Jeff Bullas

JANUARY 24, 2023

It’s the social media home for Gen Z users across the globe and whether you are an aspiring influencer or a brand, you shouldn’t ignore a platform with that potential reach – especially if you’re targeting Gen Z. TokGrowth TokGrowth means it when they say they are the most trusted TikTok growth service in the market.

Gen Z 338

Gen Z Price Target Market Customer 338

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent.

Social Media Marketing 132

Social Media Marketing Marketing Marketers Influencer Marketing 132

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Search Engine Land

APRIL 8, 2024

The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. Influencer Outreach: Identify influencers or industry experts in your niche and reach out to them.

Finance 106

Finance Manufacturing Health Education 106

SocialPilot

MARCH 11, 2024

As global spending on influencer marketing skyrockets to an impressive $34.08 However, amidst this growth, businesses and marketers continue to strangle with fundamental challenges, from combating influencer fraud to navigating compliance issues and finding the right influencers. What is AI influencer marketing?

Influencer Marketing 76

Influencer Marketing Transform Marketing Marketers 76

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes.

Non-Profit 121

Non-Profit User-Generated Customer Journey Advertising 121

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Customer 123

Customer Manufacturing Market Segmentation User-Generated 123

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. of the whole influencer population. While the big influencers are losing their grip on audience trust, micro-influencers are shining in getting more engagement and better conversion rates at affordable prices. What is a micro-influencer?

Influencer Marketing 79

Influencer Marketing Marketing Marketers Price 79

Digital Marketer

NOVEMBER 20, 2023

If generative AI is the future of marketing (and media in general), how can you compete with other marketers if ALL OF US have access to the same tools? We can all use the most amazing copywriter as a template to write our own copy. We can even develop entire marketing plans in SECONDS.

User-Generated 94

User-Generated Marketing Marketers Copywriting 94

Hubspot Marketing

AUGUST 25, 2022

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. Influencer marketing is an incredibly effective strategy. million of the world’s population is using social media, and researchers say that number might reach 4.41 Influencer Collaboration.

Influencer Marketing 145

Influencer Marketing Marketing Strategy Marketing Marketers 145

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. Neil Patel is one of the top influencers on the web.

Digital Marketing 80

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 80

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 129

User-Generated Marketing Marketers Advertising 129

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts.

Social Media Marketing 65

Social Media Marketing Key Performance Indicator Influencer Marketing Management 65

Marketing Insider Group

APRIL 15, 2024

We’ve all seen the impact of YouTube stars and TikTok influencers. We’re not just talking about any influencers. You’ve probably heard a lot about influencers in the consumer space, but B2B creators are a different breed. It’s affected what we watch, how we shop, and the paths we choose in our careers.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads.

Advertising 118

Advertising Advertisers User-Generated Finance 118

Search Engine Land

SEPTEMBER 28, 2023

I’ve seen this happen too many times: From falling victim to a hacking incident and having a $100,000 budget blown up even before the workday started. Some questions to look for and ask yourself: Was a daily budget set to be a lifetime budget, causing an overspend? Results tank and you might not be exactly sure why.

Promotion 118

Promotion Communications Place Branding 118

Search Engine Land

OCTOBER 25, 2023

These automation tools are the only way you can use your customer data to provide outstanding customer experiences at the scale you need. The partner advantage With the right partner onboarded at the right time, brands can get more value quickly from their marketing investment. It’s well understood that martech holds the key.

Branding 104

Branding Place Customer Management 104

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Law 96

Law Influencer Marketing Transform Promotion 96

Search Engine Land

NOVEMBER 13, 2023

But while there are overlaps, both channels retain the unique characteristics that make them complementary channels rather than contesting ones: Paid search typically has been used to capture demand – though the emergence of campaigns like Demand Generation is moving things in a different direction. But what exactly should you be looking at?

eCommerce 118

eCommerce User-Generated Advertising Advertisers 118

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Let’s dive in.

Branding 123

Branding Fashion Non-Profit Marketing 123

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 100

User-Generated Copywriting Influencer Marketing Energy 100

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons.

Shipping 90

Shipping Product Influencer Marketing Advertising 90

Hootsuite

AUGUST 5, 2021

You might know your favorite Instagram influencers’s preferred brand of dog food, the messy details of their last breakup or what’s in their medicine cabinet. But there’s one piece of information that rarely makes it into an Instagram story: how much that influencer is being paid. The global influencer market is a $13.8

Price 145

Price Affiliate Marketing Food Influencer Marketing 145

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  Let's dive into it!

Customer 103

Customer Communications Transform Social Media Marketing 103

Spiralytics

SEPTEMBER 11, 2023

Have you ever wondered how life would’ve been without the humor and wit of ads and marketing? Social media, in general, has become a valuable tool for marketers, leveraging its reach to deliver digital ads to people across the globe. Left and right, marketers are utilizing this versatile tool to market their brands using Facebook Ads.

User-Generated 104

User-Generated Price Advertising Advertisers 104

Search Engine Land

APRIL 26, 2024

The significant influence of the digitally savvy, brand-agnostic Gen Z. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. If you know a colleague from another department who would likely use your product, spend a day shadowing them or conducting an in-depth interview.

Product 61

Product SEO Gen Z Transform 61

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content.

Shoppers 113

Shoppers Food User-Generated Entertainment 113

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Furthermore, most marketers (32%) said Instagram is the easiest platform to work with influencers.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Search Engine Land

NOVEMBER 16, 2023

Dig deeper: Building top-funnel content to influence bottom-funnel pages (with real example) Get the daily newsletter search marketers rely on. Make sure you understand where you’ll carve out a testing budget, and be prepared to explain any related volume fluctuation to your client or execs if they ask. SUBSCRIBE See terms.

User-Generated 105

User-Generated eCommerce Branding SEO 105

Hootsuite

JULY 21, 2021

That’s why many businesses are turning to influencers for help in building their audience on Instagram, Facebook, Twitter, or other platforms. In the last few years, it’s become more common for brands to partner with influencers, especially on Instagram. How to find Instagram influencers. What are your brand values?

Fashion 135

Fashion PR Social Media Marketing Promotion 135

Search Engine Land

SEPTEMBER 7, 2023

This article will cover some of my favorite PPC forecasting techniques using Google Sheets and Vertex AI that paint a clearer picture of the future and empower clients with actionable insights. known_x's is the range of independent data points (usually the variable you think might influence your outcomes).

Global Marketing 135

Global Marketing Advertising Advertisers Market Trends 135

SmartBrief - Marketing

DECEMBER 4, 2023

Many have hailed experiential marketing as a tool to make a lasting impression on the consumer by giving them an experience to remember. However, there is another resource brands can combine with their experiential marketing to make both more powerful: influencers.

Gen Z 68

Gen Z Millennials Marketing Marketers 68

Rock Content

AUGUST 14, 2023

As much as it is already a well-established tactic within a Digital Marketing strategy, there are still many people wondering what influencer marketing is. Influencers are already part of the daily lives of those on the web, especially in social media. What Are Influencers? Who are those people? The secret sauce?

Influencer Marketing 84

Influencer Marketing Fashion Promotion Marketing 84

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). Use social media posts and public relations for brand and product awareness, linking to the website for SEO link building.

Customer Journey 118

Customer Journey SEO Logistics Customer 118

OnPassive Marketing

AUGUST 16, 2022

Social media is filled with some form of influencer marketing. Only a decade ago, the arena of influencer marketing was only limited to a few celebrities. But presently, social media influencers are on a considerable rise. There are ample benefits of influencer marketing campaigns.

Influencer Marketing 89

Influencer Marketing Marketing Strategy Marketing Marketers 89

Search Engine Land

JANUARY 27, 2023

.” However, I don’t think spending 100% of your SEO budget on UX and content alone is enough to drive organic search results. Just going after links won’t cut it in most markets either. What you need is a balanced SEO budget. Get the daily newsletter search marketers rely on. You can use WebP for large images.)

SEO 101

SEO PR Key Performance Indicator Place 101