Hubspot Marketing

NOVEMBER 1, 2024

Since its launch in 2012, the brand has become a case study in marketing, largely because of the signature personality and humor it exudes in everything it does. Show your sense of humor and personality. Probably the most well-known D2C brand out there is Dollar Shave Club (DSC). Enable social shopping.

Manufacturing

Backlinko

AUGUST 8, 2025

Gen-Z uses social media as a search engine. Most impact seen on non-branded informational queries. Lower-ranked results see –27.04% CTR drop. Further reading: Want more tips for showing up in AIOs? Check out our guide to AI overviews. Search Behavior Has Fragmented We’re in the Search Everywhere era. LLMs currently make up around 5.6%

SEO

Search Engine Land

JULY 17, 2024

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. Business email address Subscribe Processing.

Branding

Neil Patel

AUGUST 30, 2021

Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers.

Gen Z

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. In order for your ads to be successful, you need to understand the demographics and characteristics of Gen Z so you can tailor your campaign accordingly.

Gen Z

Content Marketing Institute

OCTOBER 23, 2018

Generation Z consumers have arrived, and they are forcing companies to rethink the terms of marketing relationships. Gen Z expects greater transparency & personal validation from every online experience, says @joderama. Gen Z is projected to make up to 40% of consumers by 2020 via @barkleyus.

Gen Z

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z

Search Engine Land

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with Gen Z (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.

Gen Z

Hubspot Marketing

SEPTEMBER 13, 2023

♬ Barbie World - <3 In true Gen Z fashion, Gauff quickly took to her own TikTok account sharing a few celebratory posts using trending sounds after her win. The video starts with footage of eight-year-old Gauff dancing in the stands of the 2012 US Open and ends with a clip of her winning shot at this year’s Open.

Gen Z

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. In a play to become a more globally used app, Weixin rebranded to WeChat in 2012 , Reported Users: 1 billion active users. QZone, a social media site and app, launched in 2005.

Gen Z

Hubspot Marketing

OCTOBER 11, 2023

2012 - Facebook buys Instagram. 2012 - Twitter buys Vine pre-launch. Our Consumer Trends Report shows that 73% of Gen Z currently use TikTok. Consumers of all generations browse for products and make purchases within social media apps, with Millennials and Gen Z taking the generational lead.

Gen Z

Hootsuite

FEBRUARY 4, 2020

Here are a few key numbers to keep in mind for context: 30 million users in 2012 when Facebook bought the site. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics.

Social Media Marketing

Sprout Social

SEPTEMBER 29, 2020

When Snapchat emerged in 2012, it excited users by letting them tell stories, use fun filters and create off-the-cuff content. If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. And Snapchat users post over 210 million snaps on the platform every single day.

Gen Z

Hubspot Marketing

OCTOBER 18, 2022

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. The ad seems to appeal to Gen-Z, given the ambassador they’ve chosen and the purpose-driven character he embodies. It’s hard to think of Halloween without thinking of chocolate. Where does Marcus come in?

Gen Z

Hubspot Marketing

OCTOBER 18, 2022

Since 2012, Twix has delivered ad campaigns focused on the left and right sides of their chocolate bars. The ad seems to appeal to Gen-Z, given the ambassador they’ve chosen and the purpose-driven character he embodies. It’s hard to think of Halloween without thinking of chocolate. Where does Marcus come in?

Gen Z

Sprout Social

SEPTEMBER 21, 2020

Their photo-editing mobile app has over 150 million Android and iPhone downloads since it first launched in 2012. When the two men first released VSCO in 2012, it was the app’s focus on creators that helped it stand out from others on the market.

Gen Z

Hootsuite

JUNE 28, 2023

The term “dark social” was invented in 2012 by Alexis Madrigal, former editor of The Atlantic. Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. Common examples of dark social are: Private messaging apps (e.g.

Gen Z

Marketing Insider Group

DECEMBER 18, 2023

and Business Insider Target based on audience type, device, geography, income, gender, and age; by channel, by demo or interest The numbers 247M viewers (94% US reach), 122M mobile uniques Consumers look at in-feed ads 52% more frequently than banner ads 500+ Native Ad campaigns delivered since 2012 4. Why TikTok Ads?

Gen Z

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z

Girl Power Marketing

AUGUST 25, 2021

Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time. Generation Z. Gen Z — born 1997-2012 — now makes up 40% of consumers.

Gen Z

Hubspot Marketing

FEBRUARY 12, 2019

59% of Generation Z (16-24-year-olds) have increased their YouTube usage since last year. YouTube streamed the United States presidential debates for the first time in 2012. Over 90% of 18-44 year old American internet users watch videos on YouTube. Over 50% of YouTube’s audience is female. Google purchased YouTube for $1.65

Video Marketing

Hubspot Marketing

MAY 31, 2024

Here’s a harsh truth: Gen Z doesn’t want to see your banner ad. Research from Bulbshare found that 75% of Gen Z (born between 1997–2012) will avoid ads at all costs. 36% of Gen Z turns to social media over search engines to search for brands, and 39% say that social media has influenced them to buy something.

Advertisers

Hootsuite

JANUARY 15, 2020

use Facebook—more than double what it was in 2012. 44% of US 18- to 24-year-olds use Twitter making Gen Z the most likely group to be using the platform. In the U.S., 18-29 year olds are the largest cohort on Facebook with 79% of the age demographic using the site. 69% of U.S. Only about 46% of those 65 and older in the U.S.

Gen Z

Sprout Social

JANUARY 16, 2020

Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. Marketing via authenticity is essential to reaching Gen Z and younger millennials who are often the arbiters of what goes viral. What are some notable viral marketing examples? Good question!

Gen Z

Hubspot Marketing

FEBRUARY 15, 2024

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. According to our research , 33% of Gen Z purchases are based on an influencer’s recommendation. One of these exclusive offers is Lamborghini Winter Academy. Accept digital innovation.

Branding

Sprout Social

APRIL 22, 2019

This percentage has increased from 59% to 64%, showcasing just how popular Instagram is with younger generations. If your brand is targeting Gen Z and Millennials, Instagram just might be the perfect spot for you. Nearly two out of every three adults aged 18-29 use Instagram.

Millennials

SocialPilot

MARCH 5, 2024

Organic reach on Facebook has been at all-time low since 2012, so if you are looking to increase your reach drastically on the platform, you need to resort to Facebook ads for the needed boost. Imagine a business that sells canes for older people creating a Facebook post using Gen-Z lingo. But here’s a piece of bad news.

Gen Z

verse.ai

AUGUST 6, 2024

It’s true that younger adults remain highly-engaged with their smartphones and texts, with Millenials sending and receiving 75 texts per day on average and Gen Z, over 128. Younger generations often prefer text because it’s fast, easy, and non-intrusive. Smartphone ownership among adults aged 65+ grew by 4x from 2012-2021.

Gen Z

Exposure Ninja

JULY 13, 2022

In 2012, SHEIN began running social media marketing campaigns with fashion bloggers for giveaways and advertising products on Pinterest, Facebook and Instagram. Their brand appeals to Gen Z consumers who want to be on trend but don’t have lots of expendable income. shein_official. Followers: 4.6m.

Digital Marketing

Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z

Hubspot Marketing

JANUARY 31, 2023

Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( Gen Z agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).

Gen Z

Sprout Social

JUNE 27, 2023

In 2012 while working and traveling for Phi Delta Theta General Headquarters, he launched The Traveling Unicorn , an Instagram account documenting his journeys—but in a unicorn mask. Every generation will have its own social media platform. For my generation, Millennials, the majority of us will be primarily on Instagram.

Logistics

Exposure Ninja

OCTOBER 2, 2023

Examples of Email Marketing Email marketing is still a popular form of marketing despite claims that the younger generations don’t use email. According to research , 53% of Gen Z (born between 1997 and 2012) enjoy getting emails from their favourite brands and 66% of Millennials (born between 1981 and 1996) feel the same way.

PR

Buffer Marketing

DECEMBER 10, 2024

Patrick’s Day March 20: International Day of Happiness Established by the United Nations in 2012, this day emphasizes happiness as a fundamental human goal. They’re also highly engaging — especially when it comes to how different generations interpret each emoji. March 15: World Consumer Rights Day March 17: St.

Health