Martech

APRIL 18, 2024

I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI? What’s your budget? What type of customer support are you looking for? Which marketing tasks could benefit from the help of AI tools?

Price 131

Price User-Generated Education eBook 131

Martech

APRIL 11, 2024

“What marketing technologies should a (fill in the industry) company have in their martech stack?” Perplexity also offers a related search feature that helps expand the breadth and depth of the search. That’s a question I’m asked regularly, likely because all companies are curious about their competitors.

CRM 113

CRM Marketing Automation Platform Retail Customer Journey 113

Search Engine Land

SEPTEMBER 11, 2023

However, recent shifts in the industry have seen traditional publications lose their traffic, with smaller, newer players dominating Google’s top positions. They reflect the entire website’s organic traffic performance, not just the specific sections related to affiliate marketing.

Affiliate Marketing 140

Affiliate Marketing Marketing Marketers SEO 140

Search Engine Land

FEBRUARY 6, 2024

What’s most interesting is how these models can understand a website, content or individual’s reputation around a specific area of expertise. To see proof of this, ask ChatGPT Plus who someone is and what they specialize in. But let’s start with what digital PR for SEO isn’t. Integrated SEO and PR.

PR 115

PR SEO Customer Journey Thought Leadership 115

Hubspot Marketing

OCTOBER 25, 2023

When it comes to social justice, what role do brands play? It’s nearly impossible to make a perfectly neutral statement that will satisfy all points of view, which is what many brands try to do in an effort to avoid alienating potential customers. When it comes to social justice, what role do brands play?

Branding 114

Branding Customer Marketing Marketers 114

Search Engine Land

APRIL 4, 2024

Here’s an easy example of what that might look like for my company, using GSC’s Query filter functionality and RegEx: Are you seeing relatively flat non-brand traffic changes, but a big brand swing? Are they related in terms of topic or focus? Small disparities are normal, so don’t sweat those. Is this a brand problem?

SEO 123

SEO Analytics PR Branding 123

Search Engine Land

NOVEMBER 16, 2023

What happened? The number was supposed to remain confidential as both Google and Apple had objected to details of their agreement being shred with the public. Google argued that making this information public “would unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.”

Advertising 118

Advertising Advertisers Search Marketers Marketing 118

Martech

NOVEMBER 17, 2023

What happened? The number was supposed to remain confidential as both Google and Apple had objected to details of their agreement being shared with the public. Google argued that making this information public “would unreasonably undermine Google’s competitive standing in relation to both competitors and other counterparties.”

Advertising 107

Advertising Advertisers Search Marketers Marketing 107

Buffer Marketing

FEBRUARY 20, 2024

I believe in these strategies so much that I’ve focused my business on helping others implement them for their own companies as a public speaking coach. And this is true even for people who are not natural public speakers. (I So, I just started talking to people about what I had to offer.  Specifically, more sales.

Transform 86

Transform PR Marketing Strategy Communications 86

Search Engine Land

NOVEMBER 21, 2023

Ranking on Google, Bing and emerging search platforms now requires a strategic combination of search expertise and public relations finesse. While the PR team might focus on media coverage and storytelling, the marketing team can use SEO to optimize related content for relevant search queries.

PR 121

PR SEO Branding Non-Profit 121

SocialPilot

APRIL 25, 2024

What is YouTube Studio? What can you do in YouTube Studio? Here’s a rundown of what you can do with the tool: Dashboard The dashboard gives you a complete overview of how your YouTube channel is performing. Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work?

Analytics 78

Analytics Transform Management Video Marketing 78

Search Engine Land

NOVEMBER 6, 2023

Ever wonder how Danny Sullivan, Google’s Search Liaison, compiles feedback on issues related to Search and then shares those details with the wider Google Search team? Sullivan regularly does this work but has only shared examples with the public a few times. What Sullivan shared. Those are what our systems find helpful.

SEO 107

SEO 107

Search Engine Land

AUGUST 16, 2023

If the publicity is good, you can use your Google Ads program to capitalize on it. If the publicity is bad, you can use your Google Ads program to respond and potentially mitigate the impact. What kind of publicity are we talking about? You need to respond quickly Publicity can evaporate in an instant.

PR 94

PR Health Law Advertising 94

Sprout Social

APRIL 12, 2022

These factors paired with a 24/7 news cycle fueled by cultural events galore , has caused the world of public relations to change just as quickly. To help you keep up, let’s discuss the current environment for public relations professionals. Here’s what you can expect from the PR landscape in 2022 and beyond.

Communications 107

Communications PR Gen Z Analytics 107

Search Engine Land

MAY 23, 2023

Google explained that the topic authority system looks at a number of signals to understand the expertise of a publication in a specific area of interest. Influential and original reporting: Google can understand how original the reporting is from a publication by looking at links, citations and other areas. Optimization. Why we care.

Finance 98

Finance Health Search Marketers Marketing 98

Search Engine Land

SEPTEMBER 14, 2023

But even though we know what it is, do we really understand how to both diagnose and fix E-E-A-T issues? Common E-E-A-T issues Where do you start to diagnose issues relating to experience, expertise, authoritativeness and trustworthiness? Whack in your brand name and see what comes up. What shows up? Let’s find out.

PR 137

PR SEO Branding Advertising 137

Hubspot Marketing

MAY 27, 2022

Compared with public relations, social media is the new, cool kid on the block, and since the early 2000s has become a significant means of communication between brands and their audience. In this article, you’ll see six tactics to help improve your social media public relations. 24/7 Cycle.

PR 137

PR Transform Communications Price 137

Sprout Social

MARCH 9, 2023

What is corporate communications? What is the function of corporate communication? In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. We also included examples from brands to inspire your strategy.

Communications 112

Communications PR Key Performance Indicator Thought Leadership 112

Martech

APRIL 16, 2024

Dig deeper: Google’s Privacy Sandbox: What you need to know Video. Video advertising saw 10.6% YoY growth in 2023 as revenue rose to $52.1 Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Dig deeper: Why we care about retail media networks Digital audio.

Advertising 103

Advertising Advertisers Retail Transform 103

Hubspot Marketing

JULY 15, 2022

You know what you want. Hiring a firm without knowing what you want is like driving to a new destination without a map. Just as importantly, they give you a clear picture of what you need from an agency. It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team?

PR 122

PR Management Communications Promotion 122

Neil Patel

SEPTEMBER 21, 2021

You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need. Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library. All you need is an idea of what you’re looking for and a Google account.

Food 142

Food Market Research User-Generated Traditional Marketing 142

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 82

PR Branding Transform Communications 82

Search Engine Land

DECEMBER 1, 2023

Capitalize on seasonal topics Using tools like Google Trends and Semrush, look for trending keywords related to the holidays. Ensure your website and content are fully optimized for mobile, especially if you have added additional holiday-related content. You can use this data to write new content to capture this target audience.

SEO 130

SEO PR eCommerce Analytics 130

Martech

OCTOBER 11, 2023

It all starts with leveraging what humans still deliver better than AI: original ideas. By establishing your blog as a source of expert content, you increase the likelihood that AI chatbots will pull from your blog when answering questions related to your field.

Transform 127

Transform SEO Thought Leadership User-Generated 127

Sprout Social

JUNE 7, 2022

Initial public offerings (IPOs) are major business and career milestones. Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. It’s what helps you make a stronger first impression with potential investors. It’s a key tool for investor relations.

Communications 115

Communications Health Management Retail 115

Contently B2C

JUNE 16, 2022

Surgeon General, issued a Surgeon General’s Advisory on the dangers of health misinformation related to the COVID-19 pandemic. What makes this advisory unique? Usually, these advisories are reserved for serious public health concerns that relate to what we eat, drink, or smoke.

Health 122

Health Pharmaceutical Marketing Marketers 122

Martech

FEBRUARY 28, 2024

What does that research look like? If not, they risk ceding the narrative and attention to competitors, influencers and online publications. For example, you can identify the most common terms being searched related to your market. What is business casual?” “How But what about interruption marketing?

Retail 106

Retail Transform PR Shoppers 106

Orbit Media Studios

MARCH 10, 2024

But as the warm fuzzies wear off, the big question sets in… What do I do now? Traffic goes back to what it was within a day or so. Here’s what a classic “press hit” looks like in GA4. Then share it again and mention the publication. Not sure what to put in those third and fourth social posts? AI can help.

PR 104

PR SEO CMO Energy 104

Hubspot Marketing

OCTOBER 12, 2023

No matter who you are and what you want to write about, there's a place for you on this platform. What is Medium? As Medium founder (and Blogger creator/Twitter co-founder) Ev Williams wrote when he launched the platform in 2012: "Medium is not about who you are or whom you know, but about what you have to say."

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Sprout Social

APRIL 29, 2024

In this article, you’ll learn what an online reputation management service is, how they support businesses’ goals and our recommendations for the best providers in the market. What is a reputation management service? Keyword Report: This report highlights keywords related to your brand, competition and industry.

Management 85

Management Branding PR Food 85

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. What are brand values?

Branding 128

Branding Communications Health PR 128

Litmus

MARCH 11, 2024

In scenarios where the impact is large, you may want to get your public relations, legal, customer support, and social media teams involved. Anytime your organization is working through a significant email marketing mistake, it’s worth reviewing what went wrong and determining whether any changes in your email workflow need to be made.

Email Marketing 108

Email Marketing Marketing Marketers Place 108

Hubspot Marketing

MARCH 9, 2023

In this post, we'll discuss: What is a press release? Types of Press Releases Sample Press Release Format How to Write a Press Release Press Release Template Press Release Examples Tips for Publishing Press Releases What is a press release/news release? One way to control the narrative surrounding your brand is through press releases.

PR 145

PR Transform User-Generated Promotion 145

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. What more could a marketing enthusiast ask for? What is an Integrated Marketing Campaign? And it was an instant hit.

Automobile 83

Automobile Marketing Marketers Social Media Marketing 83

SMA Marketing

FEBRUARY 8, 2024

Acknowledge what the customer has included in their review with a personalized response. Identify what you’re going to do to fix the issue. Avoid using SEO-related terms like your business name, location, and services. What not to do: What to do: Review Spam: What is it? Be sure to apologize clearly.

Customer 96

Customer Shoppers SEO Digital Marketing 96

Search Engine Land

OCTOBER 17, 2023

These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). The domain vs. domain tool to see what keywords competitors rank for with associated metrics. Paid traffic.

SEO 125

SEO Branding Product Customer 125

Search Engine Land

FEBRUARY 26, 2024

What else could we define? For example, this content may be read by the general public and decision-makers in the renewable energy sector. This is roughly what you should be aiming for. As such, I’ll focus on guidance for ChatGPT (though many of my hints will likely be useful for multiple AIs). Though slower than GPT-3.5,

Energy 131

Energy User-Generated SEO Education 131