Search Engine Land

JANUARY 26, 2024

But with the right processes in place, you can smooth client transitions and maintain positive relationships no matter the outcome. Managing client transitions seamlessly As a search agency, you are always trying to win new business. This is where a strong project and account management team can shine. This requires curiosity.

CMO 100

CMO Management Search Marketers Product 100

Search Engine Land

FEBRUARY 27, 2024

What percentage of the company’s revenue does paid media management represent? You’re hiring an agency to manage on your behalf, but that doesn’t mean that you shouldn’t own the work. You’ll never know how the relationship looks until you’ve started collaborating. What do they typically use to evaluate performance?

Digital Marketing 108

Digital Marketing Retail Marketing Marketers 108

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact.

Key Performance Indicator 107

Key Performance Indicator Customer Journey eCommerce CRM 107

Martech

NOVEMBER 21, 2023

Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the DAM ensures it will be useful and adaptable to your business for years to come. Dig deeper: Building a DAM business case An adaptable DAM You can’t just “set and forget” your DAM.

Management 103

Management Finance User-Generated Advertising 103

Search Engine Land

MARCH 29, 2024

In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. In some cases, JavaScript is the culprit. So why is this not happening?

User-Generated 112

User-Generated SEO Management Search Marketers 112

Search Engine Land

OCTOBER 25, 2023

These automation tools are the only way you can use your customer data to provide outstanding customer experiences at the scale you need. about their relationships with martech service partners. It’s never too late to partner So, there’s a strong case for going early in picking a martech service partner. and the U.K.

Branding 104

Branding Place Customer Management 104

Martech

FEBRUARY 23, 2024

Strategies for effective digital asset tagging Effective content organization and management begin with a robust tagging system. Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant.

Transform 115

Transform Customer Journey Analytics Millennials 115

Search Engine Land

SEPTEMBER 15, 2023

But managing client expectations remains critical. As the expert in the room, the SEO maintains the responsibility of naming both the benefits and drawbacks of using AI tools for organic search initiatives. It may be useful to include screenshots of outputs from the tool. Creating and experimenting with prompts.

Management 140

Management SEO Key Performance Indicator User-Generated 140

Sprout Social

DECEMBER 6, 2023

Through these relationships, businesses are able to harness an influencer’s credibility to reach new audiences. If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. Use these tips to inform your first go.

Influencer Marketing 119

Influencer Marketing Branding B2C Marketing 119

Search Engine Land

NOVEMBER 30, 2023

Use them to gain experience in a new channel or industry. Again, this doesn’t mean you should take on work you’re not staffed to manage appropriately. Protect your client relationships by being transparent and even occasionally over-delivering when it makes sense. A lot of mid-size clients. Be a partner.

Digital Marketing 107

Digital Marketing Price Marketing Marketers 107

Hubspot Marketing

JANUARY 18, 2023

In short, a good research design helps us to structure our research. Marketers use different types of research design when conducting research. Researchers use different designs to accomplish different research objectives. Here, we'll discuss how to choose the right type, the benefits of each, and use cases.

Health 133

Health Shipping Advertising Advertisers 133

Martech

SEPTEMBER 11, 2023

“Bringing context and emotion together really helps us to understand and focus on what customers really want and to use that to deliver both customer-related and business results,” said de Quintanilha. As an example, ING Financial Services used a journey-centric approach to learn more about both B2B customers and consumers.

Customer Journey 142

Customer Journey Transform Customer Food 142

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.

CRM 122

CRM Transform User-Generated Marketing 122

Hubspot Marketing

SEPTEMBER 22, 2023

SMS, an acronym for "Short Message Service," is a communication channel used to send and receive text messages on mobile devices. It leverages the widespread use of mobile phones and the convenience of SMS to deliver promotional offers, updates, reminders, and other engaging content directly into the palm of the recipients' hands.

User-Generated 103

User-Generated Key Performance Indicator Communications Marketing 103

Search Engine Land

MARCH 21, 2024

Relationships: Forging a good working relationship with your new agency. In the research report, “ Mad Men to Sad Men ,” Hall & Partners looked at the client-agency relationship and found that in many cases, “clients are holding back, not opening up, or sharing the wider agenda.”

SEO 107

SEO Education Communications Digital Marketing 107

Martech

JANUARY 31, 2024

Marketing leaders need to cultivate a vision and use it to inspire their team. You might gather some data to help make your case. In marketing, there’s a good chance your team will fall short of its lofty goals if it repeats the same strategies and tactics it used last year. This is tactical leadership.

Transform 119

Transform Key Performance Indicator Communications Finance 119

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. They use algorithms to analyze a variety of data points (i.e., For example, the “project manager” mindset is motivated by achievement, career advancement and recognition.

Communications 119

Communications Management Customer Promotion 119

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact.

Key Performance Indicator 90

Key Performance Indicator Customer Journey eCommerce CRM 90

Martech

JANUARY 3, 2023

How using a CDP can help CPGs harness the value of first-party data. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting.

Analytics 101

Analytics User-Generated Management Retail 101

Search Engine Land

DECEMBER 21, 2023

Undoubtedly, Google’s stance provided just enough breathing room to squeak out management approval at many organizations. But many SEOs and experienced website managers disagree. I believe Google uses interactions almost entirely from their SERPs, not from websites, to make decisions about content quality.

User-Generated 137

User-Generated SEO Branding Management 137

Martech

JANUARY 22, 2024

Here are key lessons from my agency career that have helped me form stronger relationships with clients and their internal teams in marketing, sales and RevOps. Clearly outline the key revenue drivers at the beginning of the relationship. What technology the client is using to enrich their data.

CRM 110

CRM Digital Marketing Customer Acquisition Communications 110

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Amazon Web Services has done just that, under the management of John-Marc Clark, global distribution leader.

Partner Marketing 110

Partner Marketing Manufacturing Thought Leadership Marketing 110

Search Engine Land

MARCH 13, 2024

For example, we were working with an accounting software firm, and one of its key audience personas was that of a “practice manager.” However, by talking to a selection of sales team members, we found that the practice manager often used the process of revamping their internal systems as an opportunity to be seen.

B2C 108

B2C Customer Journey SEO Place 108

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. “We have, I think, 90 solutions in the stack,” said another MOps manager, warming to the subject of under-utilization. Privacy and compliance management. We needed a place for just us. .”

User-Generated 107

User-Generated Place Management Analytics 107

Martech

JANUARY 20, 2023

Maintaining positive relationships matters. Where there’s a will, there’s a way During my career, I have seen scenarios where a stakeholder needed, for example, a project management solution. Sometimes they used their work email address. Sometimes they used their work email address. Needless to say, drama ensues.

Manufacturing 112

Manufacturing Finance CRM Analytics 112

Martech

SEPTEMBER 13, 2023

In some cases the end result would be so vastly different it was completely unrecognizable from the source material. It’s common to hear a company’s digital asset management system (DAM) referred to as the “single source of truth” for all its assets. Spoiler alert: It was almost never the same. Each upload is a redundant task.

Management 123

Management Brand Management CRM Promotion 123

Buffer Marketing

MARCH 14, 2024

  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Instagram is still one of the first places people go to learn about a new brand or tool. View this post on Instagram A post shared by Tru Narla (@mewtru) 3.

Energy 104

Energy Entertainment Product Price 104

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We In the B2B use case, emails don’t carry the risk of interrupting a prospect during a busy work day.

Customer Journey 130

Customer Journey Email Marketing Marketing Marketers 130

Martech

OCTOBER 17, 2023

When managed appropriately, AI complements automation by accelerating cognitive work – such as leveraging AI to improve ad content variation or assisting in the production of monthly reporting. This, in turn, also fosters enhanced client relationships and ultimately drives results that positively impact your company’s bottom-line.

Advertising 122

Advertising Advertisers Transform Communications 122

Martech

FEBRUARY 2, 2024

A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. 3: Customer centricity: Terms like “customer” and “CDP” highlight a focus on customer data and relationships.

User-Generated 110

User-Generated Marketing Marketers CMO 110

Hubspot Marketing

MAY 8, 2023

You want someone who shares your values, aligns with your goals, and will make a great impression on your friends and family — or followers, in your brand's case. Discover the best social media channels for your next influencer marketing campaign and what platforms to use to find a brand or creator to collaborate with. Image source 2.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Hootsuite

JULY 25, 2023

Balancing your professional image with the urge to post about spicy cases or engage with Twitter trolls can be tough. Confidentiality is a fundamental principle in the attorney-client relationship. In fact, only 43% of respondents in an American Bar Association study said their law firm website used SSL security (or HTTPS protocol).

Law 77

Law Communications Advertising Advertisers 77

Martech

AUGUST 22, 2023

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. They enjoy relationships with about 300 distributors, covering many countries on six continents.

Whitepaper 96

Whitepaper Manufacturing Customer Pharmaceutical 96

Buffer Marketing

APRIL 4, 2024

By embracing the platform's creative and authentic nature, you can stand out in a crowded market and build lasting relationships with your audience. Their social media manager (and the broader marketing team) really understands how to adapt large trends for their business-oriented audience. notionhq New profile, who dis?

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Buffer Marketing

FEBRUARY 22, 2024

However, personalized DMs — when done right — can be one of the most effective ways to start conversations, build relationships, and find new customers. I’m a freelance writer who has used DMs to land client work, and I’m certainly not alone in this. We’ll get into some ways to do this below. 

PR 106

PR Management Customer Social Media Marketing 106

Search Engine Land

DECEMBER 7, 2022

More than agencies or freelancers, in-house ecommerce marketing teams tend to have more access to data, making them the perfect intermediary between that data and the campaigns they manage. We need to feed the system with as much data as humanly possible and then use other methodologies to define attribution,” Lolk said.

eCommerce 102

eCommerce CRM Customer Journey Analytics 102

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 98

Management Transform Whitepaper Marketing 98