Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Analytics 112

Analytics Email Marketing User-Generated Marketing 112

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

Analytics 100

Analytics User-Generated Social Media Marketing Promotion 100

Search Engine Land

APRIL 15, 2024

Brand mentions are crucial in shaping brand presence and perception across the search universe. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search. We will also: Dive into the nuances of brand mentions.

Branding 112

Branding Manufacturing Real Estate PR 112

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. What is social listening? What are social listening tools?

Branding 99

Branding Price Analytics Social Media Marketing 99

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. That’s why tracking key influencer marketing metrics effectively has become crucial. Reach refers to the number of people who saw your content.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. If you’ve been daydreaming of the possibilities that social media intelligence can bring, here’s your guide to what it is and why you need it.

Analytics 102

Analytics Social Media Marketing Law Product 102

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. They also asked us to create an Instagram profile just to have a presence on another social media platform.  Neither the client nor the agency thought keeping track of brand mentions or using Instagram Direct was necessary.

Customer 104

Customer Communications Transform Social Media Marketing 104

Sprout Social

OCTOBER 19, 2023

It’s no stretch to say that reputation management is more important than ever for brands today. But if you only factor direct mentions and reviews into your monitoring, you’re missing out. From shout-outs to call-outs, brands need a pulse on many channels to keep a clean reputation. or G2), it goes far beyond that.

CRM 95

CRM Management PR Customer 95

Sprout Social

NOVEMBER 21, 2023

What are they posting on social media? Competitive monitoring helps you stay on top of this data at all times. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. What is competitive monitoring?

Market Trends 94

Market Trends Market Segmentation New Technology Price 94

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Branding 129

Branding Transform Thought Leadership Advertising 129

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? What is Social Media Automation?

Transform 105

Transform Analytics User-Generated Management 105

Sprout Social

AUGUST 17, 2022

Is it time to step up your social media monitoring ? With so many networks and interactions across social media, tracking your engagement data can be tricky. Thing is, those engagements are invaluable to your brand. What is social media monitoring (and why does it matter so much)?

PR 123

PR CRM Analytics Branding 123

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves.

Branding 108

Branding Transform Health Analytics 108

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Let’s take a look at the top 7 tips to create an effective social media workflow.

Copywriting 135

Copywriting Social Media Marketing Management User-Generated 135

Martech

APRIL 1, 2024

It allows businesses to target users who have already shown interest in their brand or visited their website, increasing the likelihood of conversion. By displaying ads to these users as they browse other websites or social media platforms, retargeting provides a valuable second chance to engage and convert potential customers.

Customer 94

Customer CMO User-Generated Advertising 94

Search Engine Land

APRIL 8, 2024

Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Guest Posting: Identify authoritative websites in your industry and offer to write guest posts for them. Include relevant links back to your website within the content.

Finance 102

Finance Manufacturing Health Education 102

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game. What is competitor mapping?

Price 107

Price Entertainment Social Media Marketing SEO 107

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Search Engine Land

APRIL 23, 2024

With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. And because it’s rooted in entertainment, brand discovery is easier and more fun. On TikTok, brands fit seamlessly into the fun videos people watch, making it easier for them to discover.

SEO 113

SEO Gen Z User-Generated Entertainment 113

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Customer 105

Customer Non-Profit Real Estate Transform 105

Sprout Social

MAY 15, 2023

Imagine being able to see into your customers’ minds to get a sense of their values, interests and motivations. Or sensing when your brand reputation is in trouble? While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations.

Branding 109

Branding Price Analytics Place 109

Sprout Social

NOVEMBER 8, 2023

52% of customers expect an answer within an hour of posting on a brand’s digital page. Part of that equation is understanding how customers think and feel about your brand. We’ve also included helpful tips and tools to get you started on the right foot. That’s what sentiment analysis is all about.

Customer 108

Customer Transform Shipping User-Generated 108

Sprout Social

JANUARY 10, 2024

Getting complaints about your business never feels great. They can also severely impact your reputation. However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story.

Management 103

Management Branding User-Generated Energy 103

Search Engine Land

APRIL 12, 2024

The Google-Reddit partnership is a significant development that is reshaping online brand management. As a result, brands must now navigate this evolving digital landscape with foresight and adaptability to protect their online presence and ensure it thrives. For Techify, this represents both an opportunity and a challenge.

Brand Management 118

Brand Management Management Branding User-Generated 118

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. What are AI insights?

Transform 109

Transform Manufacturing Pharmaceutical Analytics 109

Martech

AUGUST 11, 2021

Social media has become a valuable resource for consumers to interact with the brands they love and discover new ones. New users across the globe are flocking to social media platforms in record numbers and adding their voices to your brand’s narrative. Social media monitoring must-haves.

Branding 132

Branding Health Analytics User-Generated 132

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Even just one solid query can give a brand a rich, unbiased view of consumer sentiment.

Health 98

Health Industry Insights Branding Market Research 98

Hootsuite

JUNE 28, 2023

You text your partner a pic of the chocolate bar you want from the store. You mention your fave new shampoo in a WhatsApp message. You share an amazing Hootsuite blog article to your work Slack (hint!). Welcome to dark social. And it’s responsible for up to a shocking 95% of your web traffic. What is dark social?

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

DECEMBER 1, 2023

If you're like many people, you've likely been tempted to impulsively buy a pull out your credit card for a product or service you saw in an Instagram Reel with an incredibly convenient link to shop. Nearly 60% even note social media sales have increased year over year. To do this, consider leveraging social media selling tools.

Price 99

Price CRM Social Media Marketing Management 99

Sprout Social

JANUARY 24, 2024

It’s a top spot for generating leads and getting your brand seen. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn.

Analytics 112

Analytics Finance CRM Place 112

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections.

Customer 93

Customer Social Media Marketing Analytics User-Generated 93

Sprout Social

OCTOBER 18, 2023

Social insights that give you a glimpse into the minds of your audience are often the hardest to access by traditional means. Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level.

Health 120

Health Manufacturing Thought Leadership Product 120

Martech

JUNE 15, 2023

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets brands pick from over 900 criteria — like behaviors, locations and demographics — to create audience segments. and Canada. Why we care. Strategies.

Advertising 119

Advertising Advertisers Fashion Food 119

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

CRM 103

CRM Whitepaper Marketing Marketers 103

Sprout Social

MARCH 12, 2024

The 2024 US presidential election is several months away, but social media is already politically charged. According to Sprout Social Listening data , from January 1 to March 6, 2024 there were almost 7.6 In a typical year, running social media for a brand account is complex. Will brands sit this one out?

Social Media Marketing 112

Social Media Marketing Gen Z Health Marketing 112

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. How many digital marketers out there have gasped upon your first overview of the budget allocated to conferences and travel? So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111