AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. Then imagine you did it all on a shoestring budget in just a small amount of time each day. ? This lets them market more consistently and creatively!

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Hubspot Marketing

MAY 1, 2024

In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. Professional Goals Examples Tips for Achieving Professional Goals Work Towards Your Professional Goals What Are Professional Goals? What are professional goals?

Management 109

Management Promotion Thought Leadership Education 109

Search Engine Land

MARCH 1, 2024

The monthly updates offer content ideas and practical tips on integrating these trends into your videos to boost reach and engagement. TikTok explained that its new Trends Digest series focuses on grasping the main ideas behind trends to create more relevant content, rather than trying to follow every daily trend. Why we care.

Branding 119

Branding Search Marketers Marketing Marketers 119

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. TRY SOCIALPILOT FOR FREE Why Should Businesses Use Twitter/X? If not, stick with us.

Real Estate 83

Real Estate Marketing Marketers Promotion 83

Marketing Insider Group

MAY 30, 2023

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

Direct Mail 114

Direct Mail Finance Marketing Marketers 114

Search Engine Land

DECEMBER 6, 2023

Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. Business email address Subscribe Processing.

SEO 101

SEO CRM B2C eBook 101

Hootsuite

MARCH 27, 2024

No tricks or boring tips—just simple, easy-to-follow instructions that really work. The main difference that identifies a boosted post vs ad is that boosted posts generally (but not always) start as organic content. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

SocialPilot

APRIL 15, 2024

If content is king, then conversion is queen -John Munsell Think about it. The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. Your business could have a huge fan following. But don’t worry.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Search Engine Land

NOVEMBER 28, 2023

TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant, and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonates more effectively with their audience. Get the daily newsletter search marketers rely on.

Customer loyalty 99

Customer loyalty Communications Search Marketers Product 99

Martech

OCTOBER 11, 2023

Originality is king Before we get into any tactics, I cannot stress this enough: You need a strong foundation of original, high-quality, expertise-driven content. Yes, ChatGPT is an amazing tool that is changing countless fields right now (especially marketing and sales), which is very exciting.

Transform 125

Transform SEO Thought Leadership User-Generated 125

Search Engine Land

MARCH 3, 2023

Creating content is a demanding job. The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. Let’s explore keyword research for SEO and the questions you must ask yourself to create content that will rank in SERPs.

SEO 100

SEO Email Marketing Product Customer 100

Hubspot Marketing

DECEMBER 14, 2023

If you don’t target the correct keywords for SEO (Search Engine Optimization), you may miss out on a lot of business. Starting a business website is never easy, especially if you are a one-man-band. However, you might not know how to market your business so customers can find you correctly. Let’s dive in. Image Source 2.

SEO 96

SEO Whitepaper Advertising Advertisers 96

Sachs Marketing Group

AUGUST 14, 2023

For small businesses venturing into Facebook advertising, the top tips include defining your target audience, utilizing engaging visuals, crafting compelling ad copy, optimizing ads for mobile view, and regularly reviewing performance analytics to refine strategies. Here are 10 Facebook advertising tips for small businesses.

Advertising 92

Advertising Advertisers Key Performance Indicator Analytics 92

Hubspot Marketing

MARCH 21, 2023

The race to create quality, insightful content is only becoming more difficult for marketers. It's already a challenge to secure a high-ranking article on Google — and it's even harder when your business is newer or lacks authority on the search engine. In this post, we'll discuss the pros and cons of AI-generated content.

User-Generated 108

User-Generated SEO Marketing Plan Product 108

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. Some of us had to find the quickest way to move to a digital offering, and others had the challenging task of improving their business strategy. We saw how our product filled a needed gap in the market.

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Hubspot Marketing

SEPTEMBER 13, 2023

If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Once relegated to print publications, sponsored content is thriving in the online marketing space.

Food 101

Food Fashion Advertising Advertisers 101

Hubspot Marketing

DECEMBER 13, 2023

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. 10 Beginner Tips for Pinterest SEO Just getting started? Set up a business account.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Martech

JANUARY 9, 2024

They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Let’s explore some tips and strategies to tap into the creator economy, enhance brand visibility, forge strong creator partnerships and authentically engage with communities. A note on size.

Branding 126

Branding Logistics Influencer Marketing Affiliate Marketing 126

Hubspot Marketing

JUNE 24, 2022

Having a digital presence is critical for any business looking to reach new audiences. But when you're first starting out as a business owner, expanding your digital reach can feel overwhelming — where to even begin? Plus, hear from HubSpot's Director of Advertising on getting the most out of Google Ads as a new business owner.

SEO 127

SEO Customer Acquisition Advertising Advertisers 127

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing.

Marketing 104

Marketing Marketers User-Generated Marketing Automation Platform 104

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Customer loyalty 79

Customer loyalty New Technology Price Product 79

Marketing Insider Group

APRIL 15, 2024

These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Who Are B2B Creators?

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable.

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints.

Copywriting 99

Copywriting Education Energy Health 99

Hubspot Marketing

JANUARY 5, 2024

Content writing can mean many things. Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing?

Health 106

Health Entertainment SEO eBook 106

Hubspot Marketing

JUNE 13, 2022

leaked TikTok for Business deck stated that the average user spends 89 minutes per day on the platform. However, eighty-nine minutes means that businesses have invaluable opportunities to capture audience attention and generate interest. Let’s go over some high-quality ideas and examples of content you can post on TikTok.

User-Generated 131

User-Generated Education Social Media Marketing Food 131

Hubspot Marketing

DECEMBER 8, 2023

62% of business leaders across industries have invested in AI to help their employees. Potential Drawback: Risk of Losing High-End Customers "One of the main downsides of using AI in customer service is potentially losing high-end customers due to a lack of ‘sufficient’ support," says Cath Brands , Chief Marketing Officer at Flintfox.

Customer 105

Customer Gen Z User-Generated Analytics 105

Marketing Insider Group

JANUARY 29, 2024

At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. Now, we all know AI isn’t a cure-all for every marketing challenge. But it is an incredibly useful tool that can simplify our lives in the content creation arena. They’re the pillars of any solid content marketing strategy.

Copywriting 88

Copywriting User-Generated SEO Market Trends 88

Sachs Marketing Group

DECEMBER 13, 2023

Not sure how to write content for a website? Writing content for a website involves understanding your audience, using a conversational tone, and making the content skimmable and SEO-friendly. It’s about balancing the art of engaging storytelling with the science of digital marketing strategies.

Health 103

Health Transform Digital Marketing SEO 103

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 113

Email Marketing Health Marketing Marketers 113

Search Engine Land

OCTOBER 26, 2023

From home services to SEO and everything in between, do-it-yourself (DIY) content is one of the best ways businesses can engage with their audience online. You’re probably wondering, “How will showing potential customers how to do my work going to help grow my business?” Everybody wins!

SEO 103

SEO Education User-Generated Entertainment 103

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. These applications use data to make us more insightful and intelligent in our marketing. Why is this important?

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Buffer Marketing

MARCH 26, 2024

  It’s a frustrating and all-too-common experience for marketers and creators alike.   The idea is genius in its simplicity: Film the parts of your day related to your content niche (more on this below), even if you have no plans for the clips right now. Here’s how → What is stock footage? Make a list.

Health 101

Health Social Media Marketing PR Energy 101

Hubspot Marketing

JUNE 28, 2023

Here are some tips for showcasing your hard skills on your resume. Follow these tips to make sure your hard skills get noticed by recruiters and hiring managers. Pro tip: Provide specific examples of projects you've worked on using each language to demonstrate your proficiency. Tailor your resume to the job description.

CRM 90

CRM Digital Marketing Management User-Generated 90

Hubspot Marketing

JULY 5, 2022

only 49% of small businesses invest in search engine optimization (SEO ). When you run a small business, especially one that's brick and mortar, it can be hard to conceptualize the buyer's journey to your business. Update your Google Business Profile. Here's an example of a Google Business Profile: 2.

SEO 113

SEO Customer Journey User-Generated Promotion 113

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Search Engine Land

DECEMBER 1, 2023

Savvy marketers can capture this traffic spike with targeted SEO strategies. You can use this data to write new content to capture this target audience. Here are a few examples: For a local business, you could compile a guide of events in the area. Dig deeper: Your guide to seasonal content marketing 3.

SEO 127

SEO PR eCommerce Analytics 127