Martech

JULY 10, 2024

New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. I wish it were that simple when it comes to AI.

User-Generated

Martech

AUGUST 27, 2024

Harnessing machine learning and generative AI for marketing success Machine learning techniques that have been around for a while consistently deliver impressive results. For example, brands using predictive analytics and targeting the right audiences on platforms like Meta often see 15% to 40% improvements in CPA, ROAS and CAC.

Transform

Martech

AUGUST 6, 2024

Google’s loss in its federal antitrust case may mean huge changes for the company, web users and digital advertisers. Dig deeper: Why Google lost: The DoJ’s case in 11 slides That said, the ruling comes at a good moment for competitors. Google’s own efforts with generative search have shown it isn’t yet ready for prime time.

Advertisers

Martech

SEPTEMBER 11, 2024

We now can generate more content than ever before, but should we? Case studies/use cases Contrary to conventional wisdom, we found that case studies were used/consumed at the beginning of the buyer’s journey rather than later. Use eye-catching graphs for monthly social media posts.

eBook

Martech

JULY 15, 2025

Over the past few weeks, we’ve explored how AI is transforming Digital Asset Management (DAM) —from foundational use cases to the potential of Retrieval Augmented Generation (RAG) and even the rise of autonomous agents. If you’re like most people I talk to, you’re already using AI tools like ChatGPT regularly.

Transform

Hubspot Marketing

JANUARY 8, 2025

If your landing page doesnt present your service or product value well enough, you could be losing out on traffic simply because your teams UI/UX could use a facelift. What I like: HubSpot leads with trust and emphasizes the significance of that by showing a carousel of happy customers it's worked with. Less busywork. Less busywork.

Price

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. Let’s dive into three simple ways to add a human touch to your AI-generated content. Let’s dive into three simple ways to add a human touch to your AI-generated content.

B2C

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay? Table of Contents How to Use AI for Technical SEO Adding AI to Your Technical SEO Strategy: Yay or Nay?

SEO

Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing

Martech

JULY 17, 2024

Eighty-three percent of Chinese business decision-makers say their organizations are using AI. organizations are ahead in terms of genAI maturity, having fully implemented solutions. To get a clearer understanding of the results, we spoke with Jonathan Moran, head of martech solutions marketing at SAS. 65%) and the U.K. (70%).

Transform

Martech

JANUARY 15, 2025

For instance, designers can use Canvas Magic Studio to automate resizing images for various platforms. Pilot high-impact use cases: Instead of launching multiple AI initiatives, start with one or two that align with your teams capabilities and deliver tangible results. Use AI to drive measurable improvements in that area.

Customer Acquisition

Martech

NOVEMBER 4, 2024

There are many drivers of this trend, like the widespread use of social media, which blurs the lines between the personal and the professional self. Think about the linking of personal and professional data records and the use of CTV advertising, where we can talk to individual businesspeople on their sofas at home.

B2C

Martech

AUGUST 19, 2024

Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. Efficient use of resources : By prioritizing quality over quantity, ABM reduces wasted marketing spend and drives a greater return on investment.

Key Performance Indicator

Hubspot Marketing

DECEMBER 10, 2024

SEO should get you to the top of Google for your most desired keywords, including money-generating keywords. I advocate using SEO and PPC together, but Im using a PPC example to demonstrate my point. If you were using PPC only, youd pay $0.65 If you were using PPC only, youd pay $0.65

SEO

Martech

JULY 12, 2024

Technology and the meteoric rise of generative AI have upended traditional marketing efforts by revolutionizing nearly every aspect of the marketing lifecycle, from content generation to measurement and everything in between — and data is central to any successful marketing campaign.

Transform

Martech

SEPTEMBER 23, 2024

Or, if you’re happy with your ROI, how can you improve it to generate even more revenue for your organization? I’m a fan of AI and use it myself, even teaching others how to use it. Sadly, this is not the case. But why aren’t you getting the returns you expected on your investment? Open women’s final. Processing.

Marketers

Martech

OCTOBER 30, 2024

They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.” Even using A/B testing to build an ICP doesn’t guarantee that the people resonating with your messaging are the 20% of your customers driving 80% of your profits. But this is never the case.

Customer

Martech

SEPTEMBER 16, 2024

The AI-powered feedback explosion AI has the power to generate more valuable feedback aa well as analyze the vast amounts of feedback being created. The proliferation of chatbots and virtual assistants generates vast amounts of data that can be mined for insights. Many of the tools that generate this information also analyze it.

Law

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. Beyond content creation: The rise of process-driven automation For many, generative AI first proved its value through email copywriting. Leading companies want AI-proficient marketers The growing impact of AI is already reshaping marketing hiring trends. Recent U.S.

Transform

Hubspot Marketing

NOVEMBER 5, 2024

Ideally, your desired action, whether it’s a new sign-up in your forms, a new subscriber to your channel, or a click on a demo link, leads to a new conversion. Then, using conversational artificial intelligence data enrichment to foster those conversations.” 70% of companies use segmentation to better market to their customers.

B2C

Martech

SEPTEMBER 9, 2024

Generative AI has opened the door for chief marketing officers (CMOs) to elevate their role in executive leadership. For example, using AI in guided selling with the explicit intent to reduce returns can yield direct revenue gains that organizations can test and measure. Each area could be modified for use in other business contexts.

Transform

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. Now, she notes, generative AI has transformed the core of marketing activities. Tools like HubSpots Lead Scoring Software actually handle this job for marketers.

Transform

Hubspot Marketing

AUGUST 20, 2024

In almost every use case, AI is known to increase efficiency, speed up optimization, lower costs, and increase ROI. Here are nine of the best ways to use AI in B2B marketing to level up your day-to-day. Artificial intelligence (especially generative AI) is plagued with concerns about plagiarism , bias , and data security.

User-Generated

Hubspot Marketing

DECEMBER 2, 2024

Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Without that foundation, you can’t know if AI recommendations are any good, you can’t identify what’s working and what’s not, and it’s tough to find a solution that works. Generating leads — the holy grail!

Customer Journey

Martech

DECEMBER 23, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Case studies Why. This builds credibility and trust.

Whitepaper

Martech

AUGUST 30, 2024

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. A recent study found analytics and research use cases to be roughly twice as popular among marketers as genAI image creation.

Branding

Martech

APRIL 1, 2025

Its the foundation of brand credibility, lead generation and customer engagement. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting. With this recent project, we noticed many competitors used blue as their primary color.

Transform

Hubspot Marketing

JULY 24, 2024

And no marketer gets punched in the mouth quite as often as those who deal with user-generated content. Diving back into the Celsius case I noted above, the "fitness drink " became a lightning rod for false information last year when drinkers posted TikToks alleging it contained the weight-loss drug Ozempic. Need convincing?

Branding

Martech

AUGUST 8, 2024

You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Assess how your marketing platforms are used, including how they are configured, whether they follow best practices and how data is extracted. This means doing a complete audit of your current data sets.

Transform

Customers.ai

DECEMBER 31, 2024

These anonymous visitors are potential customers, leads, and revenue streams just slipping away under the radar. At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. And the kicker?

Key Performance Indicator

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In Podcasts offer valuable networking opportunities with industry leaders, fostering deep engagement that can lead to collaborations and increased recognition.

SEO

Hubspot Marketing

AUGUST 1, 2024

Last year, Pew Research found 55% of Americans use AI at least once a day. IBM found that 42% of enterprises also use AI once a day, and an additional 40% are exploring how to incorporate it into their workflows. Why Use AI for Media Planning Well, why do we use AI for anything? How long did it take to respond?

User-Generated

Martech

NOVEMBER 5, 2024

They’re looking for real solutions that meet their needs, not just a sale. Video walk-through of the product Using video is a simple way to make your emails more engaging, convey information to customers more quickly and generate conversions faster. How it’s used by the average customer. People like you.

Copywriting

Sprout Social

JANUARY 9, 2025

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Rather than fight against technology, how do you train and develop the next generation of marketers so they can leverage it to have a greater impact on the companyrather than be disrupted by it?

User-Generated

Orbit Media Studios

JANUARY 8, 2025

You need to make a case by showing evidence that your brand is a trusted option. Some are internal validation that you generate yourself; others external validation and come from third parties. Using those factors on a matrix, lets plot the various types of webpage evidence: Now well look closely at each.

Copywriting

Martech

AUGUST 12, 2024

I regularly use generative AI to polish content, assist with writer’s block, and help with creating presentations (I’m a big fan of gamma.app ) and have found it both effective and a great timesaver. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

User-Generated

Sprout Social

JUNE 18, 2025

Generation X (Gen X), born between 1965 and 1980, was one of the first generations to grow up with traditional media and go digital later in life. As with any generation, to successfully engage with them and develop an impactful social media strategy, you need to know them first. Although Gen X accounts for 19% of the U.S.

User-Generated