Search Engine Land

MARCH 24, 2023

2011: “To make our schedule to ship the tablet, we made some design tradeoffs,” said Andy Rubin, vice-president for engineering at Google and head of its Android group. 2011: Facebook was testing new ad targeting options that displayed creative beside content that was contextually relevant, similarly to Google’s AdSense.

Search Marketers 106

Search Marketers PR Non-Profit SEO 106

Adobe Experience Cloud Blog

JULY 23, 2012

That in turn was a major factor in our 130% global revenue growth in 2011 – so we’re pretty happy with what we achieved. Appointing a local PR or marketing agency with excellent contacts can help you to identifying and connect with key influencers early on. The International Marketing Handbook. How did we do it? Get the full eBook.

Non-Profit 109

Non-Profit eBook PR Marketing 109

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

Jeremiah Owyang from Altimeter is calling “ 2011: The Year of [Social] Integration &# where we leave formation and organizational ideas behind. B2B Marketing Predictions For 2011 About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 7, 2010

I’ve already published my B2B Marketing predictions for 2011 and while I think I captured a good mix of new and traditional issues, I realized that one thing was missing: a common theme. B2B Marketing Predictions For 2011 A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011? This got me to thinking.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

In 2011, Target’s collaboration with Missoni sold out in three days, crashing Target’s website with online traffic comparable to Black Friday or Cyber Monday. What sets Target apart is their ability to listen to their customer community, particularly on social media, and pivot when things aren’t working out as planned. Know Your Influencers.

Fashion 134

Fashion Shoppers Thought Leadership Retail 134

Adobe Experience Cloud Blog

MARCH 31, 2011

For example, a PR campaign intended to announce a new product/service offering is also well suited for an email campaign/newsletter to prospects (so they have the opportunity to see the message in multiple places) or existing customers (who might be interested in upgrading or expanding).

PR 109

PR Marketing Marketers Email Marketing 109

Marketing Insider Group

DECEMBER 18, 2013

The number of web searches on the term “Content Marketing” is up 400% since January 2011. ~ Google Trends. 70% of marketers think branded content is more effective than advertising direct mail and PR. ~ Custom Content Council. 93% of B2B Marketers use content marketing. ~ CMI / MarketingProfs. CMI / MarketingProfs.

Content Marketing 111

Content Marketing Direct Mail PR Marketing 111

Hootsuite

JULY 29, 2019

You need a straightforward, up-to-date document that is easy to understand and act on whether the person reading it is a new hire or a social media manager in the middle of a PR crisis. Prevent a full-blown PR crisis. Make a plan of action for a security or PR crisis. Benefits of a social media policy. Prevent a security breach.

PR 112

PR Law Management Education 112

Duct Tape Marketing

MAY 10, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. All rights reserved.

Education 78

Education PR Shipping Marketing Plan 78

Marketing Insider Group

DECEMBER 15, 2010

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. Summit Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?" Why am I in Marketing?

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Content Marketing Institute

DECEMBER 11, 2018

You can’t have good demand generation, or good PR, or good product marketing without a commitment to meeting your audience’s needs with valuable and interesting content – the essence of content marketing. Allison Wert , content marketing manager, Frontline Education. Do you have a prediction on content marketing in 2019?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Marketing Insider Group

JULY 30, 2015

Each team – from demand gen, to social, to brand, to content, to PR – had three or four separate content pieces scheduled to go out during the campaign. It’s been translated into multiple languages and spent several weeks as a top 10 marketing book on Amazon.com since its debut in 2011. Each piece sounded wonderful on its own merits.

Whitepaper 92

Whitepaper PR Content Marketing Product 92

Sprout Social

SEPTEMBER 12, 2022

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. In their own words: Located in Charlotte, North Carolina; our firm has been marketing with purpose since 2011.

Management 98

Management Real Estate Branding Food 98

Hubspot Marketing

MAY 13, 2022

You can also create a social media crisis management plan to help you turn nasty comments into positive PR. Editor's note: This post was originally published in July 2011 and has been updated for comprehensiveness. You can stay on top of negative comments on your social media pages by using the tips we’ve provided in this post.

PR 98

PR Communications Customer Branding 98

Duct Tape Marketing

MARCH 26, 2012

PR professionals and marketers had long paid thousands of dollars a year to gain access to a pool of journalists looking for sources to specific stories. The low end off the rack suit and the very high end custom tailored suit. Peter Shankman founded a service called HARO or Help a Reporter Out, based on this proposition.

Manufacturing 78

Manufacturing Price PR Shipping 78

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. All rights reserved.

Whitepaper 57

Whitepaper Direct Mail eBook PR 57

Search Engine Land

JANUARY 14, 2023

2013: That growth trend was down just slightly from the 21% annual increase reported for 2011. 2011: 13% said they couldn’t find what they were looking for. Google Directory Update Showing “Real” PR Scores? Links From Press Releases Do Have Ranking Benefit Despite What Google Says.

Search Marketers 92

Search Marketers Health Marketing Marketers 92

Sprout Social

NOVEMBER 19, 2018

Last year was the best holiday season for retail sales since 2011, and much of that growth occurred through mobile ecommerce. For questions about the data, please contact pr@sproutsocial.com. On average, retailers received 120% more Instagram messages per day in November and December 2017 than 2016.

Retail 111

Retail Tentpole Shoppers PR 111

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch. All rights reserved.

PR 54

PR Marketing Marketers Global Marketing 54

Search Engine Land

JUNE 27, 2023

And it has survived several major Google algorithm updates since the Panda update back in 2011. Plus, creating at least a dotted line reporting structure with the digital PR team makes sense. Yes, I realize Reid said, “As we bring generative AI into Search, we’re committed to continue sending valuable traffic to sites across the web.”

SEO 84

SEO Social Media Marketing User-Generated PR 84

Search Engine Land

NOVEMBER 29, 2022

We think of it as around 2008, 2009 to 2011. As a result, those responsible for SEO are increasingly becoming the interface between technology, editing, marketing and PR. Creating PR campaigns for suitable co-occurrences. (No No pure image PR.) But there are also no typical SEO measures that cause co-occurrence here.

Whitepaper 95

Whitepaper PR User-Generated Advertising 95

Duct Tape Marketing

FEBRUARY 6, 2024

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder. So dark social, the concept is basically this.

SEO 91

SEO Transform Gen Z PR 91

Duct Tape Marketing

MAY 6, 2016

In addition to exposing individuals to possible identity theft, security breaches also expose companies to negative PR. Her passion is PR, and she holds professional accreditation from the Public Relations Society of America and the International Association of Business Communicators. Resources for small businesses.

Law 48

Law PR Communications Price 48

Content Marketing Institute

JULY 20, 2018

The NASCAR entertainment marketing group in Los Angeles, where Evan started with the company in 2011, also has a dotted line to the content team. Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels.

Entertainment 70

Entertainment PR CMO Content Marketing 70

Rock Content

AUGUST 20, 2020

David Meerman Scott launched the book “ The New Rules of Marketing & PR ” in 2007 to address changes in the way we work in these areas as the internet grows. The method consists of taking advantage of a featured event or news to promote a product or even a brand.

User-Generated 72

User-Generated Transform Promotion PR 72

Moz

AUGUST 16, 2020

In addition, In the Plex is an enjoyable book published in 2011 by Steven Levy. As with so many chapters in the story, though, it also created a monster in the form of low quality or even auto-generated content that would ultimately lead to PR crises and massive efforts to fix. Web spam.

SEO 61

SEO User-Generated PR Shipping 61

Exposure Ninja

AUGUST 26, 2022

Panda, an algorithm update released in 2011 , was an attack on “content farms” Content farms were websites which posted 100s or 1000s of pages (using mostly scraped or thin content) to rank for as many keyword queries as possible. Detailed enough (without going overboard). Trustworthy.

Copywriting 115

Copywriting SEO Education User-Generated 115

Duct Tape Marketing

FEBRUARY 2, 2018

Jess Ostroff: We officially started in 2011. I mean, checking Facebook 10 times a day, like if you’re not a social media manager or a PR person, you don’t need to do that. It was definitely a strange phenomenon at that time. John Jantsch: In your view, and again, I know you have … Don’t Panic’s what?

Millennials 62

Millennials Place PR Shipping 62

Duct Tape Marketing

APRIL 12, 2017

John: Yeah will you just — I believe gave a huge boost to the idea of local PR then didn’t you? I mean now when you create a local business listing you no longer auto-create a plus page, so I think that separation is going to be pretty complete. Mike: Yes I did. If you do those three things you know you don’t have to worry.

Key Performance Indicator 43

Key Performance Indicator SEO Place PR 43

Search Engine Land

JULY 17, 2024

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. If you’re a corporate executive, brand manager or SEO, then make the case for putting PR in charge.

Branding 79

Branding PR Food Gen Z 79

Marketing Insider Group

DECEMBER 22, 2014

Branding, advertising, PR, demand generation – all will begin to dissolve into three areas: data, technology, and content. Maybe the coming year is the year when brands start to “market like the year we are in” as Gary Vaynercheck has eloquently said. 2015’s Top Marketing Trends.

PR 109

PR Marketing Marketers Entertainment 109

Duct Tape Marketing

FEBRUARY 26, 2025

In 2011, Gabriel described Google as having these zero click searches and zero click answers. It is a PR job. Maybe they'll call it PR. So, you know, when did it start showing up? Rand Fishkin (01:13.356) Yeah. So, the term I believe was coined by initially Gabriel Weinberg at DuckDuckGo.

Marketing Strategy 75

Marketing Strategy Food SEO Marketing 75

Orbit Media Studios

MAY 4, 2022

2011 – 2014: Higher frequency, new events and guest blogging. In 2011, Todd Gettelfinger joined us as CEO. We also learned the power of PR and guest blogging. But traffic is easy to report, here is our monthly website traffic since we first started blogging in 2007. Phase 2: Double down. We do not use marketing automation.

Thought Leadership 143

Thought Leadership Energy Content Marketing Promotion 143

Search Engine Land

FEBRUARY 17, 2023

Reddit AMA Reveals Graph Search Has Been In The Works Since Early 2011 & Specs On How It Works 2013: One reason that Graph Search rolled out so slowly: privacy. Court Reversal Brings Surprising Loss For Google In AdWords Trademark Case 2011: A Federal judge in California denied Google’s motion to dismiss a “false association” claim.

Search Marketers 83

Search Marketers Marketing Marketers SEO 83

Marketing Insider Group

OCTOBER 12, 2015

In my top marketing predictions for 2011 , I correctly saw that marketing automation would become a required part of the marketing technology stack, I was dead wring that marketing attribution would become a hot topic. Most of these predictions were much slower to come to pass than I thought. Well those last bits didn’t really happen.

Content Marketing 110

Content Marketing Telemarketing Entertainment Marketing 110

Marketing Insider Group

NOVEMBER 9, 2010

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Augmented Reality For B2B Marketing in 2011?" Look for my notes on that shortly. Click here to cancel reply.

Marketing Mix 85

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 85