Martech

JANUARY 28, 2022

An experimental mindset and attention to campaign performance metrics will guide marketers through these new touchpoints. MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and today we take a closer look at the CTV landscape.

Digital Marketing 103

Digital Marketing Customer Branding Marketing 103

Welcome Software

FEBRUARY 8, 2024

Experimentation can be pretty…well, testing at times. So, how do you actually go about scaling an experimentation program? The process starts with choosing the right experimentation metrics. The process starts with choosing the right experimentation metrics. Only 12% of experiments actually win???

User-Generated 40

User-Generated Price eCommerce Education 40

Welcome Software

FEBRUARY 8, 2024

Experimentation can be pretty…well, testing at times. So, how do you actually go about scaling an experimentation program? The process starts with choosing the right experimentation metrics. The process starts with choosing the right experimentation metrics. Only 12% of experiments actually win???

User-Generated 40

User-Generated Price eCommerce Education 40

Base.ai

JUNE 7, 2023

Dedicated to fueling the evolution of CLG, the report delves into critical questions: How are organizations planning to advance their Customer Marketing and CLG initiatives internally? Recognizing the significance of CLG, Base has undertaken an inaugural annual survey to gauge the state of Customer Marketing and CLG adoption.

Customer 52

Customer Transform Customer Journey Education 52

Buffer Marketing

APRIL 18, 2024

Each year, fresh ideas, concepts, and technological innovations shape the creative design landscape. These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. One powerful strategy?

Gen Z 101

Gen Z Branding Transform Food 101

Rock Content

JANUARY 9, 2024

For all these reasons, 2024 emerges as a year of change, evolution, and, in a way, stabilization. If I had written these lines a month ago, they would have been considered marketing predictions. This is about identifying the building blocks of tomorrow, the things that might just shape the way we engage and connect in the years to come.

User-Generated 86

User-Generated Transform Advertising Advertisers 86

Buffer Marketing

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith. Steph Smith is a multi-hyphenate with a career spanning ten years.

Branding 93

Branding Product Promotion Place 93

Martech

NOVEMBER 18, 2021

The acceleration of digital marketing trends and technologies has many brands reevaluating their strategies. Marketers are learning that they need to be proactive in their planning, lest unforeseen events upend their campaigns. One obvious catalyst for this was the COVID-19 pandemic. Image: Gartner and Tealium. The result?

Digital Marketing 131

Digital Marketing Marketing Strategy Transform Digital Trends 131

Martech

MARCH 3, 2023

This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here , Part 2 (first-party customer view) here and Part 3 (customer lifetime value model) here. Culture isn’t static, either.

Customer 86

Customer Communications Management Branding 86

Welcome Software

OCTOBER 12, 2022

Transcript: Laura Dolan: Hello everyone. And welcome to the Optimizely Podcast. I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. How's it going, gentlemen? How about you Deane?

Transform 52

Transform CRM Management Product 52

Welcome Software

OCTOBER 12, 2022

Transcript: Laura Dolan: Hello everyone. And welcome to the Optimizely Podcast. I am Laura Dolan, your host, and today we are joined by Dom Graveson , who's the director of strategy and experience at Netcel and Deane Barker , who is the global director of content management here at Optimizely. How's it going, gentlemen? How about you Deane?

Transform 52

Transform CRM Management Product 52

Sprout Social

MAY 16, 2023

At that time, social as a channel and profession was undergoing a major evolution. It’s a marketer’s playground, consistently offering new avenues for experimentation and connection. Today, it’s clear that constant change is simply a part of the job. As a result, it’s never been harder to stand out.

Social Media Marketing 105

Social Media Marketing Customer Branding Advertising 105

Welcome Software

OCTOBER 4, 2022

The rise of digital has ushered in an era of constant evolution. Marketers have always been at the forefront of innovation, acting as both artists and scientists. To become more creative and agile than ever before, marketers must now also become digital masterminds. It’s time to unlimit ourselves.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

The rise of digital has ushered in an era of constant evolution. Marketers have always been at the forefront of innovation, acting as both artists and scientists. To become more creative and agile than ever before, marketers must now also become digital masterminds. It’s time to unlimit ourselves.

Transform 40

Transform Energy Product Advertising 40

Martech

MAY 8, 2023

Microsoft is encouraging experimentation while promising not to shake up the ad supply chain for advertisers. Microsoft is encouraging experimentation while promising not to shake up the ad supply chain for advertisers. This comes on the heels of new visual features and capabilities for Bing Chat users Microsoft announced last week.

Advertising 71

Advertising Advertisers Transform Real Estate 71

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. This process is becoming less linear and more fluid. For instance, short-form videos are popular with consumers.

User-Generated 94

User-Generated SEO PR Content Marketing 94

Animalz blog

MARCH 21, 2024

” Editor’s note: This post was updated in 2024 by the Animalz team, based on a recent Q&A with Jimmy Daly to reflect the evolution in his thinking about the Library vs. Publication Framework. “They may feel differently if they saw the costs.” All brilliance is his, any errors and oversights our own.

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Welcome Software

OCTOBER 4, 2022

When data is democratized and actionable, it unlimits the entire content creation lifecycle, allowing marketers to orchestrate new digital experiences, easily engage in iterative experimentation, and ultimately increase monetization. Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Welcome Software

OCTOBER 4, 2022

When data is democratized and actionable, it unlimits the entire content creation lifecycle, allowing marketers to orchestrate new digital experiences, easily engage in iterative experimentation, and ultimately increase monetization. Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools.

Transform 40

Transform Customer Acquisition Energy Analytics 40

Search Engine Land

AUGUST 8, 2023

Search results are not chat results. In search, the input is a query. The output is what we have called a SERP, or search engine results page. A SERP is full of answers and ads. It has links to websites, text, images, featured snippets, and videos. “SERP” has been used in search marketing for more than two decades. What is a SERP?

User-Generated 90

User-Generated Search Marketers SEO Communications 90

Martech

JULY 19, 2022

“With our evolution we view a world which we want to be fully multi-tenant, fully headless and fully composable. . “With our evolution we view a world which we want to be fully multi-tenant, fully headless and fully composable. O’Flanagan was co-founder and CEO at Boxever, the CDP acquired by Sitecore in 2021.

Analytics 91

Analytics Customer Management Digital Marketing 91

Buffer Marketing

AUGUST 17, 2023

When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. 💡 To keep up with Dulma, check out her website , podcast , and follow her on TikTok and Twitter.

Transform 87

Transform Affiliate Marketing Entertainment Branding 87

Welcome Software

DECEMBER 17, 2023

Canary deployment is a deployment strategy that gradually rolls out a new version of an application to a small percentage of users. It allows you to test in production without exposing it to all of your users. If there are any problems with the new version, you can quickly roll it back without affecting most users. What is canary deployment?

Product 40

Product Management Customer 40

Martech

NOVEMBER 18, 2022

Two common types of business evolution today are innovation and rebranding. Do you empower, encourage and reward your people for focusing on experimentation, creativity and other attributes of innovation? Change in a business is inevitable. A lack of it indicates stagnation and decline. Only dead things don’t change.

Automobile 105

Automobile Real Estate Transform Manufacturing 105

Marketing Insider Group

AUGUST 4, 2020

All versions of the cycle of experimentation and improvement are based on a scientific method that was first introduced in the work of Francis Bacon, which he explained as “hypothesis–experiment–evaluation” or, in simpler terms, “plan–do–check.”. What do Francis Bacon and Japanese manufacturers have in common? Steps in the PDCA Cycle.

Manufacturing 141

Manufacturing Marketing Marketers Transform 141

Welcome Software

AUGUST 30, 2022

And in hopes of a compelling three days of conversations on the evolutions and innovations shaping the industry. Transcript: Laura Dolan: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. Lindsay Stuebe: Hot?

Health 52

Health Place Product Management 52

Welcome Software

AUGUST 30, 2022

And in hopes of a compelling three days of conversations on the evolutions and innovations shaping the industry. Transcript: Laura Dolan: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. Lindsay Stuebe: Hot?

Health 52

Health Place Product Management 52

Search Engine Land

NOVEMBER 21, 2023

How well does a current or proposed search result set or experimental design align with the notoriously subjective notion of relevance to a given query, at a given time, for a given search engine user’s contextual information needs? Still, a potential sea-change in research and production implementation could be on the horizon.

User-Generated 138

User-Generated Transform Product SEO 138

Hubspot Marketing

APRIL 19, 2022

At the HubSpot Blog, the evolution of Stories features across social media platforms has taught us one thing: When one platform develops a viral feature, other major platforms will follow suit with an incredibly similar option. But, if you're just interested in long-form video instead, click here to jump down to that section of this post.

Marketing 104

Marketing Marketers Entertainment Branding 104

Search Engine Land

MARCH 7, 2023

SEM stands for “search engine marketing.” ” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. SEO and PPC are both forms of marketing on search engines. Just let the data show you.

SEO 96

SEO PR Marketing Marketers 96

Hubspot Marketing

JULY 23, 2019

When you visit the App Store or Google Play and search "social media," there are hundreds of apps to choose from. But, as the pool of social platforms grows, will any of them really change the game for marketers this year? The truth is, probably not. For 2019, what I’m keeping my eye on is some of the forgotten channels.

Gen Z 145

Gen Z Entertainment Millennials Marketing 145

Chief Martec

JANUARY 10, 2022

As illustrated above, I see three big themes for new martech innovation in 2022: Commerce , both B2C and now B2B, with more in marketing’s domain Big Ops , the rapid evolution of process and technology in a digital firm No Code , superpowers for non-technical and semi-technical marketers. Or document.write("Hello, 2022!")

Finance 136

Finance B2C Transform User-Generated 136

Adobe Experience Cloud Blog

AUGUST 6, 2018

I came from the internal creative environment at AOL in the late 1990s and saw the team grow from a handful of experimental creatives to a department of more than 100. From witnessing the evolution of many young professionals , I’ve recognized several traits that are strongly linked to longevity and success at an agency.

Thought Leadership 91

Thought Leadership Retail Education Communications 91

Adobe Experience Cloud Blog

SEPTEMBER 20, 2016

Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. Like I said, the line-up was no joke. Don’t Take My Word For It.

Content Marketing 134

Content Marketing Thought Leadership Marketing Marketers 134

Marketing Insider Group

MAY 13, 2014

The report states that “ social media remains in an experimental stage for most B2B companies.” A recent report by The Economist Intelligence Unit called “ Visions in Marketing ” highlights the innovations in Marketing, marketing strategy and the practical applications of those marketing strategies in forward-thinking companies.

CMO 93

CMO Analytics Marketing Marketers 93

Exposure Ninja

NOVEMBER 29, 2023

Google’s new AI-powered search engine SGE ( Search Generative Experience ) is poised to be released in the coming months. It is expected to reduce the amount of organic traffic websites enjoy from search , unless those websites also rank in the few linked slots in the SGE panel. Providing simple information with high readability. What Is SGE?

User-Generated 59

User-Generated SEO Health Place 59

Marketing Insider Group

MAY 21, 2013

Did you know there are already almost twice as many “things” connected on the internet than people? And that number is projected to rise to 50 Billion connected devices by 2020. This phenomenon is called the “internet of things,” “Machine-to-Machine” or “ M2M ,” communications. The question for me is how big will this impact be on our businesses?

Logistics 87

Logistics Marketing Marketers Advertising 87