Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Branding 103

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 103

Search Engine Land

FEBRUARY 19, 2024

If an influencer doesn’t clearly say that a post is an advertisement, they’re not just violating advertising guidelines, but both the influencer and the brand they’re promoting could be breaking the law. Out of the influencers surveyed, 40% promoted their own products, services, or brands. Legal requirements.

Advertising 110

Advertising Advertisers Law Branding 110

SocialPilot

FEBRUARY 8, 2024

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales.

Influencer Marketing 88

Influencer Marketing Non-Profit Communications Price 88

Search Engine Land

APRIL 11, 2024

Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier. Ads appearing alongside content that doesn’t align with your brand identity isn’t ideal. Financial Services. Why we care.

Entertainment 108

Entertainment Fashion Food Retail 108

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 112

Branding Fashion Gen Z Entertainment 112

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience.

Branding 133

Branding Logistics Influencer Marketing Affiliate Marketing 133

Buffer Marketing

APRIL 23, 2024

Landing paid partnerships as a creator doesn’t necessarily require a huge following — but it does require a professional influencer media kit.  It helps you show your value with data, highlight past work experience, and make a good first impression on a brand.”    What is an influencer media kit?

Influencer Marketing 93

Influencer Marketing Social Media Marketing Price Fashion 93

Hubspot Marketing

APRIL 4, 2024

How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing? Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

SocialPilot

FEBRUARY 14, 2024

Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. They make sure all parties follow guidelines that were mutually established before starting the partnership.

Law 96

Law Influencer Marketing Transform Promotion 96

Sprout Social

OCTOBER 10, 2023

And with 79% of marketers describing influencer content as necessary for their customers’ experiences, brands need to be strategic to create campaigns that resonate. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness.

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

Search Engine Land

MARCH 21, 2024

However, successful partnerships require more than just hopeful thinking; you have to put in the work from the start. Whether it’s your first time or tenth, streamlining the ramp-up period when onboarding a new SEO agency will save you effort in the long run and lay the path to a productive partnership.

SEO 105

SEO Education Communications Digital Marketing 105

Martech

APRIL 2, 2024

B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. Instead, it’s a growing channel that builds brand credibility.

Influencer Marketing 129

Influencer Marketing Whitepaper User-Generated Marketing 129

Hubspot Marketing

DECEMBER 26, 2023

As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?" And it makes sense that it's top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.

Gen Z 93

Gen Z Branding Promotion Advertising 93

Search Engine Land

MARCH 6, 2024

One partnership that commonly gets overlooked is between SEO and social media teams – both organic and paid – and how they can collaborate to maximize output, performance, ROI and, most importantly, customer connections. All this typically becomes apparent via performance once that connection is made and a partnership starts.

SEO 115

SEO PR Branding Customer 115

Sprout Social

FEBRUARY 6, 2024

Take convenience store chain Casey’s , which has maintained 90% faster customer response times since implementing Sprout’s Service Cloud integration: For the first time in about five years, our Guest Relations Team reported that they didn’t have a backlog of messages to respond to. Sprout’s Service Cloud integration is a big reason for that.

Product 116

Product Transform User-Generated Customer 116

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Buffer Marketing

FEBRUARY 28, 2024

So, together with creator sponsorships expert Justin Moore , who helps creators negotiate partnerships through Creator Wizard , we put together this resource on how to figure out your pricing as a creator. Knowing these factors can guide you in setting the right price for your products and services.

Price 94

Price B2C Product Energy 94

Martech

APRIL 4, 2024

In addition to LinkedIn’s self-service Campaign Manager, the company also has a managed offering, LinkedIn Premiere via its partnership with NBCUniversal. They can either select a CTV-only campaign or launch a multichannel campaign to boost brand awareness. Why we care. Building on video. and Canada found on LinkedIn.

Advertising 75

Advertising Advertisers Management Promotion 75

Search Engine Land

AUGUST 24, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works.

Branding 97

Branding Promotion Search Marketers Product 97

Hubspot Marketing

JANUARY 19, 2024

Modern Millie is a content creator who occasionally features products and services in her YouTube videos, but her content is always sponsored by the items she's mentioning. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Martech

AUGUST 24, 2023

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. The new ad partnership with Rokt went live on August 9. Rokt’s use cases began with ticket-buying services.

Real Estate 97

Real Estate Retail eCommerce Advertising 97

Martech

JANUARY 18, 2024

The bots generate and share unique images based on simple text prompts, increasing online engagement and brand awareness. This helps brands create personalized and recognizable video content that appeals to their audience. Vidnoz’s Voice Clone lets users clone their voices and speak in different languages with natural tones.

User-Generated 108

User-Generated Retail Shoppers Advertising 108

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Brands can then reach out directly to the creators and influencers they want to work with.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Hubspot Marketing

JANUARY 30, 2024

Instead of reprimanding its customers for stocking up on napkins, Chipotle created an opportunity for increased brand loyalty by creating a branded car napkin holder. This could mean bringing back an old menu item, selling merchandise with retro branding, or even sharing flashbacks from throughout your restaurant’s history.

Food 97

Food Marketing Marketers Millennials 97

Hubspot Marketing

MARCH 21, 2024

As the pandemic surged in 2020, people stayed home, and demand for home improvement services went through the roof. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Win clients who search for information related to your services.

Marketing 95

Marketing Marketers User-Generated Promotion 95

Search Engine Land

JULY 13, 2023

Threads is implementing branded content tools to give marketers access to paid promotion opportunities. However, this feature will enable brands to explore the possibility of running influencer campaigns. Threads has adopted the terms of services implemented by its Meta sister platform, Instagram. Why we care.

Promotion 97

Promotion Branding Advertising Advertisers 97

Martech

DECEMBER 2, 2022

This week, Amazon announced AWS Clean Rooms, a service that will enable customers who use AWS Advertising and Marketing, as well as other data and media partners, to build data clean rooms. Media partnerships. AWS Clean Rooms will become available in early 2023 in some U.S. markets, as well as in Europe and Asia Pacific markets.

Entertainment 107

Entertainment Advertising Advertisers Analytics 107

SmartBrief - Marketing

OCTOBER 3, 2023

This strategy – which can be applied in brand partnerships – has come to the forefront because producers are able to leverage the popularity of separate franchises to create buzz and attract a wider audience. Godzilla ” is another recent example of a partnership between entertainment franchises.

Branding 52

Branding Millennials Finance Fashion 52

Search Engine Land

MARCH 13, 2024

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions and deliver more personalized ads. Advertisers can now include branded videos or customer demonstrations instead of just static images. ” Advantage+ creative optimizations. Reminder ads.

Shoppers 116

Shoppers Advertising Advertisers eCommerce 116

Litmus

APRIL 17, 2024

Did you know 80% of customers are more likely to purchase from a brand that provides personalized experiences? Personalized experiences don’t just drive clicks— but also conversions —because you’re able to engage your subscribers in a fun way that creates memorable brand experiences in the inbox.

Transform 91

Transform B2C Shoppers eBook 91

Hootsuite

JUNE 1, 2022

Making some dang money through brand partnerships by leveraging a really great brand pitch deck. If you’re new to the influencer game, you might be wondering: “How exactly do you get those brand partnerships ?” The real key to landing the collab of your dreams is to perfect the art of the brand pitch.

Branding 145

Branding Food Analytics Influencer Marketing 145

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works. What has Meta said?

Branding 75

Branding Promotion Product B2C 75

AWeber

APRIL 11, 2024

Social media brand awareness can deliver huge advantages to businesses. A successful brand awareness strategy can expand your reach, improve your credibility, and dramatically increase your conversions, web traffic, and sales. What is social media brand awareness? Brand awareness also encompasses your reputation and credibility.

Non-Profit 82

Non-Profit Branding Entertainment PR 82

Set Up

APRIL 16, 2024

Why is video so appealing to brands? Brands are able to showcase their personality in a way static ads and content can’t get across. Also, video allows brands to be more informal, allowing content to be made cheaper and faster. HubSpot reported that “57% of Gen Z prefer short videos to learn about products and services.”

Gen Z 59

Gen Z Millennials Shopper Market Shoppers 59

Sprout Social

AUGUST 31, 2023

This initiative was prompted by the desire to embody their brand values, and look out for the well-being of their employees. So, the social team stepped back from the brand accounts to spend more time hiking, fishing, surfing and finding other ways to spend quality time with loved ones outdoors. To quote the company founder, Leon L.

Health 119

Health PR Branding Customer 119

Martech

SEPTEMBER 25, 2023

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience platform BrightLine. Ad experience is an important part of CTV’s continued growth, especially with more streaming services introducing ad-supported options. New ad units. In your inbox.

Entertainment 119

Entertainment Advertising Advertisers Product 119