Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. A person who looks it up is in the market to spend money.

SEO 115

SEO User-Generated Promotion Email Marketing 115

Search Engine Land

DECEMBER 6, 2023

The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey.

SEO 99

SEO CRM B2C eBook 99

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 117

Influencer Marketing Branding B2C Marketing 117

Martech

DECEMBER 28, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Get MarTech!

Outbound Marketing 115

Outbound Marketing Transform Customer Journey Marketing 115

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

Copywriting 115

Copywriting PR SEO Content Marketing 115

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 123

Influencer Marketing Whitepaper User-Generated Marketing 123

Martech

MARCH 18, 2024

These days, a marketing program that isn’t leveraging intent data of some description is seen as flying blind and hoping to hit the target with luck and timing on its side. Only about 5% of B2B buyers are in-market at any given time, so focusing marketing efforts on those active is an incredibly alluring idea.

Market Research 103

Market Research Branding Place Customer Journey 103

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. Business email address Subscribe Processing.

2023 Trends 116

2023 Trends Thought Leadership Advertising Advertisers 116

Martech

APRIL 28, 2023

As technology and automation evolve, B2B marketers can access tools and information faster than ever. As B2B marketers, we must embrace and use this technology to our advantage. Some paid tools, free tools and plug-ins can help marketers analyze keywords, but this takes time and effort. Up to 44.5%

Whitepaper 124

Whitepaper Transform User-Generated Marketing 124

Litmus

APRIL 17, 2024

With just a few clicks, you can transform promotional offers and product reveals into engaging brand experiences that drive subscribers to take action that are perfect for both B2B and B2C audiences.

Transform 95

Transform B2C Shoppers eBook 95

Search Engine Land

DECEMBER 13, 2023

Keyword: ‘movie theaters near me’ Now, this is an interesting topic. Now it’s important to quickly note the difference between search terms and topics in Google Trends. Topics are entities that may encompass multiple search terms. Now let’s type “movie theaters” and select Topic so that we get a better view of the landscape.

Health 121

Health SEO Advertising Advertisers 121

Martech

NOVEMBER 8, 2023

B2B marketing success hinges on more than just innovative strategies and cutting-edge technologies. At the heart of top-performing B2B marketing programs lies a solid answer to the fundamental question: Do you truly know your best customers and where to find more of them? Forget total addressable market (TAM).

Customer 117

Customer Price Marketing Strategy Product 117

Martech

MAY 1, 2023

B2B marketers say pressure to prove ROI is increasing, but budgets are not. That is according to a new report from B2B marketing solution provider Anteriad. That means the lucky marketing departments are the ones being asked to do a lot more with what they already have. Not surprisingly Why we care.

B2C 114

B2C Marketing Marketers Management 114

Rock Content

DECEMBER 14, 2023

The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. This article will discuss formulating your B2B SEO strategy for success in the new year. So, what is B2B SEO? B2B buying takes time.

SEO 75

SEO Whitepaper B2C eBook 75

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. Topics and categories your competitors are writing content for. Dig deeper: How to analyze your SEO competitors and find opportunities Get the daily newsletter search marketers rely on. You likely know this list: Ahrefs, BuzzSumo and Semrush.

SEO 121

SEO Branding Product Customer 121

Set Up

MARCH 18, 2024

Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Read all about Cisco’s recent activation at BottleRock !

B2C 52

B2C Communications Branding Customer 52

Search Engine Land

JUNE 2, 2023

In this article, we’ll walk through steps you can take to reverse organic traffic drops or get your B2B site growing again if traffic has flattened. your restaurant marketing guide used to rank well for Google Ads campaigns for restaurants, but now the SERP is full of guides that cover that topic exclusively).

SEO 95

SEO Real Estate Search Marketers Marketing 95

Content Marketing Institute

MAY 9, 2023

When did B2B marketing teams stop caring? But many don’t seem to care about the topic of their employer’s business. Sure, they care about their jobs. And that’s a problem. Continue reading →

Marketing 105

Marketing Marketers 105

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. When I was working at the B2B agency, I can’t tell you how many clients I had who wanted to shift budgets away from Google ads and focus on LinkedIn ABM campaigns. With Customers.ai, you can create segments for each topic. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Sprout Social

JUNE 27, 2022

Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. When it comes to awareness, TikTok may be just what a B2B social media strategy needs.

Branding 135

Branding B2C Real Estate User-Generated 135

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Implement content marketing through blog posts focusing on SEO for broad terms and questions.

Customer Journey 112

Customer Journey SEO Logistics Customer 112

Martech

MARCH 12, 2024

For the last two decades, B2B marketers have tried to figure out how to use social media to reach buyers. Here’s a list of key things CEOs should know about social media in business marketing. It won’t just appear, it’s not clean and simple like other marketing channels. This year marks the 20th anniversary of Facebook.

Whitepaper 82

Whitepaper Millennials Law CMO 82

Orbit Media Studios

MARCH 10, 2024

This will get the attention of the marketers at the brand, thanking them …and giving them the chance to reshare it. You can set up all of these shares at once using social scheduling in your social media marketing management tool. site:www.orbitmedia.com/blog “B2B websites” Google found three posts that use that exact phrase.

PR 106

PR SEO CMO Energy 106

Neil Patel

MARCH 1, 2023

This especially applies in the world of B2B, where it generally takes longer for a conversion to take place and your average customer has more knowledge of their specific niche. It’s the best tool I’ve found for B2B keyword research, and I’m not just saying that because I created it. But the answer is always the same: “Content matters.”

B2C 91

B2C SEO User-Generated Shoppers 91

Search Engine Land

NOVEMBER 27, 2023

Let’s look at what conversions to consider and then explore where you can discover keywords with high conversion potential tailored to your business, whether you’re a publisher, a B2B brand or a seller of consumer products. Knowing this helps you tailor your marketing to their interests.

SEO 122

SEO PR Law eBook 122

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. The knowledge they share covers what businesses can do to transform and how marketers can rise to the challenge and discover new value — now and in the future. LinkedIn: Tim Crawford (5.9K

Transform 119

Transform Pharmaceutical B2C Event Marketing 119

Rock Content

APRIL 6, 2023

When most marketers and business owners think about outsourcing writing tasks, they immediately think of all the blog posts they need to keep their websites perpetually updated. That depends on your content needs and current goals for your digital marketing strategy. What Does a Content Writer Do?

Whitepaper 91

Whitepaper Finance Copywriting Law 91

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. And influencing buyer decisions is what marketing is all about ! It is a top tactic.

Customer Journey 105

Customer Journey Transform Content Marketing Thought Leadership 105

Marketing Insider Group

JULY 3, 2023

You need to rank for current trending topics that lead to conversions. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Image Source 2.

Health 109

Health Place Marketing Plan Content Marketing 109

Marketing Insider Group

OCTOBER 20, 2020

Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. In fact, 76% of marketers say webinars allow them to yield more leads and extend brand awareness. Are you looking to market your B2B business differently and generate new leads to boost your bottom line? Source: ON24.

Thought Leadership 138

Thought Leadership Whitepaper Promotion Marketing 138

Search Engine Land

OCTOBER 25, 2023

Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. So how are those 26% of SMBs that have adopted AI using it most in marketing? 72% of marketers said using AI helped them save more than 25 minutes per week. organizations operating in both B2B and B2C. Why we care.

B2C 112

B2C Education Marketing Marketers 112

Customers.ai

NOVEMBER 29, 2023

In the world of B2B sales, reaching your target audience has become a bit like finding a needle in a haystack. It’s why we launched B2B by Customers.ai. For years, B2B sales teams have relied on tools like Demandbase, ZoomInfo, and Clearbit to identify who has visited their site. What is B2B Outbound Sales? Let’s do it!

Transform 111

Transform CRM Key Performance Indicator Analytics 111

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content.

Whitepaper 144

Whitepaper eBook Transform Inbound Marketing 144

Animalz blog

NOVEMBER 28, 2023

To make the most of this guide, have a topic at hand you need to research and follow along with each step. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.” Please research the topic and important sub-topics and organize relevant resources in a MECE list.”

Content Marketing 78

Content Marketing Marketing Strategy Communications SEO 78

Martech

DECEMBER 20, 2023

There are a lot of marketing podcasts out there, so how do you know which ones to listen to? Here are 10 — listed in alphabetical order — that cover everything from content from AI to marketing ethics and more. Dig deeper: Podcasts now a top channel for B2B marketing Ethics in Marketing What does it mean to be ethical in marketing?

Marketing Ethics 105

Marketing Ethics Transform Copywriting CMO 105

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

SEO 106

SEO Education User-Generated Communications 106

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. Some brands, like nonprofits and political associations , will inevitably need to be present in social media conversations about controversial topics.

Social Media Marketing 112

Social Media Marketing Gen Z Health Marketing 112