Hubspot Marketing

JANUARY 22, 2025

They havent been paid to post or talk about you, but perhaps they have been encouraged to tag your brand or use a particular hashtag. Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for.

Gen Z 122

Gen Z Social Media Marketing User-Generated Inbound Marketing 122

Hootsuite

MAY 28, 2025

It all depends on factors like: your budget, the extent of your influencer marketing strategy, and your digital marketing goals. Or create your own custom tags for more personalized relationship management. If your company has a PR team, this tool might also benefit them. Group them by type or project.

Influencer Marketing 110

Influencer Marketing Affiliate Marketing CRM Marketers 110

Neil Patel

JUNE 10, 2025

How It Differs from Traditional Digital Marketing 1. While traditional digital marketing usually involves people watching content, experiential marketing is built on interaction between the brand and a consumer. Most digital campaigns aim at immediate results: likes, clicks, leads, or sales.

Gen Z 69

Gen Z User-Generated Food Marketers 69

Exposure Ninja

JULY 18, 2025

Media Coverage : Our digital PR efforts help us get featured in the press, like when we spoke at the House of Lords on remote work or supported Better Business Day at the House of Commons. Podcasts : We host The Digital Marketing Podcast by Exposure Ninja , which is available on platforms like Spotify, Apple Podcasts, and Audible.

Branding 52

Branding PR User-Generated Law 52

Backlinko

JUNE 23, 2025

Authority and ranking power KPIs are important for teams working toward brand visibility and authority building goals. You can see some referral traffic from sites like ChatGPT in your Google Analytics account: But monitoring your brand’s inclusion in AI Overviews might be easier than you think.

SEO 67

SEO User-Generated PR Analytics 67

Zumvu

JUNE 17, 2025

All Rights Reserved.

Finance 59

Finance Transform CRM Social Media Marketing 59

SocialPilot

FEBRUARY 11, 2025

Encourage Easy Sharing: Add clear CTAs like Tag a friend or Share this if you agree. PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. Encourage Interaction: Add prompts like “ Tag someone who relates! The digital stage is yoursstep up and make your mark!

User-Generated 71

User-Generated Entertainment Transform Branding 71

Exposure Ninja

JUNE 27, 2025

Download a free copy of AI Marketing: Everything You Need to Know and get immediately up-to-speed Download my free copy Google AI Mode Checklist: Key Takeaways Define two to three specific concepts you want AI to associate with your brand and use them consistently across your entire digital presence. Is the description accurate?

PR 52

PR User-Generated SEO CRM 52

SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40

PR Branding Whitepaper Thought Leadership 40

Sprout Social

MARCH 18, 2025

The continuity between their digital content and in-store visuals strengthens their brand identity, and drives people to their shops. Take a cue from Dicks and extend influencer partnerships beyond digital content. This approach fosters synergy between digital and real life spaces. But what about trying it the other way, too?

Health 61

Health Influencer Marketing Food Retail 61

Hootsuite

APRIL 29, 2025

Theyre designed to coordinate large networks of advocates and they come with a price tag to match. You can even use UTM tags to see which of your brand ambassadors is the lead-gen champion! LinkedIn account tagging: There doesnt seem to be a way to tag personal or business LinkedIn accounts on posts you create in Sociabble.

Price 58

Price User-Generated Thought Leadership Whitepaper 58

Buffer Marketing

OCTOBER 28, 2024

After 12 years of marketing for bootstrapped brands, I've learned that you don't need to spend a fortune on fancy digital marketing tools to see results. Enter: this handy, comprehensive list of 29 essential digital marketing tools that help growing brands succeed — many of which I’ve used as a professional marketer.

Digital Marketing 107

Digital Marketing Price User-Generated Affiliate Marketing 107

Backlinko

DECEMBER 9, 2024

Adhere to Google’s Guidelines When linking to other domains as part of advertising or sponsorship, you should use rel=”nofollow” or rel=”sponsored” tags. Digital PR Digital PR involves getting your brand featured in online media outlets, which can lead to valuable backlinks (and a lot of exposure).

SEO 100

SEO PR Thought Leadership Analytics 100

Exposure Ninja

JUNE 27, 2025

Don’t block AI bots in your robots.txt file or meta tags. You need to be unmistakably known for something — and you need to repeat that identity consistently across every digital touchpoint: your website, content marketing , digital PR, and third-party mentions. Ensure fast page load times and mobile-first design.

User-Generated 52

User-Generated SEO Food PR 52

SocialPilot

JUNE 26, 2025

Use Instagram as a Shop Window (Literally): If you sell physical products, Instagram has the potential to become your digital storefront. With Instagram Shopping, you can tag products directly in posts and Reels, creating a seamless path from discovery to purchase. billion monthly users.

Gen Z 40

Gen Z Thought Leadership User-Generated Education 40

Exposure Ninja

JULY 18, 2025

Build Strong Brand Mentions With Digital PR AI platforms are trained to recognise authority, and one of the strongest signals of authority is how often and where your brand is mentioned across the web. Earn brand mentions and backlinks through digital PR to strengthen your authority across the web.

User-Generated 52

User-Generated PR SEO Transform 52

Animalz blog

OCTOBER 24, 2024

It was a magical time in the early 2010s with many super smarties working together to solve digital marketing problems. I built out their digital strategy and analytics capability there. Content grouping is also a useful feature, but it requires some Google Tag Manager setup.

Analytics 57

Analytics PR User-Generated Advertisers 57

SocialPilot

MARCH 10, 2025

Make It Shareable: Memes should resonate with your audience so they feel compelled to tag others or repost. Donts: Meme marketing can backfire if done incorrectly, leading to negative PR or audience backlash. The Big Takeaway Meme marketing isnt just a trendits a revolution in digital engagement.

Gen Z 52

Gen Z Branding Entertainment Marketers 52

Hubspot Marketing

MAY 5, 2025

Agentic social media AI can handle much of social medias grunt work, things like monitoring sentiment, answering customer questions, or even defusing minor PR flare-ups before they trend (more on that later). Aaron Whittaker , VP of demand generation and marketing at Thrive Digital Marketing Agency, says thats a different story.

Price 98

Price PR Gen Z User-Generated 98

SocialPilot

FEBRUARY 13, 2025

” Beyond the direct feedback in reviews, User-Generated Content (UGC), such as photos or social media posts tagged at your location, can also significantly enhance your visibility online. This incident was captured on video and spread rapidly across social media, causing significant public outrage and a PR crisis for the company.

Food 64

Food User-Generated PR Management 64

Neil Patel

JULY 22, 2025

It has its roots in the older PR strategy of newsjacking. Did people share it with thoughtful comments or tag their friends, or was the engagement just a flood of indifferent likes? Upcoming Trendjacking Trends The art and science of trendjacking will only evolve as the digital landscape shifts.

Branding 63

Branding Gen Z PR Millennials 63

Search Engine Roundtable

JULY 22, 2025

Google Bing Algorithm Updates Maps Ads Search Subscribe More Menu The Pulse of the search community Follow Subscribe Subscribe Options Browse By Browse by Date Find by Category Discover by Author Scan Most Recent See Comments View Tag Cloud Light / Dark Mode Settings Light Dark Use Device Settings Advertise Contact Us Home / Search Forum Recap / Daily (..)

eCommerce 82

eCommerce SEO PR Fashion 82

Search Engine Roundtable

JULY 10, 2025

We dug into some big questions , Krishna Madhavan on LinkedIn Were excited to finally release our next big product after launching Perplexity in 2022: Comet. more , 9to5Google How to use Gemini on a Wear OS smartwatch , Google Blog SEO Answer Engine Optimization (AEO): What Is It and How to Optimize for Questions?

eCommerce 61

eCommerce PR SEO Advertisers 61

Duct Tape Marketing

MARCH 12, 2025

Brand Mentions Are More Valuable Than Ever As AI prioritizes trusted sources, appearing in podcasts, guest blogs, and digital marketing discussions is key to staying relevant. AdCritter pairs Connected TV ads with precise digital retargeting to drive real results. Are my links easily seen? A usability factor. I'm on a podcast.

SEO 57

SEO User-Generated Promotion PR 57

Search Engine Roundtable

JUNE 6, 2025

Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff) When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that.

Finance 58

Finance PR SEO Fashion 58

Hubspot Marketing

FEBRUARY 21, 2018

In PR, there are countless tools to which you can allocate budget, which could leave you overspending where it doesn't matter -- and underspending where it does. To get better at prioritizing your PR line items, download the PR Budget Template (included in the 8 Budget Templates to Manage Your Marketing Spend ).

Management 145

Management PR User-Generated Advertisers 145

Adobe Experience Cloud Blog

SEPTEMBER 23, 2010

According to a recent Digital Readiness Report , 18% of marketing decision makers have no interest whatsoever in traditional PR. Looking beyond traditional B2B public relations and embracing digital PR strategies allows you to influence your market and gain share voice ahead of competitors. Newsletters. Media kits.

PR 109

PR Communications Branding Customer 109

Search Engine Land

JUNE 4, 2024

Lots of insights and opinions have already been shared about last week’s leak of Google’s Content API Warehouse documentation, including the fantastic write-ups from: Rand Fishkin Mike King (on the iPullRank site and here on Search Engine Land ) Andrew Ansley But what can link builders and digital PRs learn from the documents?

PR 118

PR SEO Product Branding 118

Hootsuite

MAY 29, 2023

Financial consequences Any negative situation, like a PR crisis, compliance violation, or security breach, can compound into bigger issues. These may include emergencies, PR crises, or security breaches. The policy should clearly state what everyone’s roles are in crisis scenarios — from the legal team to PR to customer service.

Management 127

Management PR Pharmaceutical Law 127

Hootsuite

JUNE 22, 2020

That could include monitoring for brand or product mentions (tagged or not), related hashtags and keywords, or industry trends. Though none of them tagged @Crocs, Twitter is, well, atwitter about the universe’s most controversial soft clog. When you’re brand monitoring, you’re watching for more than just tagged social mentions.

Branding 145

Branding PR Product Management 145

Sprout Social

OCTOBER 20, 2022

According to Micaela McGinley, Sprout’s Internal Communications Strategist, “In a digital, remote-first work environment, the days of popping over to the next cubicle are behind us. Our social, PR and content teams collaborate to decide which content we promote in our Advocacy platform. There’s a lot of cross-functional partnership.

Thought Leadership 141

Thought Leadership PR Industry Insights Place 141

Martech

AUGUST 18, 2021

Your brand is a valuable financial asset that can be damaged in an increasing myriad of ways,” said Kristoffer Belau, SVP Digital Media at MediaMonks, a digital production company. At some point, with the vast amount of digital ad inventory, it should be no problem spending time to refine the tools.”. The reason? Sharma said.

Branding 137

Branding PR Price Advertisers 137

Sprout Social

AUGUST 31, 2020

Direct-to-consumer businesses often have digital-only product launches and social media features only make these easier and easier. A good deal of in-person events can be converted to digital experiences as long as you put in the necessary planning ahead of time. MozCon Virtual featured some of the top industry leaders in PR.

PR 137

PR Promotion Analytics Communications 137

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. Brand Keywords: This custom search helps you keep track of relevant Twitter/X discussions, even if users don’t tag your brand directly or use specific hashtags.

Management 129

Management Branding PR Food 129

Kevin Indig

APRIL 19, 2023

Google’s PR campaign against link building has been incredibly effective. We could not do anything besides digital PR for a few months, and the organic traffic doubled. Referral traffic is hard to track accurately without tagging backlinks with UTM parameters.

PR 122

PR SEO User-Generated CMO 122

Hubspot Marketing

NOVEMBER 30, 2022

Enter digital marketing — in other words, any form of online marketing. But we still get a lot of questions from people all around the world about digital marketing. Click the links below to jump to each question, or keep reading to see how digital marketing is carried out today. What is digital marketing?

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

Hootsuite

APRIL 25, 2024

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). Then, repost the relevant content that gets caught in your digital net. Measure brand performance, refine PR strategies, and shape content initiatives to align with business objectives. Tagging and search.

Management 125

Management Price Analytics User-Generated 125