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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content.

SEO 116
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60 social media statistics marketers need to know in 2025

Hootsuite

Over 3 billion people use Facebook every month Facebook was the first social platform to reach one billion active monthly users back in 2012. Pinners are also more likely to be searching for new ideas, creative, and open to advertising. Top-spending RedNote advertisers include Lancome, Hermes, Bvlgari, and others. million U.S.

Gen Z 110
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10 things you hate about Google Analytics 4

Martech

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. I don’t know the answer to fixing this, but I do find it clumsy to use.”

Analytics 103
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10 things we hate about Google Analytics 4

Search Engine Land

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.”

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

YouTube usually isn’t known for being super transparent with creators or advertisers about how the proverbial sausage is made. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. Meanwhile, advertisers need to know that their sneaker ads aren’t funding anti-vaxxers or conspiracy theorists.

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How the YouTube algorithm works in 2022

Sprout Social

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you. Notifications.

Analytics 142