Vertical Response

MARCH 29, 2024

Looking to increase your website’s organic traffic? This guide offers actionable insights on leveraging SEO, content marketing, and a user-centric approach to drive sustainable traffic from search engines to your website. You’re in the right place. Think of it as a matchmaker, connecting you with users already seeking what you offer.

Transform 67

Transform User-Generated SEO Analytics 67

Search Engine Land

SEPTEMBER 6, 2023

These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Chatbots have also been integrated natively within ecommerce websites. Don’t overlook the importance of optimizing your pages for the best mobile experience to maximize your conversions.

SEO 138

SEO User-Generated Shoppers Retail 138

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask? The average voice search query is about 29 words long. Why is that?

SEO 174

SEO User-Generated Thought Leadership Digital Marketing 174

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). For example, any links to your website through an influencer’s bio, video description, guest post, social media captions, etc.,

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

JULY 8, 2022

SEO, specifically for nonprofits, is the process of optimizing your website to increase organic visibility when people search for topics like education, fundraising opportunities, volunteer opportunities, or other aspects that promote your mission. Let's dive into what SEO is, how it works, and SEO best practices for nonprofits.

SEO 127

SEO Education Food Health 127

Neil Patel

FEBRUARY 3, 2023

Search is like the front door to your website. The evolution of search has a long history. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. Core Web Vitals (CWV): Speed metrics Google uses to gauge a website’s user experience. I hardly do.

User-Generated 144

User-Generated SEO Transform Entertainment 144

Lynton Web

JANUARY 31, 2023

As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time. What Are Keywords and Meta Tags?

Food 98

Food Inbound Marketing Shoppers User-Generated 98

Sachs Marketing Group

MARCH 14, 2024

Want to know how to select SEO keywords? Selecting SEO keywords is about understanding your audience and their search behavior. Use keyword research tools to discover terms with high search volume but manageable competition. Focus on keywords that closely match your content’s theme and audience intent.

SEO 52

SEO User-Generated Customer Journey Transform 52

Hubspot Marketing

DECEMBER 21, 2023

But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. With proper keyword research, you can more accurately build ads and landing pages that encourage clicks from users. Table of Contents What is PPC keyword research? Why does PPC keyword research matter?

User-Generated 95

User-Generated Advertising Advertisers SEO 95

Hubspot Marketing

DECEMBER 13, 2023

Fortunately, I’ll show you many tactics and best practices to boost visibility in both places. Research your top keywords. 97% of the top Pinterest searches are unbranded, which means you need to use keywords other than your brand name. To compete on SEO, research which keywords your audience uses to browse online.

Gen Z 93

Gen Z SEO Real Estate Millennials 93

Search Engine Land

MARCH 3, 2023

The creative process takes hours, and great content is wasted if people don’t find it. If you publish content online, you must do keyword research for SEO. The metrics SEOs traditionally use for keyword research – such as keyword difficulty scores and search volumes – are unreliable. The challenge?

SEO 101

SEO Email Marketing Product Customer 101

Search Engine Land

MAY 19, 2023

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results. Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.

SEO 132

SEO CMO Analytics Management 132

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Keyword research with a personal touch: target long-tail keywords that demonstrate specific user intent.

Whitepaper 101

Whitepaper User-Generated eBook Health 101

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. It’s an SEO gold mine that can help you skip from position #10 to position #0 if you give the best answer for a user query. You need to answer users’ queries. Google processes 3.5

Real Estate 139

Real Estate SEO Digital Marketing Branding 139

Backlinko

APRIL 12, 2024

Local keyword research is the process of finding the keywords people use when they’re searching for locations, products, or services in their area. Like this: Why are local keywords useful to know? Keywords are a fundamental element of search engine optimization (SEO). More traffic can mean more customers.

Customer 85

Customer SEO Place Price 85

Search Engine Land

FEBRUARY 19, 2024

Voice search means optimizing your website for voice search queries. As people get comfortable speaking longer content, they may be encouraged to use more conversational long-form queries in voice search instead of just short commands. We can find long-form queries in GSC or other tools. I think the data will come.

Transform 127

Transform User-Generated Entertainment SEO 127

Neil Patel

FEBRUARY 16, 2021

It makes sense—Google’s entire business model is based on providing users with the best possible experience. Dwell time measures how long a user looks at a page after they click. Pay attention to intent, not just keywords. Keywords can have multiple intents, so create content that meets multiple types of intent.

SEO 144

SEO Analytics Digital Marketing Food 144

Neil Patel

MAY 18, 2021

There might be some truth to it, but there are many reasons to target low search volume keywords whether your site is brand-new or well-seasoned. In this guide, I’ll cover why low search volume keywords are crucial to SEO and show you how to find them. Reasons to Target Low Volume Keywords. If User Intent Is High.

SEO 109

SEO Affiliate Marketing Promotion Product 109

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

User-Generated 145

User-Generated SEO Analytics Digital Marketing 145

Hubspot Marketing

DECEMBER 6, 2023

If your ads aren‘t performing at their best, it’s likely because you're not fully tuned into what others in the space are doing. The Anatomy of a PPC Competitor Analysis How to Create a PPC Competitor Analysis Process PPC Competitor Analysis Tools Navigating the Future of PPC Competitor Analysis What is a PPC competitor analysis?

Price 95

Price Advertising Advertisers SEO 95

Rock Content

JULY 11, 2023

Having a robust web presence and a highly visible website is everything in such an internet-centric world, so a high Google search ranking is key. If you’re serious about getting your products, services, and business found these days, knowing the ins and outs of solid search engine optimization (SEO) isn’t just a good idea.

SEO 88

SEO User-Generated Branding Advertising 88

Search Engine Land

FEBRUARY 2, 2024

This article provides tips on how to set up and use data from rank tracking tools, website analytics and call tracking to uncover opportunities and accurately quantify local SEO wins. These tools accurately measure local business rankings across any service area. When setting up this report, you need to use various keywords.

SEO 137

SEO Real Estate User-Generated Analytics 137

Neil Patel

JANUARY 29, 2021

Is it a significant update that will tank your website traffic? It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. It’s a small tweak to help the search engine understand content better and deliver the best results to searchers. What is Passage Indexing?

SEO 132

SEO Affiliate Marketing Energy eCommerce 132

Rock Content

AUGUST 14, 2023

We live the day-to-day of digital marketing and we are always striving to create tools that make it increasingly practical and automated. Keep reading to discover the best ways to harness this resource! Keep reading to discover the best ways to harness this resource! Here at Rock Content, it’s no different.

Transform 78

Transform Marketing Ethics SEO User-Generated 78

SMA Marketing

FEBRUARY 29, 2024

Selecting the right keywords is one of the most important steps in your content and SEO strategy. While increasing organic traffic to your website may be a top priority, attracting the right audience is the key to success. Keep reading to learn how to select the right keywords and drive relevant traffic to your site.

SEO 52

SEO Market Research Product Target Market 52

Rock Content

APRIL 30, 2024

Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. When your existing and potential customers find what they’re looking for, they feel empowered as consumers. Deliver that experience to enough of your website visitors and audience members.

Content Marketing 67

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 67

Search Engine Land

NOVEMBER 9, 2023

Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. Work closely with UX designers to create websites that are easy to use and navigate. The goal of UX is to ensure a seamless and intuitive website experience.

SEO 120

SEO PR Transform eCommerce 120

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. While there’s nothing wrong with wanting to see your website at the top of the search engine giant’s results, you can’t ignore the process for reaching this goal.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Hubspot Marketing

APRIL 2, 2018

Here's a true statement you don't hear as often: Your SEO strategy for 2018 shouldn't focus on keywords. However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. Step 1: Make a List of Topics.

SEO 145

SEO Management Analytics Digital Marketing 145

Hubspot Marketing

JANUARY 5, 2024

Confession — I have a long history of skin allergies. I decided to find out. On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. Increasing traffic to your website. I was overwhelmed with the options. Here‘s what I’ve learned.

Marketing 100

Marketing Marketers Marketing Strategy SEO 100

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. Use advanced search features to get insights into your competition, audience, and website.

Content Marketing 116

Content Marketing Marketing Marketers Market Research 116

Search Engine Land

APRIL 6, 2023

Other concerns center around the limitations associated with ChatGPT itself: The natural language processing tool has been trained on data up to 2021 – meaning anything published after that is not included in the output consideration. Here are some ways AI is changing SEO, along with its positive and negative impacts. Misinformation.

SEO 116

SEO Transform User-Generated Analytics 116

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. You’d surely appreciate any shortcuts you can find. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. Here are 10 of the top resources you can use to find up-to-date issues.

Health 108

Health Place Marketing Plan Content Marketing 108

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Neil Patel

OCTOBER 27, 2021

You spend hours researching keywords. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. Some of the metrics you’ll want to review include: organic traffic click-through-rate (CTR) bounce rate keyword rankings backlinks page speed conversions. Yet, crickets.

SEO 145

SEO Customer Journey Promotion User-Generated 145

Scoop.it!

MARCH 21, 2023

2023 is outside, and most digital marketing specialists understand that today’s SEO is more than keywords in content and tons of backlinks from other resources. In this article, you’ll find SEO writing tricks to use in content for both a user and a search engine to love it.

User-Generated 81

User-Generated SEO Copywriting Place 81

Search Engine Land

DECEMBER 12, 2022

Programmatically building content is a powerful tool that can exponentially grow a site or completely spam it. You no longer need to pick a handful of keywords, pay for written content, publish the post and hope it ranks for a cluster of terms. With programmatic SEO, businesses can: Win keywords at scale.

SEO 104

SEO Transform Price eCommerce 104