Customers.ai

FEBRUARY 7, 2024

Ralph Burns Founder & CEO at Tier 11 Twitter / LinkedIn Expertise: Digital Advertising, Direct Response Marketing Ralph Burns turned a blogging side gig into Tier 11, a leading digital advertising firm managing over $50 million in ads annually.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Sprout Social

SEPTEMBER 2, 2022

As social media has become more advanced and more important, so too has the demand on marketing and social media team. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Level: Beginner – intermediate.

Social Media Marketing 115

Social Media Marketing Price Marketing Marketers 115

Search Engine Land

DECEMBER 11, 2023

The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content.

Promotion 106

Promotion B2C Retail Direct Mail 106

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Marketing 103

Marketing Marketers Influencer Marketing Communications 103

Rock Content

FEBRUARY 5, 2024

Whether you’re a brand owner, marketer, or part of the dynamic B2B and SaaS world, these updates are set to make your Instagram game stronger than ever. Perfect for marketers, right? Engage your audience with quick, casual content and gather feedback through polls. But what about marketers? Via Meta 2.

Entertainment 85

Entertainment Industry Insights Retail Promotion 85

AWeber

SEPTEMBER 12, 2023

You know there’s a market for what you offer. Let’s weigh the best options for you: 8 ways to monetize Instagram Sponsored posts and influencer marketing The fastest way to monetize your audience? Enter sponsored posts, the preferred monetization method of many influencers. There’s only one problem. Monetization.

Affiliate Marketing 87

Affiliate Marketing Fashion Influencer Marketing Product 87

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. They write and produce content, they talk about it at conferences and they know where it’s going and why. If you want your content to connect, these are the people who can tell you how. followers) A.

Content Marketing 114

Content Marketing Transform CMO Marketing 114

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever. This is where AI prompts can be incredibly useful.

Influencer Marketing 87

Influencer Marketing Transform Marketing Marketers 87

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. Do I really need it? Not at all. Do I still put it in my shopping cart? Guilty — I admit. Let’s get started.

Branding 120

Branding Fashion Gen Z B2C 120

AWeber

APRIL 26, 2022

Building an engaged audience is one of the best marketing strategies around. How do you grow an email list without an existing audience to market to? Chat widgets are becoming more and more common on marketing websites — even for small businesses. And email is one of the most effective channels. See where I’m going with this?).

Promotion 126

Promotion Thought Leadership Place Advertising 126

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Customer 107

Customer Transform Communications Promotion 107

Neil Patel

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. Host a Webinar.

Marketing 143

Marketing Marketers User-Generated Inbound Marketing 143

Hubspot Marketing

JULY 22, 2022

As a marketer, you know you have to spend money to make money. To help refine your marketing strategy to lower the costs of acquiring leads and customers, here are some helpful CPL and CAC benchmarks from a recent HubSpot survey of hundreds of marketers. Marketing Channels with the Highest and Lowest CAC. Another 48.9%

Customer Acquisition 106

Customer Acquisition Direct Mail User-Generated Influencer Marketing 106

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. Demand generation marketing is about educating your audience with no expectation in return. In this guide, we’ll clear up the confusion.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Sprout Social

JULY 5, 2022

Behind the scenes” of YouTube’s influence. First, let’s uncover why building a YouTube marketing strategy is important. In the early- to mid-2010s, popular YouTube videos were known for featuring extreme pranks, click-bait titles and mega-star influencers. Webinar presentation. Shorts quickly gained over 1.5 How-to video.

Entertainment 128

Entertainment Education Food User-Generated 128

Set Up

FEBRUARY 6, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Sprout Social

JUNE 29, 2023

No matter how you slice it, risk-taking has always been a hallmark of strong brand marketing. In the world of social today—where generating organic reach feels like a moving target and production budgets are limited—pursuing smart risks can be the deciding factor in your content’s success. Enter: lo-fi content.

Shoppers 110

Shoppers Food User-Generated Entertainment 110

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. What's more, embedded video content can increase conversion rates by 86%.

Education 100

Education Market Trends Marketing Marketers 100

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. It felt like a high-stakes gamble, and we went all-in. Here’s how to calculate it.

Transform 126

Transform CMO Marketing Marketers 126

Customers.ai

APRIL 11, 2024

Over the last several years, marketers have struggled to overcome a rapid rollback in the tools that revealed key visitor insights. Insights into who was visiting your site and how they behaved once they got there are the data backbone of any effective digital marketing strategy. The Fundamentals of Audience Segmentation 1.

Outbound Marketing 64

Outbound Marketing Shipping Education Marketing Strategy 64

Martech

MARCH 9, 2022

“Today, A/B testing is thriving — it’s been a huge improvement from non-A/B testing,” said George Khachatryan, CEO of AI company OfferFit, in a recent webinar. “At All in all, the manual tasks required by A/B testing can place a heavy burden on marketers. Get the daily newsletter digital marketers rely on.

Marketing Automation Platform 137

Marketing Automation Platform New Technology Digital Marketing Place 137

Sprout Social

AUGUST 3, 2023

In the span of 26 years, social media has transformed from a simple communication tool to a powerful marketing platform. From content creation to community management, the responsibilities of social teams have expanded significantly. This rapid increase forced marketers to ditch traditional practices and get creative with their ideas.

Entertainment 89

Entertainment Transform Social Media Marketing Communications 89

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

Email Marketing 118

Email Marketing Customer Education eBook 118

Search Engine Land

SEPTEMBER 27, 2023

It’s about crafting compelling, optimized, relevant content that resonates with your audience, aligns with your search strategies, and serves your business goals. Because of this, sending the correct signals to Google within your content remains of the highest importance.

SEO 130

SEO User-Generated Entertainment Analytics 130

Neil Patel

JUNE 1, 2021

Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. That’s what a post from the Think With Google platform , a source for market trend insights, shows. 73% of adults in the U.S 73% of adults in the U.S You’ve come to the right place!

User-Generated 141

User-Generated Video Marketing Place Product 141

Digital Marketer

JUNE 15, 2023

The marketing and advertising landscape is constantly evolving. With the continuous emergence of new technologies and changes in consumer behavior, it’s super important to stay ahead of the curve by staying on top of the latest digital marketing trends.

Market Trends 83

Market Trends Digital Marketing Marketing Marketers 83

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Buffer Marketing

JANUARY 3, 2023

Knowing what is true and what isn't when it comes to LinkedIn marketing can make all the difference in creating a successful strategy. What kinds of content should you be posting to LinkedIn? To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team.

Health 131

Health Place Product Marketing Product 131

Scoop.it!

APRIL 19, 2022

If you run a small business, you have a dizzying array of choices when it comes to online marketing. Modern marketing is about way more than an advertising budget, and there are many ways to increase business exposure with time and expertise, rather than hard cash. Let’s get started. Create a Google My Business Account.

Marketing 75

Marketing Marketers SEO Fashion 75

Duct Tape Marketing

FEBRUARY 13, 2024

Smart Strategies: How to Get Leads That Convert written by Shawna Salinger read more at Duct Tape Marketing Leads are the fuel that drives the growth of every business. Plus, we’ll dive into lead generation strategies, how to create content that actually gets leads, and how to network strategically by building relationships.

Real Estate 75

Real Estate Whitepaper Transform Communications 75

Hubspot Marketing

DECEMBER 5, 2023

Welcome to The Creative, a series that gives content creators actionable advice from professionals in the creator economy. Whether you're a seasoned creator or just starting out, read The Creative to learn how to grow your platform, improve your content, and stay ahead in the ever-shifting creator landscape. Planner or Calendar 2.

Price 112

Price Finance Management Place 112

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Email Marketing 129

Email Marketing Marketing Marketers Direct Mail 129

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. In this article, you’ll learn why each marketing strategy works and walk away with an armory of tactics to fuel your own growth marketing efforts. The podcast is just one part of their content marketing strategy.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Sprout Social

FEBRUARY 7, 2024

Like Instagram’s boosts and X’s (formerly Twitter) promoted post feature, TikTok created a tool that allows users to turn their organic content into a paid promotion quickly and simply. Promote is just a tool to get your content to a wider audience. claireliz_ part 2 of trying out tiktoks promote feature! Then hit ‘pay.’

Promotion 115

Promotion Advertising Advertisers Price 115

Marketing Insider Group

JANUARY 24, 2023

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Don’t worry.

Marketing Strategy 80

Marketing Strategy Customer Acquisition Marketing Marketers 80

Many Chat

MAY 18, 2022

Your Instagram marketing efforts have sluggish ROI Instagram’s latest algorithm updates necessitate constant changes to your strategy You’re spending countless hours responding to every comment and direct message You’re always on the lookout for a magic solution to retarget users for free so you don’t have to shell out for ads.

Customer 98

Customer Place Product Branding 98

Martech

FEBRUARY 10, 2022

“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We We believe marketing technology can help improve those digital experiences – helping your brand grow and increase revenue.”. Use marketing technology to help build customer trust.

Transform 117

Transform Marketing Marketers Customer Journey 117