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Advanced analytics techniques to measure PPC

Search Engine Land

I got the opportunity to present at SMX Advanced 2024 on a topic I live and breathe every week with my agency’s clients: advanced PPC analytics and measurement. I’ve been in digital marketing for over 20 years, and in my (rather biased) opinion, intelligent analytics have never been more of a differentiating factor in marketing campaigns.

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AI and security are the focus of latest Salesforce acquisitions

Martech

Own is a Salesforce AppExchange partner since 2012 and a Salesforce Ventures portfolio company. Today, the company has 7,000 customers using its Own Data Platform, which provides data archiving, seeding, security and analytics capabilities. Salesforce holds approximately 10% of the outstanding shares in Own.

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The Best Times To Post On Instagram (2023 Secrets Revealed)

Jeff Bullas

In 2012, Instagram’s founders sold the app to Facebook for $1 billion , with about 50 million users worldwide. You can also get a lot of information from Instagram analytics tools to help you formulate your posting plan. The number of Instagram users burgeoned as more and more users felt their pictures were now worthy of posting.

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How to Do SEO for Your New Website [10-Step Guide]

Backlinko

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Set Up Google Search Console and Google Analytics Set up analytics tools like Google Search Console (GSC) and Google Analytics (GA) to track your website’s performance and understand how visitors interact with your content.

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Key Takeaways from IDC’s 2012 CMO Advisory Service Best Practice Series: Realizing the Vision of the 21st Century Lead Management

Adobe Experience Cloud Blog

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Detailed and analytical: understands numbers, data aware, understands the need for measurable processes, detail oriented, project manager. Productivity improvement.

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10 things you hate about Google Analytics 4

Martech

Google Analytics 4 hasn’t exactly got off to the best start with marketers. In fact, it’s getting pretty awkward — some advertisers are so disappointed with the new program that they’ve even been hosting funerals for its predecessor, Universal Analytics. But what is it about GA4 that’s got the world of digital marketing so riled up?

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5 Google Analytics 4 ‘flaws’ that you can use to your advantage

Search Engine Land

Marketers have criticized Google Analytics 4 since it was released in late 2020. This also happened in 2012, when users were forced to change from the original Google Analytics (GA2) to Universal Analytics (GA3, AKA UA). Back in 2012, there wasn’t an option either to port old data into the new measurement logic of UA.