Martech

JANUARY 15, 2025

And this is even more pronounced among younger generations like Gen Z (49%) and Millennials (41%), he said. In fact, among all social media users, 40% want companies to prioritize personalized customer service on social media in 2025.

Gen Z 115

Gen Z Whitepaper Social Media Marketing Millennials 115

Hootsuite

MARCH 21, 2025

TL;DR Shoppers on Instagram spend more than on other platforms (40.1% users will buy via Instagram in 2025. Set up a shop to tap into this lucrative market. High-quality images, curated collections, and user-generated content (UGC) build trust and drive sales. of Instagram shoppers reach this threshold.

eCommerce 96

eCommerce User-Generated Shoppers Entertainment 96

Sprout Social

JANUARY 27, 2025

Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have. The significance of social media in the retail sphere has only amplified. Their email marketing is an extension of their social media marketing.

Retail 87

Retail Shoppers User-Generated Customer Journey 87

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 120

Social Media Marketing Retail Branding Shoppers 120

Buffer Marketing

OCTOBER 28, 2024

Think of this as your cheat sheet for building a powerful marketing tech stack on a budget. The good stuff: Capture and organize all your social media ideas in the Create space Schedule finished posts in your social queue. The AI assistant helps you generate ideas, repurpose content, and edit posts to perfection.

Digital Marketing 105

Digital Marketing Price User-Generated Affiliate Marketing 105

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. 433 million users are nothing to sniff at either.

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Buffer Marketing

DECEMBER 16, 2024

has all the other basics you'd need in a URL-shortening app: a QR code generator, detailed link statistics, and a UTM builder. Source: Rebrandly Rebrandly also lets you improve the user experience by redirecting traffic based on rules you specify, like location, language, and device. Source: Short.io

Price 111

Price User-Generated Analytics Shoppers 111

Sprout Social

JANUARY 30, 2019

Do you have your social media marketing strategy squared away for 2019? Because 2018 was a whirlwind year for social marketing to say the least. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. If not, we don’t blame you.

Social Media Marketing 112

Social Media Marketing Marketing Strategy User-Generated Marketers 112

Vertical Response

JULY 7, 2024

Selecting the right social media platforms depends on understanding your target audience, aligning with marketing goals, and conducting competitive analysis to identify effective channels for maximizing reach and engagement. billion logged-in users each month, YouTube offers a vast audience for brands to connect with.

Gen Z 101

Gen Z Branding User-Generated Influencer Marketing 101

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. The global social commerce sector is growing at a 13.7%

Gen Z 82

Gen Z Social Media Marketing Transform Marketers 82

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Image Source 5.

Manufacturing 123

Manufacturing B2C Non-Profit eCommerce 123

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Which Social Media Platform Should You Market Products On?

Shoppers 144

Shoppers Product Gen Z Promotion 144

Hubspot Marketing

NOVEMBER 4, 2024

At least, that’s how this marketer’s story arc went. The platform has gone from a simple feed of blurry photos for our friends to a powerhouse for businesses looking to build awareness, generate leads, and sell. For instance, the numbers show that social selling is poised to be a huge profit driver. for shipments of $8.00

Product 110

Product User-Generated eCommerce Shipping 110

Customers.ai

DECEMBER 4, 2024

For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line? 5 on Capterra.

eCommerce 76

eCommerce Shoppers Price Customer Journey 76

Sprout Social

MAY 14, 2025

million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. Every generation uses social media differently.

Gen Z 64

Gen Z Millennials User-Generated Entertainment 64

Buffer Marketing

APRIL 29, 2025

5 ways to improve your Instagram sales strategy When you’re selling on Instagram, that moment your post catches a user’s eye is already a win. Tap into word-of-mouth marketing by sharing user-generated content. Here are some ideas that encourage customers to turn that first look into a purchase.

Gen Z 110

Gen Z Influencer Marketing Manufacturing User-Generated 110

Unbounce

JUNE 28, 2022

People sometimes get ecommerce and social commerce mixed up because both are related to social media marketing. In reality, ecommerce and social commerce are two very different sales techniques. It’s the process of generating leads and creating conversions through online stores. Source: Target/Instagram.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Sprout Social

MAY 12, 2025

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 64

Gen Z Transform Fashion Food 64

Neil Patel

NOVEMBER 4, 2020

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. No doubt, there are hundreds, if not thousands of Amazon marketing companies. Most of these ranked agencies offer the same services or only have Amazon marketing as one of their numerous services.

Shoppers 145

Shoppers Marketers Marketing Transform 145

Neil Patel

APRIL 1, 2021

While social commerce is still relatively new , it’s making a significant impact on e-commerce businesses and how they market to customers. As each platform improves its features to help users sell, opportunities grow for businesses to tap into these audiences to boost their marketing. Consider content formats as well.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145

Martech

DECEMBER 28, 2021

Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers. Simplified stack. The future of e-commerce will be driven by personalization.

Retail 138

Retail Shoppers eCommerce Manufacturing 138

Hootsuite

MAY 31, 2022

It’s an ecommerce platform where Facebook users can buy and sell items from each other locally. Shoppers can filter searches by price and location. And Facebook Marketplace can help get your brand and products in front of new shoppers. In fact, one million users buy from Facebook Shops every month. Electronics.

Shoppers 145

Shoppers Retail Price eCommerce 145

Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million active internet users by 2029.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hootsuite

SEPTEMBER 7, 2022

In 2021, US shoppers spent $9.03 Last year, Cyber Monday actually surpassed Black Friday for spending among American shoppers, with $10.90 This will help customers discover your products when searching and ease the user experience. Posting quality content on social media. Influencer marketing is a powerful tool.

eCommerce 122

eCommerce Shoppers Retail Fashion 122

Marketing Insider Group

FEBRUARY 5, 2024

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. Using channels like search engines, social media, blog content, and email. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance.

eCommerce 114

eCommerce Shoppers User-Generated Marketers 114

Digital Marketer

MARCH 20, 2024

In this article, I’ll introduce you to five digital marketing tools that can boost your efforts and give you an edge over the competition. 5 Digital Marketing Tools to Drive Better Results Here are five digital marketing tools that address different areas of digital marketing.

Digital Marketing 103

Digital Marketing Social Media Marketing User-Generated Price 103

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. Social commerce offers an instant focus group. Source: Facebook. 48% of U.S.

Branding 145

Branding Gen Z Shoppers Price 145

Martech

MAY 12, 2022

Digital consumers on social media are looking to buy, a new survey of over 7,000 global shoppers conducted by user-generated content company Bazaarvoice has found, suggesting the steps social platforms are taking to make products more shoppable to fit pandemic-era digital behaviors are working. Why we care.

Shoppers 102

Shoppers User-Generated Digital Marketing Management 102

Hootsuite

APRIL 25, 2023

There are hundreds of social media platforms in operation. Only a handful have the user base and capabilities to be effective real estate marketing channels. These seven platforms are fit for a real estate-focused social media strategy. You’ll want to make sure your videos get seen and generate new leads.

Real Estate 118

Real Estate User-Generated Shoppers Marketers 118

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. 91% of B2B marketers utilize content marketing to reach customers. Additionally, the 2018 B2C content marketing stats from the CMI reveal that 86% of B2C marketers believe content marketing to be a key strategy.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketers 134

Hootsuite

NOVEMBER 28, 2022

These recommendations are almost twice as likely to generate action, too. A social media advocacy strategy turns your biggest fans into brand advocates. A brand advocate is someone who loves your brand so much that they choose to voluntarily promote your products or services on their own social media channels.

User-Generated 135

User-Generated Shoppers Education Traditional Marketing 135

Hubspot Marketing

OCTOBER 25, 2024

Local packs are the top or featured results Google displays when users make a location-based query. When I was a local SEO specialist, I spent much of my time finding new business listing opportunities to build citations and generate backlinks for our local websites. Visits Merchant Circle is a general online listing site.

Real Estate 83

Real Estate SEO User-Generated Advertising 83

Hootsuite

APRIL 13, 2020

With a potential audience of more than 928 million people, Instagram ads are a key tool for any social media marketer. Instagram ads are posts or Stories that a business pays to promote to users’ Instagram feeds. Lead generation. Instagram Stories Ads are full-screen ads that appear between users’ Stories.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Hootsuite

JUNE 20, 2022

billion active monthly users (that’s 36.8% Facebook is still the largest social media platform. And since the average user spends 19.6 Fill out all the details to set audience expectations and encourage users to like your Page. Find user-generated content (UGC). of the world’s population!),

User-Generated 145

User-Generated Shoppers Promotion Management 145

Hubspot Marketing

JULY 10, 2019

You might as well not be marketing at all. Some companies serve individual shoppers, while others cater to companies and organizations. Marketing to businesses is very different than marketing to individual consumers. B2B Social Media Marketing. Consumers prefer email quality over quantity anytime.

B2C 145

B2C Social Media Marketing Marketers Marketing 145

Hootsuite

JANUARY 22, 2020

More than 40% of digital shoppers use social media to research new brands and products. This plan takes you minute-by-minute through the social necessities, highlighting time-saving tips along the way. Hopefully you already have a social media marketing plan and content calendar in place.

Management 145

Management Shoppers Social Media Marketing User-Generated 145