Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. I bet that’s a sentence you’re surprised to hear in a world of flashy social media videos and hyper-targeted online ads.

Direct Mail 80

Direct Mail Branding Customer Acquisition Advertising 80

Hubspot Marketing

FEBRUARY 20, 2024

After looking up the meaning of the phrase — it meant “toward greater things” — I went back to the email and noticed the intricate and eye-catching graphic design right at the bottom of it, along with the company’s information. You can turn your email footer into a marketing asset for your company. What is an email footer?

Transform 108

Transform Law Energy Email Marketing 108

Orbit Media Studios

JANUARY 31, 2023

For most companies, the homepage gets more traffic than any other page. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. Designing a homepage and writing the copy is one of the great digital marketing challenges and homepage best practices can be a big big help.

Copywriting 139

Copywriting Real Estate User-Generated Analytics 139

Hubspot Marketing

JULY 21, 2023

Additionally, we have a list of impressive product videos for inspiration. Additionally, we have a list of impressive product videos for inspiration. The video shows a scenario where a Bounty paper towel would be most helpful and how quickly the product can clean up the spill. What is a product video? Include context.

Product 143

Product Promotion Food Influencer Marketing 143

Hubspot Marketing

MAY 31, 2022

This includes the logo, fonts, and brand colors. Mood boards are similar to visual identity systems in the sense that they depict far more than a logo and color scheme. Mood boards go a step further in displaying photographs, video, and even audio or scents to get a well-rounded feel for a brand. Step 3: Get Feedback.

Branding 127

Branding Place Communications Management 127

Buffer Marketing

APRIL 4, 2024

But for B2B companies, the idea of getting playful on social media can be daunting. So, whether you're a TikTok skeptic or a die-hard fan, get ready to be inspired by these companies that have cracked the code on making serious business seriously entertaining. of its US user base to be exact.

Gen Z 84

Gen Z User-Generated Entertainment Millennials 84

Hubspot Marketing

NOVEMBER 7, 2022

It’s no secret that website design trends (and best practices) have changed dramatically since the internet’s debut. Whether you’re planning a website redesign and could use some inspiration, or you’d enjoy reflecting on nostalgic websites, we’ve rounded up 32 sites to peruse. 3) Microsoft. 4) Mashable. 5) HubSpot. 6) BuzzFeed.

Fashion 124

Fashion Branding Product Promotion 124

Hubspot Marketing

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Design Milk. According to a recent U.K.

Copywriting 144

Copywriting Communications Branding Place 144

Martech

DECEMBER 19, 2023

One of the joys of living in a place where the winters tend to be long and dark is the time it allows for reading. Make a fire in the fireplace, pour yourself a drink and open a good book. I often do the bulk of my reading for the year between October and March because then it’s outside time (which isn’t to say you can’t read outside).

Transform 122

Transform B2C Whitepaper Marketing 122

Marketing Insider Group

SEPTEMBER 29, 2020

These blogs really know their audience and use targeted content and design. Where its blog, The Orange Dot , draws in new business is from the thousands of people who’ve never tried meditating or have no idea that a meditation app exists or how it could help them. These days, a blog is pretty much a must-have for any business.

Content Marketing 144

Content Marketing Branding Pharmaceutical Real Estate 144

AWeber

SEPTEMBER 14, 2022

We get it — after creating your product to sell, taking pictures, writing an SEO description, and promoting on social, you're out of time and energy. Although her design and introduction are simple (logo, three pleasant introduction sentences, and her newest craft) the Etsy image itself grabs the attention of the reader.

Customer 96

Customer Price Energy Promotion 96

Hubspot Marketing

NOVEMBER 8, 2023

They enable consumers to get up close and personal with their favorite brands, driving awareness and interest in the process. Here, we’ll discuss how to find the next big pop-up shop idea, how to run and market one effectively (from HubSpot’s Events team), and the 19 best pop-up event examples for inspiration. Let’s dive in.

COS 102

COS Food Transform Direct Mail 102

Bannerflow

OCTOBER 7, 2021

We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad. We spoke to Digital Designer at Telenor, Kristel Thalström about creating display campaigns at scale and how she designed the winning display ad.

Advertising 98

Advertising Advertisers Copywriting Marketing Mix 98

Hubspot Marketing

APRIL 2, 2019

A brand is typically comprised of a name, tagline, logo or symbol, design, brand voice, and more. Branding is an iterative process and requires getting in touch with the heart of your customers and your business. That’s why they create a brand. They know their names extend far beyond the label. What’s a brand? What is branding?

Branding 145

Branding Shoppers Entertainment Advertising 145

Sprout Social

FEBRUARY 17, 2022

And let’s not get into the level of skill and understanding required to design an appealing newsletter. And let’s not get into the level of skill and understanding required to design an appealing newsletter. Email templates dictate the layout, design and quality of each email. Nurturing leads to a sale.

Email Marketing 130

Email Marketing Marketing Marketers Direct Mail 130

Hubspot Marketing

AUGUST 10, 2022

Other times, you can get away with just sending in your resume — like when you network your way into applying for a position. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. Seems fairly basic, right?

Management 145

Management Communications Education SEO 145

AWeber

FEBRUARY 29, 2024

When you think of a website, you probably imagine a homepage with a menu linking to various categories and sub-pages. But not every business or creator needs a classic multi-page website. For many, a long-scrolling, single-page website could be the perfect solution. Which approach is right for you? Read on to answer those questions (and more).

User-Generated 68

User-Generated Promotion Shoppers SEO 68

Hubspot Marketing

OCTOBER 2, 2019

After all, it's hard to sit down and flip through fonts when you're still trying to figure out who your customers are (and where to find them). After redesigning its logo, 44% of people were unsure of what Uber's logo represented. However you got here, you're not happy. The Right (and Wrong) Reasons to Rebrand.

Food 142

Food Branding Place Product 142

Adobe Experience Cloud Blog

JUNE 28, 2018

Graphic design has a rich and varied history. The word “graphic design” didn’t appear on the scene until 1922, when William Dwiggins created the word to describe the art of designing with graphics. In the earliest days of graphic design, professionals drew by hand. Earliest Graphic Design.

Thought Leadership 134

Thought Leadership User-Generated Advertising Advertisers 134

Hootsuite

MARCH 26, 2024

But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. This is where messaging tools like Slack can be helpful. If there’s one thing social media marketers need more of, it’s time. What should you look for in a good social media collaboration tool?

Price 86

Price Communications Social Media Marketing Analytics 86

Hubspot Marketing

OCTOBER 21, 2022

Halloween is a fun holiday, but it doesn't always get the attention it deserves — especially if it falls on a weekday when most people have to work. If your family and friends don't get your costume, your colleagues definitely will. If your family and friends don't get your costume, your colleagues definitely will. Mobile App.

Fashion 145

Fashion Marketing Marketers Transform 145

Hootsuite

MAY 15, 2023

Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about. Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Bannerflow

DECEMBER 16, 2021

At the end of every quarter, we highlight the very best display campaigns out there, focusing on the use of technology, design, and impact of a campaign. Which design challenges were the most satisfying to solve? Does the context of where a campaign is placed influence Center Parcs ad designs?

Advertising 98

Advertising Advertisers Retail Price 98

CXL

JULY 25, 2022

It’s the point where you tell your reader to do something. Careful attention to CTA (call to action) copywriting is the difference between brands that drive conversions and those that only drive traffic. Brands that slap a “Buy Now” button on a page and call it a day wonder why their campaigns fail to convert. CTAs drive the buying journey.

Copywriting 121

Copywriting eBook User-Generated Communications 121

SmartBrief - Marketing

AUGUST 23, 2023

Breakthroughs in generative AI solutions can inspire creativity, increase productivity, provide exceptional customer service, and improve overall efficiency. From content creation and marketing to product design and development, generative AI has the potential to transform businesses of all sizes. This post is sponsored by Adobe.

Non-Profit 52

Non-Profit Transform User-Generated Management 52

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire Darley is an inspiring role model for women in leadership as Adobe SVP Digital Media Sales & Customer Support Worldwide, as well as interim President of Adobe Japan across all lines of business. They’re where people can get together, tell stories, and importantly get help. This post is sponsored by Adobe.

Transform 52

Transform Finance Education Marketing Strategy 52

Buffer Marketing

AUGUST 17, 2023

Navigate constant platform changes with the 80/20 approach where 80% is prioritizing quality content and 20% is staying updated with platform changes. Another, pretty major, part is the recognizability of her brand, thanks to the commenter that inspired her tagline. Now, it’s how people refer to her online.

Transform 81

Transform Affiliate Marketing Entertainment Branding 81

Sprout Social

JUNE 25, 2019

At the same time, there’s a lot that you should consider before you use these social media logos including the best practices and legal conditions. In this post, we’ll discuss the best practices to legally use these popular social media icons and where you can find them. The benefits of using social media icons.

Branding 107

Branding Place Marketing Strategy Video Marketing 107

Neil Patel

FEBRUARY 23, 2021

With 249 million daily active users , you can get your brand in front of a large audience. Today, I’m going to get more specific. First, they are a great way to drive brand awareness, given the kind of popularity they inspire. Snapchat advertising has a lot going for it. What Are Sponsored Snapchat Filters?

Advertising 124

Advertising Advertisers B2C Promotion 124

AWeber

DECEMBER 12, 2022

Desktop: Mobile: It includes: A bio picture or logo. Easy-to-click buttons where you can add links. To change the background color or use an image, click “Design” then ”Background” under “Template styles.” Canva has some good background images if you’re looking for inspiration. Don’t have a domain? Social media links.

Promotion 99

Promotion Product Customer Email Marketing 99

Hubspot Marketing

JUNE 23, 2022

Designing a webinar landing page can seem daunting. Fortunately, there are many outstanding webinar landing page examples online that can give you some inspiration. Get unlimited access". This webinar landing page gets straight to the point by immediately having the registration scaled large against a dark background.

B2C 114

B2C Analytics Communications Product 114

Campaign Monitor

APRIL 21, 2022

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. The footer won’t get the attention of your readers before they open the email, but it may be their last impression—especially if your readers are considering unsubscribing. What is an email footer?

Law 94

Law Energy Place Communications 94

Many Chat

MAY 27, 2022

Looking for ways to boost engagement on Instagram without changing up your entire marketing strategy? It may be more about your post type rather than the content you are producing. Have you ever tried reading a spreadsheet and being completely lost as to the end result? Or maybe the concept didn’t have the impact you were trying to achieve.

User-Generated 97

User-Generated eBook Marketing Strategy Place 97

Litmus

MAY 24, 2021

Email marketers—and especially the designers that build campaigns—are constantly looking for ways to improve the production process. One tool we’ve found increasingly helpful—and seen others adopt to great success—is an email design system. Design systems in general are built for two reasons: efficiency and consistency.

Email Marketing 105

Email Marketing Place Product Branding 105

SocialPilot

MARCH 8, 2024

A discovery session is where you understand the needs of your prospects better. Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. At this stage, you need something that makes you shine brighter than the competition around. However, the task is a bit tricky. Want a more simple route?

Social Media Marketing 80

Social Media Marketing Price Analytics Energy 80

Neil Patel

APRIL 5, 2021

Here’s the first testimonial on the page: It highlights the novelty of the meal kits, which encourages users who might think they’ll get bored. Below, we’ll look at ten different landing page testimonial examples and discuss why they work and how they build trust. First, let’s cover why they matter so much for brands.

CRM 102

CRM Health Management SEO 102

Sprout Social

FEBRUARY 3, 2022

The concept of a “campaign” is a staple of marketing itself but perhaps it doesn’t get talked about enough. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. The reality? Too many businesses are caught in a trap of ad-hoc marketing.

Customer 136

Customer Copywriting Marketing Marketers 136