Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile. 3 Day Blinds: A Case Study for the Record Books.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertising 134

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2019: Amazon’s advertising offerings were getting more sophisticated, presenting marketers with new opportunities and complexities.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Adobe Experience Cloud Blog

OCTOBER 9, 2012

So, we came out with a series of articles that were all about the analytics–giving people exactly what they wanted. In the environment we’re in most of the time we are completely surrounded by advertisements. Well, I suggest we do that by giving away content that’s free of advertising. How do we solve it?

Social Media Marketing 132

Social Media Marketing Energy Advertising Advertisers 132

Marketing Insider Group

DECEMBER 15, 2011

Google estimates that 79% of the largest search advertisers do not have a mobile optimized site. Creating a mobile-optimized website should be job 1 for marketers in 2012. Step 3: Mobile Advertising. Mobile search advertisers report higher click-through rates and higher levels of engagement with mobile search.

Whitepaper 105

Whitepaper Marketers Marketing Advertising 105

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. When someone uses a geofilter or Lens on Snapchat, you’re getting instant exposure, free advertising and social proof to their followers. Invest in paid advertising. Image via Snapchat.

Gen Z 143

Gen Z Millennials User-Generated eCommerce 143

Search Engine Land

MARCH 25, 2023

Also on this day Now, analyze more accounts in Google Ads Report Editor 2020: Advertisers could run reports for up to 200 accounts in a Manager account. 2012: BuildMyRank.com confirmed Google had deindexed an “overwhelming majority” of their network as of March 19, 2012.

Search Marketers 90

Search Marketers Marketers SEO Marketing 90

Search Engine Land

JANUARY 28, 2023

24: Google Takes Action On More Link Networks In Poland Also on this day Facebook testing brand safety topic exclusions for advertisers 2021: Citing advertisers’ brand safety concerns, Facebook said the feature would allow marketers to choose whether to show their ads alongside potentially sensitive content. million in 2012.

Search Marketers 115

Search Marketers Marketers Marketing Retail 115

Search Engine Land

JANUARY 4, 2023

In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Bing Now Powers AOL Search: What Advertisers Need To Know. Google AdWords introduces click-to-call ads.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Search Engine Land

JANUARY 11, 2023

2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use. German Govt.

Search Marketers 106

Search Marketers Health Law Marketers 106

Adobe Experience Cloud Blog

JANUARY 10, 2012

Announcing the Definitive Guide to Marketing Metrics and Analytics – This 70 page book offers up best practices and techniques for harnessing data to not only prove, but improve marketing ROI. 10 Tweetable Lessons in Marketing Analytics and ROI – Measure the right metrics, improve ROI, and focus on effectiveness and ROI planning.

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Despite the uncertain climate, these brands either maintained or increased their ad spend. The result?

Branding 124

Branding Finance Marketers Marketing 124

Hootsuite

FEBRUARY 10, 2020

Dive deeper: If your business is interested in leveraging Facebook as a marketing tool, be sure to check out our complete guide on advertising with Facebook. After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month. Hootsuite Analytics. Hootsuite Analytics.

User-Generated 145

User-Generated Marketers Marketing Analytics 145

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. 96% of the ad clicks were incremental when the advertiser’s organic result ranked in Position 5 or lower. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketers Marketing 90

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. The effect has been to drive up the cost of advertising on the small number of events left that can still reach the majority of that audience.

B2C 104

B2C Advertising Advertisers Price 104

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Too Much SEO?

Search Marketers 85

Search Marketers Marketers Marketing SEO 85

Hubspot Marketing

AUGUST 21, 2017

Back in 2012, LinkedIn launched a feature called Endorsements , which enables users to endorse their connections for skills they’ve listed in the Skills section of their profile -- or recommend ones they haven’t yet listed. One of the biggest benefits of LinkedIn advertising: the targeting options. 9) Get endorsed for your skills.

User-Generated 145

User-Generated Marketers Marketing Promotion 145

Adobe Experience Cloud Blog

OCTOBER 4, 2012

While I won’t talk here about the ROI of all social media, I do want to drill into the return on paid social media advertising. Paid Advertising Opportunities on the Major Social Media Channels. Paid Advertising Opportunities on the Major Social Media Channels. Facebook Advertisements. LinkedIn Advertisements.

Direct Mail 134

Direct Mail User-Generated Promotion Advertising 134

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.”

PR 110

PR Traditional Marketing Marketers Marketing 110

Marketing Insider Group

DECEMBER 18, 2023

Programmatic Native Advertising: Zemanta Image Source: Zemanta At Marketing Insider Group, we use Zemanta , an Outbrain company, for all our clients. Zemanta revolutionizes programmatic advertising with its comprehensive native advertising platform and Demand Side Platform (DSP). It is advertising for the modern internet.

Gen Z 126

Gen Z Millennials Advertising Advertisers 126

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. Yelp offers new ad customization to advertisers 2018: Advertisers could pick an image and favorite review or let an algorithm do it for them.

Search Marketers 79

Search Marketers SEO Marketers Marketing 79

Search Engine Land

JANUARY 12, 2023

Responsive search ads available globally in all Microsoft Advertising interfaces. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. Q4 Reports: Search Advertising Growing In Efficiency. 2012: So said “people familiar with the situation.”.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Adobe Experience Cloud Blog

JUNE 24, 2013

We are seeing new display advertising formats that offer links to relevant content pulled from the company’s website. This will take even more budget away from traditional spending (especially events and brand advertising). A powerful analytics engine. This trend has implications throughout marketing.

Fashion 134

Fashion Marketers Marketing Analytics 134

Marketing Insider Group

APRIL 24, 2023

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. The DuckDuckGo Chrome extension app has over six million users, and its advertising costs are 10x cheaper than Google. Buzzsumo Image Source: Buzzsumo We love Buzzsumo.

Non-Profit 119

Non-Profit User-Generated Advertising Advertisers 119

Marketing Insider Group

SEPTEMBER 11, 2015

Sharethrough provides brands with a native advertising platform, which allows marketers to serve their branded content within publisher editorial streams, matching the look and feel of each publication. It is advertising for the modern internet. 500+ Native Ad campaigns delivered since 2012. The numbers. The numbers.

Price 105

Price Advertising Advertisers Customer Journey 105

Search Engine Land

JANUARY 29, 2023

Analytics firm Jumpshot shuts down In 2020, following critical articles about its data collection and sales practices, analytics firm Jumpshot was shut down by its parent company Avast. Billion In Revenues 2014: That was an increase of 17% compared to the fourth quarter of 2012. Google Q4 2013 Earnings Report $16.86

Search Marketers 78

Search Marketers Real Estate Transform Marketers 78

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam. Google Now Ranks No.

Search Marketers 77

Search Marketers SEO Marketers Marketing 77

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? Searching For Old Versions of Web Sites?

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Search Engine Land

MARCH 20, 2023

AdWords Brings Keyword Bid Simulator Estimates Into Reporting Columns 2014: From the keyword tab, advertisers could add several columns to their reporting from the Bid simulator section offered in the Customize Columns menu. What Do Users Really Think Of The New Google Design? Google Suggest Becoming A Default Feature?

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Hootsuite

MAY 17, 2023

Nope, there’s no top secret strategy here: Advertise your latest and/or coolest listing. Bonus: How about saving a ton of time advertising your new listings and open houses on Facebook? Bonus: Get the Facebook advertising cheat sheet for 2022. They’re the ones that reach the right people.

Real Estate 116

Real Estate Millennials Analytics Advertising 116

Marketing Insider Group

JANUARY 17, 2012

One of my “no-brainer” marketing predictions for 2012 was that mobile advertising and app development would begin to take up more than the meager 1% or less of marketing spend as reported by businesses in 2011. Allocate funds to mobile advertising. Get mobile and get it done fast. Develop mobile-optimized content.

Entertainment 92

Entertainment Advertising Advertisers User-Generated 92

Scoop.it!

APRIL 13, 2023

1) Make Sure You Understand YouTube Algorithms In 2012, view count was the only metric that mattered for popularity on YouTube. Try YouTube advertising or cross-promotion. YouTube Analytics and Google Analytics are your instruments: See your channel’s performance and adapt your content strategy for even better results.

Promotion 122

Promotion Entertainment Analytics SEO 122

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. For more, see my book The Definitive Guide to Marketing Metrics and ROI.).

Inbound Marketing 124

Inbound Marketing CMO Outbound Marketing Whitepaper 124

Adobe Experience Cloud Blog

MARCH 27, 2012

by Liz Smyth Fast forward to 2012, and the global economy is not faring much better. The old days of mass marketing, big industry tradeshows and blanket advertising are long gone – today, B2B marketing is all about getting to know each prospect individually, and providing the right information, advice and guidance to get them ready to buy.

Marketers 104

Marketers Marketing Analytics Management 104

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Likely, As Secure Search Set To Expand 2012: It also meant that search marketers could expect the percentage of “(not provided)” data to greatly increase. Why Do Lawyers From Utah Hate Search Ads?

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Hubspot Marketing

APRIL 5, 2022

This makes sense: Instagram is owned by Meta (formerly Facebook), which provides users with extensive advertising tools and opportunities. While TikTok is attempting to provide similarly robust advertising capabilities , it's ultimately still in early stages and has a long way to go.

Education 131

Education User-Generated Advertising Advertisers 131

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.”

Search Marketers 91

Search Marketers User-Generated Marketers Marketing 91

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Marketing analytics to prove and improve business impact. Product overview.

Marketing Automation Platform 122

Marketing Automation Platform CRM Manufacturing B2C 122