advertising campaigns and drive higher conversion rates. Understood?

Customer 101

Customer CMO User-Generated Advertising 101

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 122

Education Health Management Branding 122

Search Engine Land

MAY 15, 2024

Here are some questions to consider when brainstorming entity-based keywords: Activities : What are people doing in relation to my product/service? Entity identification: What specific activities or interests are associated with my business and product/service? Location : Where are people who may need my product/service?

Food 93

Food Promotion Product Communications 93

Sprout Social

MAY 15, 2024

Segmenting data by channel, content type, campaign and audience demographics to uncover granular insights. Visualizing data through charts, graphs and dashboards to communicate insights to stakeholders. Most are grasping for more time to respond to customers as well—a non-negotiable part of delivering a great customer experience.

Social Media Marketing 87

Social Media Marketing Communications User-Generated Management 87

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). dollars.

CRM 112

CRM eCommerce User-Generated Shoppers 112

Martech

DECEMBER 28, 2023

The email marketer’s guide to effective marketing automation by Ryan Phelan. Uncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Today: marketing automation.

Outbound Marketing 122

Outbound Marketing Transform Customer Journey Marketing 122

Martech

APRIL 18, 2024

Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for. What type of customer support are you looking for? Historical data. Cost : OpenAI offers subscription plans through the ChatGPT Plus service, which costs $20 per month.

Price 138

Price User-Generated Education eBook 138

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. And your customers are everywhere. There’s so much each channel can offer the other. Your audience relies on them.

SEO 117

SEO PR Branding Customer 117

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Transform 108

Transform eCommerce Retail Marketing Automation Platform 108

Sprout Social

JANUARY 9, 2024

Consumers expect that same level of service online. According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. To create an exceptional customer experience, invest in your team’s social media personalization strategy.

CRM 121

CRM Retail Customer Journey Analytics 121

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Education 114

Education Health Management Branding 114

Martech

DECEMBER 11, 2023

It is important to choose marketing platforms that are easy to manage and structured around open, secure connections. An open architecture-based system opens up a world of possibilities, allowing partners to tap into the platform and build even more system connectors. Data flexibility is also crucial in marketing technology.

Customer Journey 119

Customer Journey CRM Marketing Marketers 119

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board.

Analytics 70

Analytics Customer Journey User-Generated Customer loyalty 70

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customer Journey 105

Customer Journey eCommerce SEO Customer 105

Sprout Social

FEBRUARY 8, 2024

Picture this: You log on for the day to see what customer inquiries came in overnight. If you answered “we route these issues to the appropriate support agent”, then you’re probably familiar with the concept of customer service tiers. What are customer service tiers? Who are you prioritizing?

Customer 103

Customer Health Retail Management 103

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

Customer 127

Customer Manufacturing Market Segmentation User-Generated 127

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. This customizable Google Sheets template is designed to help you break down your strategy to audiences beyond marketing with thoughtful hooks and benchmark data. When you’re already spread thin, every minute counts.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Search Engine Land

FEBRUARY 27, 2024

The main difference is rather than an AI platform passively being fed data to learn from (the “training set,” if you will), a bot can actively pursue information on the web by crawling various pages. Google’s C4 data set makes up a large portion ( 15.7 million sites ) of the learning body for these LLMs. See terms.

User-Generated 110

User-Generated PR New Technology Branding 110

Buffer Marketing

DECEMBER 14, 2023

And according to our internal data, they have the third-highest engagement rate after video and photo posts at 4.2 Thanks to tools like Canva (and our handy guide to creating and scheduling this format in Buffer), that hurdle is less difficult to climb – until you reach the next one: idea generation.

Transform 124

Transform User-Generated Thought Leadership Copywriting 124

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Management 101

Management Branding User-Generated Energy 101

Lynton Web

DECEMBER 19, 2023

Speed and efficiency are paramount for success in today's business landscape, and chatbots have emerged as crucial tools for enhancing customer interaction and operational efficiency. HubSpot , a leader in inbound marketing, sales, and service software, offers a robust chatbot tool integrated within its CRM platform to help.

CRM 105

CRM Transform User-Generated Inbound Marketing 105

Search Engine Land

APRIL 12, 2024

This collaboration allows Google to access Reddit’s data API to enhance its product search results with real-time content from Reddit’s platform. Community building Techify can create its subreddit or join existing communities related to its products/services. Business email address Subscribe Processing.

Brand Management 120

Brand Management Management Branding User-Generated 120

Search Engine Land

FEBRUARY 2, 2024

This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. These tools accurately measure local business rankings across any service area. Local Falcon and Places Scout are my daily favorites for this task.

SEO 136

SEO Real Estate User-Generated Analytics 136

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses.

B2C 120

B2C eCommerce Retail Shoppers 120

Hootsuite

SEPTEMBER 30, 2022

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. Cost savings, better customer service, and multi-channel interactions at scale. Chatbots save retailers time and money by allowing them to customers at any time. Delight your customers and improve conversion rates.

eCommerce 121

eCommerce Retail Shipping Finance 121

Search Engine Land

SEPTEMBER 1, 2023

Clarifying how to use these three data points will help you create a crystal-clear keyword strategy for your business. High-volume keywords can be a goldmine, attracting significant organic traffic and potential customers. Put yourself in your target customer’s shoes and think about the language they would use.

User-Generated 138

User-Generated SEO Search Marketers Price 138