Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads. When building automations, you’re attempting to automate repetitive processes and create more customer connections.

Whitepaper 123

Whitepaper Marketing Marketers User-Generated 123

Martech

MAY 16, 2024

This road map leads to a dead end,” Evan Greer, the director of Fight for the Future, an advocacy group, said in a statement, and calling the plan “pathetic.” The Senate roadmap doesn’t point us toward a future in which patients, workers, and communities are protected from the current and future excesses of the use of AI tools and systems.

User-Generated 105

User-Generated Market Research Communications Customer 105

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Drip campaigns.

User-Generated 127

User-Generated Email Marketing B2C Marketing 127

GrowMatik

MAY 8, 2024

In a significant move within the e-commerce and web hosting industry, Growmatik, a prominent omni-channel marketing automation platform, is proud to announce its acquisition by Convesio, a leader in managed hosting solutions. Key Points for Current Users What will Happen to existing accounts? What about Unchained?

Marketing Automation Platform 110

Marketing Automation Platform Management Product Customer 110

Jeff Bullas

FEBRUARY 21, 2023

Blockbuster couldn’t see the future. Social media has disrupted publishing and marketing and how humans share information. AI has the power to automate routine tasks, improve operational efficiency, enhance customer experience and much more. But they weren’t interested as they thought the price was too high.

Transform 273

Transform Logistics Manufacturing Retail 273

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? What is Campaign Builder?

Non-Profit 100

Non-Profit Branding Communications Email Marketing 100

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 116

Transform User-Generated Analytics Market Trends 116

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. By automating repetitive tasks and providing intelligent insights, AI empowers content teams to focus on strategic initiatives and creative endeavors.

Management 119

Management User-Generated Analytics SEO 119

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings. Lead capture forms.

Marketing 119

Marketing Marketers Manufacturing Performance Marketing 119

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change. Get MarTech!

Outbound Marketing 115

Outbound Marketing Transform Customer Journey Marketing 115

Sprout Social

MAY 15, 2024

Automation saves time—Sprout’s Social Media Productivity report highlights that almost 60% of marketers using tools have time to get work done and focus on the activities that really need their attention. When you think of a social media manager’s job, you probably picture them planning and posting content all day.

Social Media Marketing 112

Social Media Marketing Communications User-Generated Management 112

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. The company implemented Conversica conversational AI tools integrated with Iron Mountain’s marketing automation platform (MAP), Oracle Eloqua.

Customer Journey 98

Customer Journey Marketing Automation Platform CRM User-Generated 98

Martech

MARCH 26, 2024

This involves analyzing customer data, behaviors and preferences specific to each channel and tailoring marketing efforts accordingly to optimize results. Combining optichannel approaches with an omnichannel strategy can certainly enhance the efficiency and effectiveness of a company’s overall marketing efforts. What is that?

Customer Journey 107

Customer Journey Customer Analytics Marketing Strategy 107

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. In the fast-paced world of digital marketing, it might feel impossible to keep up. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. This is why it’s essential CEOs and brand leaders recognize the profound connection between storytelling and technology. This will have a profound impact.

Transform 108

Transform Entertainment User-Generated Education 108

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. And that’s not all. On top of that?

Content Marketing 93

Content Marketing Marketing Marketers Analytics 93

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions.

Copywriting 101

Copywriting Email Marketing eCommerce Customer Journey 101

Hubspot Marketing

AUGUST 3, 2022

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we'd rather not spend time on, the work we don't want to mess up with human error, customer interactions that require instant responses – and so much more. So what does the future of automation look like?

CRM 127

CRM Retail Customer Journey Market Trends 127

Search Engine Land

AUGUST 30, 2023

These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. This integration highlights the role of machine learning in driving advertising success while raising questions about the balance between automation and transparency.

Advertising 124

Advertising Advertisers Management Branding 124

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Transform 137

Transform Customer Customer Journey User-Generated 137

SmartBrief - Marketing

MAY 19, 2024

AI has become embedded into such key technologies as smart shelves, automated inventory management, and dynamic pricing algorithms. Through analyzing customer purchasing patterns, demographics, and seasonal purchasing trends, businesses can optimize their sales strategies, inventory management, and marketing campaigns.

Retail 65

Retail Gen Z Customer Millennials 65

Search Engine Land

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 68

Transform Branding Telemarketing Direct Mail 68

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. Select + New Automation and get your pixel. It’s YOUR data!

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 110

Analytics Transform Key Performance Indicator CRM 110

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. Its potential is unlimited. This is both exciting and concerning.

Management 113

Management Transform User-Generated Brand Management 113

Search Engine Land

JANUARY 18, 2024

Get the daily newsletter search marketers rely on. AI will change your content strategy AI tools are changing the future of content creation – just how it will change the future of SEO remains to be seen. In 2024, the world of SEO is the exact opposite of easy. Each year, SEO becomes more complex and harder to win. See terms.

SEO 125

SEO User-Generated CMO Energy 125

Martech

MAY 21, 2024

Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Transform 69

Transform Branding Telemarketing Direct Mail 69

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

Global Marketing 118

Global Marketing Customer Journey New Technology Customer 118

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Marketing 99

Marketing Marketers Communications New Technology 99

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion in 2021. million by 2030.

Food 131

Food Marketing Marketers CRM 131

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition). Your heart drops.

Email Marketing 112

Email Marketing Marketing Marketers Place 112

Hubspot Marketing

FEBRUARY 28, 2023

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista , 80% of industry experts integrate some form of AI into their online marketing activities. This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. How does AI work?

Marketing 130

Marketing Marketers Marketing Strategy Customer 130

Rock Content

AUGUST 2, 2023

From automating routine tasks to delivering personalized marketing experiences, virtual assistants are helping companies achieve their marketing goals. In 2021, the global Virtual Digital Assistant (VDA) market was valued at $13.36 The market is estimated to be worth $75.39 during 2022-2030.

Transform 89

Transform Marketing Marketers Marketing Automation Platform 89

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Email Marketing 128

Email Marketing User-Generated Marketing Marketers 128

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. That’s what we thought when we first encountered Google Analytics 4.

Transform 94

Transform Analytics Education SEO 94

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. In this blog post, we’ll explore what AI email marketing is, the benefits it offers, and some of the tools and technologies that make it possible. What is AI Email Marketing? These make your emails more deliverable.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94