Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you unearth relevant influencers to partner with. And this trend is likely to continue.

Health 119

Health Manufacturing Thought Leadership Product 119

Sprout Social

JANUARY 23, 2024

We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Auntie Anne’s: The crown pretzel of community engagement Auntie Anne’s , the beloved brand behind your favorite soft pretzels, is knotted up in the latest Taylor Swift conspiracy.

Branding 108

Branding Transform User-Generated Communications 108

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success ?

Branding 98

Branding Gen Z Fashion Food 98

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. While the impact of influencers in shaping consumer behavior is undeniable, translating it into benefits that resonate with the top brass is key to getting the budgets you need for your influencer program. It has to be strategic.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Search Engine Land

APRIL 23, 2024

This comprehensive guide delves into the intricacies of optimizing for TikTok, exploring strategies, tools and best practices to help you enhance your visibility, engage your target audience and ultimately drive success on this rapidly growing platform. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

SEO 112

SEO Gen Z User-Generated Entertainment 112

Sprout Social

OCTOBER 31, 2023

Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. Let’s cover three reasons why influencer marketing ROI matters: 1. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 104

Influencer Marketing Customer Journey Health Marketing 104

Sprout Social

JANUARY 24, 2024

Think about the last time you saw a post from an influencer that made you stop scrolling. From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. What is an influencer-brand partnership?

Branding 100

Branding Key Performance Indicator Influencer Marketing Affiliate Marketing 100

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Messaging is a facet of expertise and is a part of what influences the behavior of others.

PR 114

PR SEO Customer Journey Thought Leadership 114

Martech

APRIL 2, 2024

Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. What’s the key to B2B marketing success?

Influencer Marketing 127

Influencer Marketing Whitepaper User-Generated Marketing 127

Sprout Social

APRIL 29, 2024

You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. According to The 2024 Influencer Marketing Report almost half of all consumers make purchases at least once a month because of influencer posts.

Branding 61

Branding Fashion Food COS 61

Ariyh

OCTOBER 16, 2023

Posting more often increases your views, engagement, and how often you show up on your audience’s feed - so you remind people of your existence and stay top of mind. More isn’t always better, there comes a point at which too many followers make influencers less effective. Here’s all you need to know.

B2C 124

B2C Price Promotion eCommerce 124

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Hootsuite

APRIL 17, 2024

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. Its predictions are based on a variety of factors, like the kind of content you’ve engaged with in the past, or which creators you are currently following.

User-Generated 88

User-Generated Law Analytics Entertainment 88

Buffer Marketing

FEBRUARY 5, 2024

And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. This can be a powerful avenue for generating leads and driving demand, as it enables targeted and personalized engagement.

Analytics 101

Analytics User-Generated Digital Marketing Communications 101

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 116

Influencer Marketing Branding B2C Marketing 116

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space. The Influencer Marketing Landscape. Micro Influencer Stats.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Search Engine Land

DECEMBER 11, 2023

Learn how to move beyond the conventional yardsticks and use a holistic evaluation considering the diverse facets of consumer interaction and engagement. Topical journey coverage: Content must cover the entire user journey—from awareness to consideration and decision-making.

Digital Marketing 101

Digital Marketing Analytics Marketing Marketers 101

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. SEO reinforces influencer collaborations by optimizing shared content, ensuring it aligns seamlessly with the brand’s messaging.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Search Engine Land

APRIL 15, 2024

Direct mentions are straightforward to track and measure, providing clear insights into brand visibility and audience engagement. Brands that can manufacture these mentions through strategic activations around UGC campaigns, influencer marketing and owned content can effectively develop their share of search.

Branding 111

Branding Manufacturing Real Estate PR 111

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. In general, audience engagement, and social media engagement in particular, isn’t easy to come by. In this article, we’ll explore audience engagement benefits and strategies.

User-Generated 103

User-Generated Health Branding Customer 103

Search Engine Land

DECEMBER 21, 2023

A topical, entity-first strategy is now a competitive advantage. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. 7 trends that will influence your strategic roadmap in 2024 These are the top seven trends we will notice in 2024. Review content performance.

Real Estate 127

Real Estate Transform User-Generated Customer Journey 127

Sachs Marketing Group

DECEMBER 18, 2023

Open AI and Google Gemini are just the tip of the iceberg – it’s up to you to implement the power of AI into your digital marketing strategy, whether you’re focused on customer service chatbots, content development, social media influence, or automating PPC campaigns.

Digital Marketing 92

Digital Marketing Market Trends User-Generated Transform 92

Search Engine Land

SEPTEMBER 27, 2023

This article will explore how your brand can conquer the search universe by creating authentic, engaging, and valuable content that attracts and retains consumers’ attention. When choosing content topics, always assess whether your brand has direct experience or unique expertise. In the short term?

SEO 130

SEO User-Generated Entertainment Analytics 130

Search Engine Land

NOVEMBER 29, 2023

Google has transformed itself from a search engine to a surface ecosystem that focuses on anticipating and satisfying users’ needs, enabling it to reach and influence people before they need to search. This allows you to subscribe to topics with Google, adding it as an interest in your Google profile. From text to visuals.

Transform 108

Transform eCommerce SEO Promotion 108

Search Engine Land

OCTOBER 23, 2023

Marketing strategies should incorporate problem-related keywords, informative blog articles, engaging social media narratives, and instructional videos. Collaborate with partners and influencers to feature your brand or product on “Best solutions for…” lists.

Customer Journey 116

Customer Journey SEO Logistics Customer 116

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How does one topic perform on social compared to another? Think: honing in on campaign performance, uncovering how specific content themes perform on different platforms, seeing how your audience responds to different topics—the possibilities are endless.

Branding 120

Branding Fashion Non-Profit Marketing 120

Buffer Marketing

OCTOBER 17, 2023

50 AI prompts to kickstart your creativity  Create a post that features [number] essential tools or resources for [target audience] related to [topic] ( use ). Write a post that shares the top [number] influencers or thought leaders to follow in [industry/field] ( use ).

Transform 128

Transform User-Generated Product Promotion 128

Buffer Marketing

JANUARY 19, 2024

It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR. This isn’t to say I don’t do any top-of-the-funnel marketing.

Email Marketing 99

Email Marketing Customer Acquisition PR Health 99

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

Influencer Marketing 97

Influencer Marketing User-Generated Key Performance Indicator Analytics 97

Buffer Marketing

FEBRUARY 1, 2024

Content Strategy Refresh Content Audit : Which types of content (images, videos, articles) received the most engagement in the past year? Are there noticeable trends in the topics that resonated with your audience? Content Plan : Based on your audit, what balance of content types and topics will you aim for?

Health 98

Health Analytics User-Generated Communications 98

Martech

APRIL 19, 2024

The key lies in understanding where your target audience spends time and focusing efforts to ensure optimal engagement. Adapt to local market dynamics Various factors influence local market dynamics. Counter external market influences Consider a clothing retailer preparing for a spring collection launch.

Advertising 115

Advertising Advertisers Retail Price 115

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Start by Becoming an Influencer in a Niche Field.

User-Generated 145

User-Generated Influencer Marketing Digital Marketing Promotion 145

Search Engine Land

APRIL 8, 2024

Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them. Offer to collaborate on content or ask for their opinion on a topic related to your website. Social Media Engagement: Actively engage with your target audience on social media platforms.

Finance 102

Finance Manufacturing Health Education 102

Hubspot Marketing

APRIL 14, 2023

25 ChatGPT Prompts for Marketing "List [number] ideas for blog posts about [topic]." Write marketing copy to make my marketing emails more engaging. Generate 5 different YouTube descriptions for our video about [topic]." Generate questions for a Facebook poll about [topic]. How can influencer marketing generate leads?"

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Instead of traditional media celebrities, brands started to entrust their campaigns to internet personalities with a loyal and engaged audience. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 88

Influencer Marketing Gen Z Marketing Marketers 88

Rock Content

MAY 13, 2024

In an age where engaging video content is king, it makes sense that YouTube is a key part of digital marketing for millions of brands. They’re also effective at driving conversions, boosting search engine optimization (SEO), and creating a readily engaged audience that eagerly keeps coming back for more.

SEO 71

SEO Digital Marketing Analytics Branding 71

Marketing Insider Group

JANUARY 24, 2022

Topics covered in SaaS content are often technical. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130