Fractional CMO

NOVEMBER 23, 2022

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Analytics 52

Analytics Marketing Strategy Marketing Marketers 52

Sprout Social

MARCH 28, 2024

For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses. Use a third-party social media scheduling tool Creating a tag for different hashtags in Sprout Social will enable you to track how each one performs in engagement, reach and clicks across your posts.

Analytics 103

Analytics User-Generated Social Media Marketing Promotion 103

Martech

DECEMBER 4, 2023

Staying ahead of the curve is imperative for long-term success in B2B. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Creating awareness with B2B buyers has never been more important. Tracking upper-funnel and B2B activities is challenging but feasible.

Transform 104

Transform Marketing Marketers User-Generated 104

Search Engine Land

JUNE 2, 2023

In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened. Addressing time stamps Addressing the time stamps on your pages can be a powerful tactic, particularly in technical niches or just B2B niches where information can become dated quickly.

SEO 96

SEO Real Estate Search Marketers Marketing 96

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. It’s no secret, with a solid strategy in place, the ROI of B2B digital marketing is significantly better in the large majority of cases. I certainly have, multiple times.

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

SEPTEMBER 11, 2023

In lead gen, the B2B sales cycle is typically between 60 to 90 days due to the cost, complexity and multiple decision-makers involved. In contrast, B2B ecommerce generally has a shorter cycle than traditional B2B sales. Find out more about tag-based conversion tracking in this Google Ads help documentation.

eCommerce 139

eCommerce User-Generated B2C CRM 139

Martech

DECEMBER 19, 2023

Humanizing B2B: The new truth in marketing that will transform your brand and your sales By Paul Cash and James Trezona Publisher: Practical Inspiration Publishing Download a whitepaper. For years, the B2B marketing playbook was pretty boring and even a bit annoying. Get calls from sales reps. Receive email after email. Get MarTech!

Transform 113

Transform B2C Whitepaper Marketing 113

Neil Patel

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 141

SEO B2C Food Entertainment 141

Buffer Marketing

MARCH 21, 2024

LinkedIn drives 46 percent of social traffic to B2B websites, and a well-optimized repurposed post can tap into that traffic stream. Examples include: Relevant hashtags: Strategically include tags so your posts appear across related conversations outside your immediate network. Prioritize broader industry hashtags over niche interests.

Thought Leadership 104

Thought Leadership Inbound Marketing Promotion User-Generated 104

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO has a few basic areas that differ from B2C SEO. In this guide, we’ll outline those key differences and how you can better your own B2B SEO strategy. What is B2B SEO? More time in each sales stage.

SEO 125

SEO B2C PR Whitepaper 125

Lynton Web

MAY 3, 2023

Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags Why Do You Need an SEO Strategy? Organic traffic is even higher for B2B companies, topping off at 64%. Title tags In the above image, the tag is the blue text. Blog tags Blog tags are used, more than anything, to organize your CMS.

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. There are no impulse buys in the B2B SaaS industry and quantifying the impact of social media within the buyer’s journey is not always straightforward.

Health 102

Health Key Performance Indicator Communications Management 102

Lynton Web

NOVEMBER 29, 2022

Organic traffic is even higher for B2B companies, topping off at 64%. Use keywords in the most important parts of every webpages: page title, meta description, header tags, URL, and text that links to other pages throughout your site. Read more: Inbound Marketing 101: Do's and Don’ts for Keywords and Meta Tags. User Experience.

SEO 98

SEO Inbound Marketing User-Generated CRM 98

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. What is B2B Outbound Sales? Let’s do it!

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Search Engine Land

SEPTEMBER 25, 2023

Data-driven insights from understanding and optimizing the customer journey through keyword analysis and proper tagging can inform SEO strategies. I ask myself the right questions , tagging each keyword with where they are in their journey to understand their intent. This leads to more impressions, traffic and increased brand loyalty.

Customer Journey 128

Customer Journey SEO Customer Logistics 128

Adobe Experience Cloud Blog

JULY 22, 2021

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. LinkedIn Ads have proven to be a powerful tool for B2B marketers. Measuring B2B Marketing Performance. Bizible automates the tagging, tracking, and attribution of LinkedIn Ads. The evidence suggests they do.

CRM 154

CRM Thought Leadership Advertising Advertisers 154

Search Engine Land

MAY 12, 2023

Fix your title tags (on WordPress) Who would have thought that some people, even tech-savvy ones, get the most important on-page SEO techniques wrong today? Yes, I am talking about title tags. There are three main use cases for title tags. Most themes will add “Example.com” to each title tag (usually at the end).

SEO 132

SEO User-Generated Branding Search Marketers 132

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. When I was working at the B2B agency, I can’t tell you how many clients I had who wanted to shift budgets away from Google ads and focus on LinkedIn ABM campaigns. For many, Linkedin became the defacto ABM platform. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

SMA Marketing

SEPTEMBER 28, 2023

For many B2B companies marketing today, email replaces mailouts, and digital advertising takes precedence over print. Whether you’re a seasoned business person or just diving into digital marketing with a new brand, there are several digital marketing strategies B2B companies need to use. What Is B2B Marketing?

Digital Marketing 52

Digital Marketing Marketing Strategy B2C SEO 52

Search Engine Land

FEBRUARY 19, 2023

Google stops supporting meta news keywords tag In 2018, we learned that Google had quietly dropped support for the news meta keywords tag. Using the news meta keywords tag no longer helped Google understand your news content. Google ignored it the same way they ignore the normal meta keywords tag.

Search Marketers 91

Search Marketers Marketing Marketers User-Generated 91

Martech

JANUARY 9, 2024

A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. From there, do some digging through the creator’s social network (followers, following, comments and tagged accounts) to find more targeted, niche creators who may have small (but mighty!) Treat them as partners.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Martech

OCTOBER 31, 2023

For B2B sites it can measure file downloads, so you can know not only which files were downloaded but which page they were downloaded from. If you’ve got a really long video, it’s much more important to know how at what point people left that video than if it is a 10- or 30-second video.” That applies to other media as well.

Analytics 113

Analytics User-Generated Price Promotion 113

Search Engine Land

NOVEMBER 30, 2022

LinkedIn also suggests incorporating SEO best practices by optimizing your article titles, descriptions, and tags. B2B brands and advertisers managing pages on LinkedIn should test and use these new tools to make the most out of their profiles. LinkedIn will also automatically send your new followers a notification to subscribe.

eCommerce 98

eCommerce Analytics SEO Advertising 98

Martech

APRIL 4, 2023

In addition to everything you can do with the drive-bys, you can make predictions based on their unique browsing history, for example: Show content similar to the content they have already viewed (in the same category, by the same author, with the same tags or keywords, etc.) Keywords or tags. Here’s why. Categories.

User-Generated 113

User-Generated B2C Analytics Promotion 113

Buffer Marketing

JANUARY 25, 2024

As we rented out the signs, more and more customers tagged us on their social posts, delighted with how impactful the signs had been at their events. We encourage this in the obvious ways: Every time we ship a sign, we include a note asking a customer to share the final result in all its glory and tag us. 

Social Media Marketing 98

Social Media Marketing Shipping SEO User-Generated 98

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent.

B2C 124

B2C Whitepaper CRM Marketing Automation Platform 124

Orbit Media Studios

FEBRUARY 26, 2024

The site converts visitors into leads Qualified leads are the goal of every B2B marketing website. It connects to Google Tag Manager, where marketing tags (Google Analytics, Facebook pixels, etc.) The website will have a cookie consent banner that integrates with Google Tag Manager. Anything times zero is zero.

Copywriting 69

Copywriting Law CRM User-Generated 69

Rock Content

AUGUST 25, 2023

If so, you need a great B2B content marketing strategy. You must speak business to business (B2B) while placing your content where key stakeholders will see it early and often. Fortunately, creating a B2B content marketing plan is not rocket science. With B2B content marketing, you have to play the long game.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Search Engine Land

JUNE 28, 2023

Consider what’s valuable to your company and what tagged activities contribute to the lifetime value of your customers. For example, a B2B company whose main KPI is qualified leads generally cannot optimize that low in their funnel in a bid strategy due to data limitations or low conversion volume.

Retail 89

Retail Advertising Advertisers eCommerce 89

Martech

JUNE 9, 2023

For example, general marketing conversations were tagged as “marketing,” while conversations specifically about CDPs were tagged as “CDP.” Act as a marketing strategist for a B2B cybersecurity firm specializing in big corporate companies as clients with several decision makers and decision influencers.

Transform 95

Transform CRM Analytics Social Media Marketing 95

Buffer Marketing

JANUARY 25, 2024

As we rented out the signs, more and more customers tagged us on their social posts, delighted with how impactful the signs had been at their events. We encourage this in the obvious ways: Every time we ship a sign, we include a note asking a customer to share the final result in all its glory and tag us. 

Social Media Marketing 83

Social Media Marketing Shipping SEO User-Generated 83

Sprout Social

MARCH 13, 2019

If you’re a B2B brand, chances are you already have plenty on your plate. Customers and competitors are sounding off like never before on social media, especially in the ever-so-opinionated B2B space. And so the rules of succeeding with B2B social media are changing. What are the big-picture benefits of B2B social listening?

Place 105

Place Industry Insights Analytics Branding 105

Hubspot Marketing

MAY 11, 2023

This often includes title tag creation, technical SEO maintenance (image sizing, page speed, etc.), Image Source An enterprise plan will likely include keyword research, analytics and reporting, PPC ads, title and meta tag creation, technical SEO maintenance, content creation (lead magnets, blog posts, ads, ebooks, etc.),

Price 115

Price SEO eBook Succession Management 115

Hootsuite

DECEMBER 1, 2022

LinkedIn is well known as the social network of choice for B2B marketers. And, of course, LinkedIn is also the social network most commonly used for recruiting, as well as the top platform for B2B lead generation. As mentioned, for B2B companies, LinkedIn can be a goldmine of lead development and relationship building.

Marketing Strategy 139

Marketing Strategy Thought Leadership Marketing Marketers 139

Marketing Insider Group

JANUARY 4, 2021

There are technical aspects, including URL formatting, meta descriptions, and alt tags. First, you need a content strategy, which seems like a given, but only a small percentage of B2B companies have one, according to the Content Marketing Institute’s (CMI) latest research. See video below for an SEO checklist). Image: CMI.

Marketing Strategy 143

Marketing Strategy Thought Leadership SEO Marketing 143

Pam Didner

SEPTEMBER 13, 2022

Content is vital in B2B marketing, especially in a long purchase cycle. Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). Upload sales-centric content to the library, and then tag them with all the key parameters, such as: Product families. Product names.

Content Marketing 91

Content Marketing Outbound Marketing User-Generated Marketing 91

Martech

AUGUST 29, 2023

Her “origin story” is one of the coolest, beginning with punk rock, marketing and laser tag, going on to agency work and teaching at Wichita State Tech (Go Shockers!) LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K before starting her own business. LinkedIn: Brie E Anderson (2.6K In your inbox.

Analytics 96

Analytics Digital Marketing Event Marketing Email Marketing 96