Duct Tape Marketing

MARCH 7, 2024

How to Achieve Remarkable Sales Results Every Time written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of “Same Side Selling.”

Price 72

Price Customer Place Branding 72

Neil Patel

OCTOBER 21, 2020

But what if the tables turn, and your legitimate business is listed? What course of action can you take? Despite hailing itself as a bastion of truth for average folks against businesses that would do them wrong, the site admits it lacks “the internal resources” to ensure all posts on the site are truthful.

PR 126

PR Promotion Customer Education 126

Unbounce

MARCH 20, 2019

We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart. Have you looked at your iPhone’s App Store lately? How about Google Play? Hence this post.

Automobile 145

Automobile Finance User-Generated Real Estate 145

Neil Patel

JANUARY 18, 2023

But for some marketing pros and SEOs, that’s what happens. And in search, where a single moment’s hesitation can set you back months, you need to be proactive—not responsive. What Search Engine Trends Shaped 2022? Companies that ignore marketing trends may leave thousands (or millions) of dollars on the table. It happens.

SEO 113

SEO Gen Z User-Generated Advertising 113

Buffer Marketing

OCTOBER 4, 2023

Over the past few years, I’ve watched as the platform evolved from a job seekers' hub to a playground for entrepreneurs and creators looking to become industry authorities and drive sales. “This will shape what you want to be known for and everything you create,” Latesha said. And then I tried them all.

Branding 139

Branding User-Generated Energy Place 139

Search Engine Land

MAY 15, 2023

It details exactly what you need to consider to build a site for search marketing and lead generation and how to focus on what your users want to help keep the Google gods on your side. Domains Your domain name is the entry point into your website, and there should be one single (canonical) domain. This is a problem.

SEO 105

SEO User-Generated Digital Marketing Copywriting 105

CXL

DECEMBER 13, 2022

Table of contents What is A/B testing? What is A/B testing? Online, you can mitigate them, but it’s difficult to create a purely controlled test. You can, of course, create more than two variations. A/B testing splits traffic 50/50 between a control and a variation. In a lab, it’s easier to control for external variables.

Analytics 106

Analytics User-Generated Key Performance Indicator Non-Profit 106

Search Engine Land

JANUARY 5, 2023

In this article, we will cover what an SEO product manager does, the skills needed to become one, and where the role sits within the organization. What is an SEO product manager? SEO product managers are the teammates you never knew you needed. In-house SEO teams also can’t live without them. The same is true for SEO.

Management 93

Management Product SEO eCommerce 93

Duct Tape Marketing

JANUARY 25, 2023

After more than 15 years leading Sales and Marketing teams in the Media & Publishing spaces, he’s developed a unique passion for helping creators become more successful by leveraging books as a catalyst for opportunities and sustainable revenue. 11:42] What does it take to produce a book? [18:49] Great episode.

Non-Profit 87

Non-Profit Retail User-Generated Education 87

Duct Tape Marketing

DECEMBER 1, 2022

She’s the Principal at MarketingProfs and the author of Everybody Writes: Your New and Improved Go-To Guide to Creating Ridiculously Good Content 2nd Edition. Questions I ask Ann Handley: [2:30] Why did you feel called to write an updated version of your book? [6:26] 24:38] What would E.B. White think of your advice?

Whitepaper 87

Whitepaper Communications Branding Content Marketing 87

AWeber

APRIL 6, 2023

We’ll show you how to create an email newsletter that will keep your subscribers interested. Tips to create the best email newsletters What are the best email newsletters made of? Tips to create the best email newsletters What are the best email newsletters made of? What do they want from you? Ask questions.

Non-Profit 104

Non-Profit eCommerce User-Generated Education 104

Neil Patel

APRIL 12, 2021

Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

Marketing Mix 141

Marketing Mix Retail Price Marketing 141

Unbounce

JUNE 23, 2023

Here’s a question that pretty much every marketer is pondering (and maybe losing some sleep over): What does the future hold for marketing in a world of AI tools ? Through a lively and insight-filled conversation, this episode explores burning questions like: What happens to SEO if search engine results are replaced by AI chatbots ?

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Neil Patel

JUNE 17, 2021

percent of businesses surveyed in 2020 named customer experience as their number one priority over the next five years: What exactly do we mean by “customer satisfaction?” Why is it so important, and what can you do to improve it? What Is Customer Satisfaction? As such, it’s no surprise 45.9 As such, it’s no surprise 45.9

Customer 139

Customer Transform User-Generated Shoppers 139

CXL

NOVEMBER 17, 2022

Table of contents What is digital analytics and what can you gain from it? What is digital analytics and what can you gain from it? Digital analytics helps drive growth by using what’s happened in the past and what’s happening in the present to improve what happens in the future. Conclusion.

Analytics 88

Analytics Key Performance Indicator Non-Profit Customer Acquisition 88

Unbounce

OCTOBER 20, 2023

TABLE OF CONTENTS What is landing page optimization (LPO)? TABLE OF CONTENTS What is landing page optimization (LPO)? Tired of your boss complaining about how the industry average conversion rate is double what you achieved last month? Updated on October 20, 2023. You’re welcome. Donʼt know how to fix the problem? Never fear.

Whitepaper 105

Whitepaper eBook Promotion Communications 105

Hubspot Marketing

JULY 27, 2022

Truth be told, there is — you just don't know it yet. What are excel formulas? You might wonder what the "Formulas" tab on the top navigation toolbar in Excel means. In more recent versions of Excel, this horizontal menu — shown below — allows you to find and insert Excel formulas into specific cells of your spreadsheet.

Finance 145

Finance Product User-Generated Management 145

Duct Tape Marketing

MAY 12, 2022

Brennan is the Co-founder of RightMessage, writes weekly at Create & Sell, and wrapping up a new book on personalized marketing. But that doesn’t mean consumers are all the same. So how does a virtual business replicate the vital in-person experience? 2:09] What has your journey looked like? [4:44] With technology.

Customer 84

Customer Copywriting CRM Customer Journey 84

Duct Tape Marketing

JANUARY 20, 2022

In this episode, I talk with Mike about his latest marketing book, Get Different , where he offers a proven, method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. 14:55] What’s the filter for different that matters? [18:53] This is John Jantsch.

eCommerce 86

eCommerce Marketing Marketers CRM 86

Duct Tape Marketing

JANUARY 19, 2023

Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. Their latest book is – The Unfair Advantage: How You Already Have What It Takes to Succeed. 3:37] What you would call an unfair advantage that people tend to recognize? [6:46] 13:52] What are your unfair advantages? [19:13]

Education 86

Education Place SEO eBook 86

Hubspot Marketing

APRIL 21, 2022

What do cross-country road trips, wedding speeches, and social media marketing have in common? You could improvise all three, but it's better to have a plan for what direction you're heading — especially when developing your social media content strategy. Let's dive into our list of top tools to stay organized and on top of your game.

Price 145

Price Social Media Marketing User-Generated Management 145

Neil Patel

FEBRUARY 13, 2021

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Wix is an exceptional website builder, allowing you to create a highly functional and professional website with zero coding experience. Wix Compared To The Best Website Builders. Who Is Wix Best For?

eCommerce 143

eCommerce Price Analytics Shipping 143

Rock Content

DECEMBER 4, 2020

You can test different styles and formats with minimal risks – users will immediately let you know what they like or dislike. On the threshold of a new decade, designers are trying to create an image of a high-tech future and are not afraid to break the rules. Otherwise, they will get back to cat memes.

Fashion 138

Fashion User-Generated Finance Transform 138

Duct Tape Marketing

NOVEMBER 17, 2022

3:36] As anybody with aging parents will probably tell you certainly, senior living is a really emotional purchase – how does that kind of color your thinking in terms of marketing? [5:34] 7:17] What’s been the hardest thing as you’ve grown and what has been a constant struggle for you? [7:17]

Direct Mail 73

Direct Mail Copywriting Place Law 73

Unbounce

NOVEMBER 27, 2023

In other words, knowing CRO means knowing how to work (and play) smarter, not harder. It means knowing how to get more (sometimes wayyyyy more) out of less. TABLE OF CONTENTS What is ecommerce conversion rate optimization? What is a good ecommerce conversion rate? What is ecommerce conversion rate optimization?

eCommerce 59

eCommerce Shoppers Whitepaper Analytics 59

Marketing Insider Group

JULY 27, 2020

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The truth is that every single B2B organization’s audience is different – some audiences may react well to one method while others see little results.

Whitepaper 112

Whitepaper User-Generated B2C Email Marketing 112

Neil Patel

APRIL 7, 2023

You’re trying to predict the future of your website’s traffic and search engine rankings, and oftentimes, it’s difficult to know what metrics to focus on, or if they are really giving you, your team, or your clients an actual picture. What Is SEO Forecasting and Why Does It Matter?

SEO 81

SEO Analytics PR Fashion 81

Content Marketing Institute

FEBRUARY 27, 2018

Where does that leave the millions and millions of other “content opportunities”? The concept of quality over quantity is a long-held business truth as proven with research: HubSpot found that over 90% of its blog leads came from old blog posts. Slowing your content marketing doesn’t mean just pulling back on the publishing schedule.

Content Marketing 110

Content Marketing Marketing Marketers Food 110

Kevin Indig

JUNE 26, 2023

In a world where everyone can create the same content, brands need to increase their web footprint. What excites me so much about CRO is that it sits between marketing and product. Set yourself up for success in the new AI-powered Search world. But building credible links that get clicks is tough without a partner.

User-Generated 91

User-Generated Price SEO Product 91

Marketing Insider Group

JUNE 9, 2021

How can companies create content that is meaningful? The ability to create content that is simultaneously high-quantity and high-impact lies in doing the work ahead of time and committing to continual assessment and improvement. Commitment to continual improvement is key to content marketing success. The Problem: Quantity over Quality.

Content Marketing 78

Content Marketing User-Generated Thought Leadership Marketing 78

Moz

OCTOBER 12, 2020

What are you doing that's any different from every other SEO firm? The reasons people say it's hard to stay competitive in their industry range from knowing what opportunity is available to own, to challenges being able to innovate rapidly enough, to internal barriers like buy-in or fear of risk-taking. The state of our industry.

Non-Profit 66

Non-Profit Price Millennials Shipping 66

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles.

Product 108

Product Content Marketing Marketing Marketers 108

Duct Tape Marketing

JUNE 18, 2019

So what is your take on marketing automation space in general right now? It means a grouping of people or a segment of people getting these unique experiences. Transcript of The Ins and Outs of Marketing Automation written by John Jantsch read more at Duct Tape Marketing. Back to Podcast. Transcript. So Jason, thanks for joining me.

Marketing 56

Marketing Marketers Marketing Automation Platform Transform 56

Adobe Experience Cloud Blog

DECEMBER 13, 2010

Today thousands of marketers, sales reps, developers, admins, consultants, and more are returning back to the office after an amazing and full week at Dreamforce 2010. Mixed in with the email catch-up, and backlog of work, is the need to integrate what was learned during last week’s information packed conference.

CRM 98

CRM Health Analytics Management 98

Neil Patel

AUGUST 16, 2021

Lead generation is the process of creating consumer interest in your products or services. What Is Lead Generation? Lead generation is the process by which you generate this interest, and place people in your sales funnel. Here are my top lead generation tips. Hear this: you’re not alone. 6 Proven Lead Generation Hacks.

Outbound Marketing 145

Outbound Marketing User-Generated Direct Mail CRM 145

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. Skip ahead with these links: What is a social media campaign? How does your brand help overcome them? And the campaign doesn’t end when your team hits “publish.”

User-Generated 126

User-Generated Customer Journey Social Media Marketing Entertainment 126

Hubspot Marketing

JUNE 26, 2018

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Only 20% of leads that are sent directly to sales are qualified , meaning they need to be nurtured via email and great content. Email isn’t dead.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145