Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. Cutts said it did not impact long-tail queries.

Search Marketers 92

Search Marketers SEO Marketing Marketers 92

Search Engine Land

JANUARY 4, 2023

Users will be able to click-to-call your business just as easily as they click to visit your website. Google fixes user and permissions issue with Search Console. The Strange Explanation Of Why Windows Phone Users Lost Access To Google Maps. 2012: The SMB-specific component of social media spending was roughly $1.14

Search Marketers 105

Search Marketers User-Generated SEO Marketing 105

Search Engine Land

FEBRUARY 12, 2023

Google AMP stories launch In 2018, Google launched a new, visually rich mobile content format designed to generate more engagement from users. Google enables ‘join waitlist’ for restaurants 2019: Clicking on the join waitlist button opened a screen that identifies the current wait time and enabled users to input their party size.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 26, 2023

Google research: PPC ads drive 50% incremental clicks In 2012, Google released a study, Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads. Google Search Analytics bug drops some image search traffic from reports 2017: Google was working on a fix. billion people worldwide with new languages.

Search Marketers 96

Search Marketers SEO Marketing Marketers 96

Search Engine Land

MARCH 8, 2023

However, a later Search Engine Land analysis of Fred indicated that the update targeted low-value content sites that put revenue above helping their users – and that many affected sites saw up to a 90% drop in traffic. At first, it seemed to be a spam algorithm update related to links.

Search Marketers 95

Search Marketers Energy SEO Marketing 95

Search Engine Land

JANUARY 15, 2023

Prioritizing what to crawl, when, and how much resource the server hosting the site can allocate to crawling is more important for bigger sites, or those that auto-generate pages based on URL parameters,” Illyes said. 2022: This impacted Google Ads that were served in Gmail for users accessing their email using the Safari desktop browser.

Search Marketers 87

Search Marketers Real Estate SEO Marketing 87

SocialPilot

MARCH 5, 2024

As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. So, we are going to consider Facebook Meta Business Suite and one more analytics to take your reporting to the next level. Don’t worry. Let’s roll! Yes, you heard that right! But that’s not all.

Gen Z 86

Gen Z Analytics User-Generated Management 86

Backlinko

MARCH 13, 2024

Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% billion) and China ($2.88

Market Research 86

Market Research Non-Profit Transform Marketing 86

Search Engine Land

JANUARY 31, 2023

Also on this day Auto-tagging added to Google Merchant Center free listings 2022: Tagging added URL parameters to your tracking URLs for better analytics and measurements. More coverage of the bid: Live Blogging Microsoft’s Bid For Yahoo Call Microsoft Call: “We Love The Yahoo Brand” [But Can The Deal Happen?] Oh what a day.

Search Marketers 94

Search Marketers User-Generated Non-Profit Marketing 94

Search Engine Land

FEBRUARY 27, 2023

Optimization scores, recommendations and their impact on Google Partner agencies 2020: Google said Partner agencies would continue to have “control and autonomy” as it put more emphasis on auto-generated recommendations. It’s The User Context, Stupid! search results.

Search Marketers 94

Search Marketers Law SEO Health 94

Search Engine Land

FEBRUARY 28, 2023

Google removed App campaign placement data from Ads and AdWords API reports 2022: Google: “We made this change because the data provided didn’t fully represent the complete view of the placements that help developers monitor brand safety for their advertisers.” of AdWords Editor was now available.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. By the end of this article, you will be able to understand: Why does a brand need a social media presence? What social media channels should your brand be present? Why does a brand need a social media presence?

Branding 100

Branding Millennials Fashion User-Generated 100

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. The search engine wanted to closely assess ad performance and user experiences, so didn’t initially give advertisers the choice to opt out of displaying ads on this new platform. Time decay. Position-based.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Marketing Insider Group

JANUARY 24, 2022

In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Debate raged for a long time about whether SaaS companies really needed content marketing.

Content Marketing 124

Content Marketing User-Generated Influencer Marketing Customer Acquisition 124

Hootsuite

JANUARY 31, 2024

It’s safe to assume that X will want to prioritize posts from paying users to reward them with a boost and incentivize others to subscribe. For context, I have a small following (<400 followers), I’ve been a user since 2012, and I did not have a Premium subscription before running this experiment.

User-Generated 78

User-Generated Analytics Entertainment Social Media Marketing 78

Neil Patel

OCTOBER 14, 2020

You still need to write excellent video titles that will grab users’ attention. Go into YouTube Analytics, click on Traffic Sources, then YouTube Search. YouTube is one of the most visited sites on the internet, with over a billion users. How do you know which ones are the most relevant to users’ searches?

User-Generated 145

User-Generated Analytics Branding Digital Marketing 145

Hootsuite

FEBRUARY 10, 2020

Facebook allows users to connect with friends, family, and acquaintances across the globe. And with more than 2 billion active monthly users (yes, billion with a B), this is likely preaching to the choir since you’re probably already on the site. billion monthly active users. Hootsuite Analytics. If not, let’s dive in.

User-Generated 145

User-Generated Analytics Marketing Marketers 145

Search Engine Land

JANUARY 21, 2023

This declutters the results & helps users locate relevant information more easily. Contextual links in featured snippets may present new opportunities and risks 2021: The potential for more links to appear in this high-visibility search result feature had SEOs concerned about click-through rates, brand safety and how to optimize for it.

Search Marketers 91

Search Marketers SEO Marketing Marketers 91

Hootsuite

MAY 17, 2023

And yet, 24% of realtors spend less than $50 a month on lead generation. This ad is especially effective with the addition of “2012” because viewers instantly understand the positive connotation of winning this award for over 10 years and form an instant subconscious judgment of, “They must be good.” you should really up that budget.

Real Estate 103

Real Estate Millennials Analytics Advertising 103

Neil Patel

JULY 12, 2021

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Generate Leads, Close Seals, and Manage Your Pipeline on Auto-Pilot With HubSpot. Supercharge Your Marketing Analytics Automatically With Pardot.

CRM 145

CRM Price User-Generated Marketing 145

Hubspot Marketing

APRIL 5, 2022

billion monthly active users. But there's another big player in the game of short-form video — Instagram Reels, which Instagram launched in 2020 to provide a space for Instagram users to post short, 'snackable' content that mirrors what you'd see on TikTok. In fact, by the end of 2022, TikTok is predicted to reach 1.5

Education 129

Education User-Generated Advertising Advertisers 129

Neil Patel

JANUARY 24, 2023

In Google Analytics , traffic is divided into two different categories: users and sessions. Users are the unique visitors. For example, people who visit my blog every day would only be counted once when I add up the users for the month. Content marketing is great at generating leads.

Content Marketing 120

Content Marketing Marketing Marketers User-Generated 120

Hootsuite

MAY 18, 2023

In fact, Vine – the short-form video app introduced in 2012 – was an early pioneer of the format. Source: Hootsuite Similarly: 91% of Instagram users report watching videos daily Snapchat recently saw a 55% increase in time spent watching Spotlight content YouTube shorts see 30 billion (!) Short-form video content isn’t new.

User-Generated 113

User-Generated Video Marketing Shipping Product 113

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Penguin update When we talk about Google shaking things up in the SEO world, the Penguin update of April 2012 is one for the books.

SEO 127

SEO Transform User-Generated Health 127

Search Engine Land

JANUARY 6, 2023

Google tests user comments for live TV shows. 2020: The user comments appeared in the search results for queries related to live TV shows. Google Manufacturer Center adds rich content, deeper analytics, expands availability. 2012: The black-and-white Doodle featured seven characters from “The Addams Family.”

Search Marketers 122

Search Marketers Manufacturing SEO Marketing 122

Search Engine Land

JANUARY 13, 2023

TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” 2012: Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout.

Search Marketers 117

Search Marketers Non-Profit Marketing Marketers 117

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Pinterest users are also doubly likely to say their time on the platform was well-spent. With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. As of 2019, 79.5%

Millennials 111

Millennials Shoppers Food User-Generated 111

Hootsuite

JULY 17, 2023

Look for a social media tool that helps you track and manage your content’s performance and better understand the results with in-depth analytics. Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation.

Price 71

Price Social Media Marketing CRM eCommerce 71

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. Quite simply, as Danny Sullivan says, “write content for users.”. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO.

SEO 93

SEO Transform User-Generated Analytics 93

Orbit Media Studios

MARCH 8, 2022

We use Analytics to track the traffic. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. In B2B, the answers to users’ search terms are more complex, requiring longer and more in-depth answers. We use Moz to track the rankings. Here’s how.

SEO 106

SEO B2C Transform User-Generated 106

Buffer Marketing

JANUARY 30, 2024

But the good news: YouTube has more than two billion monthly active users — so there are plenty of subscribers to go around.    Your profile picture: Use a high-res photo of your face if you’re a creator or a logo if you’re a brand.  million more views than those without. Enter: pattern interrupts. 

User-Generated 95

User-Generated SEO Entertainment Branding 95

Neil Patel

FEBRUARY 16, 2021

Many people ranked for their biggest competitor’s brand name just by stuffing dozens of variations of that brand name in a page’s meta tags! Fortunately for Google search users and ethical website owners, those days are long gone. Google wants to recommend the best websites to its users. That’s indexing in a nutshell.

SEO 141

SEO Analytics User-Generated eCommerce 141

Neil Patel

JANUARY 21, 2021

Hummingbird (August 2013): Aimed to understand the context and intent behind a user’s search instead of just looking at the literal words they typed. Penguin (April 2012): Targeted spammers and sites that buy unnatural links to boost their rankings. This helpful Google Analytics guide will guide you. Organic Traffic Conversions.

SEO 145

SEO User-Generated Analytics Health 145

DIY Marketers

APRIL 23, 2023

Let’s talk about lead generation funnels and how to make sense of the confusion between marketing campaigns and marketing funnels. Because without them, it won’t matter whether you’re doing a funnel or a campaign, none of it will generate results. I’ll say it over and over again. then do not pass go.

CRM 60

CRM Marketing Marketers User-Generated 60

Neil Patel

MAY 19, 2020

On top of that, I would log into Google Analytics 4 to 5 times a day and continually check my traffic. Lesson #6: Remarketing is one of the best ways to generate an ROI from SEO. That way people come to your site, read your content, and build trust with you and your brand. Lesson #11: Brand queries affect rankings.

SEO 145

SEO Non-Profit User-Generated Branding 145

Search Engine Land

JANUARY 17, 2023

Your Core Web Vitals assess page experience signals to evaluate how engaging the user experience is. It also is an important part of a safe user experience, so make sure you get on this one fast if you haven’t already. It also directly impacts the user experience, so make sure that your site loading times are as quick as possible.

SEO 105

SEO User-Generated Place Analytics 105