Buffer Marketing

DECEMBER 16, 2024

You can even create checkout, cart, and discount links to streamline shoppers' path-to-purchase. How cool is that?

Price

Customers.ai

DECEMBER 4, 2024

Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Teams that rely on multiple marketing platforms and need clean, organized data for precise targeting. Let’s look at an example. Bottom line?

eCommerce

Martech

JANUARY 16, 2025

These guides provide shoppers with valuable insights at different stages of their journey. Hightouch launched Hightouch for Offsite Media Networks, a platform developed with Databricks. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels.

Non-Profit

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. But even robust data can fall flat without the right story to tie it to business goals.

Gen Z

Hootsuite

FEBRUARY 10, 2025

It also tells marketers who engages with their websites, making it possible to target those exact people (or lookalike audiences) with ads on Meta platforms. Keep reading to find out more about the Meta Pixel and how you could be using it to get better results from your social media marketing efforts. Try it for free.

Social Media Marketing

Vertical Response

JULY 7, 2024

Seventy percent of shoppers turn to Instagram for their next purchase, leveraging the platform’s shoppable posts and Reels. The platform’s ability to translate news stories and trends into engaging short-form videos makes it a powerful tool for modern social media marketing.

Gen Z

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. online shoppers.

Manufacturing

Sprout Social

MAY 14, 2025

According to the Q1 2024 Sprout Pulse Survey, Gen Z is most likely to use social to discover new products, keep up with the news and seek customer care from brands. According to The 2023 Sprout Social Index, Gen Z are impulsive social shoppers.

Gen Z

Sprout Social

JULY 18, 2025

Per Statista , most shoppers are motivated by the increased variety of products and deals available online. With the ability to manage all your social initiatives in one place, you can reduce friction for both your potential customers and your team. Online shopping is a particularly popular option among Aussies during this season.

Retail

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. Whether you're looking to improve your customer service , gather product feedback, or keep tabs on your online reputation, Mentionlytics could be a valuable addition to your digital marketing toolkit. and guide shoppers toward a conversion.

Digital Marketing

Martech

DECEMBER 18, 2024

What shows up in a TV ad has the potential to influence shoppers on their mobile devices. Eighty-three percent of web traffic and 76% of online purchases will be driven by mobile from December 23 to 25, Salesforce predicts. Cross-screen mobile advertising. This is the key component in shoppable interactive TV ads.

Gen Z

Hubspot Marketing

NOVEMBER 4, 2024

Still, HubSpot blog research found that 37% of social media marketers reported seeing 25-50% of viewers click through within the first 30 days of publishing a shoppable post on Instagram. Effective” really depends on your business goals and resources. Set up collections (aka categories).

Product

Buffer Marketing

APRIL 29, 2025

Those giveaways helped the company generate $25,000 in revenue, a reminder that word-of-mouth marketing can lead to real sales. In 2024, 69% of Gen Z shoppers said they’ve found something new through social media influencers, up from 45% just a year earlier.

Gen Z

Martech

JANUARY 15, 2025

AI should be dispersed to manage workflow and automated tasks, leaving social and care teams to focus on creative content and meaningful customer engagement, said Morris. Morris added: Social media marketing in 2025 should center around creating immersive, personalized and seamless experiences.

Gen Z

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

SocialPilot

JULY 4, 2025

This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts. Why Social Media Marketing Works for B2C Brands? Source How to Create Your B2C Social Media Strategy?

B2C

Sprout Social

JULY 31, 2025

Today’s shoppers want more than transactions. That’s where social media plays a pivotal role. By selling directly to customers, brands gain more control over their margins, customer data and long-term relationships. But the appeal of DTC goes beyond cutting out the middleman—it’s about meeting rising consumer expectations.

Gen Z

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier.

Gen Z

Hubspot Marketing

OCTOBER 25, 2024

Instagram for Business Domain Rating: 99 Monthly Organic Traffic: 1.6B (Instagram.com) Like Facebook, Instagram is another valuable place to list your business’ NAP information for visibility, local SEO, and social media marketing. Create your free business listing on Instagram. Create your business listing on MapQuest.

Real Estate

SocialPilot

JULY 7, 2025

Why this matters Whether you’re trying to match a fabric, find similar outfits, or look for design inspiration, this helps users (and shoppers) go from idea to action faster. Threads Begins Testing DMs (No Instagram Needed) Threads is testing its own direct messaging feature in Hong Kong, Thailand, and Argentina.

Thought Leadership

Sprout Social

MAY 12, 2025

Given that young people are Australias most active social shoppers, TikTok is an ideal platform for brands to connect with and sell to these users. Per Deloitte, 57% of Gen Z social media users list TikTok as one of their favourite social media platforms.

Gen Z

Sachs Marketing Group

OCTOBER 2, 2024

Tailored marketing campaigns can attract holiday shoppers during the Thanksgiving season, encouraging customer loyalty and repeat purchases. Black Friday (and the ensuing Cyber Monday ) is a massive shopping event, and both retailers and shoppers wait all year for it. Fortunately, Sachs Marketing Group is here to help.

Customer

Spiralytics

JANUARY 23, 2025

Social shoppers are 54% more likely to buy from relatable content creators than aspirational ones (39%). 56% of consumers believe brands should present themselves as more relatable on social media. Overly salesy or disingenuous content can lead to influencer fatigue , canceling out the benefits of the partnership.

Gen Z

Hootsuite

OCTOBER 24, 2024

Shoppers still search social media for solutions, learn about new products, and buy things. Use Hootsuite to schedule all of your social media posts, engage with your followers, and track the success of your social marketing efforts. Instead, focus on promoting your brand and your products.

Non-Profit

Sprout Social

JUNE 3, 2025

When brands understand the niche interests of their target audience, social media marketing becomes more authentic and impactful. With this initial idea, consider questions like: Where are they most active on social media? Are they TikTok shoppers or Facebook scrollers? How are they using social media?

Gen Z

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing

Hootsuite

MAY 31, 2022

First, let’s check out how Pinterest stacks up against other social media platforms. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. Traditionally, men are considered “power shoppers.” Pinterest shopper behavior demographics. Pinterest can help them do just that.

Social Media Marketing

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. First things first: you need to figure out what you want out of social media at large. Making assumptions is a dangerous game for marketers.

Social Media Marketing

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow.

Shoppers

Neil Patel

APRIL 23, 2021

Amazon is doing more than just integrating social with online retail. Their Posts initiative reimagines what social media marketing could be, and it might just be the answer to some e-commerce sellers’ problems. That access can reduce friction, one of the most frustrating hurdles for marketers to overcome.

Promotion

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce

Neil Patel

NOVEMBER 16, 2021

Today, we will discuss what makes the Automotive Inventory Ad such a powerful dealership marketing tool and how you can implement one properly. Essentially, Automotive Inventory Ads leverage user engagement and show ads to in-market shoppers. Take some time to compare your top competitors and determine how their shoppers behave.

Shoppers

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Black Friday continues to be relevant for shoppers Significant promotional periods earlier in the year have influenced gift-shoppers. How are holiday shoppers processing this change in the calendar? A survey of U.S.

Shoppers

Neil Patel

NOVEMBER 4, 2020

Neil Patel Digital – Best for Store & Product Content Marketing Thrive Agency – Best for Amazon PPC Vertical Rail – Best for Amazon Account Management Voice SEO – Best for Amazon Echo and Voice Search Optimization Voy Media – Best for Amazon Social Media Marketing.

Shoppers

Unbounce

JUNE 28, 2022

They’re making a purchase from your post right then and there in their favorite social media app. What is social commerce (and why is it different from ecommerce)? People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. Source: Target/Instagram.

eCommerce

Hootsuite

AUGUST 15, 2022

Suburban shoppers and tourists would flock to the city before the infamous Army-Navy football game. During this time, sales were attributed to 47 million unique shoppers who made a purchase from a Shopify merchant. Take a look below at these 19 fool-proof Black Friday marketing strategies. Later, retailers adopted Black Friday.

Marketing Strategy

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Simply put, social media engagement measures the number of likes, shares, and comments that your social updates receive. As a social media marketer, I believe that engagement should be the #1 focus-area, for many reasons. How far does your content really go in terms of viewership? Conversions.

Social Media Marketing