SocialPilot

JANUARY 31, 2024

The power of influencers can turn a brand into a phenomenon and a product into a movement. In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. billion by 2028.

Influencer Marketing 90

Influencer Marketing User-Generated Education CRM 90

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). Here, we’ll dive in to learn how brands use influencer marketing to improve SEO. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. My recent influencer marketing campaign is a testament to that.

Influencer Marketing 96

Influencer Marketing Transform Promotion User-Generated 96

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. What is B2B influencer marketing?

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Search Engine Land

FEBRUARY 7, 2024

To find these uncategorized products: Crawl your website using Screaming Frog. In this spreadsheet, you can now see your main categories and subcategories and find products that might have been uploaded without a category, as well as other irregularities on the site structure of your website. Click Export. Click Export.

Product 133

Product SEO Copywriting eCommerce 133

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Influencer Marketing 79

Influencer Marketing Marketing Marketers Price 79

Search Engine Land

MARCH 22, 2024

Google shows you 10 blue links, well, 13 ads and then 10 blue links, and that’s one way to find information. Google shows you 10 blue links, well, 13 ads and then 10 blue links, and that’s one way to find information. How do we help create that in some cases, synthesize that in others, or point you to it in yet others?”

Industry Insights 125

Industry Insights Advertising Advertisers Product 125

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. Corkcicle has successfully leveraged its creator content outside of the social walled gardens using Spaceback.

Branding 127

Branding Entertainment Advertising Advertisers 127

Search Engine Land

FEBRUARY 14, 2024

There are over half a dozen options, each serving different objectives and use cases. You can easily lose track of when to use what. Save this guide as your main resource for understanding which bid strategies to use, when and how to use them, and why they’re important. They can tweak those bids in real time.

eCommerce 125

eCommerce User-Generated Advertising Advertisers 125

Search Engine Land

OCTOBER 3, 2023

Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. For this example, I’ll use handbags as a data source. To do this at a simple level, we can: Take a set of search terms, in this case, the top 50 related keywords by U.S. Influence your email and social channels.

Fashion 114

Fashion eCommerce SEO Product 114

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. You’ve probably heard a lot about influencers in the consumer space, but B2B creators are a different breed. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Law 96

Law Influencer Marketing Transform Promotion 96

Martech

DECEMBER 27, 2023

Yet, sometimes it takes a lot of failures before you find the right balance. Here’s how: Use the “normal” email name Ditch the generic “no-reply” addresses — they scream automation and do little to inspire trust. It both enhances the human touch and positively influences email deliverability algorithms.

Email Marketing 130

Email Marketing Marketing Marketers CRM 130

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. 20% of marketers said YouTube yields the highest ROI when working with influencers.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Sprout Social

SEPTEMBER 21, 2023

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. What is an influencer media kit, anyway?

Influencer Marketing 94

Influencer Marketing Food Place Branding 94

Martech

SEPTEMBER 21, 2023

Will they be an advocate or influencer? We describe organizations as being “data-driven” or “research-based” and industries as “cutting edge” or “slow-moving” to help us understand how to position ourselves and improve our messaging. They use algorithms to analyze a variety of data points (i.e.,

Communications 119

Communications Management Customer Promotion 119

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons. View this post on Instagram A post shared by Galen Leather Co.

Shipping 90

Shipping Product Influencer Marketing Advertising 90

Sprout Social

OCTOBER 18, 2023

Insights like how audiences feel, an overall response to your brand’s events or campaign, your competitor performance—these are all critical findings that require digging deeper than surface level. And social listening can unearth these game-changing insights…if you know how to use it. And this trend is likely to continue.

Health 123

Health Manufacturing Thought Leadership Product 123

Hubspot Marketing

MARCH 21, 2024

In this article, I’ll discuss 13 marketing strategies you can use to find and acquire clients for your construction company. Construction Services Marketing Strategies Below are 13 marketing strategies you can use to generate leads and clients for your construction company. Create a helpful website that communicates your value.

Marketing 95

Marketing Marketers User-Generated Promotion 95

SocialPilot

JANUARY 9, 2024

The latest AI statistics proved that 31% of marketers use generative AI to make social media posts. Meanwhile, when it comes to AI in social media marketing, marketers harness AI’s power for content generation, social media monitoring , ad management, influencer research, and more. Let’s shed more light on it’s use cases.

Transform 90

Transform Social Media Marketing User-Generated Advertising 90

Buffer Marketing

APRIL 10, 2024

Top Instagram influencers reported earning as much as $92,000 per post (on the low end) and as much as $2,000,000.    Research industry standards : To ensure you're charging a fair price for your sponsored content, research what other influencers in your niche with similar follower counts are charging.

Affiliate Marketing 94

Affiliate Marketing Non-Profit Finance Promotion 94

Search Engine Land

APRIL 8, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. Broken Link Building: Find broken links on relevant websites and offer your own content as a replacement. If they find value in your content, they may link to it or share it with their audience.

Finance 106

Finance Manufacturing Health Education 106

Search Engine Land

MAY 10, 2023

ChatGPT – and its numerous use cases – has been widely covered in the last few months. It can be used for writing (everything from essays and poems to blog articles and even music), coding and debugging, translating text, finding data sets, answering complex questions, solving math equations, and more.

Copywriting 117

Copywriting Marketing Marketers eCommerce 117

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Whichever is the case, these companies using AI for SEO will provide you with the inspiration you need. You are in the right place.

SEO 130

SEO User-Generated Affiliate Marketing Finance 130

Search Engine Land

FEBRUARY 6, 2024

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Google uses AI to act human-like to evaluate its reputation. Integrated SEO and PR.

PR 117

PR SEO Customer Journey Thought Leadership 117

Buffer Marketing

MARCH 7, 2024

As of January 2024, over 5 billion users use different social media channels. We’ve also used data from the report in animated ads and animated social posts, and these always perform well.” With social media, that’s not the case.  Here are some of the most compelling ways we’ve seen it done: 1.

User-Generated 106

User-Generated Food Promotion Advertising 106

Search Engine Land

APRIL 8, 2024

Content promotion (social ads, influencer marketing, etc.). Attribution helps you understand which touchpoints (including content) influenced a conversion. This model is straightforward and often used to highlight the impact of top-of-funnel marketing efforts such as awareness-building campaigns or initial website visits.

Content Marketing 121

Content Marketing User-Generated Customer Journey Marketing 121

Hubspot Marketing

MARCH 19, 2024

I think Miss.Excel ( a company that offers Microsoft Excel courses ) is a great example of using short-form videos on Instagram. Every time we re-run our Consumer Trends Survey , the number of people who look to social media to find products increases. Partner with micro-influencers. Image Source As a marketer, this makes sense.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Marketing Insider Group

MARCH 4, 2024

They want brands to take their preferences into account — and be transparent about how they’re collecting and using user information. With third-party cookies going by the wayside, you probably have started increasing your collection and use of first-party data. Position influencers as an extension of your digital advertising.

Advertising 71

Advertising Advertisers Whitepaper User-Generated 71

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. Do your research.

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Rock Content

APRIL 22, 2024

Neil Patel is one of the top influencers on the web. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. “ Naturally, the first step in learning to use digital marketing analytics is to understand them.

Digital Marketing 80

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 80

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. In this article, we explain how you can use social listening to increase customer advocacy and, in doing so, level up your brand.

Customer 110

Customer Transform Communications Promotion 110

Hubspot Marketing

JULY 21, 2023

So, it‘s safe to say audiences enjoy videos and find them engaging enough to spend long periods watching them. Video is an excellent way to capture your audience’s attention and excitingly showcase your product's uses. Show your product or service in use or solve a problem commonly faced by your audience. Include context.

Product 143

Product Promotion Food Influencer Marketing 143

Many Chat

APRIL 17, 2023

But there is a lot of confusing and conflicting information out there about using the platform to help bolster sales. Use five hashtags! Use influencers! Rather than resisting the urge to throw your computer (or phone) out the window each time someone casually mentions, “Why don’t you use Instagram to grow your business?”

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Marketing Insider Group

JANUARY 24, 2022

Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Endorsements from industry influencers like well-known founders and executives can exponentially increase brand reach. Grow your social proof with case studies. Influencer endorsements build trust.

Content Marketing 130

Content Marketing User-Generated Influencer Marketing Customer Acquisition 130