Hootsuite

APRIL 9, 2025

Over 3 billion people use Facebook every month Facebook was the first social platform to reach one billion active monthly users back in 2012. Source: Hootsuite Social Trends 2025 Report How to use social media stats to inform your strategy 1. Source: Pew Research Key statistics from major social networks Key Facebook statistics 13.

Gen Z 111

Gen Z Social Media Marketing Millennials User-Generated 111

Businesses Grow

JULY 21, 2025

In 2012, I published the first book on influencer marketing, Return On Influence. The term “influence marketing” was not even a mainstream concept. “You speak of ‘seams’ in Cumulative Advantage — brief openings for momentum. Have you ever overlooked a seam in your own career? Here is an example.

Influencer Marketing 64

Influencer Marketing Entertainment Branding Education 64

Spiralytics

MARCH 19, 2025

Thats where the Data Privacy Act of 2012 comes in. What is the Data Privacy Act of 2012 in the Philippines? The Data Privacy Act of 2012 (Republic Act No. As an independent body, it is directed to administer and enforce the Data Privacy Act of 2012, aligning the Philippines with global data protection standards.

Law 52

Law Marketers Marketing User-Generated 52

Martech

APRIL 25, 2025

” Data backs her insight: the average attention span has dropped from 75 seconds in 2012 to just 47 seconds post-pandemic. Email marketers should take note. That shift got me to rethink my email marketing strategy. I didn’t mind scrolling through intros or digging in my promotions tab.

Copywriting 111

Copywriting Email Marketing Promotion Place 111

SocialPilot

APRIL 23, 2025

Increased watch time was considered essential and a ranking factor back in 2012. It would help if you guaranteed a higher advantage by scheduling your videos to attract more views and reach your YouTube marketing goal. It helps you increase engagement and reach and improve your YouTube ranking.

User-Generated 97

User-Generated Management Law Entertainment 97

Use Insider

MARCH 10, 2025

Klaviyo pros: User-friendly , proven, and growing marketing automation platform Klaviyo is a leading email marketing platform for eCommerce businesses, especially ones operating in the Shopify ecosystem. It was founded in 2012 and has kept a strong focus on the eCommerce industry since then.

CRM 52

CRM Customer Journey eCommerce Price 52

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Where is social media in your B2B marketing budget? 1. Weak U.S.

Social Media Marketing 115

Social Media Marketing Direct Mail Fashion Marketers 115

Hubspot Marketing

JANUARY 21, 2019

Global marketing is the act of focusing a product on the needs of potential buyers in other countries. Typically, a global marketing strategy requires a business to do new market research, identify countries where the business's product might be successful, and then localize the brand to reflect the needs of those communities.

Global Marketing 145

Global Marketing Marketing Strategy Marketers Marketing 145

Marketing Insider Group

JANUARY 2, 2013

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. 10 Steps to a Building a Successful Content Marketing Strategy. By Gerardo Dada. Become an Expert.

Marketing Strategy 111

Marketing Strategy Content Marketing Whitepaper Marketers 111

Duct Tape Marketing

DECEMBER 13, 2011

5 Trends That Will Shape Small Business in 2012 This content from: Duct Tape Marketing. Here are my predictions for 2012. Social networks evolve into markets. This post originally appeared on American Express OPENForum. It’s time for my annual prediction of small-business trends.

Whitepaper 75

Whitepaper Education SEO Product 75

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Marketing Strategy 112

Marketing Strategy B2C User-Generated Millennials 112

Content Marketing Institute

DECEMBER 5, 2017

Renasant Bank: Marketing strategy takes step above boring classes. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. For instance, between 2012 and 2016, the company’s primary lead collection channel grew by 35% year over year.

Education 111

Education Marketing Strategy Branding Energy 111

Sachs Marketing Group

DECEMBER 20, 2022

If you have ever seen a Vine , or remember Vine’s heyday in 2012 and 2013, TikTok is very much filling that exact void – short clips, improvisational or skit comedy, funny trends, and a big focus on creative personalities and a creator-driven ecosystem. .

Marketing Strategy 93

Marketing Strategy User-Generated Marketers Marketing 93

Adobe Experience Cloud Blog

OCTOBER 4, 2013

Even when compared to 27 other content marketing tactics, including mobile apps, podcasts, and social media, infographics still saw the biggest rise in usage by marketers. In 2012, only 38% of B2B marketers were using infographics to showcase content. This year, that percentage rose to 51%.

Content Marketing 134

Content Marketing Thought Leadership Marketers Marketing 134

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Understanding Instagram demographics is key to understanding your users.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

B2C 127

B2C Social Media Marketing User-Generated Marketers 127

Hubspot Marketing

AUGUST 17, 2022

Take 2020 for instance - when the pandemic started in March, brands were forced to pivot their marketing strategies, and in some cases, their entire business models. Optimize your marketing strategy. When you get too comfortable in your approach, that’s when you risk marketing myopia.

Branding 144

Branding Marketers Marketing Marketing Strategy 144

Marketing Insider Group

JULY 12, 2012

So how is your 2012 shaping up? The latest trends in marketing all center around hype and buzzwords like Social Media , Content Marketing , Mobile Marketing and the ubiquity of digital and customer experience. Are you achieving the business and personal branding goals you set for yourself at the beginning of the year?

Thought Leadership 111

Thought Leadership Marketers Marketing Promotion 111

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. Detailed analytics : Detailed reports help you keep track of every purchase and help you fine-tune your marketing strategy. What Was Wanelo? What made the Wanelo app so popular? Conclusion.

Shoppers 145

Shoppers Customer loyalty Shipping Analytics 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. With all of the resources available via the Internet and even through local organizations, small business owners can stretch their marketing budgets to the maximum and increase customer base at the same time.

Real Estate 133

Real Estate Marketers Marketing SEO 133

Hootsuite

AUGUST 18, 2020

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. How do 2 billion users find what they want to watch?

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. With such a dominating presence, of course we want to understand how the YouTube algorithm works.

Analytics 141

Analytics SEO Education Promotion 141

Adobe Experience Cloud Blog

JANUARY 16, 2013

by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I remember reading a great post about hiring a journalist for your content marketing strategy.

Content Marketing 134

Content Marketing SEO Marketing Strategy Customer 134

Adobe Experience Cloud Blog

SEPTEMBER 2, 2014

Even in the age of multi-channel marketing, email is still one of the best ways to encourage donors to open their wallets. increase in online fundraising between 2013 and 2012, and email marketing was the primary channel used to raise money. According to the most recent Charitable Giving Report, there was a 13.5%

Communications 133

Communications Non-Profit Direct Mail Thought Leadership 133

Marketing Insider Group

MAY 10, 2012

As promised, here is the second infographic addition to my 8 great marketing infographics to inspire you in 2012. The first one, 18 Stats on the Mobile Market You Need To Know , was posted earlier this week and hopefully caused you to consider your mobile strategy. The 6 Steps to Inbound Marketing Success.

Inbound Marketing 106

Inbound Marketing Marketers Marketing SEO 106

Buffer Marketing

FEBRUARY 5, 2024

Madrigal in a 2012 article for The Atlantic , refers to the social sharing of content that occurs outside of what can be measured by web analytics.    This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers.

Analytics 123

Analytics Digital Marketing User-Generated Communications 123

Hubspot Marketing

JULY 31, 2018

But as more companies incorporate AR into their marketing strategies, and as AR technology becomes more ubiquitous, you’ll need to produce more thoughtful campaigns to impress your audience. So, the question is -- how can your marketing strategy effectively capture an audience’s attention, once AR has become commonplace?

Shoppers 145

Shoppers Marketers Marketing Food 145

Marketing Insider Group

APRIL 29, 2020

In 2012, a global giant that at its height owned 90 percent of film sales and 85 percent of camera sales in the US filed for Chapter 11 protection from bankruptcy. published in The Guardian in 2012. Key Takeaways: Sometimes extreme success can blind corporate leaders until it’s too late to adapt. What Kodak Did Wrong.

Non-Profit 133

Non-Profit Customer Transform Shipping 133

Adobe Experience Cloud Blog

JUNE 23, 2011

by Carol Fox MarketingSherpa just released its eighth annual 2012 Search Marketing Benchmark Report – SEO Edition. The 202-page report, which is organized by company size, primary market, industry sector, social media use and SEO maturity, examines the SEO habits and effectiveness of some 1,530 B2B and B2C marketers.

Whitepaper 113

Whitepaper SEO Inbound Marketing B2C 113

Marketing Insider Group

APRIL 24, 2023

This alternative search engine was launched back in 2012, and is our preferred choice for analyzing content and monitoring social media. It was created in 2006 by Rashmi Sinha and was later acquired by LinkedIn in 2012.

Non-Profit 120

Non-Profit User-Generated Advertisers Advertising 120

Adobe Experience Cloud Blog

OCTOBER 2, 2012

In our guide we state “social is more than just a channel or a tactic, it is a strategy that has to be present in every aspect of your marketing”. In this case, social marketing refers to the the practice of infusing your entire marketing strategy with social elements.

Health 122

Health Social Media Marketing Marketers Marketing 122

Rock Content

OCTOBER 27, 2015

Display advertising is getting tougher, so many marketers are finding more fruitful ground through organic, social, email, and native advertising. Bottom line, marketers who aren’t creating compelling content are having a difficult time with SEO. In 2012 the Penguin update KO-ed spammy backlinks.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place 140

Place Content Marketing Non-Profit Whitepaper 140

Adobe Experience Cloud Blog

FEBRUARY 22, 2012

Because of the limitations of inbound marketing, a complete B2B marketing strategy needs to incorporate a full portfolio of lead-generation approaches, including events, webinars, email, and advertising as well as inbound tactics. Have you experienced limitations using inbound marketing techniques?

Inbound Marketing 125

Inbound Marketing CMO Outbound Marketing Whitepaper 125

Marketing Insider Group

JUNE 22, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 22, 2010 1 Subscribe 10 Reasons Why Mobile is Hot! Summit Holy Cow!

Telemarketing 94

Telemarketing Customer loyalty Inbound Marketing B2C 94

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. So, in this piece, I’ll explore the top strategies from the best luxury brands worldwide and share the secrets you simply want to know. Do I really need it?

Branding 140

Branding Fashion Gen Z B2C 140

Hootsuite

JANUARY 15, 2020

Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. use Facebook—more than double what it was in 2012. These demographics, plus other Facebook statistics and more detailed Facebook demographics , are integral to any smart Facebook marketing strategy.

Gen Z 145

Gen Z Millennials User-Generated Education 145