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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. The post How TikTok is transforming brand advertising appeared first on MarTech. Processing.

Transform 126
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How AI can drive modern marketing transformation

SmartBrief - Marketing

But as the digital marketing transformation continues to spread throughout myriad industries, one question remains: Are OOH marketers ready for the rise of AI , and can AI deliver better and more unique kinds of data? Those who have already embraced digital transformation are more likely to adopt AI. Education and training.

Transform 126
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Transforming agile marketing with generative AI

Martech

The post Transforming agile marketing with generative AI appeared first on MarTech. For the agile mindset, start with micro language models (high-quality attachments) now. Dig deeper: 5 ways to evolve agile marketing for real business results Email: Business email address Sign me up! Processing.

Transform 139
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Digital transformation begins when tradition meets innovation

Martech

Dig deeper: 4 pitfalls of digital transformations and how to avoid them Digital transformation as a multi-generational talent magnet At least 88% of complex, large-scale change programs or digital transformation initiatives fail to meet their objectives. (Think of it as being multilingual rather than changing personalities.)

Transform 113
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Evolving Beyond Intent: Create Customer Value with Signals

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Key Takeaways: Unlock Buying Signals 🔐 Leverage signals beyond intent to better understand target accounts Enhance Marketing Efficiency 🎯 Streamline campaigns by acting on diverse customer signals Boost Sales Success 🚀 Focus on actionable signals to improve close rates Transform Go-To-Market Strategy 🌐 Integrate signals (..)

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4 marketing ‘jobs to be done’ being transformed by genAI

Martech

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work. Heres what to do. Email: Business email address Sign me up!

Transform 127
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Nature’s inspiration for transforming your marketing plan

Martech

The post Nature’s inspiration for transforming your marketing plan appeared first on MarTech. Together, they make a powerful force. Dig deeper: 5 ways MOps can elevate the annual planning process Email: Business email address Sign me up! Processing.

Transform 114
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time.

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How ZoomInfo Helps Overcome the Top Pain Points of Inside Sales

Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment. With more access to user reviews, analyst opinion, and industry research, decision-makers are more informed than ever while navigating what is now known as the “buyer’s journey.”.

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Predicting the Future of Sales: How AI and Automation Will Revolutionize Strategies

In this eBook, see exactly how they're set to transform the way we approach sales and go-to-market (GTM) strategies. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase.

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Unlock the Secrets to Building Community

GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story.

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Aligning Sales & Marketing to Drive Demand & Build Pipeline

Speaker: Speakers:

Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration.

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The Modern Customer Success Playbook

Quarterbacking your customers to long-term success and growth is proven to combat churn and transform customer success teams into revenue-drivers. Satisfaction won’t cut it. But where do you start?