Martech

JUNE 21, 2023

On July 1st, nine days from now, Google will shut down the standard version of Universal Analytics (UA) — the most widely used marketing analytics tool in internet history. In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2020: Google Analytics 4 is unveiled as UA’s replacement.

Analytics 145

Analytics Place Marketing Marketers 145

Search Engine Land

JULY 5, 2023

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward – some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But everyone knows it is garbage.” SUBSCRIBE See terms.

Analytics 99

Analytics SEO Advertisers Advertising 99

Hootsuite

APRIL 9, 2025

Over 3 billion people use Facebook every month Facebook was the first social platform to reach one billion active monthly users back in 2012. Save a billion hours of tracking analytics manually on each platform with everything you need in Hootsuite Analytics. As of 2024, Facebook has 3.065 billion monthly active users.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Adobe Experience Cloud Blog

AUGUST 13, 2015

Predictive analytics is making guessing a game of the past. One of the major trends emerging in the marketing automation industry is the use of predictive analytics and machine learning to power sales and marketing decisions. Let’s get started… 1. Crazy thought, right?!)

Transform 134

Transform Thought Leadership Shipping Analytics 134

Backlinko

AUGUST 17, 2023

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. What is Google Analytics 4?

Analytics 97

Analytics User-Generated Law Customer 97

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. Do what works for you. Notifications.

Analytics 142

Analytics SEO Education Promotion 142

Adobe Experience Cloud Blog

OCTOBER 18, 2012

Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: The Lenskold Group 2012 Lead Generation Marketing Effectiveness Study. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012. Revenue Plan Attainment.

Marketing Automation Platform 128

Marketing Automation Platform Non-Profit Key Performance Indicator Transform 128

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. First, it ranks videos by assigning them a score based on performance analytics data. view duration).

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. Analytics dashboard : Get access to detailed and real-time sales information. ZALORA is an online selling platform founded in 2012 that specializes in apparel and lifestyle products.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

Have analytics that can track when traffic is coming from mobile and when it’s not, and see what the change in behavior is. Then they provide analytics for that product and let Zappos know that these 90 people shared it, on these days, and it gained this much traffic.

Education 124

Education eBook Analytics Retail 124

Search Engine Land

SEPTEMBER 25, 2024

Conversion data If you’ve been involved in SEO since before 2012, you likely remember when we had access to keyword-level data for every organic search term. Despite the lack of impact on quality scores, this alignment effectively lowered overall campaign costs, helping us achieve broader objectives.

SEO 83

SEO User-Generated Place Branding 83

Adobe Experience Cloud Blog

JUNE 1, 2015

Ever since 2012 there has been a vast tidal shift in the time spent on each marketing medium. A recent Flurry analytics report showed that in Q1 2012, mobile minutes per day were only 109 and TV minutes per day were 168, but just 2.5 The web is now mostly accessed through mobile.

Thought Leadership 134

Thought Leadership Customer Journey B2C Advertisers 134

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). 2013: Google confirmed a bug that caused conversions from Google Analytics to not be imported into AdWords properly. Billion In 2012.

Search Marketers 100

Search Marketers Marketing Marketers SEO 100

Buffer Marketing

FEBRUARY 5, 2024

In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet. Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.  What is dark social?

Analytics 119

Analytics Digital Marketing User-Generated Communications 119

Search Engine Land

JANUARY 11, 2023

2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use. German Govt.

Search Marketers 106

Search Marketers Health Law Marketing 106

Search Engine Land

MARCH 25, 2023

New AdWords For Video Reporting Now Rolling Out In Google Analytics 2014: Video Campaigns report in Google Analytics gave advertisers more insights into the performance of their YouTube TrueView ads that are managed through AdWords for Video campaigns. Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several?

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Adobe Experience Cloud Blog

JANUARY 10, 2012

Announcing the Definitive Guide to Marketing Metrics and Analytics – This 70 page book offers up best practices and techniques for harnessing data to not only prove, but improve marketing ROI. 10 Tweetable Lessons in Marketing Analytics and ROI – Measure the right metrics, improve ROI, and focus on effectiveness and ROI planning.

Social Media Marketing 105

Social Media Marketing PR Entertainment Analytics 105

Many Chat

JUNE 13, 2022

April 3, 2012: Instagram launches on Android. April 9, 2012: Facebook buys Instagram. June 28, 2012: Instagram designs photo pages for the web. July 26, 2012: Instagram reaches 80 million users. December 21, 2012: Version 3.4.1 September 20, 2011: Version 2.0 launches with four new filters. Adds more languages.

Transform 98

Transform Marketing Marketers Analytics 98

Adobe Experience Cloud Blog

OCTOBER 9, 2012

So, we came out with a series of articles that were all about the analytics–giving people exactly what they wanted. Markeot : What is your focus for the rest of 2012 and what can we expect from Social Media Examiner in 2013? Stelzner : Our Social Media Marketing podcast is the big initiative for 2012.

Social Media Marketing 132

Social Media Marketing Energy Advertisers Advertising 132

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? Too Much SEO?

Search Marketers 85

Search Marketers Marketing Marketers SEO 85

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? Searching For Old Versions of Web Sites?

Search Marketers 83

Search Marketers Health Marketing Marketers 83

Marketing Insider Group

DECEMBER 15, 2011

Creating a mobile-optimized website should be job 1 for marketers in 2012. One consideration is the amount of analytics enabled on each platform and ensure the buying model they use matches your objectives. I hope these simple steps help you achieve mobile marketing success in 2012. Have I missed anything?

Whitepaper 105

Whitepaper Marketing Marketers Advertisers 105

Search Engine Land

JANUARY 4, 2023

2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. by Jacob Baadsgaard. by Eric Enge.

Search Marketers 96

Search Marketers SEO User-Generated Marketing 96

Hootsuite

FEBRUARY 10, 2020

After being purchased by Facebook for an eye-popping $1 billion in 2012, Instagram has grown to a billion active users a month. Hootsuite Analytics. Source: Storyheap Marketers looking for a great way to view their Instagram and Snapchat analytics on one dashboard can look no further than Storyheap. Hootsuite Analytics.

User-Generated 145

User-Generated Marketing Marketers Analytics 145

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. billion people worldwide with new languages.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Hootsuite

JUNE 28, 2023

Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social impacts your analytics Past studies estimated dark social was responsible for as much as 84% of all referral traffic. dark social.

Gen Z 133

Gen Z Analytics Social Media Marketing Law 133

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. In 2012 Entrepreneur Andrew Chen claimed that “ Growth Hacker is the New VP Marketing.”

PR 110

PR Traditional Marketing Marketing Marketers 110

Backlinko

FEBRUARY 27, 2025

With the Pro plan, you can generate up to 3,000 reports per day across various analytics tools, with each report showing up to 10,000 results. And youll get access to historical data within Semrush itselfall the way back to 2012: The Guru plan gives you access to the essential Semrush toolkit. 3,000) 30,000 results per report (vs.

Price 63

Price eCommerce SEO User-Generated 63

Search Engine Land

JANUARY 28, 2023

How to know when it’s time to pay for search analytics tools 2019: Search marketing experts offered feedback on when to pay for search analytics tools, factors to consider and making the most out of what you buy. million in 2012. Google May Be Forced To Pay $1 Billion To Patent Troll 2014: Google was asked to pay $15.8

Search Marketers 115

Search Marketers Marketing Marketers Retail 115

Neil Patel

MARCH 5, 2021

Ninja Popups was released in 2012 and has been regularly updated with features and capabilities, including new popup templates and integrations with the most popular current mailing systems. It also provides analytics of popup views and conversion, so you can test, refine, and test your popups again. Effect on Site Speed.

Price 140

Price Analytics CRM SEO 140

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. ON24 added the Analytics and Content Engine to its digital engagement solutions platform. Unsurprisingly, the system ID’d mostly non-white men.

Transform 108

Transform Law User-Generated Analytics 108

Search Engine Land

MARCH 5, 2023

Several WordPress SEO plugins are on the fritz 2020: Google Analytics Dashboard for WP, Yoast SEO and Rank Math all had issues. Likely, As Secure Search Set To Expand 2012: It also meant that search marketers could expect the percentage of “(not provided)” data to greatly increase.

Search Marketers 84

Search Marketers SEO Marketing Marketers 84

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. Every Snapchat business account has access to their account analytics through the platform’s native analytics tool, Snapchat Insights. Image via Snapchat.

Gen Z 142

Gen Z Millennials User-Generated eCommerce 142

Martech

OCTOBER 23, 2023

Historically, one can look to prominent examples such as Lululemon (1998), WestJet (1996), SkipTheDishes (2012) and Shopify (2006) — all either launched during the economic crisis or emerged in an environment of economic recovery. Storytelling, brand values and community building can be strong strategies.

Branding 123

Branding Finance Marketing Marketers 123

Search Engine Land

MARCH 1, 2023

New content analytics coming soon to LinkedIn 2022: LinkedIn would soon give creators more details on the people who read and engage with their content. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3 2012: iPad users accounted for about 1% of all internet users in Russia.

Search Marketers 79

Search Marketers SEO Marketing Marketers 79

Neil Patel

OCTOBER 14, 2020

Go into YouTube Analytics, click on Traffic Sources, then YouTube Search. McDonald’s found this out in 2012 when a hashtag they created for Twitter backfired. Experiment with the type and quantity of hashtags to determine if they affect your youtube video analytics. How to Track YouTube Hashtag Performance. Conclusion.

User-Generated 145

User-Generated Analytics Branding Digital Marketing 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2012

With companies like Hyundai buying a total of five ads during the Tom Brady / Eli Manning faceoff, 2012 was a record-breaking year for the event, even after adjusting for inflation. By using analytics to measure the entire sales and marketing cycle, we can make the most cost-effective revenue generating decisions for our company.

B2C 104

B2C Advertisers Advertising Price 104