Martech

FEBRUARY 5, 2025

Building a memory structure with buyers depends on how your brand shows up in channels your target market frequents. Thought leadership content is something AI cannot produce well. But its what will set your company apart and earn the memory structures required to come to mind when a trigger event happens.

Thought Leadership

Martech

JUNE 26, 2025

Why generic outreach fails in enterprise GTM According to the 2024 LinkedIn-Edelman B2B Thought Leadership Impact Report : 71% of decision-makers say that poorly targeted sales outreach can damage their perception of a brand.

Transform

Martech

JUNE 9, 2025

Dig deeper: The problem with B2B marketing: Misaligned measurement is stifling innovation A continuum approach serves in-market and future buyers A continuum approach differs significantly from a traditional campaign (which is explored further in my book “Digital Relevance”).

Thought Leadership

Buffer Marketing

FEBRUARY 13, 2025

The platform's focus on professional networking and thought leadership creates an environment where consultants can easily showcase their expertise and build strong relationships in their industry My journey with LinkedIn started organically.

Transform

Sprout Social

MARCH 13, 2025

Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. With over 4 million Australian users and growing, X is a valuable platform for targeted marketing, particularly for industries that thrive on news, sports, finance and tech discussions.

Gen Z

Exposure Ninja

APRIL 25, 2025

Consistent content builds familiarity, whether it’s thought leadership on your blog, real client results, or useful how-to content across email and video. “They’re essential for grabbing attention in your target market in a very crowded digital world. Familiarity builds trust.

Content Marketing

Set Up

SEPTEMBER 17, 2024

Rather than having the mindset that marketing should be everywhere, not every channel is effective for every Brand and different social media platforms serve different purposes. For example, at Set up , we are targeting marketing business leaders who are most likely engaging with us on LinkedIn.

CMO

Lusha

DECEMBER 9, 2024

Brand Awareness : Make your brand more visible and recognizable in your target market. Thought Leadership : Show that your company is an expert in your industry by sharing valuable insights and knowledge. Strategy : A monthly newsletter packed with industry insights, case studies, and thought-provoking articles.

Email Marketing

Lusha

DECEMBER 9, 2024

The key is to figure out what your business needs, who your target market is, and what resources you have. Connect with your target audience: Actively seek out and connect with decision-makers and influencers in your industry. You’re looking for high-quality leads who are already interested in what you offer.

Communications

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z

Martech

FEBRUARY 19, 2025

Share thought leadership and expertise: Create educational content that addresses the audience’s pain points and showcases a unique perspective to establish the brand as a thought leader in the industry. As blog posts and white papers can deliver B2B thought leadership, so can TikTok.

Gen Z

Animalz blog

MAY 27, 2025

” (10:0811:21) Kay-Kays three-layer strategy balances evergreen product needs, big campaign pushes, and unique thought leadership from subject matter experts. They’re helping you shape some thought leadership, giving you quotes, that kind of thing. So they sit all over the place. Kay-Kay Clapp (13:28): Yes.

Shipping

Adobe Experience Cloud Blog

NOVEMBER 10, 2017

Just as Seinfeld’s incisive observations and formulations made the show such a hit, businesses wanting to blend must meticulously study their target markets. The post How Blending Can Boost Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Automobile

Adobe Experience Cloud Blog

OCTOBER 14, 2008

A recent post on your blog discusses 3 changes marketers must make to survive our current economic situation. What advice do you have for those marketers who choose to step out of the box and redefine their target market? We are already seeing organizations redefine their target markets.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 12, 2010

Additionally, technology lays bare the ‘games’ both sales and marketing play to manage internal perceptions often to the unintentional detriment of the company and customers.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 15, 2009

For starters, and I know we've said this a thousand times before but it's still true, gaining agreement between sales AND marketing on what constitutes a quality and qualified lead. Developing a Perfect Prospect Profile and criteria for lead scoring to grade how close or far each lead is from the real bulls eye of the target market.

Thought Leadership

Marketing Insider Group

JULY 13, 2020

Brand trust and thought leadership. If you don’t make blogging part of your marketing strategy, you’re essentially handing all the benefits over to your competitors. Content marketing produces three times more leads than paid search. Brand trust and thought leadership. Better quality leads.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 9, 2015

Since engagement is a tangible metric, it’s easier to influence with targeted marketing efforts, and it is more connected to a company’s revenue growth. Marketo @ AHIP Institute Conference appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. How Do I Do Consumer Engagement?

Health

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

Before delving into creating a marketing plan, you’ll want to gather information about the consumers you believe would be interested in your VR product. It’s important to collect information about your target market and ideal customer profile before creating a concrete marketing plan. Target Ideal Customer Profile.

Product

Adobe Experience Cloud Blog

FEBRUARY 8, 2018

Fortunately, social media posts, conversations, interactions, and even photos and videos contain profound insights into what your target markets want and need, like and don’t like, where they’ve gone, what they’ve eaten, what they wear, and much more. Tell me about your process in the comments.

Thought Leadership

Adobe Experience Cloud Blog

MAY 20, 2015

Rose’s partnership with Adidas, however, is both lucrative and engaging to the brand’s target market. Brands can leverage their unique brand identities and aesthetics to increase engagement and build meaningful relationships with consumers by creating immersive and experiential marketing experiences.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 11, 2014

Knowing your customer or prospect is the most powerful driver of innovation: When asked to rank what were the most important enablers of innovation, a large percentage of marketers 46%) felt that a deep understanding of the target market is the single most important requirement in driving innovation.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 29, 2020

What’s attractive, alluring, and inspiring to you may turn off your target market. The post Customer Journey Map | 6 Steps to Build It Successfully appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. You are not your customer. What’s intuitive to you may not be intuitive to them.

Customer Journey

Adobe Experience Cloud Blog

MARCH 31, 2015

Pre-sales content is delivered in the required languages and formats to best position your products in each target market. Some companies treat localization as an afterthought, tacking it at the end of the marketing content delivery process. Modern Marketing b2b Consumer'

Global Marketing

Adobe Experience Cloud Blog

MAY 12, 2015

Marketers have to consider their audience, its needs, and the values it holds so dear. Unlike a baby name, once you decide on a brand name or a couple of brand names, it’s vital that you test it with those in your target market. It also may help you discover new ways to think about your brand and its name.

Branding

Martech

MARCH 22, 2023

Long-form content allows you to showcase your thought leadership. Think about every opportunity to show your thought leadership with what you say and how that will help cultivate long-term relationships with new or existing clients. Start with a plan Image source: Foundr How well do you know your target market?

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

The trick is finding the perfect influencers for your target audience and your content marketing. The right influencers for your brand: Maintain audiences that align with your target market. To really make an impact, you need to look for partners. Share your brand’s passions and values.

Content Marketing

Adobe Experience Cloud Blog

OCTOBER 18, 2016

Define the product-market fit. Investigate your target market and document use cases, requirements, and potential shortcomings. Identify your target audience’s characteristics at every level (e.g. You can do the same by following these steps: Understand what your prospects, customers, and competitors are doing.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 26, 2016

We can break down our data on a couple of different levels to achieve this: Data to define your customer persona , or who your target audience is (e.g. segment, vertical, target market, company size, geography). Data to define what they need for success (e.g. tools, resources, content) and how you can help them.

Analytics

Adobe Experience Cloud Blog

SEPTEMBER 10, 2014

Most companies doing business internationally face this decision at some point: whether to go with one large PR firm with offices around the world, or appoint individual PR partners in each target market. Read This First was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

PR

Adobe Experience Cloud Blog

NOVEMBER 1, 2016

Misalignment during the marketing to sales hand-off: Marketing does not pass enough leads to sales to create a sufficient number of opportunities to meet their revenue target. Marketing hands off enough leads to sales, but leads are hard to reach because they are not ready to consider a purchase yet and need more nurturing.

Whitepaper

Adobe Experience Cloud Blog

JANUARY 29, 2014

Target Like A Champ. Sponsored Updates allow you to get incredibly specific with your targeting. Want to target marketing managers who work at enterprise companies, are skilled at marketing automation, and who don’t already work for one of your competitors? Feel free to share your thoughts and comments below!

Thought Leadership

Adobe Experience Cloud Blog

APRIL 5, 2018

VR and AR apps can also help you reach your target market in new and interesting ways, and therefore, are great for marketing purposes. The post How Virtual Reality Can Help Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 2, 2018

But human connections are hard to scale, especially when your target market is not the cookie lovers within walking distance of your small bakery, but thousands of users around the world. Marketers are hungry for a technological tool that can easily rip and replace the personal touch that shopkeepers can create.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 29, 2019

In the age of ABM and highly targeted marketing, one-size-fits-all content is delivering diminishing returns. The post 5 Quick Ways to Get More Conversions from Your Landing Pages appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Get personal. Happy landings!

Thought Leadership

Adobe Experience Cloud Blog

DECEMBER 10, 2012

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year.

Thought Leadership

Hubspot Marketing

SEPTEMBER 30, 2022

It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may vary, these 10 tips can help boost your thought leadership strategy.

Thought Leadership