Businesses Grow

OCTOBER 30, 2023

Sergio Zyman , ex-CMO for Coca-Cola, used to tell me the goal of marketing was to “sell more stuff, to more people, more often, for more money.” In other words, create social media addiction … at all costs. That’s social media marketing success. teenagers’ social media habits.

Health 122

Health Social Media Marketing CMO Education 122

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 140

Analytics User-Generated Key Performance Indicator Social Media Marketing 140

Orbit Media Studios

MARCH 10, 2024

You just got some media coverage. But as the warm fuzzies wear off, the big question sets in… What do I do now? Usually, the spike in website traffic from media coverage lasts only for a few hours. Traffic goes back to what it was within a day or so. Here’s what a classic “press hit” looks like in GA4.

PR 104

PR SEO CMO Energy 104

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. Now, it’s not only possible to supplement your regular income with content creation but to dwarf it entirely. Let’s get into it.

Affiliate Marketing 93

Affiliate Marketing Non-Profit Finance Promotion 93

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

Influencer Marketing 105

Influencer Marketing Customer Journey Health Marketing 105

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. When you partner with creators, the value is intrinsic: they can reach and engage their audiences more genuinely and effectively than traditional advertising. Why pay attention to the creator economy?

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. What is B2B influencer marketing?

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Search Engine Land

FEBRUARY 9, 2024

After that, how you can improve prompts to get even better answers from me. The answer is boxed in and accompanied by the websites used to generate it, which can be clicked on for further exploration. Users can engage in conversations with SGE by adding more details or prompts, and the AI will generate follow-up answers.

User-Generated 119

User-Generated SEO PR Digital Marketing 119

Marketing Insider Group

MARCH 11, 2024

In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. To make video content more effective, it’s crucial to know your audience, set clear objectives, focus on quality, optimize for SEO, encourage engagement, and analyze performance. Video to the rescue.

Key Performance Indicator 94

Key Performance Indicator SEO Analytics Shipping 94

Martech

FEBRUARY 27, 2024

Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation. Through authentic and personal engagement with their audience, influencers have earned a level of trust that traditional advertising can rarely achieve.

Branding 120

Branding Law Influencer Marketing Entertainment 120

Hootsuite

JANUARY 2, 2024

Wanna build your LinkedIn network fast? But what kind of comments are best? What should you say? How long do they need to be? Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network.

Social Media Marketing 106

Social Media Marketing Analytics Management Promotion 106

Sprout Social

MARCH 15, 2024

YouTube influencers are on a different level when it comes to business impact. Thing is, YouTube creators predate both and are the blueprint for what an “influencer” is today. And YouTubers have consistently built full-blown brands, media careers and product lines. These aren’t just one-off success stories, either.

Transform 105

Transform Influencer Marketing Education Entertainment 105

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media.

Key Performance Indicator 97

Key Performance Indicator Transform Communications Customer Acquisition 97

Buffer Marketing

DECEMBER 12, 2023

It’s now treated as a legitimate business, with real earning potential for anyone with a smartphone and a willingness to share their creations. However, the ease of entry also means that anyone can become a creator, making it much harder to stand out and succeed. So, how do you get in and win?

Fashion 102

Fashion New Technology Branding Product 102

Hubspot Marketing

APRIL 4, 2024

The TV coverage was great, but you know what made an even bigger impact? The Instagram stories the media personality shared. With this guide, you won’t need to trek out at dawn to launch your campaign — you can do it right from your computer or phone. What is Instagram influencer marketing?

Influencer Marketing 97

Influencer Marketing Branding Gen Z Marketing 97

Hootsuite

NOVEMBER 14, 2022

The good news: There are so many ways to make money on social media! The bad news: There are so many ways to make money on social media…. Earning a living as a creator is possible with the right strategy and mindset, but it can be overwhelming to figure out how. How do you work with creators? sponcon. ).

Branding 112

Branding Affiliate Marketing eCommerce Social Media Marketing 112

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. What is owned and earned data?

Health 124

Health Analytics Industry Insights Branding 124

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. How can you — a CEO, CFO, CMO, or other executive — tip the scale in your favor? Easy: be active on social media. Here’s exactly how to do it. Why should execs be on social media? Sharing = caring.

Thought Leadership 111

Thought Leadership Place CMO B2C 111

Search Engine Land

JUNE 28, 2023

Trust and credibility are traits everyone strives to earn in life. In SEO , backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks. What is the difference between digital PR and link building?

PR 98

PR Thought Leadership SEO Place 98

Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. How is artificial intelligence used in marketing? The only constant in life is change.

Marketing 132

Marketing Marketers Market Trends Manufacturing 132

Businesses Grow

JANUARY 8, 2024

Annual social media prediction posts deserve their own category of boring. Let’s consider some non-obvious social media trends that are insightful, bold, and important! Response speed is among the most overlooked and important factors weighing in on social media success, and nobody is talking about it. Just kidding.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hootsuite

FEBRUARY 22, 2022

Affiliate marketing is one of the oldest models for earning money online. Online referral marketing predates modern social media by more than a decade and a half. But social media affiliate marketing takes this old concept to a new level. What is affiliate marketing? No DMs or media kits required! Both parties win.

Affiliate Marketing 130

Affiliate Marketing Marketing Marketers Promotion 130

Sprout Social

AUGUST 9, 2023

As a CEO you rely on metrics like stock price, profit margins and revenue growth to monitor the health of your business. But if you aren’t factoring in meaningful social media data, you will miss crucial insights. There is a massive amount of social media data available today, and businesses are eager to tap into it.

PR 78

PR Health Analytics Price 78

Rock Content

MARCH 8, 2024

Unpacking E-E-A-T SEO: What It Is And Why It Matters You’ve likely already heard of the SEO term E-A-T. If your content meets E-E-A-T standards, it will meet Google’s standards for quality content. E-E-A-T can spell the difference between a successful SEO strategy and a failed one. It stands for Experience.

SEO 97

SEO Real Estate User-Generated Branding 97

Sprout Social

MARCH 9, 2023

In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.

Communications 112

Communications PR Key Performance Indicator Thought Leadership 112

Search Engine Land

SEPTEMBER 19, 2023

We all love Netflix binge-watching now, but do you remember how you first learned about Netflix? And that represents a similar challenge for any business with a new or disruptive idea: how do you build engagement for something nobody knows exists? Introducing your new category/keywords in the process.

New Markets 136

New Markets SEO Energy Inbound Marketing 136

Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

Thought Leadership 113

Thought Leadership Industry Insights Promotion Analytics 113

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. Social media or an SEO resource? An online community or a way to earn money writing? You could be a poet publishing on The Coil, a new UX designer learning your craft, or a business owner sharing stories about early challenges and triumphs.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

SMA Marketing

OCTOBER 26, 2023

For a long time, most businesses only needed a simple website to prove their company existed. While these “brochure sites” did serve a purpose, they weren’t created to drive new business. That means many potential customers are researching solutions well before contacting you and your site.

SEO 98

SEO User-Generated Digital Marketing Social Media Marketing 98

Sprout Social

FEBRUARY 7, 2023

To communicate your vision in a clear and concise way, you need to lead with numbers. When taking an employee advocacy program up the chain, employee advocacy stats should be the backbone of your pitch. Keep reading for statistics on employee brand advocacy that will grab the attention of multiple leaders across your C-suite.

User-Generated 93

User-Generated Thought Leadership Millennials Branding 93

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 126

Influencer Marketing Affiliate Marketing Marketing Marketers 126

SocialPilot

JANUARY 21, 2024

As you prepare to launch your influencer marketing campaign, you must have a proper plan in the place to guide you at every step. And yes, I will also share insights on how to avoid some common pitfalls that often derail influencer marketing campaigns. What is Influencer Marketing? What’s more? Let’s find out.

Influencer Marketing 95

Influencer Marketing Transform Promotion User-Generated 95

SocialPilot

FEBRUARY 14, 2024

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. What is a Social Media Influencer Contract? But it shouldn’t end there.

Law 96

Law Influencer Marketing Transform Promotion 96

Hootsuite

JULY 21, 2022

Know your LTV from your YOY? How about your COGS from your conversion rate? Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. ” or “What’s our average growth rate for website traffic this quarter?”

Promotion 113

Promotion Finance Analytics User-Generated 113

Sprout Social

JANUARY 18, 2022

If you think of all your corporate communications skills as ingredients for a recipe, then social media expertise is the seasoning. Today, it’s a critical focus for executive leadership teams as they reconsider how they want to tell their growth story to employees, media, investors and more. . Social listening.

Communications 128

Communications Finance Health Management 128

Buffer Marketing

NOVEMBER 7, 2023

Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. So, she quit her full-time job to build a freelance writing business.

Energy 109

Energy Non-Profit Logistics Price 109

Sprout Social

OCTOBER 11, 2022

From increasing brand awareness to building an employer brand that attracts top talent, employee advocacy helps brands achieve business goals. In this article, we offer prescriptive recommendations for how you can curate a pipeline of content and ensure the long-term success of your advocacy efforts in 2023—and beyond.

Thought Leadership 131

Thought Leadership Education Communications User-Generated 131