Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

AWeber

OCTOBER 26, 2023

Since 2011, ebook readers have risen to their highest levels : 30% report reading one in the past 12 months. Writing the ebook: ideas, brainstorming, and drafting It all starts with an idea. Using email marketing with AWeber, Asher created an email list, offering a free book download for new subscribers. Asher knew that.

eBook 89

eBook Thought Leadership Price Finance 89

Neil Patel

APRIL 1, 2021

Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. The more people integrate social media platforms into their daily routines, the more it makes sense to market to them here. Define Your E-Commerce Company’s Social Media Goals.

Shoppers 145

Shoppers User-Generated Social Media Marketing Advertising 145

Hootsuite

OCTOBER 24, 2022

Because of this, 80% of real estate agents plan to spend more time on their social media marketing strategies in the next year. Here are 26 specific ideas for real estate-themes posts that will help you get more views and leads. 26 real estate social media post ideas to get more leads. Market update. New listings.

Real Estate 79

Real Estate Social Media Marketing Price Energy 79

Neil Patel

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Many marketers are in shock. Direct mail is still effective, and using it is a game-changer for any serious marketer. Direct Mail Works Great with a Digital Marketing Strategy. Well, it does.

Direct Mail 145

Direct Mail Digital Marketing Advertising Advertisers 145

Hootsuite

MAY 11, 2023

Are you struggling to come up with new, engaging, and creative YouTube video ideas? Being a content creator has a lot of perks, but it can be hard to come up with new ideas on a regular basis. If your inspiration well has run dry, here are 103 ideas for YouTube videos to get your creative juices flowing. Don’t worry.

Fashion 103

Fashion Food Entertainment Education 103

Hubspot Marketing

DECEMBER 7, 2022

According to HubSpot Research , 65% of surveyed marketers say that subject lines have the greatest impact on open rates. A clothing brand like DollsKill uses cookies to monitor what its customers have been eyeing. Sending an email subject line reminding them of items they admired can reel customers right back into their next purchase.

User-Generated 145

User-Generated Email Marketing Food Real Estate 145

Hootsuite

NOVEMBER 28, 2019

Facebook Live video ideas. Tap the To: field to choose whether to make your video public, visible only to friends, visible in a group, or visible to only a custom list. With so much competing noise on social, content can often come across as an advertisement,” said Hootsuite’s social media marketing manager, Amanda Wood.

Health 145

Health Social Media Marketing Product Branding 145

Hubspot Marketing

MARCH 8, 2023

This is your business name, which will help your current and prospective customers easily find you. 11 Instagram Bio Ideas for Travel Businesses The travel industry is about new experiences, emotions, and joy. This is an effective way to attract new customers and boost the egos of current ones. A profile picture.

User-Generated 141

User-Generated Food Promotion Fashion 141

Marketing Insider Group

MARCH 28, 2024

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “ growth hacking ” – the idea that centering your marketing strategy around growth is the most direct route to success. By focusing on growth, the development of testing, campaigns and marketing material holds more value.

eCommerce 83

eCommerce Shoppers User-Generated Promotion 83

Hubspot Marketing

DECEMBER 22, 2023

Yet even with so many sellers already providing the most popular products, one strategy that still breaks through is to take advantage of the “long tail” in marketing, monetizing the realm of the deeply niche. Long Tail in Marketing Examples Let’s take a look at some examples of successful long tail marketing.

Shoppers 103

Shoppers Retail Marketing Marketers 103

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Jeff Bullas

FEBRUARY 27, 2023

When you’re crafting your digital marketing toolkit , you might be wondering how to get more followers on Instagram. If you don’t have anyone following you, or more importantly – if you don’t have anyone relevant following you, then your efforts won’t pay off in terms of generating customers. But how do you find these followers?

User-Generated 224

User-Generated Analytics Social Media Marketing Branding 224

Neil Patel

SEPTEMBER 27, 2021

Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars. Let’s get it started! This is where the ConversionXL blog excels.

Marketing 143

Marketing Marketers Social Media Marketing Digital Marketing 143

Sprout Social

APRIL 6, 2021

This can sometimes be the most challenging part of marketing your business. billion people using social media worldwide, it’s the perfect channel for businesses to reach and attract leads. We’ll review some of the best ideas on how to generate sales leads through social media. Let’s take a look.

Whitepaper 140

Whitepaper B2C Promotion Advertising 140

Sprout Social

DECEMBER 8, 2022

That’s why adding video content ideas to your regular brainstorming is a game-changer. 15 video content ideas to fuel your social content calendar. To get you started, here are 15 examples of popular video content ideas that you can use to inspire your own. Content based on holiday or relevant hashtags.

Education 124

Education Key Performance Indicator Transform User-Generated 124

Bannerflow

APRIL 12, 2022

In this article, we will look more closely at: Travel and In-house Marketing. Omnichannel Sales and Marketing for the Travel Industry. Travel and In-House Marketing. 48% of respondents confirm their in-house marketing as fully digitally competent. Digital Transformation and Travel. Mobile is King. Smart Destinations.

Transform 52

Transform Customer Journey New Technology Management 52

Duct Tape Marketing

NOVEMBER 3, 2021

7 Approaches To Help You Generate More Referrals written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m doing part one of a solo show series on where I’m going to be covering one of my favorite topics: referrals.

Customer Journey 101

Customer Journey User-Generated CRM Customer Acquisition 101

Econsultancy

MARCH 4, 2022

Customer experience. Holiday shopping, Black Friday and Singles Day. You can also read Econsultancy’s marketing and advertising stats roundup , again looking at the impact of Covid-19, and our fashion ecommerce stats roundup and online grocery roundup. Click the contents below to jump between sections… Latest.

eCommerce 98

eCommerce Retail Non-Profit Shoppers 98

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Exposure Ninja

APRIL 12, 2022

Even if your ideal customer is on the older side, you can always use a “younger” platform like TikTok to connect with your customers of the future. Don’t be put off that the TikTok audience can lean towards the younger side – think of them as your customers of the future. There will be some that genuinely surprise you.

Law 104

Law Education Manufacturing Transform 104

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Customer experience. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Advertising. Workplace impact. Employment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. Attract qualified traffic to your site. The chapters contain between three and 12 pages.

Content Marketing 107

Content Marketing PR Transform Manufacturing 107

Orbit Media Studios

FEBRUARY 28, 2023

You’re committed to content marketing. I’m 15 years into content marketing and I’m still asking it. They may not all be useful, but some will trigger inspiration, either for new posts or ways to expand the original idea. You’re committed to a publishing calendar. The deadline is looming. And your screen is blank.

Thought Leadership 137

Thought Leadership SEO User-Generated Promotion 137

Hubspot Marketing

AUGUST 21, 2023

In this detailed guide, you'll learn how to conduct a competitive analysis that will give your business a competitive advantage in the market. This information is critical for staying relevant and ensuring both your product and your marketing campaigns are outperforming industry standards. What is competitive market research?

Shipping 98

Shipping Whitepaper Price eBook 98

Hubspot Marketing

AUGUST 9, 2023

Table of Contents How to Choose a Great Presentation Topic in 5 Steps 120 Presentation Topic Ideas 5 Presentation Tips How to Choose a Great Presentation Topic in 5 Steps We’ve broken down the painstakingly long process of choosing a topic into five simple and easy steps. Cooking is easy. The puzzle is figuring out what to eat.

Neuromarketing 89

Neuromarketing Gen Z Energy Transform 89

Sachs Marketing Group

FEBRUARY 14, 2023

Looking for Valentine’s Day marketing ideas for your business? Valentine’s Day is a holiday that presents an opportunity for businesses to connect with customers and drive results through targeted digital marketing campaigns.

Customer loyalty 90

Customer loyalty Digital Marketing Marketing Marketers 90

Hubspot Marketing

JULY 26, 2022

It may not seem like a good idea to add to all the noise. However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Let's get started.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Search Engine Land

AUGUST 29, 2023

Clear swim lanes for your team need to be established and product offerings standardized, rather than offering too many solutions where you customize every task. Create a positive work environment that attracts and retains top talent. 12 ways to maintain your culture as you scale 1. Foster communication across locations.

SEO 141

SEO Management Communications Food 141

Sprout Social

FEBRUARY 18, 2020

— Wendy's (@Wendys) February 12, 2020. Or perhaps you’re inspired by Casper’s multi-channel marketing “snoozefest” on Youtube, IGTV and even Spotify. Or perhaps you’re inspired by Casper’s multi-channel marketing “snoozefest” on Youtube, IGTV and even Spotify. I've seen newborns with better facial hair. ??.

Branding 144

Branding User-Generated Place Energy 144

Hootsuite

DECEMBER 4, 2019

It can be challenging to find fresh social media content ideas when you have to post something every day on multiple platforms. But fresh, quality content that attracts users’ attention and keeps them informed is important. With this cheatsheet of solid content ideas for each of the major social platforms, you’ll be ahead of the curve.

Branding 145

Branding Finance User-Generated Food 145