Neil Patel

APRIL 16, 2021

Truth be told, most SEOs, content marketers, web developers, and marketers know a little bit about H1s. The chart tells it all: I don’t want to sound like a snake-oil salesman with a bunch of anecdotes, so let me give you the cold, hard facts about h1s and SEO. That’s the direction that SEO has taken in recent years. It matters.

SEO 145

SEO Transform Content Marketing Place 145

Hubspot Marketing

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. Using Them in Your International SEO Strategy. But language is one of your best multilingual SEO maneuvers. Types of Domain Structure.

SEO 145

SEO Shipping Retail User-Generated 145

Hubspot Marketing

JUNE 18, 2019

So, you've read dozens — if not hundreds — of SEO articles online. You've digested countless tips and tricks for improving your website's SEO. You've even (over)paid that self-proclaimed "expert" to help you develop an SEO strategy that aligns with your business goals. Why is on-page SEO important? HTML elements.

SEO 145

SEO Product Price Customer 145

Search Engine Land

APRIL 6, 2023

The announcement’s 11th anniversary is only a month away, yet many still struggle to understand what “things, not strings” really means for SEO. In May 2012, one could argue that entity SEO was born. So if entities have been important for Google for over a decade, why are SEOs still confused about entities?

SEO 130

SEO User-Generated Fashion Place 130

Search Engine Land

NOVEMBER 9, 2023

By now, you’ve probably already read “Bitter, cynical Verge article blames SEOs for ruining the internet” on Search Engine Land. The Verge article in question provides a critical mention of notable figures in the SEO industry. The Verge article has rightly mentioned that “SEO is now baked into everything.”

SEO 106

SEO Health User-Generated Education 106

Neil Patel

FEBRUARY 21, 2021

Your SEO company could be hurting your business. I know a lot of small businesses who have placed their trust in an SEO agency, only to have their sites all but destroyed through black hat techniques. I wrote this article to help you figure out if your SEO agency is doing good or doing harm. So you hire an SEO agency.

SEO 138

SEO Analytics Marketing Plan Digital Marketing 138

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

FEBRUARY 1, 2023

Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders. Does CityGrid From Citysearch “Answer” The Local SEO Problem? Bing: “We Do Not Copy Results.

Search Marketers 117

Search Marketers Shoppers SEO Marketers 117

Sprout Social

FEBRUARY 16, 2022

2012: Watch time. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. Although demonetization was in effect since 2012 , the platform did not start notifying content creators about their violations of content guidelines until 2016. The YouTube search engine is powerful.

Analytics 143

Analytics SEO Education Promotion 143

Moz

FEBRUARY 4, 2020

Posted by Suganthan-Mohanadasan Without a doubt, it is our job as SEOs to keep an eye on the future and anticipate what Google is planning, testing, or looking to drop on our doorsteps. Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO. But what does this mean for SEOs?

SEO 93

SEO Transform User-Generated Analytics 93

Orbit Media Studios

MARCH 8, 2022

But no, the biggest SEO trends don’t affect your rankings. Here is a simple, visual analysis of this SEO trend. Ranking algorithm updates are real, but they aren’t the big change to search and SEO. Featured snippets and knowledge panels, once huge topics in the SEO community, are on the decline. There’s a big difference.

SEO 107

SEO B2C Transform User-Generated 107

Hootsuite

AUGUST 18, 2020

But here’s the long answer, too: 2005-2012: View count (a.k.a. 2012: Watch time (a.k.a. In 2012, the platform announced an update to the discovery system designed to identify the videos people actually want to watch. The two most important places the algorithm impacts are search results and recommendation streams.

Whitepaper 145

Whitepaper Advertisers Advertising Analytics 145

Adobe Experience Cloud Blog

NOVEMBER 21, 2012

INFOGRAPH SOURCES: Balboa Capital, Federal Bank of New York, Pepperdine University, 2012 Small Business Access to Capital Survey. If you run a B2B marketing company, then swap online banner ads with an SEO firm. Small business owners simply cannot get the capital needed through traditional lending routes. 3) Become an expert.

Real Estate 133

Real Estate Marketers Marketing SEO 133

Orbit Media Studios

MARCH 23, 2022

It is affected by PR and off-site SEO. It is affected by copywriting and on-page SEO. Setting those aside, let’s explore user signals for SEO. A short click visitor from search landed on your page and quickly decided they were in the wrong place. A boring opening is bad for engagement, and low engagement is bad for SEO.

SEO 107

SEO Copywriting Analytics PR 107

Search Engine Land

JANUARY 17, 2023

In 2012, when you visited Google, you saw this: That’s how Google voiced its opposition to two bills being discussed in Congress – the Protect IP Act (PIPA) and the Stop Online Piracy Act (SOPA ). What about the SEO impact? Google had previously shared some SEO blackout advice. Yoast SEO launches on Shopify.

Search Marketers 100

Search Marketers Marketers Marketing SEO 100

Search Engine Land

MARCH 17, 2023

While trust is not a new marketing concept, it does not get the attention it deserves in most SEO strategies. This article will break down the overlooked importance of trust in SEO efforts and how to incorporate trust-building into your strategy. best-seo-company-usa.biz). Get the daily newsletter search marketers rely on.

SEO 94

SEO Health eCommerce Retail 94

Search Engine Land

JANUARY 4, 2023

2013: Many people suddenly noticed a long-standing redirection that Google had in place for those not using Android or iOS devices. 2012: Google confirmed it had expanded the trial of the lead generation format to additional advertisers. 2012: Google revealed its latest overview of 30 search tweaks that happened in December 2011.

Search Marketers 96

Search Marketers SEO User-Generated Marketers 96

Hubspot Marketing

OCTOBER 29, 2019

Master SEO. With algorithms changing every day, search engine optimization (SEO) is one of the best tactics to build your online presence. The first step to showing up online when people are searching is to master SEO. SEO can be divided into two categories -- on-site SEO, and off-site SEO. Make a website.

SEO 145

SEO Advertisers Advertising Promotion 145

Neil Patel

JANUARY 7, 2023

In this article, we’ll explain everything you need to know about semantic search and show how it can benefit your SEO strategy. It uses data from a variety of sources to provide users with information about people, places, and things. The Knowledge Graph has been growing steadily since it was first introduced in 2012.

SEO 95

SEO User-Generated New Technology Price 95

Rock Content

OCTOBER 27, 2015

Good content rocks SEO. SEO used to be confined to being more technical as it hinged on URLs, tags, sitemaps, etc. As Google and others have made algorithmic shifts to reward quality content, it’s become a more rewarding place for content marketers who go the extra mile. In 2012 the Penguin update KO-ed spammy backlinks.

Market Research 111

Market Research Content Marketing Marketers Marketing 111

Search Engine Land

JANUARY 11, 2023

Yoast SEO 17.9 2012: Google effectively launched a “who to follow” search engine, a way to show people and companies with social accounts that searchers might be interested in. 2012: Google was “softening its tone” and “renewing its push” into China. 2012: The new update makes it easier and faster for searchers to use.

Search Marketers 106

Search Marketers Health Law Marketers 106

Search Engine Land

MARCH 5, 2023

Matt Cutts confirms Vince, calls it a ‘minor change’ In 2009, Google’s Matt Cutts created a video to answer many questions about a recent “brand push” in the search results that SEOs and webmasters had noticed, starting in late February. There were some manual control options.

Search Marketers 84

Search Marketers SEO Marketers Marketing 84

Search Engine Land

FEBRUARY 19, 2023

Google introduced the news meta keywords tag specifically for publishers in 2012. More Cost Effective 2013: In the second half of 2012, Google Shopping sent 120% more traffic to merchants than Amazon Product Ads. by Dax Hamman 2012: Have You Been The Target Of A Google Places Hit Job?

Search Marketers 85

Search Marketers Marketers Marketing User-Generated 85

Animalz blog

MAY 29, 2025

Somewhere between the 2012 keyword-stuffing craze and the rise of SEO-as-a-growth-channel, we allowed a change to take hold. There will always be a place and a purpose for fast, scalable content. Oppedahl, we can even call it a late-onset quarter-life crisis.

Law 57

Law Content Marketing Communications SEO 57

Search Engine Land

MARCH 20, 2023

All the while, Google continued to recommend using it, so SEOs, publishers and developers invested resources into implementing and maintaining the markup – all for no benefit. Bing Snapshot Grows To Understand People, Places & Things With “Satori” Expansion 2013: Bing expanded Satori to include more people, places and things.

Search Marketers 86

Search Marketers Finance Marketers Marketing 86

Adobe Experience Cloud Blog

JULY 27, 2012

But it is tough to get people to contribute, and you will need some structure in place to guide your teams in the right direction. At Marketo, we created Social Media Month which consisted of weekly workshops on social networks, participation rules, blogging tips, LinkedIn optimization for SEO, and social media photo day!

Thought Leadership 124

Thought Leadership Promotion SEO Advertisers 124

Search Engine Land

JANUARY 12, 2023

2020: Agencies, SEOs, and resellers were not eligible for this program. 2020: In this installment of Barry Schwartz’s vlog series, he chats with Álvarez about why structured data will be important in the future and his passion for mentoring SEOs. SEOs Confused, Puzzled After Google’s Mystery Update.

Search Marketers 87

Search Marketers Marketers Marketing SEO 87

Search Engine Land

JANUARY 22, 2023

Searchmetrics wins important victory in patent infringement lawsuit 2018: A federal judge invalidated five patents SEO platform provider BrightEdge claimed in lawsuit against competitor Searchmetrics. Projecting 2012 Google Mobile Revenues: $4 or $6 Billion? In the US the figure would probably be just over half the number.

Search Marketers 83

Search Marketers Health Marketers Marketing 83

Martech

AUGUST 27, 2021

When faced with a chaotic and unsettled situation, a good place to start is with an organizing framework to categorize and understand the issues, dynamics, challenges, and opportunities in such a way that you can take action. Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.

User-Generated 114

User-Generated Food SEO Advertisers 114

Search Engine Land

FEBRUARY 4, 2023

Moz upgrades its Domain Authority metric In 2019, SEO tool Moz announced an update to how they measured Domain Authority (DA). I bolded that part above because the DA metric has caused confusion within the SEO industry, as many have basically assigned it value as a meaningful SEO metric, akin to the old visible Google PageRank scores.

Search Marketers 84

Search Marketers SEO Real Estate Marketers 84

Search Engine Land

FEBRUARY 26, 2023

and Venice In 2012, Google confirmed the Panda Update 3.3 Chris Liversidge, Why Google’s Venice Update Fundamentally Changes Global SEO Read all about it in Google Confirms Panda 3.3 Startup helps small retailers get local inventory data online at POS 2019: Pointy offered a way to gain more SEO visibility and compete with Amazon.

Search Marketers 82

Search Marketers Non-Profit Retail SEO 82

Adobe Experience Cloud Blog

JULY 15, 2011

Video marketing is critical to B2B marketing success, as it positively impacts SEO, supports a strong content marketing strategy and helps drive conversions. Mobile marketing is going to be one of the biggest challenges for B2B marketers in 2012, so you need to get prepared now. How to reserve your place in these sessions?

Event Marketing 104

Event Marketing Marketers Marketing Video Marketing 104

Search Engine Land

FEBRUARY 5, 2023

Now, get your Google Shopping ads on Gmail, Discover, YouTube 2020: Google kept finding more places to show Shopping ads as merchants prioritized them over text ads. Bing Webmaster Tools Adds Markup Validator 2012: The tool scanned for HTML Microdata, Microformats, RDFa, Schema.org and Open Graph. A Google Super Bowl Ad?

Search Marketers 77

Search Marketers Marketers Marketing SEO 77

Marketing Insider Group

MAY 31, 2012

Last week I attended the 2012 Sirius Decisions Summit for the first time. Also look at Matt Heinz’s (@ HeinzMarketing ) 15 highlights and takeaways from the 2012 Sirius Decisions Summit and this Summit recap from Dan McDade (@ DanDade ). sds12 May 22, 2012 4:25 pm via TweetChat Reply Retweet Favorite @BrennerMichael Michael Brenner.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Hootsuite

AUGUST 17, 2022

Unlike your browser bookmarks, social bookmarks aren’t limited to one place. As long as you’re chill about it, link-building is a great tool to round out your SEO strategy. It’s not just about building your brand via SEO. How does social bookmarking work? But be careful! Build team cohesion. Network with like-minded folks.

Copywriting 137

Copywriting Social Media Marketing Retail Marketing Plan 137

Search Engine Land

JANUARY 5, 2023

2020: In this installment of Barry Schwartz’s vlog series, he chatted with Ghergich about how to scale your SEO agency, understanding human intent and more. Illegitimate” SEO Sentenced To 37 Months In Federal Prison For Extortion. 2012: Bing Maps pushed out a major update to their driving directions “routing engine.”

Search Marketers 82

Search Marketers Law Marketers Marketing 82

Search Engine Land

JANUARY 8, 2023

Conductor launches SEO services marketplace for Searchlight users. 2012: A lawsuit brought against Google in 2008 over the quality of ads showing on parked or error message web pages was thrown out by the court. 2012: Ads for illegal Olympic ticket resellers, ads for cannabis, and ads for fake identification cards and UK passports.

Search Marketers 83

Search Marketers Marketers Marketing User-Generated 83