Search Engine Land

JANUARY 5, 2023

2012: Bing Maps pushed out a major update to their driving directions “routing engine.” 2012: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Surprise: Google’s Home Page Promoting Nexus One.

Search Marketers 89

Search Marketers Law Marketing Marketers 89

Search Engine Land

JANUARY 4, 2023

2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011.

Search Marketers 103

Search Marketers User-Generated SEO Marketing 103

Search Engine Land

JANUARY 2, 2023

In 2012, Google’s sponsored post campaign to promote its Chrome browser produced posts that violated its guidelines against “thin” content and potentially those against buying links. 2012: Don’t Fall Into The Made-For-SEO Website Trap by Eric Enge. 2012: Link Building Tool Review: Ontolo by Debra Mastaler.

Search Marketers 92

Search Marketers Advertising Advertisers Marketing 92

Search Engine Land

JANUARY 12, 2023

LinkedIn Gives Search A Promotion By Adding Better Post Results & Richer, Personalized Listings. 2012: The ability to block web sites from search results disappeared when Google’s Search Plus personalized results format launched. 2012: So said “people familiar with the situation.”. 2012: PPC Planning Matrix by Crosby Grant.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Search Engine Land

MARCH 1, 2023

Bing Entity Search API is now available 2018: The API let you pull Bing Knowledge Graph information about people, places, things, and local businesses directly into sites and apps. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3 2012: iPad users accounted for about 1% of all internet users in Russia.

Search Marketers 86

Search Marketers SEO Marketing Marketers 86

Search Engine Land

JANUARY 3, 2023

2012: Thompson was viewed initially as a positive hire despite concerns about his lack of experience with digital advertising. After a turbulent few months, Thompson “stepped down” as CEO in May 2012. Spoiler alert: Facebook’s IPO happened in 2012.). 2012: 5 In-House Search Marketing Game Changers In 2011.

Search Marketers 90

Search Marketers Marketing Marketers Shoppers 90

Search Engine Land

FEBRUARY 21, 2023

Google Recommending New Video Schema.org Markup 2012: Google did this in combination with Microsoft Bing and Yahoo Search as a “joint effort.” Bing Launches Linked Pages, Promises Better People Search Results 2012: The purpose was to make the search results for you and your friends more personalized and richer. for adult websites.

Search Marketers 90

Search Marketers SEO Marketing Marketers 90

Search Engine Land

MARCH 8, 2023

Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion 2012: Even though personalized search had been the norm at Google for over two years and at Bing for just over a year. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

Search Marketers 94

Search Marketers Energy SEO Marketing 94

Search Engine Land

FEBRUARY 15, 2023

2012: It appeared Google was testing showing fewer than the typical 10 web search results. Microsoft Security Patch Marked Google.com As Malware 2012: Some people who used Microsoft security software received a security patch that led to malware warnings for users trying to visit Google.com. Or possibly a bug.

Search Marketers 84

Search Marketers Marketing Marketers SEO 84

Adobe Experience Cloud Blog

SEPTEMBER 16, 2012

Now head to a quiet place and go through it. These are under promoted sessions can often have great content so I always check out this list first thing. Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Did I miss anything?

Food 102

Food CRM Promotion Place 102

Search Engine Land

JANUARY 23, 2023

Ask.com Has The Most Long-Winded Searchers, Report Says 2012: Users averaged almost five words per search. Google Places Now Takes User Photo Uploads 2011: The user-uploaded images would be visible on Google.com and Google Earth, in addition to Places/Maps. What Do Eric Schmidt And Oprah Have In Common?

Search Marketers 80

Search Marketers Marketing Marketers SEO 80

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Health 107

Health Affiliate Marketing Non-Profit Food 107

Adobe Experience Cloud Blog

SEPTEMBER 28, 2012

by Dayna Rothman IDC recently released their 2012 CMO Advisory Service Best Practices Series: Realizing the Vision of the 21st Century Lead Management. Capture: make sure you have a lead management system in place to ensure that you are capturing necessary lead information. Determine pipeline inventory models and campaign schedules.

CMO 102

CMO Management Thought Leadership CRM 102

Sachs Marketing Group

DECEMBER 20, 2022

Conceptually, TikTok differentiates itself from its short-form video peers like YouTube and Instagram in a number of important ways: its user base, the type of videos it promotes, and the way businesses portray themselves on the app to tremendous success. . How TikTok Promotes Content. TikTok, the Rebirth of Vine.

Marketing Strategy 86

Marketing Strategy User-Generated Marketing Marketers 86

Search Engine Land

FEBRUARY 24, 2023

Google Images to replace dimensions overlay on image thumbnails 2020: Google would instead show product, recipe, video, and soon, licensable labels in place of that dimensions information. 2010: Google confirmed that they placed these ads and that they were always looking for ways to promote their products.

Search Marketers 124

Search Marketers Neuromarketing SEO Marketing 124

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. This platform offers insights into trending topics and helps identify influencers who can authentically promote content, significantly boosting engagement and reach. Why Outbrain? Why BuzzSumo?

Gen Z 91

Gen Z Millennials Advertising Advertisers 91

Martech

JULY 13, 2021

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

Pharmaceutical 131

Pharmaceutical Health Marketing Marketers 131

Hubspot Marketing

AUGUST 25, 2023

The same thing will happen if that business only has CTAs for a few offers placed throughout your website or promoted via their other marketing channels. Creating more landing pages means you’ll have a wider variety of offers for your visitors to convert on and for you to promote. In a nutshell, don‘t let this happen to you.

Inbound Marketing 104

Inbound Marketing B2C eBook Promotion 104

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertising Advertisers Analytics 145

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016.

Analytics 119

Analytics SEO Education Promotion 119

Hubspot Marketing

JULY 4, 2022

Your bio is also a place to convert your users. One of two places is in your Instagram bio. They’re often bot accounts that will not engage, share, or promote your content. Being too promotional. TikTok is a place for authenticity. Facebook is one of the best places to build community.

Social Media Marketing 98

Social Media Marketing Promotion Place Analytics 98

Marketing Insider Group

JANUARY 24, 2022

Here’s two examples, one of their early videos from 2012 on keyword targeting, and one of their most recent from 2021 on the ROI of SEO. Trying to fit everything in one place can lead to lengthy, hard-to-read content that loses its audience. Isn’t influencer marketing more suited for B2C product promotion? Influencers in SaaS?

Content Marketing 129

Content Marketing User-Generated Influencer Marketing Customer Acquisition 129

Hubspot Marketing

OCTOBER 7, 2022

This email from GrubHub is a great example of product promotion. because it doesn't sound or feel like product promotion at all. We especially love the saturated GIF they used to promote the piece of content, as it really commands the recipient's attention. Instead of saying, "Hey, you like food. Image Source. Image Source.

Email Marketing 111

Email Marketing Promotion Food Product 111

Hubspot Marketing

OCTOBER 29, 2019

Additionally, you can use a call-to-action (CTA) on your website and social media pages to promote your email newsletter. When potential customers are researching your brand, the first place they'll look is social media to see what you're putting out there and what people are saying about you. Make a website.

SEO 139

SEO Advertising Advertisers Promotion 139

Search Engine Land

FEBRUARY 10, 2023

The onus of diversity should not fall to Black marketers 2021: Keys to diversity and inclusion include mentorship and promotion of Black search marketers. Google’s Recent Domain Registrations: Labs, Screenwise & AdWords 2012: Google registered 14 domains. Bing Sees 13% Spike In Searches In January 2011: Google dropped from 66.6%

Search Marketers 87

Search Marketers SEO Marketing Marketers 87

Hubspot Marketing

NOVEMBER 17, 2023

In a time where most marketing focuses heavily on the future, nostalgic commercials and ads transport us back to a simpler place where our current problems don't matter. They decided to pay homage to the late painter in a series of tutorial videos promoting their new Adobe Photoshop Sketch for the iPad Pro.

Customer 112

Customer Millennials Advertising Advertisers 112

Hubspot Marketing

JULY 7, 2022

It'll have everything our customers care about, all in one place," they rationalize. Membership/customer deals and promotions. Internal employee news, including anniversaries, promotions, and birthdays. Additional content and promotions following. However, newsletters are only effective when done well. Industry news.

Promotion 145

Promotion Email Marketing Place Product 145

Search Engine Land

OCTOBER 23, 2023

“Demand Gen campaigns combine image + video ads in one place and can be used to drive conversions, site visits and actions like sign-up and add-to-cart across YouTube, Discover and Gmail,” Google Ads Liaison Ginny Marvin explained in a thread on X. 2007 Google started promoting audio ads.

User-Generated 126

User-Generated Advertising Advertisers Retail 126

Hubspot Marketing

DECEMBER 22, 2023

That’s the idea behind a 2012 Huggies commercial , which saw fathers tasked with taking care of the children and even — gasp! To help promote the game, they shipped advance copies to media outlets. While many brands have similar marketing strategies, advertising doppelgangers rarely work out well. Nothing strange about that, right?

Marketing 106

Marketing Marketers Shipping Branding 106

Hubspot Marketing

FEBRUARY 15, 2024

Since 2012, Lamborghini’s Esperienza Accademia Neve in Livigno has been a go-to for on-ice driving courses. What I like: Rolex’s marketing strategy revolves around being in the right place and time. One of these exclusive offers is Lamborghini Winter Academy. I love how James D.

Branding 120

Branding Fashion Gen Z B2C 120

Orbit Media Studios

MAY 4, 2022

Naturally, these topics were directly related to our services, but never promotional. Our in-house event was also a place to try new presentations, some of which made it to bigger stages. Around 2012, we got active on social media: Facebook, Google+, Twitter and LinkedIn. By mid-2012, we had published around 100 articles.

Thought Leadership 126

Thought Leadership Energy Content Marketing Promotion 126

Hubspot Marketing

FEBRUARY 23, 2021

Every couple of years, we revisit something and place it on the chopping block. In 2012, we feared the world would end and we would all just poof. He adds that when using your blog to market your product, the content doesn't have to be promotional. It seems we all have an obsession with killing things off. It's an investment.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Search Engine Land

JANUARY 13, 2023

2016: Google documented the attraction with tiny Street View cars as though it were a real place. 2012: Founder Gabriel Weinberg has been taking feedback and tweaking the design for at least three-plus weeks in the site’s community forum, where he announced the new look and layout. DuckDuckGo Relaunches With New Visual Design.

Search Marketers 114

Search Marketers Non-Profit Marketing Marketers 114

Hubspot Marketing

JUNE 23, 2023

The subject line is like the gatekeeper of your email: No one gets to read your stellar email copy if they aren't interested enough to open your email in the first place. After a brief, friendly hello, they get right down to the purpose of the email: telling customers about their new "free lattes on-demand" promotion.

Copywriting 140

Copywriting Email Marketing Entertainment Marketing 140

Sprout Social

MAY 21, 2019

Pinterest was the fastest standalone site in history to reach 10 million unique users in 2012. Simply put, if your company has a visual marketing strategy , Pinterest could be the place to let it shine as audiences turn to the platform for ideas on where to spend. 50% of millennials use Pinterest every month.

Millennials 111

Millennials Shoppers Food User-Generated 111

Rock Content

AUGUST 19, 2020

A big part of succeeding in Digital Marketing is finding out the right channels to promote your brand. Social media is the place for that. If you currently have no social media presence, whatsoever, you might want to get started in the places your customers already are. Want to reach younger customers? for Generation X).

Branding 100

Branding Millennials Fashion User-Generated 100

Sprout Social

FEBRUARY 5, 2020

From 2012 to 2014, the organic reach of branded Facebook posts decreased by approximately 90%. Secondly, Facebook began implementing changes to its News Feed algorithm in 2018 that prioritizes content from friends and family, especially by favoring content that promotes engagement. The state of organic vs. paid reach on Facebook.

Promotion 145

Promotion Branding Place Marketing Strategy 145