Litmus

DECEMBER 2, 2024

According to Epsilon , 80% of customers are more likely to purchase from a brand that provides personalized experiences! Email send date and time: e.g. 1/1/2011 1:00 PM Owner: Who is the primary owner of this email? Or it could be specific to the journey that your customers typically make.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. Braze also doesnt have a true customer data platform (CDP) which forces teams to use a separate solution for data management and unification.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

SocialPilot

APRIL 23, 2025

Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds. One wrong step, like an insensitive post, can spur widespread backlash, making customers boycott your marketing campaigns and products.

PR 40

PR Branding Whitepaper Thought Leadership 40

Use Insider

JANUARY 3, 2025

Braze and CleverTap are two of the leading customer engagement and retention platforms. For example, Braze stands out with more advanced mobile marketing tools and scalability for enterprises, while CleverTap offers better analytics capabilities and more consistent customer support.

Customer Journey 52

Customer Journey User-Generated Analytics eCommerce 52

SocialPilot

JANUARY 30, 2025

Coca-Colas iconic Share a Coke campaign was launched in 2011 in Australia and New Zealand to increase the personalization of customer experience and boost engagement. By replacing their logo with customers’ names, they encouraged customers to share pictures online, achieving massive global success.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

SocialPilot

JANUARY 30, 2025

Coca-Colas iconic Share a Coke campaign was launched in 2011 in Australia and New Zealand to increase the personalization of customer experience and boost engagement. By replacing their logo with customers’ names, they encouraged customers to share pictures online, achieving massive global success.

Social Media Marketing 52

Social Media Marketing User-Generated Management Analytics 52

Sprout Social

FEBRUARY 20, 2025

To our more than 30,000 customers: Thank you. Our customers are our greatest gift My colleague Erika Trautman said it best, Customers that hold you to a remarkably high standard are a product teams greatest gift. I have used it since 2011. The customer support team is responsive and helpful whenever I have questions.

Influencer Marketing 123

Influencer Marketing Place Analytics Advertisers 123

Duct Tape Marketing

FEBRUARY 26, 2025

In 2011, Gabriel described Google as having these zero click searches and zero click answers. Or should you celebrate the fact that they are finding opportunities in a zero click internet world for your message and your influence to reach the right audience and attract the right customers? So, you know, when did it start showing up?

Marketing Strategy 65

Marketing Strategy Food SEO Marketing 65

Chief Martec

MAY 6, 2025

There’s also an exploding “hypertail” of custom software. The headline literally is that the martech landscape has grown 100X since 2011. One notable change in the B2B segment was the 5X rise of “Other” as an answer, from 2% to 10%, which includes custom-built martech platforms. The result?

B2C 79

B2C Marketing Automation Platform Law Marketing 79

Animalz blog

DECEMBER 5, 2024

Many other content marketers tell us the same on sales and customer calls. He talked to dozens if not hundreds of prospects and customers during that period, which helped him refine the concept based on their feedback. Jimmy also got his blockbuster insight through his many customer interactions at Animalz. Hard work.

Transform 109

Transform Law Manufacturing Inbound Marketing 109

Hootsuite

FEBRUARY 14, 2025

Personalized recommendations (user behavior and context) Because YouTube customizes content for every individual , it factors in: Watch history: The platform suggests videos based on previous interests. The Hootsuite scheduler, for instance, provides custom recommendations for the best posting time for your audience.

Analytics 79

Analytics Promotion Whitepaper SEO 79

Search Engine Land

JULY 17, 2024

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. Stay connected with customers. Business email address Subscribe Processing. Always be proactive.

Branding 79

Branding PR Food Gen Z 79

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. For marketers, this development means that they’ll need to invest more time and money in understanding potential customers and their needs. Personalize mobile messaging.

Millennials 278

Millennials Whitepaper Gen Z Transform 278

Adobe Experience Cloud Blog

NOVEMBER 16, 2017

Customers are inundated with short content. You can create custom designed visuals with the help of online graphic design tools and incorporate them into your long-form piece for increased engagement and better readability. There are three key reasons that long-form content gets results: 1. It Provides Detailed Information.

Thought Leadership 268

Thought Leadership Marketing Marketers Promotion 268

SMEI

JANUARY 24, 2023

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. It’s an effective technique, but it comes at a cost.

Customer loyalty 262

Customer loyalty Marketing Marketers Food 262

Jeff Bullas

FEBRUARY 1, 2023

It was founded in 2011 in San Francisco, California, with the goal of making local delivery as fast and convenient as possible. Postmates connects customers with local couriers who pick up and deliver items within a specified time frame. GrubHub GrubHub has played a major role in revolutionizing the food delivery industry.

Food 321

Food User-Generated Shoppers Retail 321

Adobe Experience Cloud Blog

JUNE 1, 2018

Being out of touch or tone-deaf when it comes to your customer base could even alienate or deeply offend them. The worst part is that they could have learned from a similar advertising misstep in 2011. An ice cream brand can learn a lot from their customers based on the pictures they take. Are they alone or with friends?

Customer 132

Customer Food Thought Leadership Finance 132

Hubspot Marketing

MAY 27, 2022

Done right, however, ad targeting has the potential to attract new customers, help retain existing ones and boost your brand profile. For customers that have opted-in to newsletters and offers, email is a great way to serve up advertisements to consumers that are already interested in your brand. Here’s how. Find the Right Place.

Advertisers 144

Advertisers Advertising Real Estate Customer 144

Adobe Experience Cloud Blog

MARCH 23, 2018

Raconteur cited executive search firm Heidrick & Struggles, revealing the proportion of European CEOs with a marketing background to have grown from 15% to 21% between 2011 and 2015. And who’s on the ground, interacting with customers? Knowing Your Customers. However, things are changing. CMOs and their teams.

Customer 134

Customer Thought Leadership Marketing Marketers 134

Martech

AUGUST 4, 2022

At the time, they were hindered by a clunky email marketing platform that made it difficult to customize messaging and nearly impossible to align the brand’s aesthetic which was inspired by a rich history of beautifully designed print magazines. The post How Cherry Bombe uses email to make customers smile appeared first on MarTech.

Customer 119

Customer Entertainment Food Email Marketing 119

Hubspot Marketing

OCTOBER 11, 2023

2011 - Snapchat followed Instagram as a mobile-only experience and the first app to popularize disappearing messages and ephemeral content. 2011 - Google+ was created, where users could create Circles of people they wanted to connect with and share content exclusive to those micro-networks. Let’s go dive into the timeline of events.

Gen Z 136

Gen Z User-Generated Transform Social Media Marketing 136

Adobe Experience Cloud Blog

MARCH 25, 2014

First, we heard customers in the UK asking for our technology; in 2011 we took the international plunge and hung the first global Marketo shingle up in Dublin. A year later, after several Australian customers pushed for access to our software, we opened up shop in Sydney. So the time is right. The market is right.

Thought Leadership 134

Thought Leadership Product Management Customer 134

Search Engine Land

MARCH 17, 2023

Google Goes Beyond Answers, Starts Guessing Release Dates 2011: Google added a one box even when it only had a “best guess” at the answer to a search. Yahoo’s AllTheWeb To Redirect To Yahoo Search April 4th 2011: AllTheWeb one of the search engines Yahoo acquired in 2003 to help build Yahoo Search, would sunset April 4, 2011.

Search Marketers 113

Search Marketers SEO Marketing Marketers 113

Hubspot Marketing

MAY 10, 2017

If you still remember the brief time when we were all obsessed with joining Google+, you might recall that its summer 2011 launch was by invite-only: Users had to be invited by Google or by friends who shared an invitation with them. Under this system of exclusivity, 10 million users joined Google's social network in just two weeks.

Branding 145

Branding Price Shoppers Law 145

Hubspot Marketing

JUNE 15, 2022

5 Stages of the Customer Buying Cycle. You can look at a customer buying cycle as a customer’s purchasing cycle. Many customers go through stages during their purchasing process to educate themselves before they either make a purchase. For example, a customer is trying to lower plastic waste from water bottle usage.

Customer 98

Customer eCommerce Shoppers Price 98

Search Engine Land

JANUARY 11, 2023

Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015. 2011: German privacy officials were concerned about Google Analytics tracking web users’ IP addresses, which could violate an individual’s privacy.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

JANUARY 13, 2023

2016: The new features: more competitive insights and benchmarking, customizable ad group and keyword bids, a new source for keyword suggestions and time range customization up to 24 months for keyword search volume. 2011: Google hit 66.6% – a record high for Google in comScore’s numbers – while AOL hit a historic low of 1.9%.

Search Marketers 108

Search Marketers Non-Profit Marketing Marketers 108

Martech

NOVEMBER 18, 2021

Customer engagement platform Braze saw its share price leap nearly 40% on Wednesday as its IPO raised some $520 million. Braze, a New York-based company, was founded as Appboy in 2011 and re-branded in 2017. It orchestrates engagement between brands and customers across multiple channels.

Transform 117

Transform Price Place Branding 117

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. 2011: Just in time for the opening round of the NFL playoffs. 2011: Co-founder Charlie Cheever admitted it had been “a big challenge” to maintain Quora’s character while the site has been flooded with new users.

Search Marketers 114

Search Marketers Manufacturing SEO Marketing 114

Martech

MARCH 23, 2023

They will alter the mix of tasks marketers tackle daily and impact planned improvements to customer experiences and satisfaction. Widespread adoption of marketing automation set the stage for the exponential growth of martech applications , which increased to over 10,000 in 2022 — a 6,000% increase compared to 2011. Why it matters.

Marketing Automation Platform 124

Marketing Automation Platform CRM Marketing Marketers 124

Adobe Experience Cloud Blog

MAY 7, 2015

Engagement marketing isn’t just about convincing customers to buy your company’s products and services—it’s about listening to what your customers are talking about and being a part of the conversation, whether it’s directly related to your product or not. Understanding Your Customers.

Thought Leadership 134

Thought Leadership Place Product Customer 134

Marketing Insider Group

DECEMBER 26, 2012

I suggest that marketing is about meeting customer needs, delivering an experience and driving innovation. Bonus: My most popular post from 2011 declared: Change is Coming To B2B Marketing. And for those who always complain they have nothing to write about, I penned “ 31 Easy Ideas To Create Content Your Customers Want.”

Marketing 103

Marketing Marketers Promotion Advertisers 103

Martech

MAY 3, 2022

They estimate the landscape has grown 24% since the 2020 edition — and a staggering 5,233% since the first edition in 2011. “The drive to deliver better digital customer experiences and streamline digital business operations accelerated the demand for martech and inspired a new wave of startups in the space,” they write.

Transform 114

Transform Manufacturing Traditional Marketing Management 114

Search Engine Land

MARCH 20, 2023

In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. supports Performance Max campaigns 2022: The update also included support for custom actions and action triggers, conversion goals, shared audiences and more. rel=next/prev was not found on Google. That’s an error.

Search Marketers 86

Search Marketers Finance Marketing Marketers 86

Adobe Experience Cloud Blog

DECEMBER 9, 2013

In the pre-cloud days, any integration across cloud vendors was a huge pain – customers had to build custom integrations any time a new vendor was brought on. These enterprise cloud companies are rapidly popping out of the woodwork – none of the above were public prior to 2011. Cornerstone OnDemand – for talent management.

Finance 134

Finance Thought Leadership Analytics Product 134

Adobe Experience Cloud Blog

OCTOBER 10, 2013

As of September, the Pew Research Center found that more social media users are now including locations in their posts (30% of social media users older than 18, versus 14% in 2011). your best customer advocates. You also might uncover brand detractors, and use the opportunity to address customer complaints.

Thought Leadership 134

Thought Leadership Event Marketing Place Promotion 134

Search Engine Land

FEBRUARY 28, 2023

Google Adds More Trike Views To Google Maps Street Views 2011: Google Bikes pedaled around the world capturing pictures of streets where cars could not venture. Google Doesn’t Sign Up As Facebook Ad Provider 2011: Facebook developers weren’t allowed to monetize their apps with ads from Google AdWords. But that is not an option for us.”

Search Marketers 91

Search Marketers User-Generated Marketing Marketers 91