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Litmus Live Recap 2024: Highlights From Day 1

Litmus

In 2011, Helzberg Diamonds created 60,000 animated GIFs so they had one for each unique name on their subscriber list. Highlights include: Over time, brands focusing on managing quality and frequency at scale will gain more engaged subscribers because they’ve built stronger relationships. 20 email examples from the past 20 years.

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20+ Top Social Media Sites and Platforms to Grow Your Brand in 2024

Buffer Marketing

How many social media platforms  can you manage at once ? If your target audience is not active there, the platform isn't worth the time and effort it will take to manage it. billion MAU WeChat  was released in 2011 by  Tencent , one of China’s biggest tech companies. Does it fit your brand image?

Branding 125
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Blend's Marketing Manager, Dan Stillgoe explained saying, Its true that you cant directly attribute leads or revenue from a podcast, but that's not its purpose. With our Ads software , you can also run and manage ads on Google, LinkedIn, Facebook, and Instagram. You just took a bad photo of your cup of coffee. It got zero likes.

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The GTM Technology Stack You Need Based On Company Stage

The Marketing Operations Leader

Back in 2011, Moni was a “Revenue Engineer” at The Pedowitz Group. Not just project managing in a fancy wrapper. Podcast Episode: The New Title of GTM Engineer May Be Fake We interviewed Moni Oloyede and talked about GTM Engineers. Here’s what we uncovered. GTM Engineer is just a rebrand of RevOps. Coding campaigns.

CRM 130
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David’s new Europe MD, Ricardo Honegger, on borderless creativity and expansion plans

The Drum

With offices in creative hotspots Miami , New York, Brazil and Spain, David is continuing its expansion by appointing Ricardo (Rico) Honegger as its European managing director and Madrid’s chief growth officer as it sets out to grow within the continent.

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Nobody knows what a CDP is anymore — and that’s the problem

Martech

The expectation was that CDPs would do it all: tag management, ID resolution, personalization, journey orchestration, email, predictive scores, events forwarding — even clean the kitchen sink. The composable Searches for CDPs have been increasing since roughly 2011. But expectations weren’t just high — they were expansive.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

The term given to this practice was copyright trolling, and Righthaven filed over 250 lawsuits against media companies in 2010 and 2011. However, in 2011, several judges determined that Righthaven had no grounds to sue because the company didn’t actually own the copyrights to the material.

Law 121