Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. And lets you identify areas for improvement in one place. If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month.

SEO

Martech

NOVEMBER 13, 2024

DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers. Why we care: B2B marketing is an interesting place right now. It then targets those prospects with ads, events, email marketing, content syndication, BANT campaigns and more.

B2C

Hubspot Marketing

NOVEMBER 1, 2024

Social Media Marketing : Social media is another place where D2C brands are getting found and building brand awareness through engaging content. Since its launch in 2012, the brand has become a case study in marketing, largely because of the signature personality and humor it exudes in everything it does.

Manufacturing

Hubspot Marketing

MAY 7, 2025

Pro tip: If youre new to social media advertising, this ebook is a beginner-friendly place to start. What I like: This podcast has been published weekly since 2012, so there are tons of episodes to catch up on. This helpful resource will specifically dive into advertising tips and strategies.

Social Media Marketing

Hootsuite

APRIL 9, 2025

Over 3 billion people use Facebook every month Facebook was the first social platform to reach one billion active monthly users back in 2012. Facebook took second place with 28% and YouTube was third with 22%. Use Hootsuite Analytics to Track performance across all social profiles in one place, including organic and paid campaigns.

Gen Z

Welcome Software

MAY 29, 2025

In 2012 after Google’s Penguin update that targeted shady backlink practices. Remember, you’re still optimizing for the user Going back to the days of getting absolutely hammered on your lunch break, marketing executives had one goal in mind: get as many people talking about their brand in as many relevant places as possible.

SEO

Businesses Grow

JULY 21, 2025

So although I have had a lack of belonging in my life, I feel like I’m in the right place at the right time getting to experience the connections through an online community. In 2012, I published the first book on influencer marketing, Return On Influence. Maybe we’ll even become friends! “You Here is an example.

Influencer Marketing

Martech

SEPTEMBER 27, 2024

Creative and business came together when I got into the start-up community around 2012. So a good due diligence effort but also being lucky, being in the right place at the right time. That was before people decided it was great to have your own photos, so I was competing with the likes of Shutterstock.

CMO

Buffer Marketing

DECEMBER 12, 2024

Instagram : Launched in 2010 and acquired by Facebook in 2012, Instagram has seen substantial growth. Threads grew from 3,300 connections in its first month on Buffer (June 2024) to over 23,000 connections , cementing its place as one of the fastest-growing platforms we track. As of 2024, it boasts 1.85 million in 2022.

Transform

Search Engine Land

JULY 12, 2024

This is forcing Google to place greater emphasis on “authority” and “trust,” even at the expense of everything else. By the time it was dissolved in 2012, it was a cesspool of spam and fake accounts. We all saw the recent leak of Google’s ranking signals. How have these sites succeeded where others failed?

User-Generated

Spiralytics

MARCH 19, 2025

Thats where the Data Privacy Act of 2012 comes in. What is the Data Privacy Act of 2012 in the Philippines? The Data Privacy Act of 2012 (Republic Act No. As an independent body, it is directed to administer and enforce the Data Privacy Act of 2012, aligning the Philippines with global data protection standards.

Law

Animalz blog

MAY 29, 2025

Somewhere between the 2012 keyword-stuffing craze and the rise of SEO-as-a-growth-channel, we allowed a change to take hold. There will always be a place and a purpose for fast, scalable content. If we accept that this term was first coined in the mid-90s by John F. Oppedahl, we can even call it a late-onset quarter-life crisis.

Law

Animalz blog

AUGUST 12, 2025

Lauren Everitt [11:54]: Oh gosh 2011 in 2012. You’re kind of in the place of, doing some experiments, even at your scale, right? I find some place that feels like highly relevant to. Ty Magnin [39:42]: And I think they have that set up in a few places in the like, their stuff’s going on edited.

Thought Leadership

Martech

APRIL 25, 2025

” Data backs her insight: the average attention span has dropped from 75 seconds in 2012 to just 47 seconds post-pandemic. Email marketers should take note. Before 2020, I would’ve listed email newsletters as my go-to source for staying updated on topics I cared about.

Copywriting

Animalz blog

JULY 15, 2025

Stephanie Losee [00:03:37]: So this is 2012. You know, I mean, at a place like Dell, it was like I was the mayor of a town and I was contacting other mayors of other towns and trying to make a deal about how we would bring our resources together and, you know, make mutually beneficial how things happened. I dreamed of being a writer.

Thought Leadership

Backlinko

AUGUST 8, 2025

You show up if you’ve done enough of the right things in enough places. The better you followed the recipe, the better your results. That worked because search was a relatively closed system. It’s probabilistic. If the system infers you’re part of the answer. People have been announcing the death of SEO for years.

SEO

SocialPilot

APRIL 23, 2025

Scheduled YouTube Video With all those elements in place, you’re good to go. Increased watch time was considered essential and a ranking factor back in 2012. When you set all those components, click the “ Schedule ” button to schedule your content to go live on your established date.

User-Generated

Hootsuite

FEBRUARY 14, 2025

YouTube recommends videos in three different places on the platform. If you already have a YouTube marketing plan in place, these 16 data-backed strategies will increase your videos chances of getting recommended. Once youve identified your primary keywords, youll want to use them in four places: In the file name (i.e.,

Analytics

Sales Force: CMO

JULY 17, 2025

But here’s the hard truth: most B2B companies are still personalizing like it’s 2012. You don’t need every datapoint, just the specifics in the same place, stitched together in a way that tells a story. Buyers are smarter , journeys are messier , and expectations are higher — shaped by intuitive B2C touchpoints like Amazon and Netflix.

Whitepaper

Use Insider

MARCH 10, 2025

It was founded in 2012 and has kept a strong focus on the eCommerce industry since then. Our platform gives you access to 12+ channels, advanced personalization, and an AI-powered customer journey builder for creating consistent omnichannel experiences all from one place.

CRM

Adobe Experience Cloud Blog

JANUARY 13, 2012

For B2B marketers, social media marketing ranks seventh in terms of budget importance trailing old-fashioned postal direct mail according to 2012 B2B Marketing Benchmark Report conducted by Marketing Sherpa and sponsored by Marketo. Social media should have a place in your B2B marketing plans and budget. 1. Weak U.S.

Social Media Marketing

Marketing Insider Group

MARCH 9, 2023

.” Maybe you were never burned by using the first number you found, only to discover it’s from a blog post that points to an article published three years ago, which in turn links to a white paper from 2012, which referenced the original statistic in a 1998 university study.

Place

Adobe Experience Cloud Blog

SEPTEMBER 13, 2012

by Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. Also, Dreamforce might be the best place to get some free consulting advice. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12.

Fashion

Jeff Bullas

FEBRUARY 1, 2023

Airbnb Airbnb is an online marketplace that connects people looking for a place to stay with people who have a spare room or home to rent out. The company has since expanded to many cities across the United States and offers a mobile app for customers to place their delivery orders. In 2020, Uber generated $14.1 billion in revenue.

Food

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

Now head to a quiet place and go through it. Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. I know sponsors can get theirs starting at 8am, but don’t know if everyone can get them this early. Did this help?

Food

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Capture: make sure you have a lead management system in place to ensure that you are capturing necessary lead information. Determine pipeline inventory models and campaign schedules.

CMO

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. But 2012 should be the year – has to be the year – that social becomes standard operating procedure.

B2C

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper

Martech

JUNE 21, 2023

In its place is Google Analytics 4 (GA4), a very different and likely more powerful tool. 2012: People are using more devices to go online, so Google releases the Analytics Tag (analytics.js) to track them. Everyone’s ready for that, right? 2009: Google releases an Asynchronous Tracking Code snippet making use of the same ga.js

Analytics

Hootsuite

DECEMBER 14, 2020

Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and non-profits. The most recent update of Facebook Business Suite makes it possible for admins to manage everything in one place—from cross-posting to replying to messages. Need to link your Instagram account to a Facebook page?

Non-Profit

Marketing Insider Group

DECEMBER 18, 2012

” Some have called 2012 “ the year of the story.” I’m not sure 2012 will be remembered as the year of the story. I believe the forces of Content Marketing and Social Business have made great strides in 2012 and will continue to move forward in 2013. Focus On The Customer.

Content Marketing

Adobe Experience Cloud Blog

AUGUST 21, 2013

The Lexington Medical Center made great use of the 2012 Pink Glove Dance, a video competition where the prizes are awarded as donations to breast cancer charities, to attract attention to itself, engaging practically the entire state of South Carolina. Social networks give businesses a place to be innovative. Lexington Medical Center.

eBook

Neil Patel

DECEMBER 18, 2020

Launched in 2012 by Deena Varshavskaya and headquartered in San Francisco, Wanelo was the silver bullet online sellers were looking for. It made it easy to shop from many different stores, all in one place. ZALORA is an online selling platform founded in 2012 that specializes in apparel and lifestyle products. Let’s face it.

Shoppers

Adobe Experience Cloud Blog

JANUARY 6, 2014

Jon Miller’s prior post on the ROI of Marketing Automation didn’t make the 2013 cut (it was posted in October 2012) but you can view it as a companion piece. Gartner predicted in 2012 that by 2017 , the CMO would spend more with IT than the CIO. Key Quote: “Know your buyer and their preferences before you ever pick up the phone.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. There is a time and place for advertising, but give your readers reason to stop in and visit – even if they are not planning to buy. The good news is that small business owners are an innovative bunch.

Real Estate

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Analytics

Hubspot Marketing

APRIL 20, 2018

In fact, in 2012, the Public Relations Society of America ( PRSA ) accepted a few thousand submissions before finally agreeing on a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Public relations isn’t an easy profession to define.

PR