Marketing Insider Group

JULY 7, 2025

As we move further into the digital age, businesses continue to pour significant budgets into content marketing. Marketers today are under intense pressure to connect each dollar spent to real business results. But in 2025, smart marketers recognize that these numbers can be misleading.

Whitepaper

Search Engine Land

JULY 15, 2024

Two tactics that should absolutely be integrated for the best results are SEO and content marketing. This article examines how to combine your SEO strategy with your content marketing efforts to create an integrated SEO plan. What is content marketing? What is content marketing?

SEO

Backlinko

JANUARY 31, 2025

In this guide, you’ll learn my exact process for selling SEO services, backed by insights from industry veterans who’ve closed millions in SEO deals. But if you want to successfully sell SEO services, youll need a few essentials. You grew inbound leads by 40% with conversion-focused content marketing.

SEO

Marketing Insider Group

JANUARY 15, 2025

Content Marketing for E-Commerce SEO Blogs, guides, and educational content help attract customers searching for information. Image source Boost Your Sales with Superior SEO Services Ready to grow your e-commerce store? Marketing Insider Group specializes in e-commerce SEO strategies that help businesses stand out.

SEO

Trade Press Services Newsletter

APRIL 3, 2025

This approach helps marketers cater to the needs of audiences who seek concise and relevant information. For B2B marketers, microcontent can play a vital role in a comprehensive content marketing strategy. The post Small But Mighty: Unlocking the Power of Microcontent appeared first on Trade Press Services.

Whitepaper

Exposure Ninja

APRIL 25, 2025

Struggling to keep up with content marketing trends? With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. With 400 million weekly users in February 2025 , it’s quickly becoming a go-to source for product and service recommendations.

Market Trends

Hubspot Marketing

SEPTEMBER 9, 2024

In a world driven by content marketing , understanding how your target audience prefers to consume information is critical to getting your messages seen and heard. Speaking of streaming… Subscription Services A recent Kagan US Consumer Insights shows millennials spend nine hours per day on digital entertainment. hours per day).

Gen Z

Scoop.it!

OCTOBER 2, 2024

Hence, in this article, we will explore different types of UGC, strategies to encourage and manage it , and the benefits of incorporating UGC into your broader content marketing efforts. Visual UGC not only boosts engagement but also provides valuable content that can be repurposed for marketing campaigns.

User-Generated

Marketing Insider Group

AUGUST 27, 2024

What Your Market Needs Identifying market needs involves understanding the pain points and demands of your potential customers. What challenges are they facing, and how can your services solve these problems? Your USP is what makes your company different and better than others in the market.

Manufacturing

Martech

AUGUST 5, 2024

Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Martech tools: HubSpot: For content management and analytics. Here’s a breakdown of this approach: 1.

Whitepaper

Exposure Ninja

MAY 2, 2025

Morgan dominate the headlines, they’re part of a much broader landscape including over 80,000 finance and insurance businesses competing for attention, trust, and market share. From mortgages and investment services to insurance and accounting, the financial services sector in 2025 is more competitive than ever.

Digital Marketing

Hubspot Marketing

NOVEMBER 5, 2024

In B2B sales, though, the target audience is a wide range of people, from the CEO to the director of marketing to the content marketing manager. your services, or schedule a live product demonstration. Messaging and Marketing How you market your products or services also varies slightly depending on your market.

B2C

Martech

NOVEMBER 6, 2024

When you look across major time zones, this timeframe engages multiple markets at peak hours, as people tend to scroll on their phones most when they first wake up and again while winding down for bed. Dig deeper: Why we care about content marketing 3. What would surprise them? What are they trying to overcome?

PR

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. That way, you can tailor your content marketing efforts to fit their needs and interests.

Customer Journey

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform. You can then use the performance data to improve your content marketing strategy.

eCommerce

Martech

DECEMBER 27, 2024

These domains will serve as the key to building meaningful connections to products, services, and additional content without the risk of being lost in the noise of social media feeds. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customer

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. Upload it to PR services. Don’t despair.

SEO

Litmus

OCTOBER 17, 2024

” Jaina Mistry, Director, Brand and Content Marketing via 72% of Digital Teams Don’t Know Their Email Marketing ROI. Introduce new subscribers and potential customers to your brand, product, or service through your email marketing campaigns. Does That Matter? Engagement. Consideration. Conversion. Onboarding.

Email Marketing

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

eCommerce

Marketing Insider Group

OCTOBER 7, 2024

Organic media builds long-term value through SEO, social media posts, and content marketing, though it requires more time to see results. If you’re unsure where to begin, Marketing Insider Group offers specialized services to create content, manage campaigns, and engage with your audience.

Branding

Duct Tape Marketing

JANUARY 10, 2025

Solving the Marketing Leadership Gap for Small Business (Marketing Leadership as a Service) written by John Jantsch read more at Duct Tape Marketing Small business marketing can feel like an endless checklist: create content , run Google Ads, post on social media, and optimize for SEO.

CMO

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. They act as a bridge between potential customers and your website, giving readers the information they seek while introducing them to your products or services.

Inbound Marketing

Backlinko

JULY 22, 2024

First, put yourself in your customers’ shoes and brainstorm questions they might have about your product, service, or industry. Enter your product or service, and the tool will list question-based keywords. For example, a homepage, about us, contact, and products/services page.

SEO

Search Engine Land

JULY 23, 2024

Whether small or large, businesses either have an in-house team or outsource their digital marketing efforts to a third-party agency. Digital marketing is a broad term that encompasses many services. Although the term “digital marketing” is self-explanatory, there’s more to it than meets the eye.

Digital Marketing

Orbit Media Studios

JANUARY 8, 2025

Client logos For service providers, these are a strong form of evidence. Logos can also build trust in a content program. B2B service providers get reviewed on Google, G2, Clutch, Trustpilot, Capterra and Glassdoor. But content marketers often collaborate with influencers on podcasts, events and webinars.

Copywriting

Backlinko

NOVEMBER 18, 2024

These steps will help you build briefs that set your content up for success from day one. Research the Primary Keyword The first step is to research keywords that match your product, service, or business. Case studies: Use real examples to show how your product or service solves problems. Focus on terms that fit your goals.

Whitepaper

Martech

SEPTEMBER 11, 2024

Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content. If you have known content, keep reinforcing the value of the information.

eBook

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

NOVEMBER 15, 2024

What does holistic marketing look like in practice? To answer this question, I talked with Allison Nordenbrock Brown , founder of Norden Marketing. She provides fractional CMO services to B2B technology and professional services companies. “I Determine details like messaging, channels, and SOPs.

CMO

Hootsuite

JULY 26, 2024

There are solid competitive analytics features here, but they lack some of the customization options savvy social marketers may look for. BuzzSumo Source: BuzzSumo BuzzSumo is a content marketing tool designed to provide data to guide marketing decisions. See how Sprout Social compares to Hootsuite.

Analytics

Search Engine Land

JULY 18, 2024

Case studies If you’re discussing a topic where your business has real-world case studies, add those stories to the content. The majority of B2B marketers (53%) say case studies deliver some of their best results in content marketing, according to CMI research (linked to earlier in this article).

B2C

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Content Marketing Lead Generation 5.

User-Generated

Marketing Insider Group

SEPTEMBER 3, 2024

This article presents a giant compendium of digital marketing checklists, guiding you through every key aspect of the field so you can confidently navigate your marketing journey and achieve success. Content Marketing Checklist 1. Use a robots.txt file so search engines know which part of your website to crawl.

Digital Marketing

Duct Tape Marketing

DECEMBER 20, 2024

These changes are about meeting the new expectations of your customers, and if you adapt, youll thrive Table Of Contents: Marketing Trends 2025: What to Expect 1. AI-Driven Marketing Orchestration 5. Brand Marketing: Back to Basics 6. Video marketing trends evolve quickly. MLaaS fills that gap.

Market Trends

Backlinko

DECEMBER 29, 2024

” or “How to unclog a drain” to attract local homeowners searching for solutions Link building : Building credibility and authority by getting featured in local business directories, home service websites, and plumbing supplier sites What Are the Benefits of SEO for Plumbers?

SEO

Martech

AUGUST 13, 2024

The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services.

Key Performance Indicator

SocialPilot

DECEMBER 23, 2024

Write a caption that connects emotionally with my audience for my post about [product/service]. Write a caption that highlights the benefits of our [product/service] in a unique way. Compose a caption that invites users to share their own experiences with our product/service. ChatGPT Prompts for Boosting Promotions and Sales 31.

User-Generated