Spiralytics

MARCH 19, 2025

Thats where the Data Privacy Act of 2012 comes in. What is the Data Privacy Act of 2012 in the Philippines? The Data Privacy Act of 2012 (Republic Act No. As an independent body, it is directed to administer and enforce the Data Privacy Act of 2012, aligning the Philippines with global data protection standards.

Law

Animalz blog

AUGUST 12, 2025

Okta moved core editorial work from marketing to comms and launched a six‑person newsroom in April. Her team partners with executives, customer marketing, and Okta Threat Intelligence to publish timely analysis, short‑form video, and flagship reports (including Businesses at Work).

Thought Leadership

Animalz blog

JULY 15, 2025

As the Director of Industry & Portfolio Marketing Content at Autodesk, she leads a global team that handles executive thought leadership, original research, and content for key accounts. Content Marketing Institute (01:05): Industry group and early leaders in content marketing, noted for shaping the field.

Thought Leadership

Search Engine Land

AUGUST 26, 2024

In my 2012 book, “Search and Social: The Definitive Guide To Real-time Content Marketing” (Wiley/Sybex), I utilized my experience and also went on a deep dive to study every possible origin of the term. Get the newsletter search marketers rely on. Business email address Sign me up! Processing. See terms.

SEO

Adobe Experience Cloud Blog

APRIL 24, 2012

These events were reborn in 2010 as Blueglass LA, and this week I am attending the encore, Blueglass LA 2012. Chris Brogan and Brian Clark (Copyblogger) at BlueGlass LA 2012. As event marketers and event attendees know, a successful conference goes far beyond the content.

Logistics

Marketing Insider Group

MAY 22, 2012

Next week brings Memorial Day and the unofficial start of the 2012 summer season here in the United States. And welcome to the Summer of 2012! Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing - by Mark Schaefer (@ MarkwSchaefer ).

PR

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Renasant Bank: Marketing strategy takes step above boring classes.

Education

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Instagram education demographics. But that’s a little easier said than done.

Social Media Marketing

Duct Tape Marketing

DECEMBER 13, 2011

5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing. Here are my predictions for 2012. Social networks evolve into markets. This behavior signals the need for small-business marketers to view some outposts as destinations. But, welcome to the odd world of small business.

Whitepaper

Adobe Experience Cloud Blog

APRIL 2, 2013

by Jon Miller (@jonmiller) You are ready for marketing automation and are excited to get started. When building a business case for marketing automation , in addition to estimating the revenue growth and cost saving benefits, you’ll also need to understand the investment required to develop the other side of the business case.

Marketing Automation Platform

Marketing Insider Group

DECEMBER 18, 2012

They are content marketing echo chambers. What is the content marketing echo chamber? But in reality, more and more of your potential customers are tuning you out… Content Marketing: The “Year of The Story?” ” Some have called 2012 “ the year of the story.” These are not conversations.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 2, 2012

by Ravali Ravulapati The internet is used for every aspect of life – not only for communication, entertainment and education, but for creating opportunities, brand visibility, and providing targeted messages to prospects. marketing managers, sales managers, etc.) I work with a lot of paid programs – online ads being one of them.

Advertisers

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. Red Bull Red Bull demonstrated its livestreaming prowess in 2012 during the Felix Baumgartner space jump event , known as Red Bull Stratos.

Transform

Adobe Experience Cloud Blog

APRIL 29, 2015

Author: Anne Janzer Where do you get the content for your content marketing efforts? The content cultivation strategy serves several marketing objectives. Think of it as engagement marketing in action. Extending marketing reach through cultivation. That, in itself, is marketing genius). Content cultivation works.

Content Marketing

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. The most important social media demographics for marketers. use Facebook—more than double what it was in 2012. Instagram has rapidly established itself as a must-have social media tool for marketers. 69% of U.S.

Gen Z

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place

Hubspot Marketing

SEPTEMBER 22, 2022

It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more.

User-Generated

Adobe Experience Cloud Blog

NOVEMBER 16, 2012

by Jason Miller Jason Keath is the Founder and CEO of Social Fresh, the social media education company. He curates some of the smartest voices in online marketing. M: Do you think that marketers are paying enough attention to mobile in their social strategies? . We realize a lot of our audience is global.

Education

Search Engine Land

DECEMBER 31, 2022

Welcome to the first installment of what will be a daily, ongoing feature here on Search Engine Land in 2023 – This day in search marketing history. Search Engine Land has been the publication of record for all things search and search marketing since launching in 2006. 2012 New Year’s Day Logos From The Search Industry.

Search Marketers

Hubspot Marketing

JULY 10, 2019

Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. You might as well not be marketing at all.

B2C

Search Engine Land

JANUARY 4, 2023

2018: Search marketers weighed in on their experiences since the change took effect. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011. The AdWords 2x budget change: How’s it going?

Search Marketers

Marketing Insider Group

JUNE 29, 2020

During an unpredictable and chaotic event like the Covid-19 outbreak, many adjustments need to be made in the world of marketing. Way back in 2012 and 2013, I interviewed some marketing influencers and leaders in the field to understand what they thought the Future of Marketing would look like. But enough about me!

CMO

Marketing Insider Group

APRIL 19, 2012

I mean no one wants to call someone else’s (content) baby ugly… This is not just about marketing. 6 Steps To Great Content “ where I covered the Content Marketing Institute founder, Joe Pulizzi’s (@ juntajoe ) presentation from OMS 2012. Effective content is emotive, educational, entertaining.

Content Marketing

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation.

Search Marketers

Marketing Insider Group

MAY 24, 2012

#ContentMarketing: The Hottest Marketing Buzzword of 2012. Because as consumers are tuning out marketing messages at all stages of the buying process, conversion rates are starting to plummet. And the cost per lead of many marketing programs is starting to soar. How are marketers re-balancing to face these challenges?

Content Marketing

Marketing Insider Group

JUNE 22, 2020

Always-on content marketing is the only way to build new relationships for a brand. As my good friend Carla Johnson points out, you need only look at the rebranding MGM Resorts’ Las Vegas properties underwent to see what magic content marketing can work. Always on marketing works.

Content Marketing

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

I bumped into Ann the night before this interview at the Rick Springfield concert last Wednesday night during Content Marketing World, and she was kind enough to chat with me about content marketing , how she spends her time socially, and Rick Springfield. Rick Springfield Rocking at Content Marketing World.

Energy

Marketing Insider Group

FEBRUARY 5, 2013

In this series, I am trying to uncover insights into the Future of Marketing. You’ve already seen my own marketing predictions on the future of marketing. And SAP’s Marcus Starke predicts marketing will start to be run more like a business. Paperback 2012. So those are the facts.

Branding

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform

Search Engine Land

JANUARY 19, 2023

9, 2012: What is Google’s view on guest blogging for links? An Interview With A Google Search Quality Rater 2012: We learned about the hiring process, what Quality Raters looked for when they examined websites, details of the different evaluation tasks they did and much more. Take The Google Webmaster Quiz 2010: “Fun and educational.”

Search Marketers

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada. The new buying process.

Marketing Strategy

Adobe Experience Cloud Blog

MARCH 8, 2011

by Phil Fernandez On this blog, I have written frequently about how digital communications and especially social media have sparked a growing revolution in the sales and marketing process. million in 2012, up from an estimated 14 million in 2010. The story cited industry tracker iSuppli, which predicted that Apple will ship 43.7

Transform

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Home algorithm tips for marketers. Suggested Videos algorithm tips for marketers.

Analytics

Hubspot Marketing

JULY 22, 2018

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? Setting Up Email Marketing Automation Workflows.

eBook

Hubspot Marketing

MARCH 31, 2020

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest , why wouldn’t marketers want to be on the platform? So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions? Educate customers.

Marketers

Adobe Experience Cloud Blog

APRIL 7, 2015

Which funnel stage gets the majority of a marketing budget? If you answered the top and the middle—congrats, you’ve passed today’s marketing pop quiz! According to CustomShow , 97% of a company’s marketing budget is spent on the top and middle-of-the-funnel— which is where online ad campaigns play a key role.

Thought Leadership