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Top AI use cases in marketing to elevate your 2024 strategy

Sprout Social

More and more teams are using AI marketing to channel their energy toward developing compelling content while efficiently managing arduous tasks like data analysis, reporting and message management. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

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GPT-4 vs. Google Cloud: Performance comparison on 9 SEO tasks

Search Engine Land

This article compares the performance of GPT-4 and Google Cloud’s machine learning APIs on common SEO tasks where automation can be implemented, including semantic analysis, classification, translation, and image understanding. You can also analyze unstructured text through syntax analysis.

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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. In essence, MMMs split the drivers of sales into factors (e.g., economic state or competitive moves).

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Fashion ecommerce: How to analyze search demand and forecast trends

Search Engine Land

Users are also moving away from using Google for discovery and utilizing Amazon and TikTok more. Given the amount of data available to us from multiple sources, we’re now in the strongest position possible to monitor demand changes and create forecasts. For this example, I’ll use handbags as a data source. SUBSCRIBE See terms.

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Decoding Digital Marketing Analytics: Your Blueprint for Data-Driven Mastery

Rock Content

Neil Patel is one of the top influencers on the web. She explains that using digital marketing analytics can “ turn your business objectives into measurable outcomes that support your bottom line. “ Naturally, the first step in learning to use digital marketing analytics is to understand them.

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How to launch a product-led SEO strategy

Search Engine Land

The significant influence of the digitally savvy, brand-agnostic Gen Z. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview. In these cases, you need to expand your research beyond your company. The transformative rise of AI.

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Spying on the Competition: Three Simple Ways to Gain an Advantage

Trade Press Services Newsletter

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. It’s also important to regularly review competitors’ websites for news announcements, case studies, and other relevant updates.

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