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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR 40
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Read : How to Create an Email Newsletter [+ Expert Tips & Checklist] Public Relations/Media Relations With Public Relations (PR) , were discussing media coverage you didnt pay or ask for. You just took a bad photo of your cup of coffee. You put a sepia filter on it and posted it to your 12 followers. It got zero likes. Life is good.

Gen Z 121
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Traffic down, panic up: Why AI is what SEO needs in 2025

Welcome Software

The truth is that we’ve heard this tune before when: In 2011 after Google’s Panda update penalized sites with low-quality content that was designed to manipulate rankings. But here’s the twist: 2025 isn’t the year SEO dies. It’s the year it finally grows up.

SEO 52
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The Zero-Click Internet: What It Means for Your Marketing Strategy

Duct Tape Marketing

In 2011, Gabriel described Google as having these zero click searches and zero click answers. It is a PR job. Maybe they'll call it PR. So, you know, when did it start showing up? Rand Fishkin (01:13.356) Yeah. So, the term I believe was coined by initially Gabriel Weinberg at DuckDuckGo.

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How to address the top reputation issues impacting brands today

Search Engine Land

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. If you’re a corporate executive, brand manager or SEO, then make the case for putting PR in charge.

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Social Media Marketing: 2011 Trends Report

Marketing Insider Group

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. Social efforts will permeate the enterprise: Social is much bigger than marketing and PR. Among the main points made in the report along with some of my feedback: 1. It is a customer phenomenon.

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Marketo’s Greatest Blog Hits of 2011

Adobe Experience Cloud Blog

by Jason Miller With 2011 now in the history books I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. What’s your favorite post from 2011?