2012, Branding and User-Generated

How brands should react to market slowdowns

Martech

OCTOBER 23, 2023

Downturns can hit industries unexpectedly, causing brands to reevaluate strategies, especially when it comes to marketing and media buying. As media agency experts, it’s up to us to apply the wisdom and lessons learned to help brands stay the course and emerge successfully. A slowdown doesn’t necessarily mean pulling the plug.

Branding

Branding Finance Marketing Marketers

The History of Social Media Since 2003

Hubspot Marketing

OCTOBER 11, 2023

1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging. billion monthly active users.

Gen Z

Gen Z User-Generated Transform Social Media Marketing

Is Instagram Dying? [New Data]

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. But the platform itself is far from over — and here's why: User growth Instagram has a massive user base, and it's still growing. billion users by 2025.

Gen Z

Gen Z Millennials User-Generated Shipping

Structure, consume, learn and retire: Google’s pattern of learning

Search Engine Land

APRIL 22, 2024

It allows the search engine to temporarily empower SEOs and brands as a means to an end – extracting data to improve its algorithms and continually improve its understanding of the web. This is because users might discover a webpage through various Google keywords. Both schema and metadata attempt to achieve this same goal.

SEO

SEO User-Generated Advertising Advertisers

Twitter for SEO: How To Use Twitter to Boost Your Brand

Neil Patel

JANUARY 8, 2021

If you aren’t using Twitter to boost your brand, you’re seriously missing out. According to Statista , Twitter has amassed more than 330 million active monthly users. But there’s a better reason to build your brand on Twitter, besides the capability to reach the large, diverse audiences it provides. That’s crazy, right?

SEO

SEO Branding User-Generated Promotion

AI-powered martech releases and news: Jan. 25

Martech

JANUARY 25, 2024

Case in point: In 2012, Rite-Aid began using a recognition system to identify people likely to shoplift or engage in other criminal behavior. StoryChief’s AI Content Strategy Builder generates personalized content plans and calendars based on the brand, audience, and competitors. See our article here for ways to prevent that.

Transform

Transform Law User-Generated Analytics

Lookback: Google launched the Penguin algorithm update 11 years ago

Search Engine Land

APRIL 24, 2023

Find everything you want to know about Google’s Penguin algorithm update – what it is, why it was launched and its impact – plus Search Engine Land’s coverage of Penguin from 2012 to 2021. The Google Penguin update was an algorithm update launched on April 24, 2012 , to combat webspam techniques. 5, 2012: Penguin Update 3.0

SEO

SEO User-Generated Branding Management

This day in search marketing history: January 5

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps. 2012: The SMB-specific component of social media spending was roughly $1.14

Search Marketers

Search Marketers User-Generated SEO Marketing

Dark Social: What You Need to Know

Buffer Marketing

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics. And since 2012, the skew of traffic that isn’t accurately measured has only increased as Internet users have become more privacy-conscious and moved to closed apps.

Analytics

Analytics User-Generated Digital Marketing Communications

This day in search marketing history: February 7

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Did Super Bowl Advertisers Take Advantage of Search Interest?

Search Marketers

Search Marketers SEO User-Generated Marketing

This day in search marketing history: January 2

Search Engine Land

JANUARY 1, 2023

In 2012, Google – a search engine known for fighting against paid links and “thin” content – seemed to be behind a campaign that generated both on behalf of its Chrome browser. Report: Amazon in discussions with consumer brands about ads on Alexa [company denies it]. The Hottest Reads In Search & Social In 2012.

Search Marketers

Search Marketers Marketing Marketers Manufacturing

This day in search marketing history: February 20

Search Engine Land

FEBRUARY 19, 2023

Google introduced the news meta keywords tag specifically for publishers in 2012. Advertisers can now view Google mobile speed scores for more landing pages 2019: Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Google Shopping Tops Amazon Product Ads: 32.7%

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: March 5

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: February 14

Search Engine Land

FEBRUARY 13, 2023

Google also revealed that Webmaster Central had more than a million users. New Bing Ads Editor Release Coming Soon, To Include Update To Campaign Conflicts Review 2014: The update gave users the option to override changes without having to review the conflicts first. million and Google’s were 42.2

Search Marketers

Search Marketers User-Generated Marketing Marketers

This day in search marketing history: March 2

Search Engine Land

MARCH 1, 2023

Google Would Like You To Buy Products Using Voice Search 2016: Conversational search would allow users to buy or locate products by just talking to their devices. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3 2012: iPad users accounted for about 1% of all internet users in Russia.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: March 27

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Search On Smartphones Up 26%, On Tablets Up 19% In 2012 [Study] 2013: Desktop searches, meanwhile, were down 6% between November 2011 and November 2012.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: February 3

Search Engine Land

FEBRUARY 2, 2023

Report: Releasing Super Bowl ads early jump-starts lifts in brand search 2017: Snickers and Budweiser saw by far the biggest jumps in brand search volume. Google’s January Search Update: Panda In The Pipelines, Fresher Results, Date Detection & More 2012: Google’s monthly update of search tweaks from the prior month.

Search Marketers

Search Marketers Real Estate SEO Marketing

This day in search marketing history: January 9

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. Google lets users see their related search history with new card. 2019: Google started rolling out a new feature in search named “your related activity” that let signed in Google users pick up on previous searches related to the query they just added.

Search Marketers

Search Marketers Marketing Marketers User-Generated

This day in search marketing history: March 9

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers

Search Marketers Energy SEO Marketing

This day in search marketing history: January 20

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? Also on this day Google Ads launches placement reports for Performance Max campaigns 2022: Placement reports could be generated to see where ads had served for Performance Max campaigns as well as how many impressions they received. You Better Nofollow Those Links Oct.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: February 16

Search Engine Land

FEBRUARY 15, 2023

TikTok’s brand safety center consolidates transparency updates, announcements and partnerships 2022: This resource was a convenient reference for brands to understand the platform’s brand safety options. Yandex reports 22% YoY increase in revenue for Q4 2016 2017: Russia’s largest search engine generated $364.7

Search Marketers

Search Marketers Marketing Marketers SEO

This day in search marketing history: January 16

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers

Search Marketers Real Estate SEO Marketing

This day in search marketing history: February 9

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers

Search Marketers Real Estate Retail Marketing

This day in search marketing history: March 16

Search Engine Land

MARCH 15, 2023

Universal Analytics was built for a generation of online measurement that was anchored in the desktop web, independent sessions and more easily observable data from cookies. feature with option to use multiple map apps 2016: DuckDuckGo’s feature let users choose from Apple, Bing, Here, OpenStreetMap or Google Maps to get directions.

Search Marketers

Search Marketers Marketing Marketers SEO

5 Hacks to Attract Gen-Z Consumers

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. They are also one of the most diverse generations in history.

Gen Z

Gen Z Millennials Shoppers User-Generated

This day in search marketing history: February 1

Search Engine Land

JANUARY 31, 2023

Bing Ads rolls out multiuser access with single sign-on 2018: Multi-User Access allowed users to have one email and password to access all of the Bing Ads accounts they manage. More coverage of the bid: Live Blogging Microsoft’s Bid For Yahoo Call Microsoft Call: “We Love The Yahoo Brand” [But Can The Deal Happen?] Or service.

Search Marketers

Search Marketers User-Generated Non-Profit Marketing

This day in search marketing history: January 3

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. Brands can now buy Walmart sponsored search ads via API partners. A day later, we found out what happened, according to Google.

Search Marketers

Search Marketers Advertising Advertisers Marketing

This day in search marketing history: March 12

Search Engine Land

MARCH 11, 2023

Google publishes video of search quality meeting In 2012, Google shared a video from one of its search quality meetings – something that few outsiders had ever seen. Bing Ads brings 3D ads to Search with Samsung 2019: Users could interact with the desktop ad format to inspect product features and details.

Search Marketers

Search Marketers Health Marketing Marketers

This day in search marketing history: February 13

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers

Search Marketers SEO Marketing Marketers

This day in search marketing history: February 28

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. It’s The User Context, Stupid! Nokia had made Ovi Maps much more Bing-like in appearance.

Search Marketers

Search Marketers Law SEO Health

This day in search marketing history: February 9

Search Engine Land

FEBRUARY 8, 2023

But would users want social networking to invade their inbox? The launch was generally greeted with heavy criticism and Buzz would quickly become a privacy nightmare that would hang on for dear life until Google tried its luck again with Google+. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile.

Search Marketers

Search Marketers Real Estate Retail Marketing

This day in search marketing history: March 1

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers

Search Marketers User-Generated Marketing Marketers

6 Spooky Marketing Campaigns Just in Time for Halloween

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Vegan Treats.

Gen Z

Gen Z Marketing Marketers User-Generated

Which social media channels should your brand be present?

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding

Branding Millennials Fashion User-Generated

6 Spooky Marketing Campaigns Just in Time for Halloween

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. This is a great example of how a brand can tweak an existing campaign and give it a holiday twist. Vegan Treats.

Gen Z

Gen Z Marketing Marketers User-Generated

This day in search marketing history: February 25

Search Engine Land

FEBRUARY 24, 2023

“We don’t thrive & users don’t thrive unless the ecosystem thrives.” Google’s recent preview of its generative AI search results featured answers to complex questions that were made possible after being trained on content created by third-party publishers, with a grand total of zero links to publishers.

Search Marketers

Search Marketers Neuromarketing SEO Marketing

Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman Marketo User Summit has officially kicked off! The social enterprise changes the way we work and changes how we listen to our brands. How do you promote your brand? Now marketing can automate, translate, and change how a company and organization generate revenue. Applause**. Thanks Phil!!

Transform

Transform User-Generated Promotion Management

How Businesses Are Using Gamification to Spice Up Their Marketing

Hubspot Marketing

SEPTEMBER 22, 2022

By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more. This is an especially useful tactic for brands looking to keep customers interested in their mobile applications.

User-Generated

User-Generated Inbound Marketing Marketing Marketers

What we can learn from past and present Google algorithm updates

Search Engine Land

JULY 24, 2023

Google Search Generative Experience vs. Knowledge Panel This is perhaps the most obvious comparison we can draw. Recently, we have Google’s Search Generative Experience preview. Pay to have your brand referenced more often by an AI within more relevant chats – forget keywords!) In 2012, Google launched knowledge panels.

Real Estate

Real Estate SEO User-Generated Advertising

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Debate raged for a long time about whether SaaS companies really needed content marketing.

Content Marketing

Content Marketing User-Generated Influencer Marketing Customer Acquisition

How SEO experts improve the web and help search engines

Search Engine Land

NOVEMBER 9, 2023

The search engine algorithms are not built in a vacuum or as a result of somebody’s imagination but by working on the best practices based on past experiences, research and detailed study of human behavior and indexing issues so that quality results can be churned out for the users. Get the daily newsletter search marketers rely on.

SEO

SEO Health User-Generated Education

How to Create a TikTok Marketing Strategy for 2023

Sachs Marketing Group

DECEMBER 20, 2022

With 2 billion downloads in early 2021 and surpassing 3 billion since, TikTok has easily become the most downloaded non-Facebook app on the App Store, with a user base of over a billion monthly users. Nearly half of TikTok’s current user base is between ages 10 and 29 , and over half of the user base is female.

Marketing Strategy

Marketing Strategy User-Generated Marketing Marketers

Where to begin with privacy: Friday’s daily brief

Martech

AUGUST 27, 2021

Instead, I’m talking about consumers who are so devoted to your brand that they invent new ways to order a la “food hacks.” Just one more way that the fragmented digital landscape is also melting into itself, with brand buzz on social media merging with user-generated product reviews and e-commerce. Here’s my hack.

User-Generated

User-Generated Food SEO Advertising

19 Key Market Research Statistics

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. Market measurement 15% User experience 12.4% Opinion survey/polling 5% Omnibus/cost-sharing surveys 5% Advertising/brand tracking 4.6% Market research is a growing multi-billion-dollar industry. billion) and China ($2.88

Market Research

Market Research Non-Profit Transform Marketing

How brands should react to market slowdowns

The History of Social Media Since 2003

Trending Sources

Is Instagram Dying? [New Data]

Structure, consume, learn and retire: Google’s pattern of learning

Twitter for SEO: How To Use Twitter to Boost Your Brand

AI-powered martech releases and news: Jan. 25

Lookback: Google launched the Penguin algorithm update 11 years ago

This day in search marketing history: January 5

Dark Social: What You Need to Know

This day in search marketing history: February 7

This day in search marketing history: January 2

This day in search marketing history: February 20

This day in search marketing history: March 5

This day in search marketing history: February 14

This day in search marketing history: March 2

This day in search marketing history: March 27

This day in search marketing history: February 3

This day in search marketing history: January 9

This day in search marketing history: March 9

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This day in search marketing history: January 16

This day in search marketing history: February 9

This day in search marketing history: March 16

5 Hacks to Attract Gen-Z Consumers

This day in search marketing history: February 1

This day in search marketing history: January 3

This day in search marketing history: March 12

This day in search marketing history: February 13

This day in search marketing history: February 28

This day in search marketing history: February 9

This day in search marketing history: March 1

6 Spooky Marketing Campaigns Just in Time for Halloween

Which social media channels should your brand be present?

6 Spooky Marketing Campaigns Just in Time for Halloween

This day in search marketing history: February 25

Opening Keynotes Inform & Inspire at Marketo Summit 2012 (Live Blog)

How Businesses Are Using Gamification to Spice Up Their Marketing

What we can learn from past and present Google algorithm updates

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

How SEO experts improve the web and help search engines

How to Create a TikTok Marketing Strategy for 2023

Where to begin with privacy: Friday’s daily brief

19 Key Market Research Statistics

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