Martech

DECEMBER 30, 2024

There’s plenty of transformation underway but what does this mean practically? Many businesses will form AI councils or hire Chief AI Officers to lead AI transformation. The post AI transformation: 2025 predictions appeared first on MarTech. It means many businesses will be making new hires to support change. Processing.

Transform 112

Transform CMO Retail CRM 112

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. The post How to transform your website into a continuous marketing powerhouse appeared first on MarTech. Email: Business email address Sign me up! Processing.

Transform 130

Transform Whitepaper Thought Leadership Customer Journey 130

Martech

AUGUST 2, 2024

The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. Together, they make a powerful force. Dig deeper: 5 ways MOps can elevate the annual planning process Email: Business email address Sign me up! Processing.

Transform 116

Transform Marketing Plan Fashion Health 116

Martech

NOVEMBER 13, 2024

The post How autonomous AI pipelines will transform marketing campaigns appeared first on MarTech. By increasing their technical skills, deepening their understanding of data and building essential relationships, marketers who are now preparing will stay relevant and succeed in the coming world of autonomous marketing pipelines. Processing.

Transform 127

Transform Marketing Marketers Inbound Marketing 127

Martech

DECEMBER 2, 2024

The post GenAI must win consumer trust if it is going to transform search marketing appeared first on MarTech. Note: Third Door Media, which is the publisher of MarTech, is owned by Semrush. Email: Business email address Sign me up! Processing.

Transform 140

Transform Search Marketers User-Generated SEO 140

Martech

NOVEMBER 13, 2024

Here are several steps to guide this transformation. The post How marketing leaders can transform marketing from a support function to a growth driver appeared first on MarTech. CMOs need to adopt a leadership mindset that aligns with the financial and strategic goals of the company. Email: Business email address Sign me up!

Transform 134

Transform Marketing Marketers Customer Acquisition 134

Martech

APRIL 18, 2025

Digital transformation has reached near-universal adoption but success remains elusive. The reasons are well-documented, but the solution lies in something more specific: shifting how transformation is delivered in practice, especially within marketing, data, martech and digital teams. The investment was, too. Processing.

Transform 87

Transform Communications Customer Journey User-Generated 87

Aspiration Marketing

DECEMBER 23, 2024

The following are some of the most important digital tools that are transforming small business marketing and sales. Digital tools have completely changed the way small businesses run, from sales to marketing, by facilitating the creation of individualized, successful marketing strategies and reaching their target audience.

Transform 290

Transform New Technology Marketing Marketers 290

Aspiration Marketing

AUGUST 13, 2024

Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. This isn't science fiction anymore—AI is here, and it's time to learn how to leverage it.

Transform 264

Transform Marketing Marketers Branding 264

Aspiration Marketing

SEPTEMBER 18, 2024

Join us as we look into how AI agents transform how marketing teams operate and connect with their audiences. We explore the exciting shift from conversational AI, like chatbots to the rise of AI agents. These advanced entities, capable of independent action and decision-making, are set to fundamentally reshape marketing.

Transform 264

Transform Customer Marketing Marketers 264

Hubspot Marketing

JULY 25, 2024

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition? If you've been following the latest buzz in AI marketing trends — and you should be — you know that AI video tools are at the forefront of this change.

Transform 132

Transform Logistics CMO Marketing 132

Martech

FEBRUARY 18, 2025

The post AI is transforming GTM teams into fiduciary powerhouses appeared first on MarTech. They are the cost of doing business in the AI era. Dig deeper: What do C-level execs think of their GTM strategies? Email: Business email address Sign me up! Processing.

Transform 104

Transform Price PR Health 104

Hubspot Marketing

APRIL 21, 2025

It's rare that a B2B marketer is funny on LinkedIn. And not posted a meme about ChatGPT taking over my job funny. I mean genuinely , I would watch this content in my free time kind of humor. And she's got 20K followers (and some viral videos with 4M+ views) to prove it.

Transform 110

Transform Marketing Marketers Entertainment 110

Aspiration Marketing

APRIL 24, 2025

We'll explore the critical components of successful campaigns, from compelling subject lines to clear calls to action, all designed to transform your email strategy. It's about understanding what compels readers to engage. With the right approach, you can turn your inbox into a valuable tool for growth.

Transform 216

Transform Email Marketing Marketing Marketers 216

Aspiration Marketing

SEPTEMBER 11, 2024

By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience. So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves?

Transform 263

Transform Content Marketing Marketing Marketers 263

Aspiration Marketing

OCTOBER 15, 2024

Enter recruitment marketing, a strategic approach that transforms passive candidates into enthusiastic advocates for your company. In today's red-hot job market, 83% of recruiters report difficulty finding qualified candidates. But what if there was a way to turn the tables?

Transform 264

Transform Marketing Marketers Branding 264

Aspiration Marketing

APRIL 10, 2025

Let's dive into how these transformative features can empower your business to thrive in the competitive market. From intelligent customer support agents to sophisticated marketing automation, HubSpot's latest releases are poised to redefine industry standards.

Transform 190

Transform Marketing Marketers Customer 190

Trade Press Services Newsletter

JULY 11, 2024

The Shift to Digital Marketing The digital transformation has accelerated the adoption of influencer marketing in B2C and B2B sectors. Influencers—industry experts, thought leaders, and respected figures whose opinions hold weight in their fields—can bridge this gap.

Influencer Marketing 232

Influencer Marketing Thought Leadership Transform B2C 232

Aspiration Marketing

FEBRUARY 26, 2025

Conversion Rate Optimization (CRO) transforms casual visitors into loyal customers, but it takes more than just a pretty website. Is your website a revolving door or a magnet for conversions? Effective reporting is the key to understanding what truly drives conversions.

Transform 161

Transform Customer 161

Martech

AUGUST 22, 2024

Some will hire expensive consultants and embark on a massive AI transformation. Based on my experience watching companies undertake similar transformations, whether in agile marketing or digital transformation , this “big bang” approach is almost certainly doomed to failure. The potential is huge, so think big. Processing.

Transform 138

Transform Copywriting User-Generated Marketing 138

SMEI

MARCH 5, 2025

The Payoff Within two years, Titan Machinery had transformed its international sales strategy. By working with trade agencies, he gained access to market research and industry connections that further facilitated Titans global expansion. Sales in South America and Africa doubled, and Titans new supply chain reduced production costs by 20%.

Manufacturing 246

Manufacturing Finance Transform Logistics 246

MarketingOps

APRIL 24, 2025

Jess Kao, Director and B2B GTM Digital Transformation Advisor at Adobe, recently graced the MarketingOps.com webinar stage to discuss the dynamics of navigating change management in the turbulent era of consolidation. The spotlight was on aligning three key componentspeople, processes and technologyin managing transformative changes.

Transform 130

Transform Management CMO New Technology 130

Social Media Examiner

OCTOBER 16, 2024

Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. Wondering how other marketers are leveraging generative AI? Want to ensure you're staying ahead of the curve in this rapidly evolving space?

Transform 140

Transform Marketing Marketers Product 140

Trade Press Services Newsletter

MARCH 6, 2025

AI-powered writing assistants have transformed the way resumes are created but savvy hiring managers can spot an AI-generated resume a mile away. Staying on top of these trends is essential to getting noticed. Follow these tips to make sure your resume rises to the top of the digital pile in 2025. Embrace AI Tools with Caution.

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Transform Thought Leadership Communications New Technology 243

Martech

JANUARY 14, 2025

Transformed into focused programs that sales actually wants. When they succeed, you’ve got your case study for transformation (and your C-suite peers attention). That annual trade show that eats 20% of your budget but generates zero pipeline? The martech stack bloated with overlapping tools nobody uses? Streamlined. Processing.

Transform 127

Transform CMO Marketing Marketers 127

The Marketing Operations Leader

MAY 7, 2025

For a deeper dive into these insights, check out the full episode here: Humans of Martech Episode 168 Guest Article: How to Start Using AI Agents At Different Stages of The Funnel AI agents are radically transforming how we manage the entire customer journey. Shorter sales cycles. Higher win rates. Better onboarding. Higher LTV.

Transform 130

Transform Customer Acquisition Customer Journey User-Generated 130

Martech

JANUARY 2, 2025

The implementation of interconnected shopping experiences has transformed customer expectations they want more personalized experiences, diverse delivery options, and simple returns, said Babcock.

Retail 120

Retail Transform Advertising Advertisers 120

Martech

SEPTEMBER 6, 2024

Dig deeper: AI transformation: How to prepare your marketing team Decoding generative AI series summary: a look back Let’s take a quick stroll down memory lane and recap the key articles in this series: The rise of generative AI : We kicked things off by exploring the basics of generative AI and its potential to revolutionize marketing.

Transform 130

Transform Education Market Trends Communications 130

Aspiration Marketing

FEBRUARY 20, 2025

Let's explore how well-crafted buyer personas can transform your marketing from a shot in the dark to a precisely targeted strategy that delivers real results. These semi-fictional representations of your ideal customers go beyond basic demographics to paint a vivid picture of who you're trying to reach.

Transform 161

Transform Customer Marketing Marketers 161

Martech

DECEMBER 12, 2024

According to BCG : AI-mature companies are generating 72% of their AI value in core functions like operations, marketing, and sales…Of the companies that are on their AI transformation journey, 68% have reshape plays in motion, transforming their support functions with AI before moving to the core functions critical to their industry.

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Transform User-Generated B2C Management 113