SMEI

JANUARY 5, 2024

This is where professional certification comes into play, serving as a significant differentiator that can set you apart from the competition. This establishes your expertise from the outset. For example, SMEI’s sales and marketing certification programs come with digital badges for those who achieve the applicable designation.

Transform 182

Transform Marketing Marketers Management 182

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 110

Gen Z User-Generated Social Media Marketing Millennials 110

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Blog Introductions HubSpot's AI Content Writer ChatGPT Scalenut Social Media Copy SocialBee Anyword Email Copy Copy.AI What is AI Copywriting? Hypotenuse.AI

Copywriting 123

Copywriting User-Generated Influencer Marketing Marketing 123

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023. Create a strong social media community.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

SocialPilot

JANUARY 31, 2024

The same philosophy also applies to the B2B SaaS (Software as a Service) industry. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes. As per the data from Stastica, the SaaS market will reach $374.50

Influencer Marketing 89

Influencer Marketing User-Generated Education CRM 89

Hubspot Marketing

NOVEMBER 29, 2023

Here, you can grow demand for your product, services, or institutions as more people choose online education. Understand the steps of building an education marketing strategy, as well as get actionable tips. Building an Education Marketing Strategy 4 Tips for Education Marketing What is education marketing? billion by 2026.

Education 91

Education Gen Z eBook Marketing 91

Hubspot Marketing

DECEMBER 14, 2023

That’s a lot of demand for plumbing services. Here is the strategy I implemented for my business and top tips for improving your SEO in an easy and approachable way. Image Source From there, you will choose your business type. Image Source From there, you will choose your business type. Let’s dive in. Image Source 2.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Hubspot Marketing

DECEMBER 1, 2023

Here are the steps to follow to create a lead generation website from scratch. To start, conduct an audit of where most of your online traffic and outreach comes from — your lead generators. Traffic might come from users who click through to your website from one of your emails. Social media. Blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Hubspot Marketing

MARCH 25, 2021

Not only can blogs boost your SEO, overall site traffic, and online presence , but they can also help prospects learn more about your industry, brand, product, or service. When we asked, "Have you ever purchased something from a company after reading a blog post from them?", Here are a few quick tips. Data Source.

Shoppers 145

Shoppers Energy eBook Promotion 145

Hubspot Marketing

OCTOBER 16, 2023

In today's digitally connected world, social media platforms are constantly evolving. Among the frontrunners is Threads, Instagram's newly-developed social media hub. Post-launch, Threads quickly gained traction as one of the fastest-growing social platforms for 2023. Download and install the app.

Social Media Marketing 96

Social Media Marketing Marketing Marketers Promotion 96

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Hubspot Marketing

SEPTEMBER 12, 2023

In just one scrolling session, you might search Instagram for makeup tips, Facebook for products, or even TikTok for something niche — like bat videos. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media. Unsure where your reach already is, and where you can improve?

Gen Z 122

Gen Z Product User-Generated Millennials 122

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

AUGUST 11, 2022

90% of people buy from the brands they follow on social media. But the role of social media in brand building is more complex than it used to be. Brand saturation, creator communities, and more have changed the way that people interact with brands on social media. But you can’t stop there. Algorithms.

Branding 123

Branding Gen Z User-Generated Shoppers 123

Hubspot Marketing

JUNE 26, 2023

It's hard to believe that if the HubSpot Blog were a person, it would currently be in high school. Over the years, the team at HubSpot has landed on a process that continuously generates leads day-after-day, with a reliable blog view-to-lead conversion rate and a steady flow of traffic. Group common posts together.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

JUNE 19, 2023

HubSpot's recent web traffic analytics report yields information like only 31% of websites receive more than 50,000 unique visitors per month, ~50% of websites get 4-6 page views per visit, the biggest source of traffic is direct (22%), and more. To this end, the HubSpot Blog surveyed over 400 web traffic analysts in the U.S.

B2C 144

B2C Analytics User-Generated SEO 144

Hubspot Marketing

MARCH 3, 2023

Marketers say that having an active online community is key to success in 2023 , and at the time of our Consumer Trends Survey, 1 in 5 social media users joined or participated in an online community in the past 3 months. Provide value to your customers beyond a product or service. What is the purpose of community management?

Management 145

Management User-Generated Analytics Branding 145

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Why is it different from other products out there? What brand name will you give your product or service? Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. That means blog posts, articles, social media posts, website copy, etc. 12 Content Writing Tips 1.

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

JANUARY 2, 2023

Thanks for your interest in our upcoming Social Media Trends report and its corresponding pillar, "The State of Social Media in 2023: How You Can Build Communities, Drive Sales, and Go Viral, According to 1,000+ Social Media Managers ". The Best Times to Post on Social Media in 2023 [New Data].

Social Media Marketing 73

Social Media Marketing Management Branding Customer 73

Hubspot Marketing

OCTOBER 24, 2023

However, the same research reveals that 96% of marketers still adjust AI-generated outputs — indicating that it's still far from perfect. We’ll also share actionable examples from real-world companies implementing machine learning and noticing significant improvements. Amazon increased its net sales by 9%.

User-Generated 108

User-Generated Price Retail Marketing 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more.

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Hubspot Marketing

MARCH 29, 2023

They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews. The market is expected to grow from roughly $75 billion in 2021 to $90.79

Market Research 145

Market Research Marketing Marketers Price 145

Lynton Web

NOVEMBER 8, 2022

HubSpot is a robust platform that can bring all your processes together in a seamless fashion. As your business starts to grow and change, so should your HubSpot strategy and execution. A portal audit can help companies better understand how they are actually using HubSpot and what they are doing well and not so well.

Fashion 98

Fashion Health CRM Management 98

Digital Marketer

AUGUST 1, 2022

HubSpot is an all-in-one CRM platform for businesses that have growing teams with growing needs and can no longer manage multiple platforms. Their customers typically have marketing, sales, operations, and service departments that are rapidly growing and collaborating and need effective strategies and tools. Case Studies.

Content Marketing 80

Content Marketing Finance Marketing Marketers 80

Hubspot Marketing

NOVEMBER 15, 2022

About this Data: These insights are based on data aggregated from 158,000 + HubSpot customers globally between July 2021 and October 2022. To learn how metrics were shifting, we looked at data from sample sizes of 120,000+ businesses. Education and Health Services. Professional and Business Services. Construction.

Manufacturing 93

Manufacturing Health Education Inbound Marketing 93

Lynton Web

JANUARY 12, 2024

Email marketing is a direct form of marketing that uses email to promote your business's products, services, or other content, enabling you to engage meaningfully with your audience. Instead, it is part of a larger omnichannel strategy, complementing social media, content marketing, and other digital marketing efforts.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Sprout Social

OCTOBER 25, 2022

Brand awareness is the extent to which audiences are familiar with your brand and its product or services. After all, you need to be able to recognize a brand to trust and buy from it. Focus on building awareness within targeted audiences and grow from there. Social listening. What is brand awareness? Our advice?

Branding 131

Branding Customer Journey Marketing Automation Platform Fashion 131

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. In the second, which I like to call social engine optimization, you implement practices to give your content a better chance of appearing on Pinterest. What is social selling?

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Ariyh

JANUARY 22, 2024

This is a 3min practical summary of a scientific study 🎓 Join 25,580 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… One Thing Better The newsletter to improve your work - and your life - one tip at a time. What do you do? a 35% refund).

Shipping 67

Shipping B2C Food Price 67

Sprout Social

JULY 7, 2021

In this article, we’ll dig into what conversational commerce is and what it isn’t, how brands should approach their commerce strategies and why they need to involve their social teams from the get go. This* is conversational commerce done right from @wearekinfield. ?? What is conversational commerce? Now, more than 1.7

Shoppers 142

Shoppers eCommerce Manufacturing Customer Journey 142

Hubspot Marketing

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

Digital Marketing 145

Digital Marketing Marketing Marketers Thought Leadership 145

Spiralytics

APRIL 25, 2024

Behavioral Insights: Analyze customers to understand how different segments interact with your product and services. Identify patterns in — Usage Support ticket submissions Feedback to identify features or services that are most valued by each segment. Proactive Customer Support Initiatives Customer success is the key to retention.

CRM 52

CRM Customer Customer loyalty Health 52

Hubspot Marketing

MARCH 9, 2023

Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. Types of Press Releases Sample Press Release Format How to Write a Press Release Press Release Template Press Release Examples Tips for Publishing Press Releases What is a press release/news release? In this example, Catbrella Inc.,

PR 145

PR Transform User-Generated Promotion 145

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! So, I have prepared an updated list of pro tips on how to handle the negativity. Processing.Please wait.

Non-Profit 123

Non-Profit Management Promotion Digital Marketing 123